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According to a most recent research, consumers are more and more prone to make purchases from e-commerce companies located in countries other than their own. As a result, more companies and consumers are concerned about process of online payments and security involved with such transactions. Over the past decade the payments landscape all over the world has changed dramatically. From the speed, efficiency and effective payments to the explosive growth of the internet and online communities, companies can now manage domestic payments seamlessly through a secure online platform that is tied to a sophisticated workflow and approval engine.
*What would be the difficulties to the business if you were an international customer or a local customer?
For companies, conducing e-commerce in a foreign country means additional considerations such as foreign tax codes, international shipping, authenticity and cultural differences, all of which have to be taken into account. A customer in Russia who buys a product on eBay, for example, will be faced with much higher shipping costs that a US customer. Russian Import tax and tariffs can further raise the price for a customer who lives in Moscow versus one who lives in Boston. From the security point of view, it is harder for a company like eBay to verify the authenticity of a customer living abroad, who may want to use a method of payment less recognized in the US. Since international e-commerce involves several international financial institutions, it is more likely in such transactions that payment gets entangled on the way from buyer to seller, which can, in turn, lead to more frequent repudiation incidents. One way in which e-commerce companies try to mitigate the difficulties involved in international transactions is to establish local presence by starting a website and opening an office in a specific country. For example, in November of 2007 eBay launched a full-scale version of its site in Malaysia. Within seven months the site it had 1.3 million visitors per month and already in June of 2008, eBay was able to capture 75% of all e-commerce transactions conduced in Malaysia. Hence, although challenges are surely involved in conducting international e-commerce, example of eBay shows that success can be achieved benefiting both, foreign companies and consumers.