George L.

Click
(704) 534-7117 Charlotte, NC 28277 glclick@mindspring.com http://www.linkedin.com/in/georgeclick

SUMMARY
Client-centric, results-driven Sales Professional seeking a company that needs to expand revenues by (1) developing new customer relationships or (2) penetrating its existing accounts deeper. Successful at integrating traditional sales methods (i.e., cold calling, networking and direct client presentations) with multiple digital platforms (i.e., website placement, Facebook, Twitter, mobile apps), email driven techniques (i.e., Constant Contact) to influence buyers and drive sales revenues. Experience with B2B and B2C sales. Have sold to: financial institutions, healthcare firms, automotive, retail, nonprofits, technology, professional services, food retailers, as well as retail consumers. Understands how to actively interact with customers and engage social media fans and followers. Sales channels: Radio and TV campaigns; online services; print publications (i.e., Yellow Pages, magazines, coupons); community groups (i.e., schools, churches, charities, and civic organizations). Sales philosophy is based on the belief that: People buy from people they like. Ability to build rapport with clients and gain their trust by demonstrating a sincere interest in solving their problems.

EXPERIENCE
WTVI-TV (PBS Affiliate), Charlotte, NC March 2011 September 2011 Media Sales and Underwriting Manager Publicly-funded TV station in Charlotte. Recruited by the newly hired Director of Development to revitalize advertising sales and generate new revenues and underwriting sponsorships. Developed new media kits; sponsorships and branding partnerships; and worked with the Director of Development to appropriately market sponsorship opportunities. Worked with the CEO on revenue development projects and negotiating new rating services. Successfully secured new client accounts: Jerald Melberg Gallery (local art gallery); Cricket Communications (national cellular company); Blue Ridge Parkway Foundation (nonprofit organization); High Museum of Art (in Atlanta) and Levine Childrens Hospital. Closed over $60,000 in new business (with $20,000 of pipeline) in six months. Coordinated efforts with membership services, creative services, IT/Web, traffic department and senior management. Kilwins Chocolates, Fudge & Ice Cream (ClickFour LLC), Charlotte, NC 2006 Present Co-Owner, VP of Operations and Chief Marketing Officer, Manager Started and built this franchise confectionery and ice cream parlor to $400,000 in annual revenue from retail consumers, corporate gifts, catering and corporate parties. Manage staff of 8-15; ensure effective business operations; product and brand development; public relations; marketing communications; advertising; pricing; and customer service. Leverage marketing expertise to devise visible marketing campaigns using Internet-based advertising (pay-per-click, Constant Contact, Kilwins local webpage, etc.), social media (Facebook, Twitter, Mobile Apps), and traditional media (newspapers, yellow pages, magazine, radio, etc.). Recognized by Kilwins corporate office as the King of Twitter; they have benchmarked my social media campaign efforts for other franchisees nationally. Have given away 200 lbs. of chocolate, fudge and ice cream for occasions (i.e., Christmas, Easter, Valentines Day, etc. to generate marketing buzz and promotions to increase store traffic and sales.

Key Accomplishments: Corporate sales: Larger accounts range from $5000 up to $25,000. Winner of Charlottes Best Ice Cream award Creative Loafing and by Citysearch. Sales and Media Research Consultant, Charlotte, NC Private sales and marketing contractor whose primary client was WCCB (a FOX affiliate). 2002 2006

Developed and proposed solutions to ultimately improve collected / analyzed CRM data and interpret findings to create a competitive edge in the marketplace. Interacted daily with Account Executives, Sales Management, and Marketing Manager to build research stories to support increased revenues and market share growth. Presented resource data and assisted with report preparation and developing presentations. WBTV-TV (CBS Affiliate), Charlotte, NC 1991 2001 TV station owned by Jefferson Pilot and subsequently sold to Raycom Media. The station generated $35$40 million in annual ad revenue from locally owned to Fortune 500 companies (i.e. Pepsi and GM). Research Director/Coordinator, 2000 to 2001 Oversaw all research-related functions, including interpreting research data from Nielsen, Scarborough, and other sales tools. Leveraged sales and research expertise to expand the effectiveness of the sales team and its corresponding marketing efforts in the marketplace. Account Executive, 1991 to 2000 Developed media sales and multi-platform ad campaigns across WBTV and WBTV.com. Served as liaison within sales, IT and research departments. Met sales targets 8 times in 10 years. Generated between $2.5 and $3 million in advertising revenues, with new accounts representing 15-20% of sales annually. Expertise in collaborating with agencies at multiple levels (i.e., Planners, Media Buyers, etc.). 4-time winner of Jefferson Pilots 100% Club for outstanding sales performance. WCYB-TV (NBC Affiliate), Bristol, VA 1986 1991 Account Executive Hired to generate new clients and revitalize existing client accounts which had become stagnant. Successfully cultivated several accounts and turned them into consistent revenue streams. Consistently exceeded annual new business targets and revenue expectations. Accomplishment: Turned around a historically underperforming automotive dealership client and developed it into the stations #1 local direct account through diligent service and win-win ideas.

EDUCATION
UNIVERSITY OF TENNESSEE, Knoxville, Tennessee Bachelor of Science in Broadcast Management, College of Communications Earned 50% of tuition by working part-time and full-time jobs.

SOFTWARE AND OTHER INTERESTS

Proficient in Microsoft Office: Word, Excel, Outlook and PowerPoint. Customer Relationship Management (CRM): Nielsen and related products; Tapscan (f/k/a Marketron and OneDomain); Scarborough Research and Leigh Stowell & Company software. Enjoy hiking, biking, outdoor activities and spending time with family. Active community volunteer. Avid Carolina Panthers and University of Tennessee fan.
George Click (704) 534-7117 Resume, page 2