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My target audience is males aged 16-24 interested in hip hop music. The audience would be from ethnic minorities with the main focus on British Asians
The stereo typical audience profile Who mainly listens to that music the genre is stereotyped to be associated amongst males. Gender -male Age - 16-24 Social class working class Ethnicity Afro-Caribbean Interests black culture, going out, urban fashion, music, wearing loads of jewellery, DJs, B-Boys. Dress sense baggy jeans, baseball caps worn backwards, large t-shirts, loads of gold jewellery and the latest trainers. Why they listen to hip hop they listen to it as it reflects the black prospective of life; it deals with problems and aspects which the audience can relate to. It also gives them hope into achieving more in life. How often they listen to the music very frequently, as it can be away to relax them. What they would like in magazines they would the magazines to contain current artist who refer to the genre, interviews, latest news of the stars, gigs and current trends.
Interest- mainly in urban trends and keep up to date with the style.
Likes to know about the latest gossip and keeping up with hip hop news.
My Focus Group
For this task, I asked 6 ethnic females with an interest within the genre, what they would like in a hip hop magazine. I then summarized there results to see what would be best suited for my target audience in the magazine. The 6 girls I asked were all hip hop fans with a similar interest to me for a music magazine Trishna P, Ifrah K, Jaya C, Ritikka S Harshika K Surbhi K I asked them 12 questions (see below) and wrote down their main responses:
Summary of results
Section 1 THE FRONT COVER (QUESTIONS 1-4)
2. What would like to see on the front cover e.g. sell lines?
For a hip hop magazines, there should sell lines which would interest the audience, such as famous hip hop stars both male and female to reach out to both sets of audience. Also interviews and fashion stories to show the magazine has more to offer.
5. Contents page - what type of images would you like and how many?
There should be more then one image in a contents page, because usually the images show whats going to be in the magazine. There is normally 1 dominant image of the person on the front cover and then smaller images.