ASiAS leAding cloud computing event

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2011

World Forum Asia

Cloud Computing
FREE EXHIBIT ION

30th november 1St december 2011 the mirA hotel, hong Kong www.cloudcomputinglive.com/ASiA

Speakers Include:

Register for your FREE exp and work o shop pass www.clo at udcomp utingliv e. com/asia

David Herridge, Head of IT, Adidas Global Sourcing

Victor Lam, Deputy Government Chief Information Officer, Hong Kong Government

Sunny W K Lee, CIO, Hong Kong Jockey Club

Suk Wah Kwok, CIO, AON

Why Attend:

Learn from more case studies Meet more decision makers

strategies and approaches

Discuss more practical

Network with all the major stakeholders Debate the future of

enterprise IT

Daniel Cheah, Head of Technology, Manpower Professional

Eric Yee, Head of Enterprise Sales, Google

Simone Brunozzi, Technology Evangelist, Amazon Web Services APAC

Patrick Raths, Director IT, Swiss Reinsurance Company

Engage with industry experts

Sponsors
Diamond Sponsor: Honorary Partner: Gold Sponsors:

Technology Partner:

Silver Sponsor:

www.cloudcomputinglive.com/ASiA

produced by

AGENDA 30th November

Day One - Business Models and the Current Marketplace

0800 0900 0905 Registration and Networking Organisers Introduction Chairmans Introduction: 1330 Afternoon Keynote: How SaaS can Fuel Platform-Based Business Models Adoption challenges for Saas in the service sector A unique approach to build a scalable, cost-effective service platform

Session One: Setting the Scene

Cloud Computing has evolved beyond being just a buzz term. But how does it affect you? What has changed? Here youll discover new perspectives and insight from what is a very different marketplace from 12 months ago. 0910 Cloudscape: An Overview of the Current Marketplace Summary of the last 12 months How cloud technologies will allow Chinese companies to leapfrog their counterparts in the US? Where do we sit now in China? Forrester suggested Keynote: A changing landscape How will the IT pros job change in 2012 and beyond The competitive supplier landscape - No more me too As a vendor: How am I to (re-)position? As a user: Which vendors should I choose to work with? Hybrid Cloud: Is it a Bridge Too Far? Is it just wishful thinking? Public vs. Private Optimizing the performance of Cloud Computing Openstack Is it a real Open Source? The rise of Cloud Storage Brokers Spot pricing Morning Break

Session Three: The Cloud Computing Roadmap

With the industry changing so rapidly, there are still many pitfalls to avoid and trends to take advantage of. Session Three will look at what they are, and the decisions you should make in the process of adopting cloud. 1400 Moving IT to a Cloud Based World Interoperability Portability issues and possible solutions Service Level Agreements Supplier switching and vendor lock-in Advantages and Trends in Cloud Technology Demystifyingmyths about Cloud Computing How can the Enterprise take advantage? What are the market trends that are driving innovation in IT? How Do I Transform my Legacy Systems to Start Exploiting the Benefit of Sourcing Services from the Cloud? Afternoon Break

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Session Four: A Cloud for Every Business?

Every organisation is different. Whether youre a start-up, SME or large-scale corporation, youll gain information here on the different aspects that can make cloud computing work for you. 1530 Is Cloud Computing still a mystery to SMEs? Are developers designing bespoke products for the SME market? How they can best incorporate the technology into their existing infrastructure? Cloud Computing in Large Enterprises Optimising a complex application landscape Hybrid clouds Sizing the prize The Cloud as a Support for your Applications Lifecycle Application deployment Measuring performance: how to match your specific needs to various environments Enterprise application integration opportunities vs. challenges Panel: PaaS Enabling You to Use the Cloud You Way How do organisations maximize the benefits and get from op-premise to the cloud? How to use the riches of the cloud in the way that suits them best? Chairmans Closing Remarks

1040

Session Two: Attention to Detail

When making a business case for cloud, various factors require major consideration, from costing to international privacy laws and scalability. Find out if SaaS is right for your IT environment, and the price difference between going private, public or both. 1110 The Economic Imperative of Cloud Computing What are the hidden costs of a business adoption? How can ROI be demonstrated? How big does a Cloud need to be before private Clouds are cheaper than public Clouds? Privacy Issues in the Cloud International privacy laws how do they affect you? Private or Public E-Identity Panel: Making Better-Informed Decisions for Your Organisation Security on the cloud Cloudsourcing vs. outsourcing With every silver lining theres a cloud Lunch

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AGENDA 1st December

Day Two - Deployment and Integration Strategies

0800 0900 0905 Registration and Networking Organisers Introduction Chairmans Introduction: 1330 Keynote: Terms, Trends and the Technology

Session Three: Creating a Social, Mobile Enterprise

Cloud computing is all about advancing the mobility and social aspects of your enterprise. Session Three will focus on streamlining your IT operations and ensuring you stay in touch with the connected world. 1400 Implementing and Enterprise 2.0 Strategy Identifying the barriers to adoption in your organization Understanding how relevant the risks are Methods to get buy-in The Challenges of the Mobile Cloud How costly is supporting multiple devices? Productivity in a Mobile Cloud World Legal compliance How do we avoid the security risks? Connecting to Customers and Markets through Enterprise 2.0 Get to know your customers Accelerate marketing traction, grow your market Connect the enterprise to the rest of the business ecosystem Afternoon Break

Session One: Securing Your Investment

Security and data protection are fundamental to every business, and the biggest factors in the development of cloud computing. Discover what the current threats to your cloud are, and how to safeguard against them. 0910 Cloud Security: Protecting Access to Your Cloud The need for privacy-aware framework for access control How do we manage and maintain dynamically changing trust values and adapt access requirements as trust evolves? Keynote: The Malicious Cloud; Cloud Technology and Cybercriminals A new challenge: Detecting the malicious cloud The Contractual and Data Protection Issues of Cloud Computing Common points of concern in Cloud provider contracts Privacy and disclosure provisions in Cloud contracts Cloud Computing and EU data protection law What Went Wrong? Lessons learned on a failed project Cloud is a strategic conversation, not just a technical one Beware false Clouds Morning Break

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Session Four: What Next for Cloud?

Is cloud computing here to stay? And what are the major trends taking place in the industry? Can we expect a completely different landscape to today, when we return for CCWF Asia 2012? 1530 Misconceptions about Cloud Apps Dont let them fool you Cloud apps are free, The Cloud will put me out of work, and other misconceptions Whats the real deal? Is the Revolutionary Approach Where the Future Lies? OneAPI The MNO role New services in 2011 and beyond Cloud Forecast Storm Has the storm passed? What lightning bolts can we expect? Whats new under the sun? Panel: The End of an Era for the Cloud The consumer web is in the middle of a tectonic shift Facebook, iPad and Twitter are the new consumer standards Your employees are up next. What does the future of Cloud looks like? Chairmans Closing Remarks

1040

Session Two: Going Virtual and Developing Cloud

Utilising your server stack is an important aspect of implementing cloud. From making the most of virtualisation to ensuring you avoid latency, this session will help you assess the key factors in your cloud build, from the bottom up. 1110 Cloud Computing, the Enterprise and Open Source Cloud lock-in vs. Cloud interoperability Cloud orchestration and management Open standards Disaster Recovery in a Virtual World Why do some organisations restrict disaster recovery testing? Planning from the bottom up People, facilities and technology Panel: How to Unlock the Full Potential of Virtualization The real impediments to virtualization Network interface virtualization Virtualization and your storage environment Lunch Break 1550

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Meet with:
CIO/CTOs/CxOs Directors Strategy Directors Communication Directors Heads of Marketing

Heads of Business Development Heads of Sales Heads of Call and Contact Managers Product Managers Business Analysts Business Development Managers Heads of Training

Database/Data Center Manager Network Systems Directors VPs of Technology Heads of Telecoms Storage Managers Hosting Managers Data Center Managers

Telecommunication Managers Compliance and Policy Managers Network Managers and Administrators Network Administrators System and Network Integrators And many more...

Attendee Breakdown
7% 15%

Job Title Level Chart

3% 13% 20%

31% 16% 31%

29% 9%

9%

17%

Customers / End Users Analysts Press Solution Provider Telecom Operator/Host Association / Regulatory Bodies

31% 9% 9% 29% 15% 7%

President/Owner/CEO/CIO/CTO/CSO/CXO Vice President Director Manager Staff Other

20% 16% 17% 31% 13% 3%

91% of attendees have a role in the purchase process

Weve been platinum sponsors of the Cloud Computing World Forum for the last two years now, and what impresses us most is the number of delegates with a genuine commitment to building and developing their cloud computing infrastructure. As an exhibitor, you want to come away from an event such as this having talked to a high number of people interested in how your product can help them. The Cloud Computing World Forum offers that in abundance.
Director of Strategic Marketing, McAfee

2010 Attending Companies included:

Walmart China GE Adidas Amazon Cathay Pacific Hong Kong Government Knorr - Bremse Asia Pacific (Holding) Ltd Google BNP Paribas Alcatel Lucent Salesforce.com Cyberport CA Chong Hing Bank PCCW Man Group IBM SingTel MTR Corporation Microsoft HP CITIC Pacific Ltd EMC KPMG BayernLB AT&T Orange Harbour Plaza Hotels and Resorts Hutchison Global Communications Telstra International Accenture China Mobile CITIC Bank Ministry of Economic Affairs PepsiCo NTT Mercedes-Benz Hong Kong Housing Society Turkish Airlines Deutsche Bank Baker & McKenzie

2011 Show Highlights Include:

2 Day Conference on Cloud Computing Keynote theatre featuring leading industry speakers Covering the full cloud computing spectrum and including SaaS, Virtualization, Social Cloud, Enterprise 2.0, Mobile Cloud Computing, Cloud Communications and more More case studies than any other specialist event, detailing the most practical examples of cloud computing in operation Delegate lunch in premier lounge with increased networking opportunities and introductions Learn from the key players offering leading products and services Pre-show online meeting planner Evening networking reception for all attendees Part of the worlds leading Cloud Computing event series with over 10,000 registered attendees in 2011

2011 Exhibition Layout

7 18 19 20 21 22 CATERING

6 CDN CONFERENCE ROOM 5

9 8

11 10

13 12

15 14

17 16

CLOUD CONFERENCE ROOM

Cloud Computing World Forum provides an excellent venuefor users, potential users, vendors and industry expertsto talk/discuss/argue/strategise and learnt about the emerging world of the Cloud.
Mike Howse, VP International, Apica Systems

The Cloud Computing World Forum Asia A World of Business Opportunities

With its global reach and market leading status, it is an event that provides a complete solution to brand positioning, business development opportunities, and critically, brings you face-to-face with the decision makers in the industry.

Ultimate Flexibility Your Priorities Are What Matter To Us

Our sponsorship and exhibition packages are specifically tailored to help meet your business objectives. You will be given a dedicated account contact so whether you want to influence prospective clients, cement existing relationships, boost your companys brand profile or gather primary market intelligence, we will ensure you do so efficiently and cost effectively.

Making the Right Connections Networking with Substance

Our purpose is to create the perfect environment for you to meet the right people and ultimately for you to deliver on your objectives. Furthermore we will do our best to introduce you to the people who matter most to your business. We have pioneered extended networking opportunities by offering a searchable pre-show delegate list that you can access via our online networking tool. You can schedule appointments with potential customers before the show to ensure you maximise your time on site with us.

Where else can you meet so many people vital to the future prosperity of your Business?

Contact
Mark Johnstone, Show Director, +44 (0) 845 519 1230 or email mark@ keynoteworld.com

www.cloudcomputinglive.com/ASiA

regiStrAtion
If you would like to register for this event please complete the form below and fax back to +44 (0) 117 329 1275
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Gold Pass Early Booking (ends 15th October) HKD 8,800 / 695.00 Conference Materials only (incl. in price of conference tickets)

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