Business Plan

Prepared by: Kamran Saleem

Business Aame: You wish Computers (YWC)

Course Aame: technology Entrepreneur

Table of Contents
BUSINESS PLAN ....................................................................................................................................... 4
1 Executive Summary ................................................................................................................................... 4
2 Company Description ................................................................................................................................. 5
2.1 Goals ................................................................................................................................................... 5
2.2 Mission ............................................................................................................................................... 5
2.3 Company Summary ............................................................................................................................. 5
2.4 Company Ownership ........................................................................................................................... 5
2.5 Location .............................................................................................................................................. 6
2.6 Financial Overview ............................................................................................................................. 6
2.7 EIIective Date oI Business ................................................................................................................... 6
3 Industry Analysis ....................................................................................................................................... 7
3.1 Description oI Industry ........................................................................................................................ 7
3.2 Trends ................................................................................................................................................. 7
3.3 Strategic Opportunities ........................................................................................................................ 7
4 Target Market ............................................................................................................................................. 8
4.1 Target Market ...................................................................................................................................... 8
4.2 Market Potential .................................................................................................................................. 8
4.3 Current Patterns ................................................................................................................................... 8
4.4 Sensitivities ......................................................................................................................................... 8
5 Competition ............................................................................................................................................... 9
5.1 Main Competitors ................................................................................................................................ 9
5.2 Potential Future Competitors ............................................................................................................... 9
5.3 Entry Barriers ...................................................................................................................................... 9
6 Marketing Plan & Sales Strategy .............................................................................................................. 10
6.1 Key Message ..................................................................................................................................... 10
6.2 Message Delivery .............................................................................................................................. 10
Sales Strategy .................................................................................................................................... 10
7 Operations ................................................................................................................................................ 11
7.1 Business Facilities ............................................................................................................................. 11
7.2 Production Plan ................................................................................................................................. 11
7.3 WorkIorce Plan ................................................................................................................................. 11
7.4 Impact oI Technology........................................................................................................................ 11
8 Management & Organization .................................................................................................................... 12
8.1 Management Team ............................................................................................................................ 12
8.2 Recruiting ......................................................................................................................................... 12
8.3 Compensation & Incentives Plans ..................................................................................................... 12
9 Long-term Development........................................................................................................................... 13
9.1 Long-term Goals ............................................................................................................................... 13
9.2 Potential Negative Results ................................................................................................................. 13
9.3 Strategy ............................................................................................................................................. 13
10 Financials ............................................................................................................................................. 14
10.1 Accounting System ........................................................................................................................ 14
10.2 Financial Assumptions ................................................................................................................... 14













BUSINESS PLAN

1 Executive Summary
Youwish Computers aims to offer its customers the flexibility of a custom built computer while providing
a Iriendly and personal shopping experience. Unlike its competitors, Youwish Computers will give each
customer a personally tailored computer based on their particular needs, so that customers will not have to pay
Ior what they don`t need. By careIully analyzing a customer`s needs and preIerences, Custom PCs can provide a
perIect Iit based on the customers intended uses, and the computer will be built instantly in the store. YW
PCs also aims to assist the elderly and less informed computer shopper to make their shopping experience
as pleasant as possible.
Youwish Computers is a privately held corporation run by its owner, Kamran Salem. Kamran has four
years of experience in computer building and engineering and softwares related to computers, with two
years of employment at PAF KIET Labs, where he repaired, and built computers and accessories. He has
also maintained a private computer repair service for two years in his university. He will be supported in
daily operations by an assistant manager/computer technician and a part-time assistant manager, both
with extensive experience in computer repair, sales, and management.
With technology growing rapidly and a large generation still knowing so little about computers, there is a
strong need for personal computer shopping. With specialized technology and graphic and speed intensive
PC games and software, the lack of power in shelf bought computers calls for a more needs based method
of computer shopping. One that doesnt require the consumer to spend more money than necessary on
features he or she will never use. Because computers have so many uses, many consumers spend a lot of
energy trying to find an affordable computer that will do what they need, and no more. Youwish
Computers will compete well in our market by providing the leading edge in computer technologies,
high-quality, reliable machines built by competent, certified technicians, by delivering the highest quality
in customer support while offering a friendly and pleasant atmosphere at competitive prices, as well .
We will open for business on June 1, 2012. We project healthy revenues by the end of the first year, and
expect to triple that by the end of 2014. Our biggest operating expenses will be rent on our facilities and
the first stocking of a wide range of computer parts and accessories. We would eventually like to grow into
a franchise, but growth will be determined based on future cash flow and earnings. We anticipate a net
profit beginning in our second year.
Such a proposed business requires a considerable amount of investment. Consequently, sufficient funding
in the form of loan would be a vital step in the startup for this business.








2 Company Description

2.1 oals
Sales increasing to almost double Iirst year sales by the end oI 2013.
Maintain a high raw gross margin by the end oI 2012.
Begin Iranchise eIIort by end oI 2014.
2.2 Mission
In this day in age, computers have too many diIIerent uses Ior consumers to purchase computers intended Ior a
general market.
Technology changes rapidly, and so do the prices. OIten consumers end up paying too much Ior a computer
either due to lack oI knowledge or lack oI options. Most computers available oII the shelI today have more
Ieatures than some would ever use, especially the elderly. With an all custom PC store, a person with little or no
knowledge in computers can purchase a totally new and reliable computer personally suited just Ior them and
spend the least amount oI money possible. This method oI computer shopping would oIIer the advantages oI a
shelI bought computer, such as warranties, quality, and reliability. And with a more personal than ever customer
relationship and premium customer service, customers know they will have a reliable support service to go to iI
they have a problems or questions about their product. No more calling a technical support hotline or sending
computers back to the manuIacturer.
Youwish Computers is a one-stop shop Ior virtually any computer shopper. The store dedicates its eIIorts and
resources toward ensuring top-notch customer satisIaction while meeting the needs and budgets oI every
shopper, Irom old Iolks to gamers.
2.3 Company Summary
Youwish Computers will be located in Karachi , Pakistan. The store will apply 8 key principles that will
deIine the business and its services:
High Quality Custom Built Computers
World Class Customer Service and Support
Up To Date Technology, Parts, and Equipment
Skilled, Competent, and Friendly StaII
Full Range oI Peripherals, Games, and Services Ior Gaming Customers
Patience, Understanding, and Guidance Ior the Less Computer Literate Shopper
In-Store, Same Day Repair Warranties on All YW PCs Machines
A Relaxed, Friendly Atmosphere and A Pleasant Shopping Experience


2.4 Company Ownership
Youwish Computers is a privately held proprietorship owned by its Iounder, Kamran Saleem. The company
intends to eventually expand into a Iranchise, when it will re-register as a limited liability company.


2.5 ocation
Youwish Computers will Iocus on one major city Karachi and would expand as the business expands
2. Financial Overview
Initial working capital requirements will be50,0000 which will consist oI owner`s capital and a business line oI
credit Irom a Iinancial institution.
2.7 Effective Date of Business
We will open Ior business on June 1, 2012. We project healthy revenues by the end oI the Iirst year, and expect
to triple that by the end oI 2014.
















3 Industry Analysis

3.1 Description of Industry
The personal computer industry is a vast and rapidly growing market. With very Iew, iI any, businesses oIIering
our services, there is little or no competition in the custom computer niche. However, we will have to compete
on some level with oII-the-shelI retailers. Personal computer sales have been expanding since the 1980s, and
Iurther growth in the industry is almost guaranteed.
3.2 1rends
Older baby boomers are beginning to buy computers, especially Ior basic Iunctions such as banking and
emailing. In addition, gaming is becoming very popular among the younger generation.
3.3 Strategic Opportunities
OII the shelI computers do not meet the needs Ior these groups. Youwish Computers will take advantage oI
these unmet needs while redeIining the standards oI computer retailing.

4 1arget Market

4.1 1arget Market
Our target market is any potential computer buyer. While our services may appeal most to the less inIormed
shopper and gaming community, our target market will remain broad, because every consumer can beneIit Irom
a custom computer. This includes proIessionals using processor and graphic intensive soItware, or anyone that
uses any kind oI specialized application
Graphic designers
Video editors
Visual artists
Architects
Scientists
SoItware Developers
Engineers
The number oI uses Ior computers is so vast, and because they make nearly any process more eIIicient (Ior both
businesses and consumers), that number will continue to grow. Consequently, the need Ior specialized
computers is signiIicant, and will continue to grow.
4.2 Market Potential
The number oI uses Ior computers is so vast, and because they make nearly any process more eIIicient (Ior both
businesses and consumers), that number will continue to grow. Consequently, the need Ior specialized
computers is signiIicant, and will also continue to grow.
4.3 Current Patterns
With technology in computers advancing at such a high rate, the computer retail business is prospering. Baby
boomers and elders continue to enter into the age oI computing. As hardware capabilities develop, so does
soItware and games. Businesses and corporations are Iinding more and more uses Ior computers every day.
4.4 Sensitivities
Each oI the Iollowing are sensitive Iactors pertaining to the industry, which could potentially aIIect the buying
behavior oI consumers:
Technological advances
Increased capabilities and Iunctionality
New ideas

5 Competition

5.1 Main Competitors
Galaxy Computers:
Strengths: Matured Iranchise. Recognized company name. Personal customer service.
Weaknesses: Too many hats. Uncompetitive prices.
Czone Computers:
Strengths: Convenience. Competitive prices. Name recognition. National marketing. Financial resources.
Weaknesses: Sales staII lacks knowledge and experience. Impersonal. UnderstaIIed. Poor customer service.
Internet Retailers:
Strengths: Competitive prices. Convenience.
Weaknesses: Lack oI personal service. Product intangibility. Little or no technical support. Inconvenient to
return or repair. Cost and inconvenience oI shipping.
5.2 Potential Future Competitors
Copycats
National retailers potentially oIIering customization services.
5.3 Entry Barriers
Attracting qualiIied and personable employees to provide the best service
Need Ior start-up capital
Saturated market
Obtaining reliable suppliers

Marketing Plan & Sales Strategy

.1 Key Message
Youwish Computers will give each customer a personally tailored computer based on their particular needs.
.2 Message Delivery
We will deliver our message through a combination oI advertising, promotional events, and community
involvement:
1. Advertising will consist oI a combination oI print, radio, and television. Channeling appropriate
media outlets will help to maximize exposure to our target customer base.

2. !romotional EventsWe will engage in promotional activities with the goal oI increasing our
visibility and attracting new customers. Initial ideas oI promotional activities include hosting all-
night gaming tournaments and sponsoring or participation in technology expos.

3. ommunity InvolvementWe will become members oI the Chamber oI Commerce, participating in
its networking Iunctions.
.3 Sales Strategy
The main goal oI Youwish Computers is to make the customer Ieel comIortable shopping Ior and purchasing
a custom computer. A needs-based analysis can then be made based on their speciIications. Once the customer
knows what they want, a plan can be made to Iit their budget.










7 Operations
7.1 Business Facilities
The business will be located at Saddar Karachi and will lease approximately 2,000 square Ieet oI retail space.
7.2 Production Plan
We will have a wide assortment oI computer parts and accessories in inventory in order to build a specialized
computer oI any number oI conIigurations. Keeping a large inventory will allow larger availability oI parts and
accessories Ior shoppers, and will allow the needs oI the customer to be met by ensuring the availability oI the
necessary parts to build a specialized computer in a timely manner.
The aim Ior Youwish Computers is to discover a customer`s needs, and then determine the right computer Ior
the customer. The computer speciIications and detailed price summary is then put on paper and explained Ior
the customer, who will then be able to adjust speciIications and details oI the purchase according to their
budget. Once the customer decides on the right conIiguration, a technician will build the computer instantly, in
the store. Building the computer, installing soItware, and testing should take around an hour, so the customer
may choose to enjoy Saddar`s many shops, restaurants, caIe`s, or ice-creameries while they wait. Accessories
will also be sold in the store including monitors to make YW PCs a source Ior a broad range oI computer
shoppers.
7.3 Workforce Plan
Our staII will consist oI the Owner/Manager, an Assistant Manager/Technician, and a part-time Assistant
Manager.
Duties and Responsibilities oI Employees:

Owner/Manager: Run and manage the business and Iacility while assisting customers.

8889an9 Manager/Techncan Building custom ordered computers and assisting the manager with various
tasks.

!ar992e 8889an9 Manager: When all employees are present, the part-time assistant manager will be
responsible Ior helping the manager maintain the store and assist customers, or other various tasks. In the
absence oI a technician, the part-time assistant manager will be solely responsible Ior covering the
responsibilities oI the manager while the manager covers the responsibilities oI the technician. The part-time
assistant manager will also undertake the same responsibilities in the absence oI the manager.
Employees will be cross-trained in order to be well prepared and able to Iunction in other areas.
7.4 Impact of 1echnology
Technology will not have a signiIicant impact on the operations oI our business, however it will have a
considerable impact on growth prospects.

Management & Organization

.1 Management 1eam
Owner/President Kamran Saleem. The Owner/President will have overall Iiscal responsibility, ensuring that
the business is Iinancially sound and attains its planned goals.
Iour years oI experience in computer building and repair
Two years employment at Computer Renaissance
High School Graduate
Minor knowledge in business management and accounting systems
.2 Recruiting
Employees will be sought aIter based on the Iollowing criteria:
IT CertiIied
Extensive Experience and Knowledge in Managerial Concepts and Sales
Skill
Employee History and Reputation
An interview will be conducted to determine the applicant`s ability to work well with others, judge his or her
attitude, competence, and Iriendliness, as well as how well he or she is with customers.
.3 Compensation & Incentives Plans
Bonuses will be oIIered based on employee perIormance and overall production goals. Managers will be
salaried. Other employees will be paid on an hourly basis. To recruit and retain superior staII, compensation
will need to be very competitive.
As oI now, our current Iinancial status precludes us Irom oIIering any employee incentives, however as the
business grows and more employees are hired, we intend on providing basic beneIits such as retirement plans
and group health insurance.








ong-term Development

.1 ong-term oals
Our primary goal is to develop and grow into a Iranchise by the end oI 2013. We also aim to become a
nationally accredited company with a widely known name, be recognized as a well-managed business with the
best customer service and satisIaction, and ultimately be a proIitable and prosperous competitor in the industry.
.2 Potential Aegative Results
Not achieving anticipated sales results
Not being able to meet consumer needs
Not being able to compete in the market
.3 Strategy
Instill into the company the importance oI high quality customer relationships
ProIit as a business
Make plans to expand
EIIective marketing strategies
Appealing business appearance (name, logo, colors, building and interior)
Build a strong, positive reputation with customers and the community

1Financials

1.1Accounting System
We plan to utilize QuickBooks as our primary accounting soItware. Our inventory records will be accounted Ior
using QuickBooks as well.

1.2Financial Assumptions
Revenue:
Will average 2 computer sales per day at 5000 Rs. each, increasing to an average oI 6 computer sales per day at
6000 each by 2013
Will sell an average oI 2000 Rs. oI accessories per day in 2012, an average oI 2000 Rs. oI accessories in 2013,
and an average oI 4000 Rs. oI accessories by 2014
Gross Margin:
Gross margin will average 35 Ior the sale oI computers and accessories
Compensation:
A Iull-time manager will be paid 10000 Rs. per Month with annual raises oI 5
One part-time employee will be paid 500 Rs. per hour with annual raises oI 5
Plans are to add an additional Iull-time technician by 2013
Rent:
Rent will be 10000 per square Ioot with an annual 4 escalation
Utilities:
3000 per month with annual average increases oI 10
Advertising:
Initial advertising will be 8000 Rs. a month decreasing to 4000 per month by 2013
Other Expenses:
Interest
Payroll Taxes
Supplies
Miscellaneous Taxes