Introduction Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced opera tions in 1994 when its

predecessor Hutchison Telecom acquired the cellular licen se for Mumbai. Vodafone Essar now has operations in 23 circles. The company used to be named Hutchison Essar, reflecting the name of its previous owner, Hutchiso n. On September 20, 2007 Hutch became Vodafone in one of the biggest brand trans ition exercises in recent times. Over the years, Vodafone Essar, under the Hutch brand, has been named the Most Respected Telecom Company', the Best Mobile Service in the country' and the Most Creative and Most Effective Advertiser of the Year' . It offers both prepaid and postpaid GSM cellular phone coverage throughout Ind ia with good presence in the metros.

Vodafone Essar is the 1st Indian Telecom operator to receive the Payment Card In dustry Security Standard (PCI DSS) certification for its Mumbai operation in 200 9. Also it is the first time that Vodafone has launched Recharge Online. It is t he second largest mobile phone operator in terms of revenue behind Bharti Airtel , and third largest in terms of customers. Vodafone had about 134.5 million cust omers as of February 2011.

Competitors The competitors of Vodafone in India are: Bharti Airtel Reliance Communications I dea cellular Limited, Virgin Mobile TATA (DOCOMO) TATA Indicom Aircel Spice comm unications Limited State owned MTNL and BSNL

There is cut throat competition between the service providers each service provi der wants to be the first to penetrate the unexplored market .

Services

The services offered by Vodafone are Tunes & mp3 downloads, Entertainment, De ional, sports, News Updates, Call Management Services, Astrology, Finance, Trave l, Internet Bonus Card, Mail, Messaging, Dial in Services , Bill Info, Vodafone Business Solutions and Vodafone Tuesdays.

Call Management: Customers can manage his calls, without hassle. All from their Vodafone phone. Vodafone magic box: This is a box which content a vodafone hands et with 2 year validity and which comes both in colors and black&white and also two year replacement warranty. Missed call alerts: Customers will now get update s of all calls they miss when their phone is switched off or if they are unreach able this service is automatically available to all postpaid and prepaid custome r. Call barring: Postpaid customers can now ensure their Vodafone phone is not b eing misused by anyone. They can bar all incoming and outgoing calls, as they se e fit. Call conferencing: Customers can have a teleconference with up to 6 peopl e

Call forwarding: In case the customer is busy in a meeting, or if his Vodafone p hone is switched off, the customer can forward incoming calls to a landline or a nother mobile phone where someone receive messages on his behalf. Voicemail: The re are occasions when the customer may not want to answer the call, or they may not be carrying their phone or the battery is drained out, or their Vodafone pho ne may be busy on another call, or simply unreachable. The incoming calls can ge t forwarded to their voice mail box. And every time they get a new voice message , or receive a SMS alert and the customers can retrieve the messages at their co nvenience. This facility is password protected. Finance: This facility provides the information of Stocks, Bullions or Forex which keep up the customers with th e fast changing world of finance. Vodafone live: Contests, offers, updates and m uch more. All live on Vodafone phone. Vodafone Alerts: Astrology, Cricket, News and Stock information regularly on Vodafone phone.

Entertainment: The latest entertainment information from Vodafone about Movies Music Jokes Dating Games Television Contest Visual radio Missed call information: Missed call information service will enable customers t o know the mobile numbers of customers who had called them when they were out of coverage service area or when their mobile was switched off. The service will b e available for both prepaid and postpaid customers. The customers will have to subscribe to the service. Travel: Customers can get the information and book dir ectly on their Vodafone phone and through SMS of Train schedule Taxi fairs Flight status Railway bookings Flight bookings News Call Filtering: This facility helps the subscriber to block the unwanted calls.

Market Share

From the above data it is clear that Vodafone is one of the leading service provi ders in India. Market Share is high 16.54% with the Highest growth rate. Vodafon e is also the Fastest growing telecom company and will soon will have the Highes t market share in India by 2012-13

7Ps PRODUCT: Vodafone is a recognised and globally accepted brand name all over the world. Even in India Vodafone essar has grown since its establishment into the I ndian Market. PRICE: Pricing of Vodafone services in India has always been reaso nable for its customers and competitive for other mobile service providers PLACE : Vodafone Essar is now a recognised and established mobile service in every par t of India, providing high quality services to its widespread customers.

PROMOTION: Vodafone Essar has always relied on strategies like brand promotion a nd brand recognition to its widespread markets by Sponsorship of global events o f high viewership PHYSICAL EVIDENCE: The environment in which service is deliver ed and where the firm and customer interact, or any intangible component that fa cilitate performance or communication of the service PROCESS: The actual procedu res, mechanism and flow of activities by which the service is delivered the SERV ICE DELIVERY and operating system. PEOPLE: Every individual who plays an importa nt part in convincing the cuutomer to choose Vodafone over other services fall u nder People

Conclusion