Steve A.

Carey
Scottsdale, AZ 85266 Cell 602-463-9515 Fax 480-393-4398 orthocarey@cox.net

Proven Skills and Talents

Market Analysis and Strategic Sales PlanningLocating, Interviewing and Recruiting new Sales TalentExpert Sales team Educator/MentorClinical, Technical and Scientific KnowledgeContract NegotiationsProduct Launch and Deep Market PenetrationInspirational Passionate LeaderSetting and Exceeding Sales QuotasForecasting & BudgetingCustomer Relationship DevelopmentKey Opinion Leader DevelopmentProfessional CommunicationSurgeon and Customer EducationProficient with MS Office Word, Outlook, Excel and Power Point

EDUCATION - Bachelor of Science Degree - University of Wisconsin, Madison, WI

Hewit Medical, LLC Tempe, AZ November 2010 to Present

Director of Sales and Marketing

Creating the entire marketing and sales strategy from inception for a demonstrably unique pre-operative surgical patient prep system. Targeting the hospital C-suite, Perioperative Director and Infection Prevention managers. Setting the product prices and the pricing strategy. Designing the commission program for sales reps. Creating all company branding and product launch materials including two market specific brochures, the website, the Instructions for Use, and all video sales and training demonstrations. Locating, interviewing, hiring and training all sales reps. Organized, reserved, designed, built and attended 2011 AORN convention booth. Constantly providing ideas for the manufacturer and owner on design upgrades and details of the product. Ortho I.P. / Fx Devices Boca Raton, FL June 2010 to November 2010

Western Sales Manager

Start-up company with a unique spring loaded screw technology called the POGO Screw used for hip fractures and ankle/foot fusion and fracture procedures. Selling directly with reps in each rep territory to orthopedic trauma surgeons and foot/ankle surgeons. Assisted the Product Manager and Sales Director with the overall marketing and sales plan. Helped design the surgical instruments and implant instrument tray. Sonoma Orthopedic Products, Inc. Santa Rosa, CA July 2009 to December 2009

Sales Manager, Southwest Region

I was recruited by the VP of Sales to this startup intramedullary wrist and clavicle fracture implant company to launch their products into Southern CA, TX, NM, NV, and AZ. Increased sales by 40% successfully negotiating contracts with hospitals and Group Purchasing Organizations. Assisted product managers with test markets, market surveys, product ideas, and competitive research. Guided the marketing effort for the Sonoma intramedullary device against the market leading wrist fracture volar plate device. TriMed, Inc. Valencia, CA June 2008 to July 2009

V.P. Sales, Southwest Region

Hired to re-establish a presence in four states (AZ, NM, CO, NV) that had been neglected for an extended period of time. TriMed products consist mainly of small bone (wrist, ankle and foot) fracture fixation devices. Increased sales nearly 100% by utilizing my hand and trauma surgeon relationships. Restructured the territory releasing two under-performing distributors and hiring four new effective distributors in the first 2 months. Planned and coordinated six cadaver or sawbones workshops in key sales areas. Chosen to create and give power point training presentations at company sales meetings.

STEVE A CAREY Page 2 orthocarey@cox.net Lanx, LLC Broomfield, CO June 2007 to January 2008

Regional Spine Sales Manager - Southwest

Early stage spine implant company with new anterior cervical plates and a posterior fusion system. Increased spinal implant sales by 70% resulting in the highest annual sales of all six Lanx regions. Located, interviewed and hired six new distributors in key growth areas within the first four months. Recruited and signed three new KOL Spine Surgeons bringing their Intellectual Property to Lanx. DePuy Orthopedics, a division of Johnson and Johnson, Warsaw, IN March 2006 to March 2007

Regional Sales Manager Orthopedic Trauma

Exceeded the annual quota driving sales to over 18% overall growth. Initiated and spearheaded the effort to secure the Femoral and Tibial Nail business at University Medical Center in Tucson where DePuy previously had zero trauma business. Achieved a contract for the majority of all Intramedullary Nail business. Third best out of all 15 US territories in inventory utilization scores. Received DePuy ENCORE Award as voted by my peers for excellence in organizing and performing the sales education for the Mountain region reps. Identified new major trauma opportunities and lobbied for the resources to set up the Washington and Oregon distributor for 2007 which subsequently took first place with over 34% trauma growth. Recruited and secured three KOL strategic product development investigator contracts with prominent and University based surgeons. This lead to two new DePuy trauma system launches. Hand Innovations LLC. Miami, FL July 2002 to March 2006

Western US Sales Manager

Solely located, hired, trained and cultivated a new independent sales force for this start-up company in the 13 western states. Built the sales team to include 16 Distributors, 5 Direct Sales reports, and 3 District Managers within three years. First of the four Regional Managers to reach monthly sales of $1M. Drove annual region sales from $200,000 in 2001 to over $12M in three years tracking for $18M in 2006. Proposed, created, planned and hosted the first Hand Innovations cadaver surgeon training meeting which 26 attended. This technique was so successful in generating sales growth it was universally adopted by Hand Innovations and credited for much of the huge company wide sales growth. Cultivated personal relationships with 12 surgeon Key Opinion Leaders who all became cadaver lab trainers and speakers. I averaged two of these cadaver lab meetings per month in the West. Smith and Nephew / Ken Kobs & Associates, Phoenix, AZ February 1998 to July 2002

Orthopedic Sales Representative

Increased sales at an average rate of 35% per year. Jump-started hip and knee joint replacement sales from zero to over $350,000 per year. Top salesperson in United States of the IMHS Hip Nail for two straight years. Achieved level of top trauma salesman within the distributorship. Osteonics / Med Tech West, Inc., Phoenix, AZ May 1990 to 1997 December

Orthopedic Sales Representative

Major Achievement: Initiated an open competition for -and won- an exclusive two-year hip and knee total joint contract worth over $1.2M per year at Phoenix Baptist Hospital (seven orthopedic joint surgeons). Over 20% annual sales growth per year. Top 20 performer out of over 300 Osteonics reps in HA total hip sales growth in 1997. Won a major MTW contest prize of a trip to Costa Rica for first place in total knee sales growth in 1995.