18/08/2011

2011

Presenting
the future

Team Members

Mahbub Amin 092-0650090

Jahangir Alam 091-0605090

Md. Ahsan Kabir 1120517590

Zularbine Kamal 1111071090

Mohammad Shamsul Arif 1110995090

Mir Abdul Al Mamun Chowdhury 1110748090

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Contents

The Regulatory Framework in Bangladesh

Government of the Peoples Republic of Bangladesh

The Regulatory Framework in Bangladesh Overview of Mobile Phone Operators Grameenphone Ltd. Grameenphone Ltd. & Telenor Grameenphone Ltd. Largest Network Coverage Services to the Market GP Organogram & Management Commercial Divisional chart With Scope of work Product Management Voice Departmental Chart Internet & Broadband Departmental chart

Ministry of Communication

Bangladesh Telecommunication Regulatory Commission

Mobile Subscriber Growth in Y2011 in Million

Service Providers (Mobile Phone Operators)

73.0 71.5 70.3

76.4 75.5 74.2

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11

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Overview of Mobile Phone Operators

GP

Grameenphone Ltd.
Vision: Were here to help Mission: We will lead the industry and

Teletalk

Robi

Mobile Phone Operators

Citycell Banglalink Robi, 19% Airtel Banglalink, 26%

Market Share

exceed customer expectations by providing the best wireless services, making life and business easier.

Values:
CityCell, 2% Teletalk, 2% Airtel, 7%

GP, 44%

Make it easy Keep promises Be inspiring Be respectful

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Grameenphone Ltd. & Telenor

Grameenphone Ltd. Largest Network Coverage

District: 61 out of 64
Maximum Land area

Upazilas: 506

Maximum population coverage

(Voice + EDGE) Indoor and Highway Coverage

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Services to the Market

Packages Information Customer Service point

GP Organogram & Management

Board of Audit Committee Financial Services

Blackberry

Music

121 [Feedback]
Strategy

Internet

Games

Online Customer Service

Internal Audit

Wholesale Business

Sourcing

International Roaming Market Place

Useful Information
Stakeholder Relations Company Secretary

Enterprise Solution Life Style Content

Useful Contacts

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Commercial Divisional chart With Scope of work

Chief Commercial Officer
Scope of work: End-to-end campaign ownership Develop and manage loyalty program Conducting market research Data mining, for discovering new patters, behaviours etc and introduce new analytical models

Coordination

Business Manager*

P&O Business Partner

Customer Lifecycle Management

Scope of Work: Run Project Management office in Grameenphone Business Process Management & Six Sigma Adoption in Commercial Division

Business Transformation

Customer Experience

Scope of work: Customer expectation and satisfaction management Product and process simplification

Product Management Voice

Internet & Broadband

Scope of work Ensure internet access from Mobile Customized Business solution

Segments

Distribution & Retail Sales

Scope of work -Diagnose individual and team competence -Develop and implement functional development programs for sales organisation

Direct Sales

Customer Services
Scope of work

Scope of work Manage Product Roadmap Strategic pricing support

Scope of work
Activity

Campaign Management

& Execution Control the Consistency of message across touch point

Scope of work Develop Grameenphone sales and sales through major partners. Develop a partner who could introduce sales to the customer in Key Accounts, Large and Midsize corporate accounts.

Strengthen focus on New Business opportunity Initiatives & follow up on HSSE and IVC issues

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Product Management Voice Departmental Chart

Product Management Voice

Scope of work Product & market monitoring & analysis Strategic pricing support Forecasting and target breakdown support

Business and Pricing Management

Coordinator

Consumer Product

Business Product

International Roaming

Device Management

SIM & Scratch Card Management

Scope Of Work: Manage product development and all stakeholders in value chain Life cycle management Product roadmap Strategic pricing and profitability of products.

Scope Of Work: Manage product development and all stakeholders in value chain Life cycle management Product roadmap Strategic pricing and profitability of products.

Scope Of Work: Manage product development and all stakeholders in value chain for International Roaming (IR) products Life cycle management (i.e product management, quality assurance, profitability) IR product roadmap. Strategies to attain IR goals.

Scope Of Work: Manage P&L account for all mobile devices. Ensure strategic alliance with different external partners. Select portfolio of devices according to segmentation model, prepare forecast and ensure availability.

Scope Of Work: Forecasting & Budgeting SIM & SC requirement. SIM & Scratch Card Specification Management & Procurement. SIM Kit Production Management.

Data

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Internet & Broadband Departmental chart

Internet & Broadband

Strategy, Analysis & Reporting

Coordination

Value-chain

Product Development

Mobile Broadband

Fixed Broadband

Internet Services & Applications

Content & Applications

Business Solutions

Scope of work: Ensure Products for Internet facility from Mobile. Roadmap and Pricing strategy alignment

Scope of work: Fixed Wireless Access Fiber access (FTTx) WLAN & Public hotspot

Scope of work: Shared Access CIC/Internet Caf Messaging(email, WEB SMS/MMS, Instant Messaging) Domains&Web hosting Security Solutions Browsers

Scope of work: Portals User Generated Content & Storage 3rd party content facilitation Music Infotainment Homepage Intranet VPN

Scope of work: Customized Business solutions