Beruflich Dokumente
Kultur Dokumente
To know my market
According to market research process and also segmentation I define my position (SWOT), within my stakeholders. Example: 100.000 Students, 50% Engineering, Faculty with high quality, Deans contacts, professional internship offices.
Set objectives
After the definition of your local planning goals and understand my market position, we should set campaign objectives according to the LC needs in order to persuade the target to buy a pin, attend to information session, make match with us, achieve a meeting, etc.
University places Fairs University web sities MyAIESEC.net classifed Wikis Forums
Budget
Put clearly your cash flow! Without this theres no money, theres no Campaign.
Public Relations
Process and procedures
What is PPRR?
RRPP are a group of actions of strategic communications coordinated and long term sustained; its main objective is strengthen links with different stakeholders, listening , inform and persuading in order to get conssesive, fidelity and support of them in present actions and/or future.
Budget
Put clearly your cash flow! Without this theres no money, theres no Campaign.
Media Management
Process and procedures
To know my market
According to market research process and also segmentation I define my position (SWOT), within my stakeholders. Example: 100.000 Students, 50% Engineering, Faculty with high quality, this one have its own newsletter and billboard.
Define Messages
What kind of messages Im going to deliver according to my target Example: international internship according to my international cooperation
Define my channels
Where can I put that messages and also what programs or sections Example: international internship according to my international cooperation are messages for university email, faculty billboard and university newsletter.
Budget
Put clearly your cash flow! Without this theres no money, theres no Campaign.