MIT School of Business

PGDM Lecture Plan Semester III Subject Name: - Strategic Business Management Subject Code: 28th Batch Prof. Ashok Kurtkoti/Prof.Avinash Deshpande. Objective 1) With the change in the business environment, it is essential to acquaint Students with ever changing & vibrant market scenario. 2) Due to liberalization, privatization & globalisation, the Indian Market has rapidly changed and the focus has shifted to Strategic Marketing. Learning Outcome The course should enable students to develop conceptual thinking which will help students to use various tools & techniques to perform their jobs effectively. References R1 Strategic Marketing By David W. Cravens & Piercy R2 Crafting and Executing Strategy The Quest for competitive Advantage concepts and case Arthur A Thompson Jr & A.J.Strickland, John Gamble& Arun K Jain, Tata McGrawHill, 14 th Edition. R3 Strategic Market Management BY David Aaker , WILEY Pub. Session No. Topics Covered Suggested Reading SBM

01.& 02

03.

04. 05. 06. 07. 08.& 9 10. 11. 12. 12.&13

What is strategy and its importance. Business & Marketing strategies Corporate strategy, Organisational change, Internal design, New Organisation forms , Corporate Strategy, Objectives, Business Composition, Developing strategic Plan for Each Business Business Strategy & Marketing Strategy An overview of External Analysis, creating a vision for the Business Strategy, Identification & selection, Selecting among strategic alternative, the financial analysis for marketing planning & control. Business Strategy, The concept & trends in the current Management. Why Strategic Management? An overview of Strategic Management External And Customer Analysis Scope, Segmentation Case 1 Generic Competitive Strategies. BGC Matrix, Porters 5 Forces Model BGC Matrix, Porters Market Analysis GE Nine cells matrix Case 2 Relationship Strategies Marketing goals & objectives, Planning for new product, Strategic Brand management, Ansofs Matrix Obtaining a sustainable Competitive advantage, The Substainable Competitive Advantage, The role of synergy, strategic Vision Versus strategic Opportunism, Differentiation StrategiesSuccessful differentiation strategies, The quality Option , Building strong Brands. Obtaining a sustainable Competitive advantage, , The role of synergy, Case 3 Corporate Level Strategies. SBUS Growth StrategiesPenetration, Product Market Expansion,

R2, Chapter 1 &Chapter 2 R1. Chapter 1

R1, Chapter 2 R2, Chapter 3

R3, chapter 1 R3, Chapter 1 R2 ,Chapter 3 R1, Chapter 2 R1, Chapter 4 Kotler ,11 Ed Kotler ,11 Ed

R1, chapter 98 R1, Chapter 9

14. 15. 16. 17.& 18

R3, Chapter 10

R2, chapter 02 R3, Chapter 14

19 20. 21 22 23.

vertical Integration Diversification Related Diversification, The mirage of synergy, Unrelated Diversification, Entry strategies Case 4 Value Chain, Pricing and promotions Case 5 Planning a new product Strategies in Declining & Hostile Markets ,Creating growth in Declining Industries, Be the profitable survivor milk or Harvest, Divestment or Liquidation, Selecting the right strategy for declining environment, Hostile market Case 6 Designing Market Driven OrganisationsConsiderations in Organisation Design, Organisation change & design options. Selecting an organizational design, Global Dimensions Of organizations. Case 7 Marketing Strategy Implementation & control The marketing plan, Implementing the plan, Strategic evaluation & control, Overview of Evaluation Activities Performance criteria and Information needed Performance assessment & Action, Deciding what actions to take. Corporate Governance Corporate Social Responsibilities Case 8 Mergers & Acquisitions Case 9 Case 10 Additional Suggested Readings 1. Marketing Strategy Boyd Walker, Mullins Lorrech. 2. f Marketing Management Philip Kotler, 11th Ed. 3. Various Journals, Magzines, News papers Published articles on this subject from time to time 4. Strategic Planning Formation of Corporate strategy- Ramaswamy. R1, Chapter 10, 11 &12 R1, Chapter 8 R3, Chapter 15

24 25

R1, Chapter 14

26 27.& 28

R 1& R3, Chapter 16

29 30 31 32 &33 34 35

Notes

5. Cases in Strategic Marketing- Amita Mital, Tata McGraw Hill 6. Modern Competitive Strategy- Gordon Walker, Tata McGraw Hill, 2nd Edition

Atleast 10 cases to be covered from relevant Chapters of the syllabus (As per Annexure I) Please note : 1. Cases to be discussed in the class are as per enclosed Annexure I 2. Each row in the class should study the respective case and all the students of that row must present the case. 3. Class participation marks are reserved for such participation.

Cases to be covered in Strategic Marketing

Sr.No. 01 02 03 04

Name of the Case PepsiCos Focus Strategy

Promotional Strategies Of Cellular Service providers of India Nirma- Challenging Established MNC`s Titan Watches- Redefining Time

05 06 07 08 09 10

Wal-Mart`s Approaches To Strategic Execution. Unilever`s Path to Growth Strategy- Is it Working? Hero Honda (1) Ltd. Is it Honda that made it Hero? McDonald`s Polishing the Golden Arches. Rewrite Rules at Pantaloon? Bata India Ltd- Repositioned Or still Footwear? C 64 to C - 85