EXECUTIVE SUMMARY

India economy has shown a tremendous growth in service sector from last few years. The major income contributing to GDP is through service sector. This is because of globalization, privatization and liberalization many foreign companies invested in India. Banking sector has catered maximum contribution to GDP. The strong competition between banks from foreign as well as private players has increased the value of service. Axis bank is one of the good examples of private sector bank. UTI bank rebranded itself into Axis bank. Axis bank has worked a lot in gaining success in banking by many new innovations. This project includes an overall view of axis bank. In this project different aspects are covered: Products Services New innovations Articles Milestones Awards

Axis bank among private sector banks is 3rd largest banks in India. In this project many recent updates made by axis bank are also included. The different electronic services provided by axis bank are stated. Ms. Shikha Sharma, new CEO & MD, has said that Axis Bank is rapidly growing to become a No.1 bank of India. Axis bank is a strong player among the private players and may have tie up with other institutions in future. Axis bank has a great future in Indian and global market.

INDEX
SR.NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 TITLE Introduction to AXIS BANK History and Mission & Vision UTI BANK is now to AXIS BANK Shareholdings Milestones Board of Directors Awards & Recognitions Marketing Mix AXIS BANK tie up with MAX NEW YORKBANCASSURANCE Shikha Sharma quits ICICI PRUDENCIAL Shikha Sharma new CEO and MD Composition of Retail assets of AXIS BANK Products and Services Deposit accounts Cards Loans Electronic banking Investments Others Collection Solution Payment Solution Key Banking Ratios AXIS CALL and PAY on ATOM AXIS BANK-Financial Inclusion Secondary Data from Magazine and Others Primary Data Conclusion PAGE NO. 1 2 3 4 5 6 7 8-9 10 11 11 12 13-20 21-22 23-31 32-35 36-39 40-42 43-44 45 46-48 49 50 51-60 61-63 64

14 15 16 17 18 19 20 21

INTRODUCTION

Axis Bank, previously known as UTI Bank, is one of the Big Four Banks of India along with State Bank of India, HDFC Bank and ICICI Bank. Established in 1994, it's the first of the new private sector banks in India to start its operations, when Government of India opened the gate for the private banks to flock into the Indian financial market. Though the bank started its operation with the name UTI Bank, but later, in order to avoid ambiguities and confusion with other discrete entities carrying the same name, it changed its name to its current form (Axis Bank) in April 2007. Axis Bank Limited recorded a total income of Rs. 13,745.04 crore as on the year ended March 31, 2009. It also made a net profit of Rs. 1,812.93 crore in the same financial year. Axis banks registered office is located at Ahmadabad while all its core operations happen at its Central office in Mumbai. With a wide network of more than 853 branches and over 3723 ATMs, the bank has strengths in both retail and corporate banking. Axis bank brands all its loan products with the use of the word power. For e.g. Axis home loans has the product name Power Home, while Axis personal loans is called Personal Power, Axis loan against assets is called Asset Power and Axis car loans is called Power Drive!

PROMOTERS Axis Bank Ltd. has been promoted by UTI. The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC - Rs. 7.5 crore and GIC and its four subsidiaries contributing Rs. 1.5 crore each. 1

HISTORY
Axis Bank was the first private bank to begin operations in 1994.It was established in the year 1994 when the Government of India first gave approval for new private banks to enter the Indian banking scenario. Axis bank was promoted with the combined effort of: 1. Unit Trust of India (UTI - I), 2. Life Insurance Corporation of India (LIC), 3. General Insurance Corporation of India (GIC) and 4. Four other PSU insurance companies, National Insurance Company Ltd. The New India Assurance Company The Oriental Insurance Corporation United Insurance Company Ltd.

The Banks currently capitalized today at Rs. 359.76 Cr with the public holding (other than promoters) at 57.79%.

Vision 2015 and Core Values

VISION 2015: To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology Core Values Customer Centricity Ethics Transparency Teamwork Ownership

UTI Bank is now Axis Bank

July 30, 2007 17:20 The name of the country's third largest private sector lender UTI Bank has been officially changed to the Axis Bank Ltd with effect from Monday. The Registrar of Companies has issued a fresh certificate of incorporation, the bank has informed the Bombay Stock Exchange, adding that "with this, the name of UTI Bank has been changed to Axis Bank Ltd with effect from July 30". On April 30, the board of directors of the company had approved the proposal to change its name to Axis Bank. The change in name was considered for avoiding confusion as several unrelated entities were using the UTI brand, executive director (corporate strategy) of the bank R Ashok Kumar had said earlier. The UTI brand is owned by UTI Asset Management Company. Regarding the rebranding strategy, Kumar said the bank had hired advertising firm O&M to help in creating awareness of the new brand across the country. The bank would change logo and colour of logo, he had said, adding, the bank is likely to spend around Rs 50 crore (Rs 500 million) in the re-branding exercise.

SHAREHOLDINGS
Share Capital - Rs. 401.95 crores Shareholders Funds - Rs. 15,087 crores Book Value per share - Rs. 375.35 Market Price as on 09/10/09 - Rs. 998.00 Market Cap as on 09/10/09 - Rs. 40,114 crores (US $8.34 billion) SUUTI LIC FIIs Others 24.19% 10.39% 29.72% 35.70%

Shareholding pattern (Sep09)

SHAREHOLDINGS

SUUTI

24.19% 35.70%

FIIs LIC OTHERS

29.72% 10.39%

AXIS MILESTONES
Timeline 2006-2009 Milestone / Event Opens its first international branch in Singapore Opens Representative Office in Shanghai Crosses the 2,000 ATM mark in 2006 Opens a Full Licence Bank Branch in Hong Kong Re-brands itself as Axis Bank Launches Platinum Credit Card, India's first EMV chip based card Crosses the 3,595 ATM mark in 2009 Private placement of 26% stake to CDC Capital Partners Deposit crosses Rs.100bn mark in 2001, advances crosses Rs.50bn First commercial bank to open an ATM at a post office 100th branch opens at Tuticorin,Tamilnadu Crosses the 1,000 ATM mark in 2003 Gets listed on the London Stock Exchange, raises $239.3m UTI Bank and Bajaj Allianz join hands to distribute general

2001-2005

insurance products

1998-2000

UTI Bank goes public with a Rs. 71 crore public issue; Issue oversubscribed 1.2 times, over 1 lakh retail investors. UTI holding reduces to 60.85%. Successfully completes its IPO in 1998 and gets itself listed on NSE and BSE Cash management services as well as credit card launched Profit crosses Rs.500m in 2000 Launches Internet banking module, iConnect retail loans introduced Financial advisory services and e-commerce introduced Second largest ATM network in the country with 200 ATMs Incorporated as UTI Bank, headquartered in Mumbai First Branch inaugurated at Ahmedabad Completes first profitable year in operation in 1995 Deposit crosses Rs.10bn mark in 1996 5

1993-1997

BOARD OF DIRECTORS
The members of the Board are: Dr. Adarsh Kishore Smt. Shikha Sharma Shri M. M. Agrawal Shri N.C. Singhal Shri J.R. Varma Dr. R.H. Patil Non-Executive Chairman Managing Director & CEO Deputy Managing Director Director Director Director

Smt. Rama Bijapurkar Shri R.B.L. Vaish Shri M.V. Subbiah Shri K. N. Prithviraj Shri V. R. Kaundinya Shri S. B. Mathur Shri M. S. Sundara Rajan

Director Director Director Director Director Director Director

Share Capital of Axis Bank

Authorised Share Capital :Rs. 300 Crores Paid Up Share Capital : Rs. 232.86 Crores

AWARDS AND RECOGNISIONS

Following are the recognition received by the Bank during the Year 2009:

Business World ,Best Bank Awards- Fastest Growing Large Bank

Business Today, Best Bank Awards - India's Best Bank, India's Fastest Growing Bank, India's Most Consistent Bank

ET Intelligence Group-Best Bank 2009

NDTV Profit Business Leadership Awards 2009 -Best bank Private Sector

Forbes Fab 50-The Best of Asia Pacific's Biggest Listed Company

FE Best Banks Award-Best New Private Sector bank, Rank 1

Talisma - Customer Appreciation Award 2009

D & B Best Bank Awards - Best Private Bank

Lafferty Award - Best Annual Report-India

MARKETING MIX of AXIS BANK

7Ps of marketing mix of Axis bank: 1. Product mix Deposits Investments Anywhere banking Loans Cards Mobile banking

 NRI services 2. Pricing mix Value for money Lower fees charged 3. Place mix Making available the promised services to the ultimate users Selecting a suitable place for bank branches Plans to set up 210 more branches across the country in this fiscal 4. Promotion mix Advertising Print media Publicity Sales promotion Personal selling Tele marketing

8 5. Process mix Flow of activities Standardization Customization Number of steps Simplicity 6. Physical evidence Internet Paperwork Brochures

Furnishing Business cards Tangibles Punch lines Employees dress code

7. People mix Employees

AXIS BANK tie up with MAX NEW YORK for BANCCASSURANCE

Axis Bank to buy up to 5% stake in Max New York Private sector lender Axis Bank on Sunday said it is in talks with Max New York Life to acquire up to 5% stake in the latter. We are in talks with Max New York Life to pick up a less than five per cent stake. We are working on the valuation and the result of the talks will be known soon, Axis Bank executive director and CFO S Sengupta told PTI (Press Trust of India) in Mumbai. The bank has tied up with Max New York Life to distribute the latters

life insurance products beginning 1 April after ending its relationship with MetLife.Our distribution tie-up will be on, irrespective of whether we acquire a stake in Max New York Life or not, Sengupta said. Max New York Life is a joint venture between the US-based New York Life and Analjit Singhs Max India. A stake, even a small one, will indicate a strong relationship between Axis Bank and Max New York Life, besides creating value for the bank, Sengupta said, adding, Max New York Life is growing rapidly and our investment will only increase in value. Ending the tie-up with MetLife will not affect existing customers as Axis Bank will continue to service them, Sengupta said. When asked why the bank was moving away from MetLife to Max New York Life, Sengupta said its arrangement with MetLife was coming to an end and as per existing regulations, we can have a tie-up with only one player and hence, we decided to go with Max New York Life. Axis Bank has no plans to turn into a manufacturer of insurance products and would continue to remain a distributor, he said. The market is crowded and we would be a late entrant. Besides, it would require substantial capital... it makes greater sense for us to remain a distributor, he said. In the General Insurance segment as well, Axis Bank distributes the products of Bajaj Allianz. When asked if the bank had any plans to offer health insurance products, Sengupta said the bank would evaluate pros and cons and then take a decision. When health insurance comes in, we will evaluate whether we want to be a manufacturer or remain just a distributor, Sengupta said. 10

SHIKHA SHARMA QUITS INDIA'S ICICI PRUDENTIAL FOR AXIS BANK

NEW DELHI, April 22 Asia Pulse - ICICI Prudential Life Insurance Managing Director and CEO Shikha Sharma on Tuesday resigned from India's largest private sector life insurer to join Axis Bank (BSE:532215). Sharma tendered her resignation to the board of ICICI Prudential Life, sources said. The development comes a day after Axis Bank appointed Sharma as new Managing Director and CEO, even as Chairman and Chief Executive P J Nayak quit in protest after being overruled by the Bank's Board.

Sharma had said that she was thankful for the opportunity

Shikha Sharma is new MD and CEO of Axis Bank

From BUSINESS LINE, April 21, 2009 Mumbai, April 20 - The board of Axis Bank on Monday appointed Ms Shikha Sharma, Managing Director, ICICI Prudential Life Insurance Company, as the bank's new Managing Director & CEO. The appointment, however, did not find favour with the current Chairman and CEO, Dr P.J. Nayak, who quit in protest. Ms Sharma's appointment, which will be for a period of 5 years, beginning August 1, 2009, is subject to RBI clearance and shareholders approval. Dr Nayak, who has been at the helm of Axis Bank for close to a decade, reportedly wanted an experienced internal candidate to take charge of the bank. He had three more months to go before

11

Composition of Retail Assets of AXIS BANK

Product-wise composition of Retail Assets portfolio (30th Sep09)
Cards Non-Schematic Housing Loans Personal Loans Passenger Cars 3% 6% 67% 10% 13%

Commercial Vehicles

1%

COMPOSITON OF RETAIL ASSETS

CARDS PERSONAL LOANS NON-SCHEMATIC PASSENGER CARS HOUSING LOANS COMMERCIAK VEHICLES

10% 13% 67% 14% 1%

3% 6%

12

PRODUCTS AND SERVICES OF AXIS BANK

DEPOSIT ACCOUNTS
Zero Balance Savings Accounts

Axis Bank's Zero Balance Savings Account has been created these products specifically to cater to the needs of the customer. The account will offer the customer a whole range of services. It also addresses the latent need of having an account without the hassle of maintaining an average quarterly balance.

Features

No Average Quarterly Balance requirement Free International Debit Card with an Accidental Insurance cover up to Rs 2 lakhs Free mobile banking facility Access through more than 1000 branches and over 4055 ATMs At-Par cheque facility with the clearing limit of Rs 50,000 24x7 Telebanking & Internet banking Free quarterly statements Free monthly e-statement

13 Normal Current Account

This account takes you at the new world of banking by maintaining monthly balance of Rs.10000.Features are:

At-Par Cheque Facility Issue cheques payable at par at any of our branches / outlets, presently over 800 across the country. Inter Branch Cash Deposit Facility Deposit cash upto Rs. 50,000 per day at a remote branch for instant credit into your account. Home Branch Cash Withdrawal Free up to 50 transactions for unlimited amount per month. Local Cheque Deposit Facility Deposit cheques at any Axis Bank branch and get the credit into your account. Demand Drafts Avail Demand Drafts at very nominal charges drawn on any of our branches and a wide network of correspondent bank locations. Outstation Cheque Collection Avail outstation cheques collection through all our branches. Other ancillary services

Mobile Alerts ATM cum International Debit Card Phone Banking Corporate iConnect Daily free account statements through e-mail 14

Fixed Deposits

Benefits

Hassle free opening of a fixed deposit from the comfort of your home/office Seamless transfer of funds from your savings account to higher interest earning fixed deposits Flexibility in deciding the amount, tenure, interest payment and maturity of your deposit Open a fixed deposit at any branch of your choice Steps involved for opening a term deposit online: Step I Log into your account through I-connect and select the option Fixed Deposit Request under the Fixed Deposits Menu on the left hand side panel. Step II Fill in the details with respect to the account to be debited, amount of Fixed Deposit, tenure, mode of repayment, and the type of Fixed Deposit etc. as per the options provided. Nomination facility for the Fixed Deposit has also been provided for and it is advisable that you name a nominee for the Fixed Deposit that you intend to create. Step III On confirming the transaction by clicking on 'Submit', the amount mentioned will be debited from your savings account selected and you would get a web receipt of the Fixed Deposit booked. The value date for opening of the deposit and the rate applicable will be as per the date of request i.e. the day on which the savings account is debited. Step IV Post FD creation the Fixed Deposit receipt will be dispatched to your communication address and you will be able to view the Fixed deposit in Iconnect after 4 working days. 15 Recurring Deposits

Axis Bank's Recurring Deposit scheme will allow customer with an opportunity to build up their savings through regular monthly deposits of fixed sum over a fixed period of time. Features

Recurring deposits are accepted in equal monthly installments of minimum Rs 1,000 and above in multiples of Rs 500 thereafter.

The fixed numbers of installments for which a depositor can opt are 12, 24, 36, 39, 48, 60, 63, 72, 84, 96, 108 and 120 months.

Transfer of Accounts - a recurring deposit account can be transferred from one office of the Bank to another branch.

The amount of installment once fixed, cannot be changed. Installment for any calendar month is to be paid on or before the last working day of the month. Where there is delay in payment of installment, one can regularize the account by paying the defaulted installment together with a penalty (at present it is @ PLR plus 4 % for the period of delay).Fraction of a month will be treated as full month for the purpose of calculating the penalty. The total amount repayable to a depositor, inclusive of interest, depends on the amount of monthly installments and the period of deposit.

16 Pension Savings Account

Pension Savings Bank Account, from Axis Bank is specifically, designed for Pensioner's (Existing & Prospective) of Central Government Civil Ministries/ Departments & Defence Ministry keeping in mind the fact that a Pensioner's banking requirements are wholly different and requires special consideration. Benefits

Timely communication to the customer on receipt of the PPO No delays in commencement of pension disbursals - The Bank is handling the disbursement of Pension under a Centralized Pension Disbursement Module wherein the Pensioner records are credited centrally through its Centralized Pension Payment Hub (CCPH) at Mumbai.

Timely issue of Form- 16A for tax deducted at source in the immediately previous financial year

Timely revisions based on changes in rates of Pension or Dearness Allowance, done centrally from the CCPH

Note

The Bank is authorized by RBI and Central Pension Accounting Office (CPAO) for disbursement of Central Civil Pension through its 218 authorized branches across the country.

The Bank is authorized by EPFO for disbursement of pension under the Employees Pension Scheme, 1995 in all the branches. 17

Corporate Salary Account

Axis bank Corporate Salary Power Offering is designed to offer payroll solutions through in a 24 X 7 environment. The bank leverage on its extensive network of distribution channels spread across 586 centers through a network of more than 1000 branches and 4055 ATMs (as on 31st March, 2010). Through its superior service delivery model and product features it provides value to the end user. Benefit to Employers

Efficient salary disbursal. Transfer salaries/reimbursements directly from your current account with Axis Bank to your employee's accounts using I Connect. Single-instruction salary credit - Same day salary credits for all companies having Corporate Account with Axis Bank.

Benefit to Employees

No minimum balance criteria. Unparalleled Access - Anywhere banking facility through our network of Branches, ATM and Internet banking facility. At Par cheque books payable locally at all Axis Bank locations. International Debit cum ATM cards with enhanced Cash withdrawal facility and other value add on. Online Banking with funds transfer, online shopping and bill payment options. Depository services with free online trading accounts. Preferential pricing on loan products and credit cards and other banking products & services. 18

Women's Savings Account

Smart Privilege Account In today's busy world it's tough being a working woman. Right from shuttling between a job and family to taking care of her finances she has to be on her toes all the time. Keeping this in mind, Axis Bank has designed a savings account best suited for the woman of today. With the Smart Privilege Account, the customer can manage their money and life and as well as enjoy a host of lifestyle privileges. Furthermore Axis Bank's Smart Privilege Account ensures that you have enough time for all the important things in life.

Jewellery Insurance on Debit Card Zero Balance Minor Account Round-the-Clock access through ATMs: Anywhere Banking At-par cheque facility: Monthly Account Statement Free monthly e-statement Additional discounts on loans I Connect: With our I-connect you can check your account status, transfer funds, place online request for a new cheque book

Financial Advisory Services Discount on Retail Purchases Smart Advantage 19

Krishi Savings Account

Kheti Ho Khushhali Ki Axis Bank offers a unique savings account which is easy to operate and allows customers to transact immediately. This product has been specially designed keeping in mind the unique requirements of a farmer and has been called the Krishi Savings Account. Features: Average Balance Requirement This account is offered with the requirement of maintaining the halfyearly average balance of Rs 1000 only. International Master Debit Card The Krishi Savings Account entitles customers to an International Master Debit Card with which they can access their account anytime through the Axis Bank ATM network free of cost. This card comes with: A cash withdrawal limit of Rs 25,000 per day Free Accident Insurance cover of Rs 2 lakhs Anywhere Banking A Krishi account holder, are entitled to access wide network of more than 1000 branches and 4055 ATMs across 440 cities. They can now easily carry out their transactions through any of the branches or ATMs. At Par Cheque Book A Krishi Savings Account comes with the At-Par Cheque facility. This facility enables them to encash the cheques as local instruments at any of the 440 centres where the Bank has its presence, at no extra cost. Moreover, customers can also issue cheques at other centers up to the limit of Rs 50,000. 20

CARDS

The Axis Bank Cards are specialized products customized for each customer needs. Besides the usual credit cards and debit cards Axis/ UTI Bank also brings to you certain exclusive privilege cards. A brief summary of the benefits and features of each Axis Bank Card is given below.

Axis Bank Credit Cards: A credit card combines the convenience of cashless shopping and various exclusive benefits that the bank offers. Axis Bank brings a wide array of credit card products to cater to each distinct requirement of different individuals that characterize them. These include Silver and silver plus credit cards, Gold and gold plus credit cards, Axis Bank platinum credit card, Secured credit card, corporate credit card, Shriram, Subhiksha credit cards[outdated], E-Shop cards and Magnet Loyalty Card for Magnet Hypermarket customers.

21 Axis Bank Debit Cards: A debit card enables customers to access their bank account 24 hours a day.

With the help of Axis Bank Debit Card they can directly access to Axis Bank SB, CA or other account anywhere and anytime. The debit card functions dually as an ATM card and also a credit card. The customers can use the card for instant cash withdrawals from the Axis Bank ATMs , make cashless purchases and also carry out utility bill payments. Being a VISA Electron Card, Axis Bank Debit Card has acceptance in all VISA and VISA Plus ATMs across the globe. You can shop and make cashless purchases at all VISA Electron accepting merchant establishments. The available debit cards include Priority debit card, Gold debit card, Business gold debit card.

Prepaid cards Prepaid card is a common terminology used between banks and mobile service providers. A web definition of prepaid card is a card that will work exactly like a credit card, except that money must be deposited in it first for it to have any credit in the account. Axis Bank is offering a range of prepaid cards: Travel Currency Card Payroll Card Corporate Gift Card Gift Card Rewards Card Remittance Card Meal Card Annuity Card

22

AXIS/UTI BANK LOANS

 Axis Bank Home Loans (Axis Bank's Power Home)

Axis Bank Home Loan has recently seen slashing down in interest rates on its floating rate housing loans by 25 basis points with effect from November 25, 2007. Axis Bank offers a home loan for: Purchasing a plot and constructing a house on it Constructing a house on an already owned plot Purchasing a house/flat but that shouldn't be more than 15 years old For renovating/extending an old house/flat Take-over of existing housing loan Home Loan to NRI on the purchase of ready residential property

Documentation and eligibility for Axis Bank Home Loan

Criteria Age Loan Amount Offered Processing Fee Documentation Salaried 24 years to 60 years Rs.1Lac to 50Lacs 1% of the Loan Amount + applicable taxes 1) Application form with photograph 2) Identity & residence proof 3) Latest salary slip, 4) Form 16 5) Last 6 months bank statements 6) Processing fee cheque Self employed 24 years to 65 years Rs.1Lac to 50Lacs 1% of the Loan Amount + applicable taxes 1) Application form with photograph 2) Identity & residence proof 3) Education qualifications certificate & proof of business existence 4) Business profile, Last 3 years profit/loss & balance sheet 5) Last 6 months bank statements 6) Processing fee cheque

23

Axis Bank Personal loans

Axis Bank Personal loans will meet all personal requirements of customers. Loans are available from Rs 1 lakh to Rs 20 lakhs. Features and Benefits of Axis Bank Personal Loan 1. Attractive Personal Loan Rates 2. A balance transfer facility available 3. Loans available against repayment track record of any existing auto loan, personal loan or home loan. 4. Zero balance SB account facility for Personal Loans customers 5. Simple procedure, minimal documentation and quick approval Documents and Eligibility for Axis Bank Personal Loan
Criteria Age Annual Income Loan Amount Tenure Current Experience Documentation Salaried 21 - 60 years Rs 1,80,000 (p.a.) 50,000 - 10,00,000 12 - 60 months Minimum 1 year 1) Identity proof: Passport or voter's card or PAN card and photograph 2) Income proof: Latest salary slip and current dated salary certificate 3) Proof of telephone: Latest bill of landline or mobile stating name or address proof 4) Residence proof: Ration card or latest credit card bill bank statements, last 6 months bank statements Self Employed 24 - 65 years Rs 2,00,000 (p.a) 1,00,000 - 10,00,000 12 - 60 months Minimum 3 years 1) Identity proof: Passport or voter's card or PAN card and photograph 2) Income proof: ITR and computation of income (last 2 years) certified by a CA, balance sheet, profit and loss statement 3) Proof of telephone: Latest bill of landline or mobile stating or address of borrower employment proof or business continuity proof 4) Residence proof: Ration card or or latest credit card bill bank statements, last 6 months bank statements

24

Axis Bank Loan Against Property(Axis Bank Asset Power)

Axis bank gives you the opportunity of generating money from your own assets. Axis bank loan against property is also called Axis bank asset power. The bank offers customers loan against any property owned by them. This property can either be commercial or residential. It is not necessary that customer apply for this loan only for needs other than housing; instead this loan is applicable even if you wish to invest for a new property. Axis bank also gives the facility of refinancing customers existing loan with its feature asset power. Features of Axis bank loan against property 1. 2. 3. 4. Competitive and affordable interest rate is charged It also transfers your balance amount with the help of additional finance It gives you service at your doorstep Facility of LRD Lease Rental Discounting is given which means, it gives you attractive discounts if your house is on lease or on rent 5. Can avail Axis bank loan against property for buying a commercial property 6. Can also be availed for buying a residential property such as a house or a flat or an apartment In order to apply for the Axis bank asset power or loan against property, customer will have to log on to the bank's official website and fill in an application form. They will have to fill in the personal details such as name, email id and contact details, such as telephone number and address. They must agree that all the details filled in by you in the application form are true to your knowledge. The loan approval will only be made only after the bank verifies the income proof, contact details, age and other necessary documents. All the information provided to the bank will be kept confidential. 25

Axis Bank Car Loan (Power Drive

Axis Bank offers car loan Power Drive for the new cars. No income proof is required. Bank has special schemes for its Salary and Priority account holders. Repayment tenure of loan is from 1 year to 7 years.
Features and Benefits of Axis Bank Car Loan

Loan value calculated as per the on-road-price of the vehicle. Attractive interest rates(9.25% fixed to 12% fixed) LTV (loan-to-value) of up to 85% of the on-road-price on selected models. Special schemes for Axis bank salary and priority accountholders. No income-proof schemes available. Loans offered from Rs 1 lakh onwards. Loan tenure up to 7 years.

Documents Required for Axis Bank Car Loan Pre-approval Documents

Age proof ID proof Application form Photograph Residence proof Income proof Bank statement Signature verification proof Proforma invoice

26
Post Sanction / Pre Disbursement Documentation

Loan Agreement duly signed along with RTO set Post Dated Cheques (PDCs) / ECS form / Standing Instruction (SI) request Margin money receipt

Bank/rates ICICI Bank

Used car loans (reducing) 15.50% - 17%

New car loans (reducing) 10% - 11.75% (for 36 months - 60 months Loan Tenure), 12.25% - 13.25% (for 24 months - 35 months Loan Tenure), 14.25% (for 23 months Loan Tenure) 10.50% -11.25% 12% - 13% 9.50% - 10.50% 8.25% (Fixed for one year), than 10% - 11.25% 10.75%(up to 3 yrs ),Then 11.25% 9.75% for 3 yrs, 10.25% for 5 yrs

Processing fees Rs.2500/- to Rs.5000/-

HDFC Bank Kotak Mahindra Axis Bank State Bank of India (SBI) Bank Of India Federal Bank

17% - 19% 15% - 16% 16.50% - 18% N. A.

Rs 2950/- to Rs.3950/3% of loan amount Rs.3000/- to Rs.3500/0.5% of loan Amount

10.50% - 10.75% N. A.

N.A Rs 1655/- to Rs 2758/-

27 Axis Bank Education Loan(Axis Bank's Study Power)

Axis Bank's Study Power aims to provide financial support to deserving students for pursuing higher professional or technical education in India and abroad. Students who have obtained admission to job-oriented courses like medicine, engineering, etc. or to graduation or post-graduation level courses are eligible for the loan. Mortgage of landed property is used as security. Eligibility
Criteria Course Loan Type Loan Purpose Study Abroad Post Graduation Term Loan Axis Bank's Study Power aims to provide financial support to deserving students for pursuing higher professional or technical education in India and abroad. Min. - Rs 50000 Max. - Rs 1500000 15 % Study India Graduation Term Loan The loan would be provided to students who have obtained admission to career-oriented courses eg, medicine, engineering, management etc., either at the graduate or postgraduate level Min. - Rs 50000 Max. - Rs 1000000 No margin for loans upto Rs 4 lakhs. For loans above Rs 4 lakhs, 5% margin for studies within India Min. - 1 Yrs. 13.75% - 15.75% 7 days

Loan Amount Margin Money

Tenure Interest Rate Time to Process Loan

Min. - 1 Yrs. 15.75 % 7 days

28 Loan Against Shares

Individuals are only eligible to apply Overdraft facility against single and combination of scrips Interest charged on actual amount utilized - no EMI or post dated cheques required Shares can be pledged from any Depository Participant (DP) across the country Special scheme for Axis Bank Priority and Wealth customers

Loan Against Securities Unlock your financial assets

Overdraft against mutual funds Individuals are only eligible to apply Maximum limit upto 50% of valuation Overdraft facility against more than 300 schemes Overdraft tenure of 12 months

Loan or overdraft against NSC or KVP or LIC policy Option to either borrow lump sum or withdraw as and when required 29 Axis Bank's Consumer Power

Axis Bank's Consumer Power scheme will help customers to acquire the consumer durables because it takes a lot more than four walls to make a home. A new TV, a washing machine, a refrigerator or an AC. The possibilities are endless. Consumer Power: Documentation
Purpose Eligibility Salaried Individual permanent service in government or reputed companies with a net minimum salary of Rs 7,500 Above 24 years of age at the time of loan commencement and 55 years or less at the time of loan maturity Rs 25,000- Rs 2 lakhs 85% of the cost of durable 12, 24 or 36 Equated Monthly Installments Passport or Voter's Identity Card or Driving Licence and Photograph Latest salary slip along with recent salary certificate Others Minimum net annual income of Rs 1 lakh

Applicant age

Loan upto Maximum loan amount Repayment period Proof of Identity

Proof of Income

Ration Card or Passport or Latest Electricity Bill or Latest Telephone Bill or latest Credit Card Bill Bank Statement or Pass Last 6 months Book where salary or income is credited Yes Invoice Yes Guarantor Form Proof of Residence

Above 24 years of age at the time of loan commencement and 55 years or less at the time of loan maturity Rs 25,000- Rs 2 lakhs 85% of the cost of durable 12, 24 or 36 Equated Monthly Installments Passport or Voter's Identity Card or Driving Licence and Photograph IT Returns and Computation of income for the last 2 years certified by a CA Ration Card or Latest Electricity Bill or Latest Telephone Bill or Passport or Latest Credit Card Bill Last 6 months

Yes Yes

30 Axis Bank Two Wheeler Loan

Features Loans for salaried and self-employed individuals Attractive interest rates No income proof schemes available Special schemes for Axis Bank Salary and Priority accounts holders Loans available from Rs 20,000 to Rs 70,000 Loans tenure from 1 Year to 3 years
Salaried Individuals Between 18 retirement age years to Self-employed Individuals Between 21 years and 60 years Rs 60,000 to Rs 75,000 per annum depending on the Two Wheeler Model As per latest ITR 15% to 20% depending on the Two Wheeler Model

Eligibility Age

Minimum Income

Rs 60,000 to Rs 75,000 per annum depending on the Two Wheeler Model As per latest salary slip or Form 16 15% to 20% depending on the Two Wheeler Model

Income eligibility Margin

Documents Required ID Proof Photograph Income proof. Legal Documents and Application form Residence proof Dealer invoice Bank Statement for last 3 months RTO Forms set 31

ELECTRONIC BANKING

 Internet Banking (I Connect)

Axis bank has started internet by launching I Connect. Features of Internet Banking include:

Online Balance inquiry for Savings Bank Account, Current Account, Term Deposits, Loan Account. Online Transaction Query Quick View: Synopsis of last 6 transactions in your account. Query: To view transaction of accounts, based on customers chosen parameters Details: To view personal account information Request: To request cheque books.

Depository Account including Statement of Holding, Transactions Statement and Status of Instruction Display

Power Transfer

The customers can transfer funds between accounts across multiple banks from their home or office through Axis Bank Power Transfer.

If you have multiple accounts linked together you can select the account from which funds are to be transferred You can either transfer the funds immediately or schedule the transfer for a later date 32

Visa Money Transfer

Axis Bank offers Visa enabled services to conveniently pay bills of a Visa Credit Card issued by any bank, or transfer money to a beneficiary's bank account using the Visa Debit Card number. The Visa Money Transfer facility can be accessed through the Internet by going to the option, Log on to i-Connect. The facility is also available at ATM through the option "Other Services". Features Pay bills of multiple Visa Credit Cards issued by any bank Transfer money to the bank account of beneficiaries having Visa Debit Card of any bank Schedule recurring payments Track the bill payments you have already made Phone Banking Services

Through AXIS BANK phone banking services customer gets the information on following services:

Products and Services , Account Balance and Transactions Status of Cheque Issued or Deposited and Deposit Interest Rates ATM and Branch locations Issues on usage of - ATM, Internet Banking or Mobile Banking Request Cheque Book , Statement by E-mail or Fax , Duplicate Statement Regeneration of ATM PIN for Debit Card , Internet Banking password Blocking of Internet Banking User ID 33

Mobile Banking (SMS Banking)

Benefits of mobile banking are safety, convenience, time saving, updates and accessibility. Savings Account Customers can watch on their account with round the clock mobile banking service. Every debit or credit in the account is intimated to them by an SMS as soon as it happens. Missing debit cards, unauthorized card usage or compromised passwords are no longer a threat to customers. Axis Bank's mobile banking service provides with the ability to detect and prevent misuse of the bank account. A flat fee of Rs. 150 (plus taxes) would be charged for the financial year. A free trial period is offered to every first time registration. NRI Account The customer can keep watch on their NRI Savings account with our round the clock mobile banking service from anywhere across the world. Every debit or credit in the account is intimated to NRI customers by an SMS as soon as it happens. Missing debit cards, unauthorized card usage or compromised passwords are no longer a threat to the customer. Axis Bank's mobile banking service provides with the ability to detect and prevent misuse of customers bank account. The NRI customer can request information on their account from wherever they are any time of the day or night. Domestic mobile number: Rs 100/- (plus taxes) per annum chargeable annually. International mobile number: Rs 400/- (plus taxes) per annum chargeable quarterly Current Account Axis Bank provides customers a robust Mobile banking facility to access their account conveniently from anywhere and at anytime. Mobile Alerts Banking facility would benefit them by adding safety and convenience to transactions leading to saving of time and keeping them updated round the clock. Mobile Alerts Banking service helps customers to keep a check on your account and prevent misuse of your account. 34
ATM (Automated Teller Machine)

Axis Bank ATMs, a host of customer needs are met, ensuring ease of conducting both banking and non-banking transactions, without having to visit the branch. Axis Bank has a wide network of over 4055 ATMs (as on 31st March 2010) providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. Facilities offered Balance inquiry Cash withdrawal PIN change Mini Statement VISA money transfer Money transfer between linked accounts Request for a new cheque book Mutual Fund payment Insurance Premium payments Register for SMS Banking/NETSECURE

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INVESTMENTS

 Mohur Gold (Gold as investment)

The value of gold has transcended all national, political, and cultural borders, to become a desired asset. It in the form of coins and bars has attracted investments across various cultures for centuries. The advantages of investing in gold are:

Investment in Gold has given a average return of 26.98% in the last 3 years One time investment, which accumulates and gains value throughout its lifetime Not subject to any maintenance cost Low risk of losing invested capital

Mohur Gold Coins/Bars

Axis Bank brings customer Mohur Gold coins/bars in the purest form Made in Switzerland, Mohur Gold coins/bars carry the Assay certification of being 24 carat, 99.99% pure! It comes to you in a specialized packaging that is tamper proof so that its purity is preserved. Available in 2 gms, 5 gms, 8 gms, 10 gms, 20 gms & 50 gms. Gold Bars of 5 gms denomination have Goddess Laxmi embossed on them. Mohur Gold Bars can be bought over the counter in over 850 branches of Axis Bank.

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Mutual Funds

A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciation realized is shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost. Axis Bank Financial Advisory team adopts a strong research driven recommendation model to help customer choose the best funds based on qualitative and quantitative parameters. Apart from this, a dedicated Relationship Manager can also be assigned to ensure that their investment requirements are taken care of, smoothly and efficiently. Banks advisors understand customer profile and lead them through a structured financial planning process to devise financial solutions best suited to them. The advisors also help to choose the right investment products in line with customers investment goals. The bank offers a unique 'One Page Portfolio Snapshot' report across investment products to customers investing in Mutual Funds. This report can be viewed through their Internet Banking module. 37

Demat Account

Axis Bank is a registered member (Depository Participant) of NSDL. In this system, physical security holdings are converted into electronic holdings. This process of conversion is called as dematerialization. Axis Bank has been enrolled as a Depository Participant by the NSDL - India's first depository. You can avail of all the depository-related services by just opening an account with NSDL through Axis Bank. Demat Account Transfer of shares and settlements Receipt of Corporate Benefits Dematerialization of shares Re- materilialization Pledge-Hypothecation Freezing or Locking of Accounts Speed-e facility i-Connect Depository Services Tele Depository Services - Dial-Your-Demat Auto E-mailer Services

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Online Trading

Axis Bank in alliance with Geojit Financial Services now offers customers an Online Trading Account. Trade from the comfort of their home or office either through the Internet or the Phone. This service provides them with an integrated Savings Bank Account, Demat Account and an Online Trading Account to give customer a convenient and paper free trading experience. Axis Bank Online Trading Customer have the flexibility to get an insight to a complete range of Corporate Information, Reuter News and Research Tools which would help you to take timely Investment decisions.

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OTHER SERVICES

 E-Statement

Axis Bank offers the facility of E-Statement. E-Statement is secure and electronic way to receive statement of accounts from the Bank. Benefits: a)Prompt delivery, b)Person specific delivery, c)No hassle of physical record maintenance, d)Monthly statements on email id within a week of the following month, e)Password protected for security
IPO Smart

Axis Bank savings account makes IPO application a seamless and hassle-free process. Instead of moving out funds from customer account for application to an IPO, the amount can simply be blocked that means as long as the IPO shares are not allotted, the funds stay with them and also gain interest on it. Plus they get the security of having the refunds directly unblocked and made available to customers, in their account. This service is being made available in accordance with the SEBI guidelines on ASBA (Applications Supported by Blocked Amount). Benefits

Interest on funds which otherwise would have moved out of the account. No need to write cheques or make demand drafts. Convenient and transparent management of funds. Instant release / unblocking of funds after allotment / non-allotment of shares. 40

Online Shopping

Axis Bank offers customers the convenience of shopping at many major online stores from the comfort of their home or office. All customer need is an internet enabled PC. They can choose & then get the items delivered at customers doorstep. They can also avail of numerous online services, get to know about the current special offers/discounts and get a preview of the new items added on to the shelves by these online retailers/service providers. They can shop as much as they like and conveniently make instant payments by debiting their account through the secured payment channel, iConnect Internet banking platform.

Safe and Secure Internet Payment To avail of the Online Shopping facility, customers have to be a registered iConnect customer of Axis Bank.

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Prepaid Mobile Recharge

Axis Bank's mobile recharge facility, the customers no longer have to worry about losing their mobile connectivity anytime of the day or night. Axis Bank's prepaid mobile recharge facility enables them to recharge the mobile over the internet. All Axis Bank customers can use their Savings Bank Account to recharge their prepaid mobile phone instantly using iConnect. The process of recharging is hassle free and instantaneous. The facility can be used by all Internet Banking users who have registered for net secure. Limits on Transactions are:

Recharge Limit per transaction - Rs 1,000 Recharge Limit per mobile number per day - Rs 3,000 Time between two consecutive recharges - 15 minutes

Locker

A Safe Deposit Locker with Axis Bank is the solution to customers concern. Located at select branches in cities all over the country, the banks lockers ensure the safe keeping of customers valuables. The advantages are:

Wide Availability: As on May 31, 2010 lockers are available at 944 branches and extension counters. Lockers available in various sizes. Direct debits for locker rentals from customers account rid them of the hassles in writing out cheques. Extended banking hours to operate lockers. Competitive rentals. 42

COLLETION SOLUTION (POWER COLLECT)

Axis Bank facilitates faster collections by enabling quick realization of local and upcountry cheques and pooling the funds in a central account. Power Collect products are designed and developed to meet all of customer Collection needs Cheques, Cash and Electronic Transfer. Whether customers do business locally or throughout India, it provides them with innovative, integrated cash management solutions customized to customers specific needs. Axis Bank's Cash Management Services is based on an extremely robust technology capable to cater to collection or payment requirements of Large Corporate, Small and Medium Segment, Banks, NBFCs, Mutual Funds & Financial Intermediaries. 1. Local Cheque Collections (LCC) LCC enables customer to realize funds (on an assured day) through cheques payable within the purview of local clearing.

Axis Bank Network: 426 locations with courier pickup facility Coordinator Network: Locations with courier pickup facility can be added as per business requirements

2. Upcountry Cheque Collection (UCC) UCC enables customer an assured credit for outstation cheques on a designated day in any of customer account across the country (at any of the Axis Bank branch) with a customized MIS (management information system). In addition to Axis Bank and correspondent bank centers (3000 locations), all the locations are being covered under Remote Cheque Collections, offering them a one-stop-solution for all your outstation cheques across the country. 43 3. Bulk Collections - Utility Bills or PDCs Management

Axis Bank offer solutions to meet Bulk Collection Requirements i.e., Post Dated Cheques (PDCs), Bulk Collections through Cheque clearing or ECS debit services, etc. The Bank processes collections in a convenient and efficient way to avoid any reconciliation issues. They have required infrastructure, technology and capability to manage and handle PDCs through there dedicated team that manages inventory of cheques and timely presentation of the same, well supported with MIS ensuring maximum benefits to customers organization.

4. Collecting Bankers for IPO or FPO or Rights Issues As collecting bankers, we provide you services relating to: Public or Rights Issues Private Placements Buyback offers The bank provides Collecting or Escrow Banker services for Initial Public Offer (IPO) and for Further Public Offer (FPO) to handle collections of application forms and instruments received. The extensive branch network of 236 locations, robust processes and systems and an experienced team across the country enable the bank to act as a leading collecting banker. The bank endeavours (to achieve a goal) that Companies, Merchant Bankers, Registrars, and Syndicate Members receive high quality service and satisfaction. In this current scenario of cut-throat competition, Axis Bank has designed its products to minimize the issues faced by you in the area of fund management and reconciliation. Our aim is to reduce the cost, time and efforts faced by corporate in collection and payment issues. We provide you complete solutions to all your CMS (Cash Management System) needs to enable customers to devote more time and effort towards improving the business.

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PAYMENT SYSTEMS
1. Electronic Clearing Service (ECS Credit) ECS Credit is an electronic clearing system that facilitates paperless transaction through an offline system. Axis Bank facilitates ECS Credit at all ECS designated locations. We accept the electronic file and arrange by showing of settlement date (date of credit to benefiary account) from RBI/SBI/Local Clearing House as the case may be. The funds get debited from a centralized account and credit is accorded to the respective beneficiaries as per settlement cycle. A detailed MIS about the transactions is provided to the customer.

2. National Electronic Fund Transfer (NEFT) To establish an Electronic Funds Transfer System to facilitate an efficient, secure, economical, reliable and expeditious system of funds transfer and clearing in the banking sector throughout India. The customer willing to avail the NEFT facility offered by us shall submit an "NEFT Application Form" authorising the sending bank to debit the sender's account and transfer funds to the beneficiary specified in the NEFT Application Form. The Beneficiary's account will be credited on the same day by crediting the specified account of the beneficiary or otherwise placing funds at the disposal of the beneficiary.

3. Real Time Gross Settlement (RTGS) RTGS System is a payment settlement system that minimizes the credit risk in the prevalent cheque clearing system. Under RTGS the funds are settled on a near real time basis across Banks in different locations. Bank offers this immediate electronic fund transfer facility to RTGS enabled bank branches across through the country its designated RTGS enabled locations.

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KEY BANKING RATIOS: PSUs versus PRIVATE

In one of our recent articles, we discussed about some of the key ratios relating to a bank's profit and loss statement. Just to brush up our readers, some of the ratios that were discussed included: Net interest margins (NIMs): The difference between interest income and interest expense is known as net interest income. It is the income, which the bank earns from its core business of lending. As such, NIM is the net margin earned by the bank on its average earning assets. These assets comprises of advances, investments, balance with the RBI and money at call. The proportion of low costs deposits (on which the bank pays interest) has a lot to do with this ratio. Particularly because banks that have been able to sustain or improve the proportion of low costs deposits would be able to garner higher NIMs. Low costs deposits are deposits in the form of current accounts and savings accounts (CASA).

Source Data: Equity master research From the above chart we can see that the NIMs of leading public sector banks, namely State Bank of India (SBI), Punjab National Bank (PNB) and Bank of Baroda (BoB), have been historically higher than two of the leading private sector banks- ICICI Bank (ICICI) and Axis Bank (Axis). However, the NIMs of HDFC Bank (HDFC) are relatively much higher as compared to its peer group. This is due to the fact that HDFC Bank has sustained one of the highest proportions of CASA deposits in India. 46

Cost to income ratio: This ratio is calculated by dividing the operating expenses by the total income generated i.e.net interest income plus the other income. The lower the ratio, the better it is for a bank as it would help prop up its profit and return ratios. From the following chart we can see that the public sector banks have done well to reduce their costs (as a percentage of total income) over the past three to four years. However, the same cannot be said about all the private sector banks. While ICICI and Axis Bank have managed to bring down their expenses in recent times, HDFC Banks costs have risen due to the higher expense ratio of Centurion Bank of Punjab that HDFC Bank acquired in FY08.

Source Data: Equity master research Further, for private sector banks, salaries have incrementally formed a larger part of operating expenses. If we compare similar data for a PSU bank such as SBI, the situation is different. Salary expenses stood at an average of 65% of operating costs during this period. This is no doubt a high number. But as we are comparing cost to income ratio, the same has improved on account of lower salary costs as a percentage of total operating costs. During FY05, salary costs formed about 68% of costs. This same stood at about 62% during FY09. Other income to total income ratio: Other income largely constitutes of fee income such as commission, exchanges and brokerage fees. Banks in developed countries derive nearly 50% of revenues from this stream. For Indian banks, such fees contribute only about 15% -25% of the overall revenues. 47

Other income also includes profit on exchange transactions, profit from sale of investments, and other miscellaneous income, amongst others.

Source Data: Equity master research ICICI Bank clearly takes the cake in this one amongst private sector entities. On the other hand, public sector banks have done well to improve their other income to total income ratios in recent times. However, it must be noted that fee income (and not total other income) of the public sector banks are relatively quite low. For instance, fee income for the three public sector banks stood at an average of about 15% (as a percentage of total income) during FY09. The same ratio for these three private banks stood at about 32% during FY09. Looking at the above mentioned parameters, it does get a bit difficult to conclude whether public sector or private sector banks have performed better on an overall basis. In selected parameters such as other income to total income ratio - private sectors are the clear winners. As for the cost to income ratios, the large public banks have done well to bring down expenses (as a percentage of total income) over the past few years. The same is not the case for all the private banks. It is recommended that you must not be prejudiced towards investing in stocks of only public or only private sector banks. It is important to study these parameters, compare them to the peer group and also make sure that the stocks you pick meet your valuation criteria.

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AXIS BANK launches 'FINANCIAL INCLUSION' Programme in Nasik

6th JULY, 2010 Axis Bank Ltd has launched its Financial Inclusion (FI) programme in 29 tribal villages of Nashik district through the rollout of its No Frills Azadi accounts, with an aim to provide banking services in those tribal and remote areas of the country which are still deprived of banking services.

The bank, which has tied up with seven local rural co-op credit societies under its Financial Inclusion project, has set the target of 10,000 accounts by March 2011 across these 29 tribal villages under four village blocks- Surgana, Kalwan, Deola and Saptashringi Garh in the district.

The bank has tied up with seven rural co-operative credit societies as Business Correspondents (BCs) which will facilitate in customer enrolments and act as service centres to facilitate cash in/cash out transactions. The account-holders will be provided with bank issued VISA Debit cards that can be used at any Visa designated ATMs and merchant outlets.

The bank is considering multiple technology options like bio-metric Smart Cards, EDC Machines with Debit Cards issued in a closed user group and mobile based FI.

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AXIS BANK Launches 'AXIS CALL & PAY on atom' Axis Bank announced the launch of 'AXIS CALL & PAY on atom', a unique mobile payments solution using Axis Bank debit cards. Axis Bank is the first bank in the country to provide a secure debit card-based payment service over Interactive Voice Recorder (IVR). On the occasion, Manju Srivatsa, President, Retail Banking, Axis Bank said, "India has seen remarkable growth in its debit card market over the past few years. The debit card spends at merchant increased significantly by 48 percent to Rs. 18,547 crore during the year 2009. The debit card spends stood at Rs.12, 521 crore for the previous financial year. Customers were, however, not able to pay remotely using debit cards. Axis Call and Pay makes it very convenient for our customers to get the most out of their Debit Card, while on the move, in a secure manner." It offers the convenience of making payments anywhere, anytime over the mobile phone without any dependency. The technology for the Axis Call & Pay Service has been developed by atom technologies, a digital, retail initiative of the Financial Technologies Group. Axis Bank customers, to avail of this service, first need to link their mobile number to their Debit Card. Dewang Neralla, Director, Atom technologies said, "Atom's expertise in secure and mobile payment technology has been leveraged by more than 100 merchants. One of the major concerns for tele commerce growth in India has been the risk involved in making card-based payments over the mobile phone. With Axis Call and Pay on atom, we are confident that our secure IVR services will boost mobile payments using debit cards in India and will be highly beneficial for Axis Bank customers." Axis Call and Pay on atom transactions will only be possible at atom technologies enabled merchants. Currently, it is made live on Vodafone, Tata Sky, Sun Direct, and Dish TV. In a short time, this payment facility would be enabled on around 100 major merchants across different categories of utilities like Telecom, Mobile, Entertainment, Travel, Insurance, etc. The advantage of the service is that it works with any mobile phone and any connection as it uses the simple calling functionality on the mobile. 50

SECONDARY DATA FROM MAGAZINE

ARTICLE 1 Newspaper: ECONOMIC TIMES Article: Axis Bank offers lifetime fixed interest home loan at 11.75%

Dated: 29TH SEP 2011

Private sector Axis Bank on Thursday launched a new home loan product, that offers fixed interest rate of 11.75 per cent, to cash in on the busy festival season demand. The bank launched 'NISHCHINT' lifetime fixed interest home loan scheme which offers home buyers loans at a fixed rate of 11.75 per cent for the entire duration of the loan that is up to 20 years, Axis Bank said in a statement. Under the scheme, the bank will offer home loan to eligible buyers up to 85 per cent of loan-to-value for debt up to 20 lakh and 80 per cent loan-to-value for borrowings above Rs 20 lakh, with a pre-payment charge of 2 per cent of the outstanding amount, it said. It is to be noted that the bank offers home loan up to Rs 25 lakh under floating rate at 10.75 per cent. So customers opting for the 'NISHCHINT' plan will have to shell out a premium of one per cent over the floating rate of interest. At the moment, the base rate of the bank stands at 10 per cent. Customers today are facing uncertainty about EMIs on their home loans, due to interest rate increases in the market, Axis Bank ED (retail banking) R K Bammi said. "At Axis Bank, we want to offer the customer certainty about the EMI they need to pay for the entire life of the loan. 'NISHCHINT' offers that option to the customer at a very attractive rate," he said. Since rates are almost at their peak, banks have no problem in offering loans at fixed rate, analysts said. Earlier this month, mortgage firm HDFC, LIC Housing Finance launched teaser product following ICICI Bank. ICICI Bank was the first to introduce a fixed home loan scheme last month, after SBI discontinued with it in April. Clarifying whether such products are teaser or not, the RBI said loans that are fixed in the initial years and become floating later would be considered as teaser loans, and banks must make provisions as mandated by the regulator.

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ARTICLE 2 Magazine: ECONOMIC TIMES Date: 29TH SEP 2011 Article: Hitachi ties up with SBI, Axis Bank for cash deposit ATMs

Hitachi-Omron Terminal Solutions Corp (HOTS) of Japan on Thursday said it has tied up with two leading banks, State Bank of India ( SBI) and Axis Bank, to install cash deposit ATMs across the country. The two-in-one ATM's are revolutionary in nature as it eliminates the need to visit bank branches for simple tasks like making cash deposits which get directly credited to your account, printing your passbook and numerous other banking services without compromising on time, HOTS said in a statement. These simple self-service functions will help increase branch efficiency tremendously as it frees the branch officials to attend to other works while at the same time it eliminates the need for customers to wait in long queues at their bank branches, it said. Hitachi plans to tie up with eight more banks by the next fiscal-end, with total revenues of 1 billion yen from the new HOTS ATM's

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ARTICLE 3 Magazine: MINT NEWSPAPER Dated: 29TH MARCH 2011 Article: Axis Bank to launch six more branches in Mumbai
Private sector Axis Bank on Tuesday said it plans to launch six additional branches in Mumbai, taking the total number of its branches in Maharashtra to 181 by 31 March. These branches, located in the Mumbai Circle, also include branches in Navi Mumbai and Turbhe, a press release issued here stated. Axis Banks deputy managing director, S. K. Chakrabarti, said, Axis Bank is focused on taking its products and services into the farthest corners of the country. The bank, to grow its network and achieve this, planned to open 350 branches across the country by the end of this fiscal and is well on course to achieve that target.The Bank enjoys the patronage of the state Government for collection of stamp duty through franking. Axis Bank offers a vast spectrum of services encompassing large and mid-corporate banking, SME banking, agri-business banking, retail banking and international banking. By the end of this fiscal, Axis Bank will have a network of over 1,300 branches and over 5,900 ATMs across the country. The branches are spread across more than 850 cities and towns, enabling the bank to reach out to a large cross-section of customers, the release said. Moreover, Axis Bank has a presence in Singapore, Hong Kong, Shanghai and Dubai, and seeks to expand further its international presence.Axis Bank has the largest EDC network, the third largest ATM network in India and also has the fourth-largest base of debit cards in the country. Its market capitalization as on 28 March, stood at Rs56,711 crores in NSE.

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54 ARTICLE 4 Name: MINT NEWSPAPER Date: 22 APRIL 2011 Article: Axis Bank Q4 net up 33% on rise in fee, interest income

Indias third largest private sector lender, Axis Bank Ltd, on Friday posted a 33.37% jump in net profit in the fourth quarter, bolstered by growth in fees as well as interest income. The rising cost of funds squeezed its net interest margin (NIM) or the spread between interest earned from loans and that spent on deposits. The lender posted a net profit of Rs1,020 crore during the quarter, up from Rs765 crore in the corresponding period last year on a total income of Rs5,817 crore that rose 48.3%.Net profit for the fiscal year ended 31 March stood at Rs3,388 crore, up 35% from Rs2,515 crore in the previous fiscal. In the fourth quarter, NIM slipped to 3.44% from 3.81% in the third quarter and 37 basis points (bps) down from the year-ago quarter. One basis point is one hundredth of a percentage point. The bank expects to maintain NIM at the current level, said Somnath Sengupta, executive director and chief financial officer. The rise in the cost of funds has impacted the NIM. We would like to maintain the NIM at 3.25-3.5% and would not like to go below this, Sengupta told reporters on a conference call. Another private sector lender Yes Bank Ltd also showed a drop in NIM to 2.8% from 3.2% last year amid a 45.2% rise in fourth-quarter net profit to Rs203.4 crore, buoyed by an increase in loan demand from companies and individuals. Yes announced earnings on Thursday. The contraction in NIM is slightly more than expected and the market was expecting a 20 bps reduction in Axis NIM due to the increase in the cost of funds, said a banking analyst with a Mumbai brokerage. He did not want to be named as hes not authorized to speak to the media. Axis Banks net non-performing assets or NPAs as a percentage of its loan book, during the quarter, stood at 0.26% against 0.36% in the year-ago quarter. The improvement in NPAs is a good sign as moving ahead the industry expects the asset quality to deteriorate due to rising interest rate scenario and weakening industrial activities, the analyst said. On a year-on-year basis, the fee-based income of the bank rose 58% to Rs1, 231 crore in the fourth quarter. The rise in fee-based income was largely from large and mid-corporate and treasury segments, Sengupta said. During the quarter, net interest income stood at Rs1, 701 crore, up 17% from the corresponding quarter in previous year. Total advances in the quarter grew 36.48% year-on-year, from Rs1.04 trillion as on 31 March 2010, to Rs1.42 trillion as on 31 March 2011. Deposits grew to Rs1.89 trillion from Rs1.41 trillion in the year-ago period.The lender said it wants to grow its loan book faster than the industry. We would like to grow at a higher rate than the industry. If

the industry is growing at 19%, we would be growing 1.4 times that, Sengupta said. Sengupta said the bank is yet to take a call on the induction of Vallabh Bhansali, chairman of Enam Securities Pvt. Ltd, to the banks board. Will acquire the business for Rs2,070 crore on 17 November. Axis Bank announced that it as part of the all-stock deal, Enam shareholders will get 5.7 shares of Axis Bank for every one Enam share they own, leaving them with a stake of 3.3% in Axis Banks expanded share capital. The plan is to fold the Enam units and Axis Banks own fledgling investment bank unit into a wholly owned subsidiary. Sengupta said Axis is yet to secure all necessary regulatory approvals to complete the process. We have received an inprinciple approval from the Reserve Bank of India but there are other approvals required. It might take a couple of months (to complete the acquisition).

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QUESTIONNARE

1. Can you give brief information about AXIS BANK? Ans: Axis Bank is Indias 3rd largest private sector bank. It has changed its name from UTI Bank to Axis Bank. It is one of the fastest growing banks in India. 2. What are your views about Universal banking? Ans: The vision of Axis Bank for 2015 is to frame roadmap of new business in insurance, internet banking, corporate banking division in every branch. 3. Can you explain us about retail banking? Ans: The retail banking means every the normal banking activities such as selling deposit accounts, giving loans, payment of bills on behalf of customers, etc. 4. What are new innovations brought in the banking activities? Ans: The new products are Zero Balance Savings accounts, Axis Call and Pay on Atom, Financial Inclusion, etc. 5. How do you invite general public to be your customers?

Ans: The different source of advertisements such as TV advertisements, newspapers, magazines, posters, pamphlets, banners, etc.

6. How do you train your employees in the bank? Ans: There are many workshops and seminars organized for training the employees. 7. If a customer comes to your bank with the note of Rs.100 which is in a bad condition? Do you exchange the note or not? Ans: Yes. The note is accepted and exchanged. 8. What are the steps taken to redress the grievances of the customer? Ans: The customers can call to the banks helpline number and explain their problem, the person who is attaining them will help and it would be solved within 24 hrs and as per the problem. 9. State some of the awards won by the AXIS BANK? Ans: Axis Bank wins 'Overall Most Productive Bank', 'Best Risk Master' awards at 'FIBAC Banking Awards 2011' Business World, Best Bank Awards- Fastest Growing Large Bank Business Today, Best Bank Awards - India's Best Bank, India's Fastest Growing Bank 58

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CONCLUSION

Axis bank is the 3rd largest banks in India. Axis bank rebranded the bank for publicity and the demand for same increased. It was the cleverest step for growth of the business. Axis bank has launched many products and services as per customer preference i.e. Indian as well as NRI customers. Axis bank had a recent tie up with Max New York to sell insurance products. It is also going to starts up with universal banking concept. Universal banking is the most healthy practice in global market i.e. one stop shopping. Axis bank has launched many new products such as: Axis call and pay on atom Financial inclusion Axis bank is the fastest growing banks in India. It has won a number of awards in banking sector. It is coming forward with new innovations, products and services. It may have tie up with many insurance companies for selling insurance products and many investments in future.

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BIBLIOGRAPHY
MAGZINES

NEWSPAPERS Hindustan Times MINT NEWSPAPER

WEBSITES http://www.axisbank.com http://www.thehindubusinessline.com/2008/10/16/stories/2008101652270600.htm http://www.google.co.in/imgres?imgurl=http://www.axisbank.com/xmlapplication/ personal http://www.axisbank.com/corporate/cms/collectionsolutions/Collection-SolutionsManaginghttps://secure.axisbank.com/ACSWeb/EnrollWeb/AxisBank/main/index.jsp http://www.moneylife.in/article/8/5178.html http://www.livemint.com/2010/03/28114739/Axis-Bank-to-buy-up-to-5-stak.html http://www.businessworld.com http://business.rediff.com/report/2010/jan/06/axis-bank-sweetens-home-loanoffer.htm

http://www.financialexpress.com/news/axis-bank-to-hire-4-500-employees-thisfiscal/240942/
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