Competitive force

1) The threat of new entrance 2) Competitive rivalry 3) The threat of substitute products 4) The power of buyers 5) The power of supplie The name of our product is pran juice. The deliciously natural and sweet taste fruit juice is derived from the local orchard during the harvest to ensure the freshness and quality of the juice. It gives natural pulp squeezing fresh fruit, vitamins; mineral and other ingredients make the juice refreshing, natural and nutritious.

The competitive force of pran juice

1.entry Barriers Pran juice established in 1980.the product quality is so good so the scales of economy are also high. B. Product differentiation Pran juice is the oldest brand. But the taste of some product is similar with other brand. It is not so different from other. Threat: high

Competitive rivalry:

Pran group is a big company. So the capital of its company is high. High capital is positivity for any company. Threat low

a) Compare between 2 brands: pran is a well known product. But there are few
more brand in Bangladesh. Like frutika, Danish juice. Sezan juice etc. compare to other brands selling of this product is moderate. Threat: high B) Price war: if we compare pran juice with other brand price of this juice is quiet low. Threat: low C) Advertising: advertising of this brand is moderate. Threat: moder

Threat: high

The threat of substitute product

: Buyer face low switching cost Pran juice is one of the leading juices in Bangladesh. Price of this juice is lower than the other brands. And the products are available. Threat: low Substitute product price is lower

Comment: threat high Quality and performance are not equal. Pran juice is a popular brand but some products are similar with other brands. So people may not like the same taste Threat: high

Power of buyers

Pran juices buyer is large in number large in number, because some buyers like the brand because of the popularity and the taste. Threat: high Substitute product price is higher than pran juice so switching cost is higher Threat: low

 Power of suppliers
a) The suppliers of pran juice are large in number. Threat: high b) There are many juice brands available. So it is a threat for pran juice Threat: high

The Company

PRAN is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.

PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand PRAN has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.

Today, our consumers not only value PRAN for its authentic refreshing juice drinks products , but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. We intend to expand our presence to every corner of the world and strive to make PRAN a truly international brand to be recognized globally.