I had 20 of my target audience (mixed ethnicity 18-28yrs) complete my questionnaire.

I believed having a questionnaire would explore the features I could include in my won magazine and the issues readers have magazines. The results of this will help when planning and creating my music magazine, the answers to each question is in Pink and alternative information is in Light Pink. 1. Are you : Male/Female- aged 16-28 and interested in R&B/Hip-Hop music? (Circle Yes/No) 100% of my target audience circled yes. What R&B/Hip-Hop music/artists/bands do you currently listen to?: The most common artists mentioned were: Nicki Minaj J Cole Drake Kanye West Wiz Khalifa Rihanna When creating my own magazine I will make sure to make reference to these artists as it is important that a music magazine is up to date with the current artists that their target audience are listening to. This increases popularity and sales. 2. What attracts you to R&B/Hip-Hop music? The lyrics of the songs The instruments and vocals used The image of the R&B/Hip-Hop genre The artists/bands Other (specify below) 100% of my target audience who answered The lyrics of songs, however 11 of these 20 also stated it was the image of R&B/Hip-Hop genre. One questioner stated: Hip-Hop music gives artists a voice, so they can be heard beyond the stero-types often associated with the black artists rapping/singing. It shows there is more to them and so everyone can relate especially black communities. 3. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than 1 1-2 2-3 3-4

 More than 4 11 questionees circled, 2-3, and 9 circled 1-2 As there isnt a clear decision in the price range and the figures were reasonably close I will think carefully as to what exact price I will charge as I understand my target audience are between the ages of students and working adults. Therefore, I would like this to be affordable however the content will be worth the final pay. 4. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5. 8 circled here. NO (If No please go on to answer question 6) 12 circled here. 5. Specify which music magazine(s) you buy and /or read. The most common magazines described were: Billboard, Vibe (online) and NME . What do you like about this magazine? Questionees stated the content was good, promontional offers were of great interest, the music charts included were extremely good and the magazines versatility/choice of artists. 6. Why dont you buy and or read music magazines?(tick the answers that apply) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (please specify) 100% said theyre too expensive, and 6 added that the reason being they would sometimes look to online magazine websites as R&B/Hip-Hop magazines arent common in most stores in the UK.

7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price other (please specify)

Competitions, Exclusive news and interviews, dates of oncoming gigs and cheap prices were the most popular answers.

8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

please give reasons Why? The results were split with 25% of the 100, picking A,B,C,D. This tells me that each of these hold something which attract my target audience. A few stated it was the Choice of artists, Colours and Content (ie. Coverlines and images) 9. What would you like to see on the cover of a music magazine? Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) Preferred images 0 1 2 3 4 5 /photographs for cover of magazine a) Several images b) one main image of key artist/band c) Musical instruments/props d) Bright colours e) Darker colours f) Other-please specify What specific images/ photographs associated

with Indie/Rock would you like to see on the front cover and would attract you to a music magazine

10. What contents would you like to see in this R&B/Hip-Hop music magazine? To what extent do you agree or disagree that the following would be good content for this music mag Examples of appropriate 0 1 2 3 content Gig guides General info about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify)

The results for this were mixed and it is fair to say my target audience would like all of the above to be included however fashion, general info and info about particular bands/artists take precedence.

11. What would you like to see in a double page spread article that would feature in this magazine: Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) 0 1 Interview with a R&B/HipHop artist/band Article about R&B/Hip-Hop scene General article about main indie rock developments Musical instruments/props Bright colours Darker colours

5 ALL

4 3

6 7

Other-please specify Artists, Fashion What specific images/ Headphones were photographs associated with the most popular of R&B/Hip-Hop would you like answers from the 20 to see on the front cover and questioned. would attract you to a music magazine Having carried out the questionnaire I believe my target audience would enjoy lots of content about the artists and their musical movements. As part of R&B/Hip-Hop, fashion is a big statement there fashion features in the magazine would be popular too. The use of colour is essential however I dont believe a specific style of colour is essential and it is probably dependant on the time the magazine is released and featured artist. To add to this additional information on technology included music players, sound systems and headphones are popular and I would like to incorporate this also. R&B/Hip-Hop musics biggest seller is the freedom of speech and pushing the barriers there the recognition of great images and the audiences ability to be themselves would be a technique. Promotional offers and bold images will be a great selling feature on the front cover therefore a great image on the front cover will have to be taken and a the use of a flasher will be a good feature to add.