X-1R PROMOTION Promotion mix also called is marketing communication mix consists of the specific blend of advertising, sales

promotion, public relationship, personal selling and direct marketing tools that the company uses to persuasively of the five major promotion tools follow i. ii. iii. iv. v. vi. Advertising Public relations Sales promotion Personal selling Direct mail Internet marketing

Based on this product, we can know that this company use advertising as a medium to promote they product. Advertising is a non-personal paid form of communication using any form of mass media. Advertising is any paid form of non-personal presentation and promotion of ideas, good and services by an identified sponsor. The advertising can devide to i. ii. iii. iv. broadcast print internet outdoor

Based on the advertisement we can know that a company use a print where use a newspaper as a medium to promote their product. This company also give phone company number to make sure actual or potential buyer call them and ask about more detail this product. Internet promotion is very important. The development of the World Wide Web has changed the business environment forever. Dot.Com fever has taken the industry and stock markets by storm. Owning a website is a now a crucial ingredient to the marketing mix

strategy of an organisation. Consumers can now obtain instant information on products or services to aid them in their crucial purchase decision. Based on advertisement, the company also put a website at the bottom of advertising for customer to make sure a consumer can know other product. I Promotion mix strategies can be push strategic or pull strategic. Based on the advertisement, we can know that this company use pull strategic. Pull strategic can define a promotion strategy that calls for spending a lot on advertising and consumer promotion to induce final consumers to buy the product. If the pull strategic is effective, consumers will then demand the product from channel members who will in turn demand it from producers. Based on the advertisement we know this company make an advertisement direct to consumer then will buy at retailers or wholesales.

PLACE As we know the company where sell they product can divided into retailing or wholesaling retailing is all activities involved in selling goods or services directly to final consumer for their personal, non-business and wholesaling can define all activities involved in selling goods and services to those buying for resale or business use. Based on advertisement we can know this company is a retailing where sell they product direct to the customer. Marketing channel is a set of interdepends organization that help make a product or service available for use or consumption by the consumer or business user. Actually have two type of marketing channel; the first marketing channel is direct marketing channel can define a marketing channel that has no intermediary levels and the second marketing channel is indirect marketing channel where can define as intermediary levels. Based on this product, the company use a direct marketing channel where direct sale they product to customer without use an intermediary level. channel containing one or more

PRICE Price is the amount of money changed for a product or service or the sum of the values that consumer exchange for the benefit of having or using the product or service. Price is only elements in the marketing mix that produces revenue. Price is difficult and must reflect supply and demand relationship. Pricing a product to high or to low could mean a loss of sales for the organization. The factor needs to consider are: i. ii. iii. iv. v. Fixed and variable costs. Competition Company objectives Proposed positioning strategies Target group and willingness.

An organization can adopt a number of pricing strategies. The pricing strategies are based much on what objectives the company a set itself to achieve. The types of pricing strategies are: i. ii. iii. iv. v. vi. vii. Discount and allowance pricing Psychological pricing Promotional pricing Geographical pricing Dynamic pricing International pricing Penetration pricing

Based on product in advertisement, we can know that company used Psychological pricing. The company show the price is only RM 9.90. When customer see a price, customer will think that product still RM 9.90 even through a real price is RM 10.00.

PRODUCT Product is an anything that can be offered to a market for attention, acquisition use or consumption that might satisfy a want or need. Before we need to produce a product, we need to ask a number of questions, they are: i. ii. iii. Who is product aimed at? What benefit will customer expect? What differential advantages will the product offer over their competitors?

Based on product in advertisement, we can know that product only target customer of motorcycle. This product can give benefit to engine by giving more performance to the engine, give more faster, cool, silence and also efficiently to engine. To make sure this product are different that other product at market this company already used a new formula by using technology that already proven by NASA. Based on Kotler, he suggested that a product should be viewed in three level, the level are: Level 1: Core Product What is the buyer really buying. Level 2: Actual Product they need to develop product and service, features, design, a quality level, a brand name and packaging. Level 3: augmented product what additional non tangible benefits can offer. Based on product in core product level, X 1Rs customer not only buy an oil that can give good to the engine but also can save our money because this oil can give more longer life to they engine. In actual product, to make sure this product cn get high demand from
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customer, his company already create a new formula (refer to advertisement terbaru dari X-1R) where technology are use already proven by NASA. In augmented product level, this company also give a warranties where will change to other product if this product cant give what customer want (based on they website) Consumer product and service bought by final consumer for personal consumption. Marketers usually classify these product and service based on how consumers go about buying them. Consumer product includes convenience product, shopping product, specialty product and unsought product. These product differ in the ways consumer buy them and therefore in how they are marketed. Based on product X1-R we can know that product is under shopping product. Shopping product are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price and style. When buying shopping product and services, consumers spend much time and effort in gathering information and making comparisons. The characteristic of shopping product are: i. ii. iii. iv. Price Higher Price. Distribution Selective Distribution in fewer outlets. Promotion Advertising and personal selling by both producer and resellers. Distribution Selective distribution in fewer outlets.