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Coca CoIa Company markets its strategies

The project is an extensive report on how the Coca CoIa company markets its strategies and how the company
has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its
products. The report begins with the history of the soft drinks and the introduction of the coca -cola company. This
report also contains the basic marketing strategies that are used by the coca-cola company of employing namely
pricing, sales promotion, advertising policies and distribution policies. The report includes some of the key salient
features of financial issues.
The coca cola company faces an immense competition by its rival company i.e. the Pepsi cola. The Pepsi cola hold
the number one slot followed by the coca cola. Both companies copy or invent new strategies of each other.

Number of Pages of Project Report:54

Package IncIudes: Project Report

Project Format: Document (.doc)

TabIe of Contents of Project Report:
1. Executive Summary
2. Research Methodology
3. ntroduction
- Definition of Soft Drink
- History of Soft Drinks in ndia
- Profile of Coca-Cola both abroad and ndia
4. Brand Profile
5. Global Scenario
6. ndian Scenario
7. Major players in ndia
8. Consumption
9. Details about the pesticide contains in colas.
10. Financial position of the coca cola company
11. Analysis and findings
12. Conclusion
13. Limitations of the market research
14. Problems faced

Fast food retaiI chain stores

ndia is the world's second largest producer of food next to China, and has the potential of being the biggest with the
food and agricuIturaI sector. The total food production in ndia is likely to double in the next ten years and there is
an opportunity for large investments in food and food processing technologies, skills and equipment, especially in
areas of Canning, Dairy and Food Processing, Specialty Processing, Packaging, Frozen Food/Refrigeration and
Thermo Processing. Fruits & Vegetables, Fisheries, Milk & Milk Products, Meat & Poultry, Packaged/Convenience
Foods, Alcoholic Beverages & Soft Drinks and Grains are important sub-sectors of the food processing industry.
Health food and health food supplements is another rapidly rising segment of this industry which is gaining vast
popularity amongst the health conscious.
ndia is one of the worlds major food producers but accounts for less than 1.5 per cent of international food trade.
This indicates vast scope for both investors and exporters. Food exports in 1998 stood at US $5.8 billion whereas the
world total was US $438 billion. The ndian food industries sales turnover is Rs 140,000 crore (1 crore = 10 million)
annually. The industry has the highest number of plants approved by the US Food and Drug Administration (FDA)
outside the USA.
India's food processing sector covers fruit and vegetables; meat and poultry; milk and milk products, alcoholic
beverages, fisheries, plantation, grain processing and other consumer product groups like confectionery, chocolates
and cocoa products, Soya-based products, mineral water, high protein foods etc. We cover an exhaustive database
of an array of suppliers, manufacturers, exporters and importers widely dealing in sectors like the -Food ndustry,
Dairy processing, ndian beverage industry etc. We also cover sectors like dairy plants, canning, bottling plants,
packaging industries, process machinery etc.
The most promising sub-sectors includes -Soft-drink bottling, Confectionery manufacture, Fishing, aquaculture,
Grain-milling and grain-based products, Meat and poultry processing, Alcoholic beverages, Milk processing, Tomato
paste, Fast-food, Ready-to-eat breakfast cereals, Food additives, flavors etc.
Number of Pages of Project Report: 68
Package IncIudes: Project Report
Project Format: Document (.doc)
TabIe of Contents of Project Report:
1. A Brief History of The Fast Food Industry
2. Indian Fast Food Industry
3. McDonaIds
4. Dominos Pizza
5. Conclusion

Marketing Strategy for Coca CoIa Company Ltd

The Objectives of the Project Report:
Research Question: Evaluating the factors for success of Coca CoIa Co. as the number one beverage brand in the
- Evaluating the Marketing Strategy for Coca CoIa Co.
- Studying Coca CoIa The Brand
- Coca CoIa operations in ndia
This report looks at gIobaI marketing strategy of Coca CoIa and also the GIobaI Brand Strategy of Coca CoIa.
Through SWOT anaIysis try to analyze strengths and weaknesses of Coca CoIa Co.

Global Strategy of Coca Cola:
Consumers will have different experiences, given their personal references and location. The Coca-Cola Company is
adjusting its approach so that it can tap into these differences and provide the appropriate marketing activities and
beverages to connect with consumers.
ts "think local, act local approach to marketing allowed adopting communications to fit local circumstances. Coca-
Cola Company wants to provide consumers with beverages to fit their different life styles and life stages.
CEO Douglas Daft said "n the past Coke succeeded as it appealed to global commonalties. n the future there is a
need to understand and appeal to local differences.
- Firstly he replaced practically all of Coca-Cola's senior management in Europe with local executives. By placing
more responsibility and accountability in the hands of local managers who are closest to the local consumer.
- "Coca Cola flourishes when our people are allowed to use their insight to build the business in ways best suited to
their local culture and business conditions. Efforts were made to give freedom to local managers to act according to
the local conditions.
- Draft believed that it was essential to build the core of the business on the strength of the brand. Also it was
important to relate to people.
- n Brussels, hostesses go to discos and hand out free Coke to teenagers having alcohol to demonstrate pleasure of
a Coke break. This was possible by the insights of local marketing managers of Coke who knew that Belgians are
party animals management in Atlanta would not know this. This is a good example of how the new localization was
Number of Pages of Project Report: 61
Package IncIudes: Project Report
Project Format: Document (.doc)
TabIe of Contents of Project Report:
1. Objectives and introduction
2. Methodology
3. Conceptual framework
- Branding
- Brand Vision
- Brand Value
- Brand Equity
- Brand Positioning
- The Five Principles of Effective Positioning
4. Coca Cola
- History of Coca Cola
- The Coca Cola Company
- Marketing strategy of Coca Cola (Global Strategy)
- Coca Cola The Brand
- s Coca-Cola is Global Brand?
- Coca Cola in ndia
- Problems for Coca Cola
5. Analysis & Findings
6. SWOT Analysis
7. Annexure
- A1: The Global Brands Score Card
- A2: Product Line of Coca-Cola Company
8. Bibliography
Marketing Strategy of Different Soaps
The major players are : HLL (Hindustan Lever Ltd.), P&G ndia Ltd., Nirma Ltd, Godrej, etc. The soaps industry is a
mature industry and growing at an average rate of around 5-6% per annum, by volume and is expected to increase
its rate of growth to around 7-8% in the next couple of years.
Under soaps the industry falls into two segments: Laundry and Toilet soaps. But there we will concentrate on the
brands of toilet soaps as the laundry soaps are preserved for the small scale industries apart from a few like OK &
501. For toilet soaps the growth rate has been around 4-5% per annum, the average per capita consumption of toilet
soaps is 470 gms a year.
The toilet soaps segment has faced a shortage of industrial oil, the basic raw material. There is an approximate gap
of 2 lakh tonnes. But the gap is now bridged through imports caustic in excise duty on the soaps it he industry
expects the demand to increase and the industry to grow.
n tune of the increased disposable incomes of both the urban and the rural population the industry has witnessed
aggressive promotion of its premium brands, which has benefited the industry. This is the fastest growing segment in
the toilet soaps, the market of which grew at 15% in the while the larger manufacturers are engaged in major media
battles in their bid to increase market share, the smaller producers are also trying for a price of the cake through
mostly regional marketing efforts.
The measure of quality in toilet soaps is the proportion of TFM. (Total fatty matter) this is the Essence of the soap.
Market source says that the belief on high TFM content related to quality may have held in the past but today efforts
TFM content in soaps, that should nonetheless wash well and be soft on the skin. This he says is because a lot of
TFM gets washed off without being active and increase that if this were the case why is that premium soaps have
TFM upward of 70%.
ndeed innovation has encompassed product. Forms as well company's have products that could once be found only
on in hand up squeeze tubes not to mention liquid soaps in pump raising the consumers outlay on personal hygiene
is vast even where usage penetration is high. n village heat and dust is reason enough to press on. Most soap
marketers are busy making the best, of what they can overall a sharpened consumer focus has meant better
corporate performance.
Number of Pages of Project Report:50
Package IncIudes: Project Report
Project Format: Document (.doc)
TabIe of Contents of Project Report:
1. ntroduction
2. ndustry Trend & Existing Major Players
- HLL (Hindustan Lever Ltd.)
- P&G ndia Ltd.
- Nirma Ltd
- Godrej
3. Market segmentation
Price - Benefit Segmentation 2006
Price - Benefit Segmentation 2008
4. Marketing Strategy of different brands
- Lifebuoy Gold
- Rexona Olive
- Breeze
- Hamam
- Nirma beauty Soap
- Lux international
- Lifebuoy
- The Ads
7. Consumer Buying Approach for Soaps
Sample Questionnaire
List of Graphs
Graph of most important purchase factors
Graph of Brand association with various soaps
Graph of Brand Loyalty
Graph of Effect of sales promotions
Graph of Advertisement recall rate
Graph of trial rate for the brand
8. Research Analysis and conclusion
9. References Bibliography

RuraI Marketing and Advertising Media Mix

n a country of over one billion people, where more than 70 per cent of its population reside in rural areas, the sheer
number has necessitated the marketers to reach out to them for marketing various goods and services. Despite the
fact that more than 40 per cent of the ndian population is impoverished, there is still a great scope for necessity items
in the rural hinterland. Over the years there has also been demand for various products that were considered 'urban'
per se.
At a partnership summit organized by the Confederation of ndian ndustries (C) in 2001, celebrated management
thinker Prof. C K Prahlad exhorted the ndian corporate nc. to wake up and help create a consumer market out of the
poor. Prahlad, Professor of Business Administration and Corporate Strategy at the University of Michigan took most
of audience by surprise when he almost gave them a clarion call to retain their grip over the vast domestic market.
"The bottom of the pyramid, said Prahlad, is very large and uncovered and represents a very counter-intuitive
opportunity. t is a transformative challenge. Many analysts feel that there is a need to reinvent the mass market, in
the face of global multinational companies setting up manufacturing units in ndia and the influx of cheap goods from
some Asian countries, primarily China. Why ndian companies don't consider making a whole range of products to
suit the rural consumer is a question that seeks an answer. However, some of the companies, ironically a major
multinational, viz., Hindustan Lever Ltd. (HLL, a part of the Unilever group) is trying to do just the same and with great
success. The chapter includes case studies of some of their brands that have made a mark in the ruraI India.
n this chapter an effort has been made to include the following major areas that cover: the need and scope of
studying rural market and advertising, the changing life patterns of rural ndians which would encompass the
aspirations, expectations and innovations in the ruraI IifestyIe; ruraI marketing environment, which would look at
the ground realities, the challenges and the latest experiments in launching the rural super markets and 'tag-on'
promotion strategies to woo the ruraI consumer. The dynamics of rural advertising would cover the special
understanding of the rural psyche, the challenges and strategies along with relevant case studies. The chapter would
also include various media choices for reaching out to the ruraI consumer, the relative strengths and weaknesses of
various media in the ruraI context and some success stories.
Number of Pages of Project Report: 79
Package IncIudes: Project Report
Synopsis AvaiIabIe: No
Project Format: Document (.doc)
TabIe of Contents of Project Report:
1. Indian RuraI Market Overview
2. RuraI Market Research
3. RuraI Consumer
4. Consumer Classification
5. RuraI Marketing Environment and nfrastructure
6. RuraI Marketing and Advertising Strategies
7. Media Mix for the RuraI Market
8. Case Studies
9. Summary
10. Solutions to questions

Tourism Marketing in India

Introduction: Tourism is a human activity of great significance. t involves a temporary break from normal routine to
engage with experiences that contrasts with everyday life, with the mundane. Over the years, the definition of tourism
has undergone a change along with the historical changes. According to Himziker and Krapf tourism is "the sum of
the phenomena and relationships arising from the travel and stay of nonresidents, in so far as it does not lead to
permanent residence and is not connected to any earning activity.
With the increasing growth of tourism and its associated opportunities, the concept of marketing tourism in ndia
assumes a lot of significance.
Number of Pages of Project Report: 47
Package IncIudes: Project Report
Project Format: Document (.doc)
TabIe of Contents of Project Report:
1. Acknowledgement
2. Declaration
3. ntroduction
4. The ndian Scenario
5. Limitations of Study
6. Research Methodology
7. Role of Governments
8. Sub-Sectors of Tourism
9. Analysis and nterpretation
- ndia Estimates and Forecasts
- ndian Travel & Tourism Total Demand
- ndian Market Share of South Asia Total Demand
- South Asia Travel & Tourism Total Demand
- ndian Market Share of World Total Demand
- World Travel & Tourism Total Demand
10. Hospitality
11. Ways to Market Tourism
12. Conclusion
13. Bibliography