Yellowfin & Macquarie Uni Earn Ventana Research 2011 Business Intelligence Award International Business Intelligence (BI)

vendor Yellowfin and client Macquarie U niversity have received two awards for Location Intelligence (LI) at the sixth a nnual Ventana Research Leadership Awards. Melbourne, VIC, December 09, 2011 -- Yellowfin was announced the Ventana Researc h 2011 Leadership Award Winner for LI, while Macquarie University was recognized as the Ventana Research 2011 Leadership Award Leader in LI. Yellowfin is the fi rst Australia-based software vendor to win a Ventana Research Leadership Award. Macquarie University is also the first Australia-based university to take home a Ventana Research Leadership Award. The awards recognized the Yellowfin and Macquarie University Business Intelligen ce (BI) implementation as the best 2010/11 worldwide example of Location Intelli gence and the most likely to produce significant business value heading into 201 2. The Yellowfin Macquarie University joint analytics program demonstrates how strat egically analyzing location-based data can deliver organizations previously unhe ralded operational insight, said Mark Smith, CEO and Chief Research Officer, Vent ana Research. Yellowfin has helped Macquarie University empower business and acad emic decision-makers with the information needed to underpin effective resource, infrastructure and strategic planning as well as student acquisition initiative s. The 2011 global awards were open to any organization and vendor that had deliver ed a BI implementation during 2010/11. The awards recognize individuals and orga nizations that have advanced business leadership and achieved outstanding busine ss outcomes through the use of technology. Award submissions, judged by Ventana Researchs world-renowned industry research t eam, were scored according to their use of people, processes, information and te chnology, the best practices developed and the projects business impacts in 2010/ 11 as well as the projected value in 2012. Macquarie University Information Director, Dr Neil Fraser, said that Yellowfins L I technology is enabling Macquarie to analyze large location-based datasets to u ncover questions, answers and opportunities at a micro and macro level. We can now accurately map where our students are coming from and develop effectiv e marketing strategies accordingly, said Fraser. For example, we can monitor stude nt intake around the world or traffic flow around the campus. We can even analyz e where our funding comes from based on locality the opportunities are limitless ." Widespread self-service access to reporting and analytics is vital for our succes s as a university," said Fraser. "Being able to visualize our data is key to dis covering these types of problems and opportunities and Yellowfin delivers that. Yellowfin CEO, Glen Rabie, said that the internationally recognized award acknow ledged the capacity of Macquarie Universitys BI implementation to improve the qua lity of teaching and student services in an era of greater competition. Macquarie University is utilizing reporting and analytics to create considerable competitive advantage in the Australian and international higher education marke ts, said Rabie. Being able to identify where current and prospective students are coming from, and how the location of university resources and infrastructure imp acts the quality of learning, will continue to deliver Macquarie University sign ificant business value.

Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000, Australia +61 (0)3 9090 0454 lachlan.james@yellowfin.bi http://www.yellowfinbi.com