Consumer Perception Towards Quality in Bikes TQM Report

CONSUMER PERCEPTION TOWARDS QUALITY IN BIKES
CERTIFICATE
This is to certify that research project entilted Consumer Perception Towards Quality In Bikes submitted at, Amritsar College Of Engineering & Technology, affillated to Punjab Technical University, Jalandhar, is a bonafied research work carried by Sameer Sachdeva(Roll no. 1107096), Pardeep Kumar(1107074), Sukhwinder Singh(1107109), Ripudaman(1107089) of ECE II under my supervision and no part of this project report has been submitted for any other degree. The assistance and help received during the course of the project has been acknowledged.
Ms. Sumita Uppal Lecturer, Department of management studies, Amritsar college Engg. & Tech. Amritsar.
ACKNOWLEDGEMENT
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We feel highly preveliged to express my sincerest gratitude to my guide Miss Sumita Upal, Lecturer, Department of management studies, Amritsar College Of Engineering & Technology, Amritsar for her able guidance and help in preparing this report. Her never failing patience and much needed cooperation proved to be asset to me in accomplishing this task. Without her constant encouragement, generosity nad valuable critical comments this study would not have reached its present form. Once again we feel obliged to her.
Sameer Sachdeva(Roll no. 1107096) Pardeep Kumar(Roll no. 1107074) Sukhwinder Singh(Roll no. 1107109) Ripudaman Singh(Roll no. 1107089)
CONTENTS
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Sr. No. 1. 2. 3.
DESCRIPTIONS Acknowledgement Introduction Objectives &Limitations
PAGE No. 2 4 7
4. 5.
Research Methodology Motor Bike Industry in India
9 10
6. 7. 8.
Analysis Conclusion Recommendations
19 26 28
9. 10. 11.
Bibiliography Annexure What One Should Prefer?
29 30 33
INTRODUCTION DEFINITION OF CONSUMER BEHAVIOUR

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Consumer behavior can be defined as, the behavior that a consumer displays in searching for, purchasing, using, evaluating and disposing products, services and ideas, which they expect will satisfy their needs. It involves the study of how individuals make decisions to spend their available resources in the form of money, time and efforts on the desired items. It involves the study of what they buy, from where they buy and often they buy this can go right from a low involvement product (like toothpaste) to a high involvement product (like automobiles).
CONSUMER BUYING PROCESS

The consumer buying process might seem to be a very simple one but it is a highly complex proposition. The process can be explained through a model which has three components: 1) 2) 3) INPUT PROCESS OUTPUT
INPUT: - This component reflects the external environment to which the consumer is exposed.
1)
This includes the marketing efforts of the firm, as well as the socio cultural environment of the consumer i.e. his family, culture, social class etc .the input component of our consumer decision making model draws on external influences that sources of information about a particular product and influence a consumers product related values, attitudes and behavior. Chief among these input factor are the marketing mix activities of organizations that attempt to communicate the benefits of their products and services to potential consumer and no marketing socio cultural influences, which internalized, affect the consumers purchase decisions. The second type of input, the socio-cultural environment, also exerts a major influence on the consumer. Socio-cultural input consists of a wide range of noncommercial influences. For example. The comments of a friend an editorial in the newspaper, usage by a family member, an article in consumer reports, or the views of experienced consumers participating in a special interest discussion group on the internet are all noncommercial sources of information.
2) PROCESS:- This component studies how the consumer process the product and due to this need he start for all the information the he can get about the product .this stage ends when he has evaluated all
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the option available in the market from various angles. The process component of the model is concerned with how consumers make decisions. This includes the influence of psychological concepts. The psychological field represents the internal influences like motivation, perception, learning, personality and attitudes that affect the consumers design making processes. As pictured in process component of the overview decision model the act of making a consumer decision consists of three stages:
1)
Need Recognition Pre-Purchase Search Evaluation Of Alternatives
2)
3)
The Recognition of need is likely to occur when a consumer is faced with a problem. Prepurchase search begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product. The recollection of past experiences might provide the consumer with adequate information to make the present choice. When evaluating potential alternatives consumers tend to use two types of information: 1) a list of brands from, which they plan to make their selection and (2) the criteria they will use to evaluate each brand. Making a selection from a sample of all possible brands is a human characteristic that helps simplify the decision-making process.
(3) OUTPUT: - This is last component in which the consumer decides whether or not to purchase the product. This stage ends with his post purchase evaluation about the product in which he states whether he is satisfied with the product or not this leads to his experience and attitude formation regarding that particular brand or product. The output portion of the consumer decision making model concerns two closely associated kinds of post decision activity: Purchase Behavior And Post Purchase Evaluation. The objectives of both activities are to increase customers satisfaction with his or her purchase. Consumer makes three types of purchases: trial purchase, repeat purchases and long term commitment purchases. When a consumer purchases a product for the first time and buys a smaller quantity than usual this would consider a trial. Consumers can also be encouraged to try a new product through such promotional tactcs as free samples coupons, and sale prices. When a new brand in an established products category is found by trail to be more satisfactory or better than other brands consumers are likely to repeat the purchase. Repeat purchase behavior is closely related to concept of brand loyalty, which most firms try to encourage because it contributes to greater stability in the market place.
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CONSUMER DECISION- MAKING MODEL
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OBJECTIVES OF STUDY
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This study deals with finding out the trend in consumer perception towards quality in motorbikes. 1. 2. 3.
4.
To see the current market scenario of two wheelers. To know the way the consumers like to purchase the two wheelers. To know the consumer preferences about the two wheelers. To study the effect of brand name. Fuel efficiency, price, resale, value, stability, durability,
dealers network, after Sale Service and reliability on motorbike purchase decision.
5.
To study the effort of different factors
like family, friends. Relatives, magazines
&
advertisement etc. On motorbike purchase decision. 6. To study the different attributes of various motorbikes that are considered and compared by
consumer.
7.
To identify the weakness & strenghts of various motorbikes. To midentify the reasons for brand switching of motorbikes.
8.
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LIMITATIONS OF THE STUDY
This study is based on the responses recorded in a pre structured questionnarie all attempts were made to arrive at a significant influences. Still due to the nature of study, there are some there are some inherent limitations. These are listed below:
1.
2.
Due to limeted time period only 50 respondents wwere included in the study. Owing to the Limitation of time and recourses, study was restricted to Amritsar City only. The sample was collected using convience sampling techniques. As such, the results may not
3.
give an exact representation of the population.

4.
Consumer purchase behaviour and his perception towards motorbikes is dynamic in nature.
As such, there is every possibility that over time and space that result of today may become inconsistent tomorrow. 5. Some of the respondents were not very eager to fill the questionnarie as they said it is too
lenghty and very time consuming.
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6.
Accuracy of data is limited to the reliability of the facts presented by the respondents so there
might be some chance that they nun provide some wrong information.
RESEARCH METHODOLGY
This study tries to cover all aspects of motorbike purchase behaviour. Its starts from general introduction highlighting objectives and limitations. It moves through a systematic methodolgy together, arrange and analyze data.
UNIVERSE OF THE STUDY
The universe the study includes the persons in amritsar who owned a motorbike.
SAMPLE AND SAMPLE DESIGN
The sample consisted of 50 respondents who were personally interviewed at the time of selecting the respondents every care was taken to selecting the respondent with different socio-economic background as to make it fairly representative.
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TECHNIQUE OF SAMPLING
After throughly reviewing the nature of study, it was decide to employ a simple technique in which average of the total was calculated.
PRODUCT, BRANDS ATTRIBUTES CHOSEN
The product chosen for the study is motorbike. There are a number of brands of motorbike in the market. However, only six major competing brands of motorbike were considered. Only those brands of motorbike were considered which were available in the amritsar city.
DATA COLLECTION
For the purpose of study both primary and secondary data were required. Primary data was collected from the motorbike oweners using the questionnaire which was deviced to be brief, simple and replies at the same time it was structured to cross check the respondents replies in order to get relevant information. The questions were dichotomous. Multiple choice or open ended type. It is also consisted of liker type statements to know tyhier attitude, towards various attributes. Five points scale was used for classification of are most important (M.I). UN Important(neither important nor unimportant) unimportant (UI), and most important (M.U.I) . secondary data was collected from the various reports , journals/magazines and dealers regarding market performance of the varioyus models offered by bajaj, yamaha, royal enfield. Tvs, suzuki, Herohonda.
MOTOR BIKES IN INDIA

The automobile sector comprises of all vehicles including 2-3 wheelers, passanger cars and multi -utility vehicles, light and heavy commercial vehicles and the allied engineering sector, comprising largely of the auto components sector. Purchasing capacity of average Indians has increased spectacularly in the last few years. This has encouraged significant growth in Indian two-wheeler industry. The exponential growth of the industry can be ascribed to factors such as higher disposable income resulting in more financial capacity and availability of cheap consumer financing. Over the years, the market dynamics of the industry has also changed. Majority of the customers now go for scooters and mopeds.
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Bikes are the major segment of Indian two wheeler industry, the other two being scooter and mopeds. Indian two wheeler companies are among the biggest two wheeler manufacturers in the world. India has so far witnessed many remarkable achievements in the industry and the launch of world-class bike manufacturers. Bikes in India has always been a fascination for people. The road and driving condition in India is much suitable for biking. You have a lot of choices these days. Different manufacturers are launching many state-of-the-art bikes, complete with all design and technical specifications. Yamaha TVS Hero Honda Bajaj Honda Royal Enfield
YAMAHA BIKES IN INDIA

Yamaha bikes in India have been commendably catering to the needs of the bike lovers so far. With a range of offerings in different segments, Yamaha has always provided among the best bikes to its customers. Few of the main things about the yamaha are :
Founded Headquarters
October 12, 1887 Hamamatsu, Shizuoka prefecture, Japan Conglomerate
Industry
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Products
Musical instruments, Audio/Video,
Electronics, Computer related products, ATVs, Motorbikes, Vehicle Engines. 4.676 billion US$ (March 31, 2009) 140.95 million US$ (March 31, 2009) (209.87) million US$ (March 31, 2009) 26,803 (March 31, 2009)
Revenue Operating income Net income Employees
History : Yamaha was established in 1887 as a piano and reed organ manufacturer by Torakusu Yamaha as Nippon Gakki Company, Limited in Hamamatsu, Shizuoka prefecture, and was incorporated on October 12, 1897. The company's origins as a musical instrument manufacturer is still reflected today in the group's logoa trio of interlocking tuning forks.In October 1987, on its 100th anniversary, the name was changed to The Yamaha Corporation.Few of the most successful Yamaha models include;

Yamaha Crux Yamaha Libero G5 Yamaha Enticer Yamaha Gladiator Yamaha FZ
TVS BIKES IN INDIA

TVS Motors is among the few bike manufacturers in India to produce bikes in different segments. Starting for the launch of the two-stroke bikes in India, the company has been so far produced a range of bikes. History:TVS Motor Company is part of Sundaram Clayton group in TVS group of companies and was founded by T. V. Sundaram Iyengar in 1911. TVS Motor Company is the main flag ship company of Sundaram Clayton group. TV Sundaram Iyengar and Sons Limited (TVS) manufactures almost all kinds of automotive components, two wheelers and a few other
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industrial products. They are also into the financial services sector. In 1979 Sundaram-Clayton Limited (SCL) started Moped Division to manufacture TVS 50cc mopeds indigenously designed and developed. In 1982 SCL established Joint Venture with Suzuki Motor Corporation but later in 2001 snapped ties with Suzuki to become independent. In 1994 the company entered the market segment of scooters with the introduction of Scooty 2S and later in 2000 the first 4 stroke motorcycle was launched with Fiero. Subsequently the indigenous product Victor was added to the production line and launched with great popularity in the country. This success further pushed the introduction of new models every year and succeeded in launching variants of Victor, Fiero & new products like Centra & Star. The TVS group of companies is mainly situated in Padi, the outskirts of Chennai. TVS Motors now successfully establishes the presence in each segment of two wheelers. It is the only automotive manufacturer in India to get the prestigious Deming Prize in recognition of its distinctive performance improvement through the application of TQM. Some of them include;

TVS Centra TVS Fiero TVS Star TVS Victor TVS Apache
HERO HONDA BIKES IN INDIA

Hero Honda is a trusted name among the biking breaks in India. Hero Honda Motors Limited, based in Delhi, India is a joint venture between the Hero Group of India and Honda of Japan. It has been referred to as the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. During the fiscal year 2008-09, the company has sold 3.28 million bikes and the net profit of the company stood at Rs.1281.7 crore, up 32% from the previous fiscal year.The company has achieved great heights in that it has delivered some of the best bikes in different segments in he country. Type
Founded ACET, 2009
Public company BSE:HEROHONDA M January 19, 1984 in Gurgaon, Haryana, India

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Headquarters New Delhi, India Key people
Industry Products Revenue
Brijmohan Lal Munjal (chair and founder) Toshiaki Nakagawa (joint managing director) Pawan Munjal (Managing Director & CEO) Automotive Motorcycles, Scooters U$ 2.8 billion
History:India became the second largest two wheeler manufacturer in the world starting in the 1950s with the Automobile Products of India (API) that manufactured the Lambrettas and Bajaj Auto Ltd. with its association with Piaggio of Italy (manufacturer of Vespa scooters) as the largest manufacturers within the country. The license raj that existed between the 1940s to 1980s in India did not allow foreign companies to enter the market and imports were tightly controlled. In the mid-1980s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda). The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global counterparts. Company profile Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda company,India. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a doubleACET, 2009 Page 15

digit pace since inception. Hero Honda has three manufacturing facilities based at Dharuhera and Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3.9 million bikes per year. Hero Honda's has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda's customer loyalty program, the Hero Honda Passport Program, claims to be one of the largest programs of its kind in the world with over 3 million members.The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. The most successful Hero Honda bikes in India so far are;

Hero Honda Achiever Hero Honda CD Dawn Hero Honda CD Delux Hero Honda Glamour Hero Honda Karizma Hero Honda Passion Plus Hero Honda Splendor Hero Honda CBZ Hero Honda Hunk
BAJAJ BIKES IN INDIA

Bajaj, a completely indigenous two-wheelers and three-wheeler manufacturer in India. Bajaj has attended very good name and fame, especially after the launch of its Pulsar range of bikes. Currently there are four variants available -with engine capacities of 150cc, 180 and two variants with capacities of 220 cc.With monthly sales of more than 48,000 units in June 2009, Pulsar is the leader in the 150 cc segment in India with a market share of 43%. History:Before the introduction of the Pulsar, the Indian motorcycle market trend was towards fuel efficient, small capacity motorcycles.The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Since the introduction and success of Bajaj Pulsar, Indian youth began expecting high power and other features from motorcycles.
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Specifications Pulsar 150 Power (bhp) Torque (N-m) Wheel Base(mm) Weight (kg) Top (km/h) Speed 14 12.8 1330 143 115 Pulsar 180 17 14.22 1350 147 120 Pulsar DTS-i 18 17.68 1350 145 130 200 Pulsar DTS-Fi 20 19.1 1350 150 135 220 Pulsar DTS-i 21 19.1 1350 151 145 220
Most successful Bajaj bikes include;

Bajaj CT 100 Bajaj Discover DTSi Bajaj Platina Bajaj Pulsar
HONDA BIKES IN INDIA

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda, has been a key player in the India bike market to offer some of the most unique bikes equipped with many state-of-the-art technologies. With three of the most successful bikes, Honda has remarkably captured a significant share in the Indian bike market. HONDA:-
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Type
Public 24 September 1948 Soichiro Honda
Founded
Founder(s)
Headquarters Minato, Tokyo, Japan
Area served Key people

Industry Products
Worldwide Satoshi Aoki (Chairman) Takanobu Ito (CEO) Automobile automobiles, trucks, motorcycles,
Net income Total assets Total equity Employees
scooters, ATVs, electrical generators, US$ 1.39 Billion (FY 2009) US$ 124.98 Billion (FY 2009) US$ 40.6 Billion (FY 2009) 167,231 (Sep 2008)
ROYAL ENFIELD
While bike majors Harley Davidson, Suzuki, Yamaha and Honda are striving to sell their highpowered super bikes in the domestic market, Royal Enfield Motors (REM), a Chennai-based retro bike manufacturer, is launching different bikes in the international and the domestic markets.
Royal Enfield was the brand of the Enfield Cycle Company, a British engineering company. Notable for producing motorcycles, it also produced bicycles, lawnmowers, stationary engines, and even rifle parts for the Royal Small Arms Factory in Enfield Lock. This legacy of weapons manufacture is reflected in the logo, a cannon, and their motto "Made like a gun, goes like a bullet". It also enabled the use of the brand name Royal Enfield from 1890. In 1955 Enfield of India started assembling Bullet motorcycles under licence from UK components, and by 1962 were manufacturing complete bikes. The original Redditch, Worcestershire based company dissolved in 1971, but Enfield of India, based in
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Chennai, continued, and bought the rights to use the Royal Enfield name in 1995. Royal Enfield production continues, and now Royal Enfield is the oldest motorcycle company in the world still in production and Bullet is the longest production run model.
History:In 1893, the Enfield Manufacturing Company Ltd was registered to manufacture bicycles. By 1899, Enfield were producing quadricycles with De Dion engines and experimenting with a heavy bicycle frame fitted with a Minerva engine clamped to the front downtube. Royal Enfield built their first motorcycle in 1901 with a 239 cc engine. In 1907, Enfield merged with the 'Alldays & Onions Pneumatic Engineering Co.' of Birmingham, and began manufacturing the Enfield-Allday automobile. By 1910, Royal Enfield was using 344 cc Swiss Motosacoche V-Twin engines, or large-displacement JAP and Vickers-Wolseley engines.In 1912, the Royal Enfield Model 180 sidecar combination was introduced with a 770 cc V-twin JAP engine which was raced successfully in the Isle of Man TT and at Brooklands
250 cc models In the late 1950s and early 1960s, Royal Enfield produced a number of 250 cc machines. The biggestselling of these was the Royal Enfield Crusader, a 248 cc pushrod OHV single producing 18 bhp (13 kW). In 1965, a 21 bhp (16 kW) variant called the GT Continental, with GRP tank, five-speed gearbox (which was also an option on the Crusader), clip-on handlebars and rearset footrests, was launched. It sold well with its "cafe racer" looks. Other variants were the 250 "Turbo Twin", fitted with the Villiers 247 twin two-stroke engine. An oddity was the 250 Clipper, mainly notable for its use of trailing-link front suspension.
Enfield India Royal Enfield motorcycles had been sold in India from 1949.In 1955, the Indian government looked for a suitable motorcycle for its police and army, for use patrolling the country's border. The Bullet was chosen as the most suitable bike for the job. The Indian government ordered 800 350 cc model Bullets, an enormous order for the time. In 1955, the Redditch company partnered Madras Motors in India in forming 'Enfield India' to assemble, under licence, the 350 cc Royal Enfield Bullet motorcycle in Madras (now called Chennai). Under Indian law, Madras Motors owned the majority (over 50%) of shares in the company. In 1957 tooling equipment was sold to Enfield India so that they could
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manufacture components. The first machines were assembled entirely from components shipped from England, but by 1962 all components were made in India Royal Enfield Interceptor During the onslaught of the Japanese motorcycle manufacturers in the late sixties and early seventies, the English factories made a final attempt with the 19621968 series I and Series II. Made largely for the US market, it sported lots of chrome and an engine performance with less than 13 seconds to the quarter mile at speeds well above 175 km/h (105 mph). It became very popular in the US, but the classic mistake of not being able to supply this demand added to the demise of this last English-made Royal Enfield. The Redditch factory ceased production in 1967 and the Bradford-on-Avon factory closed in 1970, which meant the end of the British Royal Enfield. After the factory closed a little over two hundred Series II Interceptor engines were stranded at the dock in 1970. These engines had been on their way to Floyd Clymer in the US, who unfortunately had just died. His export agents, Mitchell's of Birmingham, were left to dispose of them. They approached the Rickman brothers for a frame. The main problem of the Rickman brothers had always been engine supplies, so a limited run of Rickman Interceptors were promptly built. As far as the motorcycle brand goes, though, it would appear that Royal Enfield is the only motorcycle brand to span three centuries, and still going, with continuous production. A few of the original Redditch factory buildings remain (2009) and are part of the Enfield Industrial Estate.
Latest Information:Royal Enfield motorcycles have been in continuous production for over 100 years, making them the longest running motorcycle brand in the world. For 2009 all models are powered by the new fuel injected unit construction engine.There are four models in the current range. Harking back to the G2 Bullet of the early 1950's, the Classic is a brand new machine for this year with handling and performance that will surprise many. The popular and well proven Electra gets the all new unit construction fuel-injected engine for 2009, making it the ultimate incarnation of the 1955 Bullet. Two variants of the Electra are produced exclusively for the UK market.
SUPERBIKES IN INDIA
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Imported super bikes have a cult status among Indian bike aficionados. Cash-rich, style-savvy Indian youth never mind exorbitant pricing of the high-performance superbikes like Suzuki Hayabusa and Kawasaki Ninja. These awesome machines ply on the Indian roads enthralling motorbike enthusiasts. As the home-grown automobile manufacturers are yet to come up with genuine high-speed superbikes, these are imported from other countries.
It is a common question why Indian manufacturers dont make superbikes. The is that the common Indian bike rider is a commuter and not an enthusiast and that is precisely what Indian bike manufacturers cater to (the sub 150 cc segment having the highest volumes). Of course any manufacturer would make what is in demand. So when it came to ultra performance superbikes, they had to be imported.
Indian Government had put restrictions on import of more powerful bikes. However, these were eased in the EXIM Policy 2001.
Suzuki GSX1300R Hayabusa Suzuki Hayabusa is among the most popular sports motorcycles ever produced. Since its inception the Suzuki Hayabusa was widely regarded as the fastest bike in production in the world until major Japanese motorcycle manufacturers voluntarily imposed speed regulators in their bikes under pressure from European governments.
Yamaha YZF R1 Yamaha YZF-R1, incepted in 1998, is a sports bike produced by Yamaha Motor Company. The bike successfully puts together the awesome power of the true liter class (1,000cc) with the lightweight and responsiveness of a 600-class chassis. The bike enthralls the young guys, who go for style and speed.
Kawasaki ZX12R Ninja ZX12R was the flagship sports bike of Kawasaki Motorcycles, before the introduction of the ZX-14 (ZZR1400). With the Kawasaki ZX12R Ninja, Kawasaki threw its gauntlet into the high-performance sportbike war raging among the Japanese motorcycle manufacturers. In 2001, all Japanese bike manufacturers reached an agreement regarding top speed of their bikes, which was set to 300 km/h.
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ANALYSIS AND INTERPRETATION
This chapter has been divided into two parts. Part I gives findings of the study relating to various aspects of purchase behaviour regarding motorbikes. Part II deals with sample description which has been given the basis of demographic characteristics such as age and occupation.
PART I
Results & Finding : the findings of the study emerging from survey have been given as follows:
1.
BRAND OWNERSHIP:-
Brand ownership means acquistion of different products of a product by a consumers. Various brands of a product are available i the market. Consumers own any brand according to thier own choice. The table1.1 relates with different brands of motorbikes, which are owned by the respondents.
S.NO. 1. 2. 3. 4. 5.
BRANDS HERO HONDA BAJAJ ROYAL ENFIELD YAMAHA TVS
No. Of Respondents 12 8 19 5 2
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6. HONDA 4
Table1.1 shows that 38% of the respondents own Royal Enfield; followed by 24% of hero honda. Bajaj by 16%. Yamaha by 10%. Honda by 8% and TVS by 4%.
This shows that the Royal enfield is the leader in the market in the present Scenario. This is the most popular brand in the youth. At now almost 4-5 pieces of standard and electra both models of the enfield are going to be purchased. The Royal Enfield Bullet price in India is reasonable and the Bike surely appeals to all youngsters as a personal choice and as an ideal city commute. The Bullet Bike has a neat look along with a great rev-up and acceleration. It is more popular among students. Hero honda is at second position, is primarily because of the dealer network, stability,economical and popular models like Hero Honda Karizma, Hero Honda Splendor . Bajaj has covered 16% of the market share. Bajaj because of its looks, road grip acceleration and stability are more popular. Yamaha is popular because of its strengh and stylish looks and its brand publicity. Honda is also somewhat popular more than TVS ; in TVS high maintaince and the avaibility of exact spair parts makes it less popular.
2.
REASONS FOR PURCHASING SPECIFIC BRAND: -
Different reasons are considered by the respondents while purchasing a motorbike. These are: 1. 2. 3. 4. Good outlook More resale value Good milage Low price etc.
Table 2.1 shows different reasons for purchasing a bike:REASONS No. Of Correspondents %AGE
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Good Outlook Resale Value Good Milage Low Price Smooth Riding Environment Friendly TOTAL 6 16 8 11 6 3 50 12% 32% 16% 22% 12% 6% 100%
3. TIME PERIOD OF A PARTICULAR BRAND:Acoording to questionarrie the time period is divided into following four parts i.e.
1. 2. 3. 4.
Less than 1 year Less than 2 year Less than 3 year Less than 4 year
Time period of using the brand:
TIME OF USING THE BRAND Less than 1 year Less than 2 year
No. Of Respondents 15 13
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Less than 3 year Less than 4 year 12 10
4. FACTORS INFLUENCING THE PURCHASE DECISION OF MOTORBIKES:-
Different factors influence the purchse decision of motor bikes. These are friends, family reelatives, dealers, neighbours, adversitement word of mouth etc. Which influence the purchase of decision of a product. These factors affect the purchase decision to a great extent. Table 4.1 shows the different factors which influence the purchase decision of motorbike in relation to No. of Respondents and also shows percentages.
FACTORS Family Friends Relatives Neighbours Dealers Self opinion Advertisement Word of mouth 5. MODES OF PURCHASING:-
NO. OF REFERENTS 7 8 6 4 7 8 6 4
%AGE 14% 16% 12% 8% 14% 16% 12% 8%
Consumers can purchase a product through various modes these are cash basis i.e. paying full amount at the time of purchase or loan basis i.e. paying the amounts in different installments.
Table 5.1 indicates the different modes of purchasing the motorbike

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MODES OF PURCHASE Installments Full Payments Total No. of Respondents 34 16 50
6. FACTORS CONSIDERED WHILE PURCHASING THE MOTORBIKES:-
There are various factors attached to a product which affects the consumer purchase decision. These factors are Price, fuel efficiency Brand Name, Resale Value, Styling etc. For some persons brand Name may be considered very important factor while for others reliablity is the most important.
Table 6.1 shows different factors which are conidered by the respondents while purchasing a motorbike and also shows the weighted response of each factors according to the different factors according to the different levels of importance attached to each factors i.e. extremely important, unimportant, neither unimportant not unimportant and extremely unimportant .
Factors Price Fuel efficiency Brand name Reliability Styling
Very Important 18 25 20 21 23
Important 16 15 9 17 12 18 24 14
Neutral 9 8 13 12 11 12 6 9
Un Important 4 2 5 4 6 2 4
ExUnimportant 3 3 2 1
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Resale value 12 Easy repair Low

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maintains After sales 13 service Riding comfort Financial facility 15 14 15 18 15 16 13 16 5 4 3 1 2
7. PURPOSE OF USING THE BIKE:Consumers buy bike for the various reasons, these are:1. 2. 3. 4. Moving in the city For enjoy ride Carrying goods Carrying families Table 7.1 shows purpose of using the bike PURPOSE Moving city within No. of respondents the 18 12 13 7 50 %age 36% 24% 26% 14% 100%
For enjoy ride Carrying goods Carrying families Total
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8. WHEN TO PREFER TO PURCHASE THE BIKE:During the study conducted on various bikes. It is observed that respondents prefer to purchase the bikes in special season/time. Table 8.1 shows the different time period when respondent prefer to buy the bikes in relation to no. of respondent and %age.
Time/ period Festival Special Offer Financial yr. End (march) At the time of requirement Total
No. of Respondent 19 13 7 11 50
%age 38% 26% 14% 22% 100%
9.
RANKING OF DIFFERENT SECTIONS OF MOTORBIKES:-
According To Different Brands:- Different sections are ranked according to different brands. These factors include different brands. Factors Brand image Dealer network Price Durability Style/ outlook Resale value
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Hero honda 5 7 9 8 7 13
Bajaj 6 4 6 14 11 11
Royal Enfield 15 18 16 13 19 9
Yamaha 14 11 8 5 7 8
TVS 10 9 11 10 6 9
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Economic Performance Cheaper spares 12 10 15 14 9 14 16 11 5 4 7 7 8 8 9
10. ARE YOU SATISFIED WITH YOUR BRAND:If a consumer having good experience with the performance with the performance of the brand which he owns, then he will definitely satisfied with his brand. Contrary to this, if this experience with the performance of brand is not good, then he will not satisfied with this brand.
Satisfied with your brand Yes No Total
No. of Respondents 81% 19% 100%
ACET, 2009
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CONCLUSION
The summary of findings emerging from the study conducted on motorbikes in India is as follows: 1. There is a great association between age and occupation and the brand of bikes. Majority of respondents are in age group of 15-24 years who are students.
2.
Most popular and selling brands of Motorbike is Royal Enfield.
3.
Main reasons for purchasing the specific brands are: a. b. c. Good mileage Low Price Resale Value
4.
Information source used by majority of respondents are: a.Friends and Family b. Self Opinion
c.Dealers
5.
Majority of respondents purchase bikes on Finance basis.
6.
Decision to purchase the bikes is influenced by the Family and self opinion.
ACET, 2009 Page 30
7.
Following are the attributes which are considered most important are: a.Price b. Reliability
c.Easy Repair d. Fuel Efficiency
8. Main purpose of using the bike by majority of respondents are commuting within the city and carrying family.
9.
Majority of respondents prefer to buy the bike in the festive seasons and on special offer.
10.
Main attributes of different brands as perceived by respondents: a.Hero Honda (brand image, dealer network and number of models available) b.
c.
Bajaj (cheaper spares, price economical repairs and dealer network) Royal Enfield (style, durability and brand image Yamaha (price, style and performance)
d.
Overall Royal Enfield is a best motorbike rated by the respondents. These models are popular because of their good looks , high brand image and its popularity among the youngsters.
11.
12.
College or University going students purchases most of bikes.
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RECOMMENDATION
1. Maintenance cost of Royal Enfield motorbikes is very high. Its spare parts are also very costly. So the company should try to make genuine parts available in the market at cheaper rates.
2. Hero Honda Motors Ltd. should try to improve the power of bike to fight the competition. They should launch some heavy models to compete with enticer [Yamaha], eliminator [Bajaj] and Thunderbird [Royal Enfield].
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3. Bajaj should improve its model from style point of view, it should stress on the outlook of its models.
4. The companies should produce environment friendly vehicles because there are very strict environment regulations in the country.
5.
Companies should have to continuously add new features to their motorbikes.
6. Companies should create the brand image of their motorbikes in a way so that it matches the perceptions of the customers especially youngsters.
BIBLIOGRPHY
Agencies Competition gets fierce in the bike segment The Tribune Apri,2009. Report regarding motiorbike purchase from ACET library.
ACET, 2009 Page 33

WEBSITES
http://en.wikipedia.org/wiki/Royal_Enfield Royal Enfield | Company Information www.herohonda.com http://www.google.com/search? q=INFORMATION+REGARDING+ROYAL+ENFIELD&ie=utf-8&oe=utf8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a www.prdomain.com Royal Enfield Motorcycles - Get More Information www.gaddi.com http://www.google.co.in/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US %3Aofficial&hs=R56&q=WIKIPEDIA&btnG=Search&meta=&aq=f&oq=
QUESTIONNARIE
Dear Respondent, I am a student of electronics and communication engineering working on the project consumer perception towards quality in motorbikes. Kindly spare some of your precious time to fill this questionnarie.
ACET, 2009 Page 34

Que 1: Which brand of motorbike do you own?
(a) Hero Honda (b) Bajaj (c) Royal Enfield
(d) TVS (e) Yamaha (f) Honda
Que 2: why do you purchase above brand? (a) Good Outlook

(b) More Resale Value (c) Good Milage
(d) Environment Friendly (e) Smooth Riding (f) Low Price
Que 3: How long you are using this brand? (a) Less than 1 year (b) Less than 2 year (c) Less than 3 year (d) Less than 4 year Que 4: Who influenced your purchase decision?
(a) Parents (b) Friends (c) Relatives (d) Neighbours
(e) Dealers (f) Self opinion (g) Advertisement (h) Word of Mouth
Que 5: How would you like to purchase the motorbikes? (a) Full payments [ (b) Installments [ ] ]
Que 6: Different factors influence the purchase of motorbike. Please indicates the importance of the factor given below in the purchase of motorbike?
Factors
ACET, 2009
Very
Important
Neutral
Un
Ex
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important Price Fuel efficiency Brand name Realibility Styling Resale value Easy repair Low Maintains After sales service Riding comfort Financial facility Important Important
Que 7: For what purpose you purchase the bike? (a) Moving in the city [ ] (b) For enjoy ride (c) Carrying goods (d) Carrying families [ ] [ ] [ ]
Que 8: When do you prefer to purchase the bike?

(a) Festival ACET, 2009
]
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(b) Special Offer (c) Financial yr. End (march) (d) At the time of requirement
[ [ [
] ] ]
Que 9:how do you rank the various motorbike brands with respect to given factors ( please rank them from 1 to 5 with 5 as higher and 1 as lowest) Factors Brand image Dealer network Price Durability Style/ outlook Resale value Economic Performance Cheaper spares Brand image Hero Honda Bajaj Royal Enfield Yamaha TVS Honda
Que 10:Are you satisfied with your Brands? Give Reasons?

(a) Yes [ ]
(b) No
[ ]
WHAT ONE SHOULD PREFER?

While no manufacturer produces a bad bike, it is generally a few bikes that get popular. The selection of bike is a very personal choice. Generally we go by the trend in the market. If a few of your friends bought a Pulsar or CBZ, you may buy a similar bike. Some people who want to be different, may buy a different model, just to be different from others.
ACET, 2009 Page 37
If you want to decide the best bike yourself, you need to know how to read the specifications of the motorcycles and how to compare the same. First thing you need to decide is the price which you are willing to pay. Else, you will identify a best bike only to find that you can not afford it. How many of us like to ride a Hayabusa or the ones used in popular Bollywood movie Dhoom? Once you fix your budget, look for the bikes in that price range. Some times you notice that Self start bike make cost around Rs 3000 Rs 4000 more than the kick start models and may cross your budget. It is purely, your choice to select Kick start or Self start.
The parameters you need to consider for comparing different bikes in the same price range are Horsepower/CC, Engine Type, Weight, Brakes, Average top speed, Tires and fuel consumption. And many people look for styling as well.
Horsepower is the unit of measurement to describe the strength of the Engine. More the horsepower an engine produces, the faster the motorcycle can go. Bikes with two stroke engine are cheaper. Four stroke engine bikes are a bit costlier and offer better stability and gives better fuel mileage. Larger tires provide increased stability and better ride comfort while smaller tires enable better acceleration and control. All the manufacturers now are offering drum brakes for better braking. It is also recommended to have a drum brake in the rear and a disc brake in the front.
If you like speed, check for the torque, pickup and acceleration parameters of the bikes. And, if you want a bike that is economical, look for fuel mileage.
One way to look at the best bike is to do some survey yourself. If you are looking for a Best Bike below Rs 50,000, you may consider Hero Hondas Splendor & Passion. These two were classified as top two models in two wheeler category by ET Brand Equity Survey 2006. TNS Total Customer Satisfaction Award 2006 went to Splendor Plus (Executive) and CD Deluxe (Entry).
The NDTV Profit Car India & Bike India Awards 2006 in the 150cc category went to Achiever and 125cc award went to Glamour. Even NDTV Viewers' Choice Award went to Glamour. You may also look at Bajaj Platina, a 100cc which is warded Bike of the Year 2007 NDTV Profit Bike India, which
ACET, 2009 Page 38

costs around Rs. 39,000 or Bajaj CT 100 which topped the rating in Motorcycle Total Customer Satisfaction Study 2005 done by TNS Automotive. Bajaj Discover DTS-i is another excellent bike which is declared Bike of the Year 2005 during 2005 OVERDRIVE Awards 2005. This also won Indigenous Design of the Year 2005.
Hero Honda Achiever is a 5 gear 149.1 cc Bike with Air cooled 4 stroke Engine that produces 10 KW (13.4 bhp). The looks are excellent and the body is robust. The multi reflector headlight has some excellent safety features. The bike can reach a top speed of 101 KMPH. The bike is quick enough to reach 0-60 KMPH in 5 seconds. Engine noise is low and the mileage seems to be between 55-65 KM per liter. If you like the power and acceleration and not too conscious about petrol bill, go for Achiever. Price at Delhi (ex-showroom) was around Rs 48,200. (check the latest prices).
Hero Honda Splendor+ is a 4 gear 97.2 cc Bike powered by 4 - Stroke, air cooled Engine. Though it is claimed to give a maximum mileage of 85 kmph, it may be possible on highway at optimum speeding conditions. With in city you may get around 60-70 Km per liter. This bike is good for long distance rides. 10.5 liter tank may allow you to ride as far as 800 km without refilling the tank! Braking system is excellent even on wet roads. However, there may be some vibration at higher speeds. If you are looking for good mileage and wish to incur low petrol bills, you may select Spledor+. Price at Delhi (ex-showroom) was around Rs 40,579. ( check the latest prices)
Bajaj has come out with many bikes. But their Discover is a cut above the rest. Bajaj Discover has improved body styling. Powered by 4-Stroke, DTS-I, Natural Air Cooled engine with 124.52 cc is all fun to ride on. Microprocessor controlled Digital CDI Ignition system ensures smooth ride. It claims to give a mileage of 60-65 kmpl and has good pickup. The road grip is good, however, it was reported that there is some noise from the gear box at higher gears. If you are looking for good styling and not really worried about mileage, you may look at this bike.
Bajaj Platina with a single cylinder Natural Air-cooled 4 stroke engine is a good bike which is a value for money. Its 99.27 cc offers plenty. This has one of the huge fuel tank capacity of 13 Liters. While pickup seems to be not very high, the mileage of 70-80 kmpl seems to be attracting many buyers. The seat, which looks like a designer seat is often reported as not comfortable. But this award winning bike of 2007 is worth a buy.
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As indicated earlier, the selection of is a personal choice. You are going to ride it and you can enjoy the ride only if it suits your personality. The bike reflects your personality. Select a bike which is right for you.
ACET, 2009
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Consumer Perception Towards Quality in Bikes TQM Report

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CONSUMER PERCEPTION TOWARDS QUALITY IN BIKES