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Process and procedures

To know my market
According to market research process and also segmentation I define my position (SWOT), within my stakeholders. Example: 100.000 Students, 50% Engineering, Faculty with high quality, Deans contacts, professional internship offices.

Set objectives
After the definition of your local planning goals and understand my market position, we should set campaign objectives according to the LC needs in order to persuade the target to buy a pin, attend to information session, make match with us, achieve a meeting, etc.

Set main theme and elements


Now you should put a theme or framework of your campaign.
Im an AIESECer: Poster, background La generacin de pepsi: Facebook fan page, Tv commercials Siempre coca-cola : Radio commercials El mundo malboro: Free test

Define Media Channels


According to the segment you should choose what kind of communication channels will support your messages.

University places Fairs University web sities MyAIESEC.net classifed Wikis Forums

Media Calendar and Timeline


When we are going to deliver my messages and commercial materials, also How. Finally define how long will be your campaign in media.

Budget
Put clearly your cash flow! Without this theres no money, theres no Campaign.

Public Relations
Process and procedures

What is PPRR?
RRPP are a group of actions of strategic communications coordinated and long term sustained; its main objective is strengthen links with different stakeholders, listening , inform and persuading in order to get conssesive, fidelity and support of them in present actions and/or future.

should we manage a PPRR?....


Improve relations with stakeholders Manage crisis Make echo with more people Build fidelity

Define stakeholders to keep


Stakeholders who are very important to the LC and they are giving a huge support to the LC.

Define stakeholders to improve


Stakeholders who are in some troubles with us and its important to maintained the relation.

Define stakeholders to achieve


Stakeholders who are potential partners of the organization but we didnt have contact yet.

Define best way to build the relation


Newsletters Local events Lobby strategy Events attendance Casual visit Etc etc etc.

Budget
Put clearly your cash flow! Without this theres no money, theres no Campaign.

Media Management
Process and procedures

To know my market
According to market research process and also segmentation I define my position (SWOT), within my stakeholders. Example: 100.000 Students, 50% Engineering, Faculty with high quality, this one have its own newsletter and billboard.

Define Messages
What kind of messages Im going to deliver according to my target Example: international internship according to my international cooperation

Define my channels
Where can I put that messages and also what programs or sections Example: international internship according to my international cooperation are messages for university email, faculty billboard and university newsletter.

Budget
Put clearly your cash flow! Without this theres no money, theres no Campaign.

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