CASE: NTPC LIMITED

(National Thermal Power Corporation) Limited established its strategic intent in the following forms:
NTPC

has

Vision. To be one of the world's largest and best power utilities, powering India's growth. Corporate Mission: As follows:
To

make available reliable and quality power in increasingly large quantities at competitive prices and ensure timely realization of revenues. Adopt a broad-based capacity portfolio including hydro power, LNG, nuclear power, and non-conventional and ecofriendly fuels.
Plan and speedily implement power projects using state-of-the-art

technologies.

Be an integrated utility by implementing strategic diversifications

in areas such as power trading, distribution, transmission, coal mining, coal beneficiation, etc. Develop a strong portfolio of profitable businesses in overseas markets including technical services, generation assets, etc. Continuously attract and develop competent and committed human resources to match world standards. Lead fundamental and applied research for adoption of state-of-the-art technologies, breakthrough efficiency, and new fuels. Be a socially responsible corporate entity with thrust on environment protection, ash utilization, community development, and energy conservation. Corporate Objectives. To realize the vision and mission, eight key corporate objectives have been identified:
Business portfolio growth. Customer focus. To be an agile corporation. Performance leadership. Human resource development. Financial soundness. Sustainable power development. Research and development.

Activities of NTPC

Activities of NTPC may be classified into two broad categories: power generation and consultancy. Power Generation. NTPC has the following

capacity of power generation:

Fuel used (MW) Coal Gas/liquid fuel Number of projects 15 7 Capacity 22,895 3,955

Consultancy. Consultancy Wing of NTPC undertakes various types of

consultancy and turnkey project contracts for domestic and international clients. The areas covered are fossil fuel- based thermal power plants, combined cycle power plants, cogeneration plants, water supply and treatment, and environmental engineering and management.
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Questions To what extent, does NTPC's strategic intentvision, mission, and objectivesprovide clear-cut direction for future course of action? Are the activities of NTPC in true alignment of its strategic intent? If you are asked to recast NTPC's strategic intent, what type of change will you make and why?