Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 2

Ponya

1/4

CONCEPT
Brief Applied illustration - Create a product range based on panda illustrations to be distributed as a consession through a range of retialers and promoted online. Background It is factually supported that virtually everybody loves Pandas despite the fact that they are driving themselves extinct out of pure laziness. Target Audience Predominently female consumers in the market for gifts and homeware who shop at retailers such as House of Fraser, Selgfridges, Topshop and Urban Outfitters. Solution Create a range of illustrations and apply them to a range of products, as well as create an online shop to sell the products directly as well as through in-store concessions and group the products under one brand name.

Brief 2 boards.indd 1

09/12/2011 14:42

Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 2

Ponya

2/4

I L LUAT R AT I O N S
I chose to depict pandas in playful poses much like the images that we see of pandas in the media which is what makes people fall so in love with them. I wanted them to have personality as I think that this evokes some sentiment in the consumer. Illustrations created using a 0.38mm gel ink pen and then manipulated using Photoshop.

Brief 2 boards.indd 2

09/12/2011 14:43

Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 2

Ponya

3/4

(i) (ii) (iii)

(v)

(iv)

(vi)

PRODUCT RANGE
The Brand I decided to name the brand Ponya which comes from the original Nepalese word for panda which is the only know origin of the world. The tag is hand embossed onto handmade stock. The Product Range The products are available at selected retailers in the form of concessions, as well at craft and trade fairs and through the online shop. (i) Cusion available in all panda designs (ii) Notebook available in all panda designs (iii) Drinks flask available in all four designs (iv) Hand screen printed tote bags available in all designs packaged with tags (v) Greetings cards available in all designs. Blank inside. (vi) Prints available in all designs; available with or without a frame.

Brief 2 boards.indd 3

09/12/2011 14:43

Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 2

Ponya

4/4

(i)

(ii)

(iv)

(iii) (v)

ONLINE SHOP
The prodcts are available online though this online shop. The website also offers information on where to find Ponya products in stores as well as apply to become a wholesale partner. (i) Prints shop page (ii) Homeware page (iii) Gifts page (iv) Zoom window (v) Page showing retailers that stock Ponya products and application form to apply to become a wholesale partner.

Brief 2 boards.indd 4

09/12/2011 14:43