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ADEATE:
Event Description: ADEATE, the word emerges from Ads (the ultimate result of marketing
diffusion) and the ideation process. ADEATE invites participants from top B-schools of the country to exploit what they have learned till date from MBA, from life.
1. Level 1: Existing Product Name/Kind, its features. The related Target Audience defined by Adverb, e.g, A deodorant for age grp of 18-25, upper middle class (premium pricing). Difficulty Level: Easy. 2. Level 2: Hypothetical Product. No target audience defined,e.g, a flying bicycle or shoes with which one can walk across a river (something like tht). Difficulty Level: Medium. 3. Level 3: Existing Product. We specify Target Audience, but it is not related to the products conventional target Audience. E.g A deo for 812 yrs age grp or 55-60 age grp. Difficulty Level: Difficult.
Parameters of judgment: Creativity/uniqueness, Originality, Appeal to Target audience and relation to the product. Results: Top 20 teams will be shortlisted based on the scores across the parameters listed above
ADEATE, NMIMS
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Round 3: On-Campus Event
Target Audience: Potential Scorpio customers from selected areas of Mumbai (These areas will be decided in consultation with Scorpio team) Round Details: Teams have to design an IMC campaign for the sponsor based on any of the insights from any of these channels: Primary market research in a selected area Secondary market research from varied sources including the company officials
The selection of the channel depends on the marketing objectives of the sponsor. Students will be invited to witness the final presentations and their votes will be factored in to arrive at the final scores. Presentations will be judged by a panel comprised of sponsors and NMIMS marketing faculty All finalists will be provided with certificates and goodies
ADEATE, NMIMS
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