Beruflich Dokumente
Kultur Dokumente
+07
:new branding
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The name
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products
packaging
athletes
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Competitor landscape
While our crest logo has served its purpose, appearing true to the game. The instantaneous visibility of its appearance lacked boldness in comparison to the competitors.
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What we leverage
1. Leverage the equity built on the words Nike Golf 2. Leverage the strength of the Swoosh Design 3. Strengthen its legibility
We leverage the equity built on the name Nike Golf as we are known. We leverage the power of Swoosh Design as we are increasingly associated with its image. And we have improved on the legibility of the name especially when displayed in smaller scale. Our new logo represents our new attitude: modern, contemporary, powerful. We are no longer a golf company that needs to be accepted. We are the company who will lead the industry.
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They are symbolic decorative elements representing our four brand guiding principles: innovation, inspiration, passion and leadership.
PRODUCTS
They are our brand guiding principles, representing positions and attitude we aspire. We strive to achieve those elements, into everything we do.
NikeGolf leads the industry in providing innovative products - head to toe - for our consumers. We play to win in all four product categories
THE TOUR
However, be mindful that they are essentially decorative elements, and any meaning should be interpreted in abstract sense, not to be taken too literally. To the right are also additional layer of signicance; what we make, what makes us, our playing eld and how we dene ourselves.
Winning any of the four majors is the epitome and denition of professional golfers achievement. We are mindfully present of these competitions and what they mean to all golfers.
REGIONS
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The entire logo lock up should be used to represent our brand in general. This applies but is not limited to main retail signage, advertising, collateral.
The Swoosh Design is used directly on products and on packaging. Otherwise it can only be used as a small accent, but not to represent our brand by itself.
URL:
When URL is displayed, above logo is to be used. It should never be used with the 4 dots nor a Swoosh Design.
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When printed, the logo should all be in black when its printed on a white or light background. Conversely, it should be all white when its printed on a black or dark background.
BLACK
At retail, against a white background, chrome should be used on four squares and the Swoosh Design, while NIKEGOLF remains black. (all black against white background is also permissible)
CHROME CHROME
For exterior signs, chrome can be applied to all the elements against black background.
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5. Do not substitute any colors of the logo or have multiple colors within the logo
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Retail samples
in-store sign
In-store sign