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MK0018 MBA Semester 4 MK0018 International Marketing ASSIGNMENT- Set 1

Note: Each Question carries 10 marks. Answer all the questions. 1. What are the differences between International Marketing and Domestic Marketing?List the principles of international Marketing
Characteristics International Marketing Multi culture 1. Culture Very difficult 1. Data accessibility Very Low 1. Data reliability difficult 1. Control Vary from country 1. Consumer preferences Adaptability required 1. Product mix More than one country 1. Business operation Required 1. Currency exposure Principles of International Marketing The essence of international marketing can be summarized in three great principles. The first identifies the purpose and task of marketing, the second the competitive reality of marketing and the third the principal means for achieving the first two. 1.4.1 Customer value and the value equation The task of marketing is to create customer value that is greater than the value created by competitors. The value equation is a guide to this task. As suggested in the equation, value for the customer can be increased by expanding or improving product and/or service benefits, by reducing the price, or by a combination of these elements. Companies with a cost advantage can use price as a competitive weapon. Knowledge of the customer combined with innovation and creativity can lead to a total offering that offers superior customer value. If the benefits are strong enough and valued enough by customers, a company does not need to be the low-price competitor to win customers. 1.4.2 Competitive or differential advantage Required only if it into the importing. Home country only Standardization required. country to Vary in small extent Relatively easy. High Easy Domestic Marketing Single culture and in some cases multi culture.

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The second great principle of international marketing is competitive advantage. A competitive advantage is a total offer, vis--vis relevant competition that is more attractive to customers. The advantage can exist in any element of the companys offer: the product, the price, the advertising and point-of-sale promotion, or the distribution of the product. One of the most powerful strategies for penetrating a new national market is to offer a superior product at a lower price. The price advantage will get immediate customer attention, and, for those customers who purchase the product, the superior quality will make an impression.

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2. Explain the important elements of culture. Differentiate between market allocation system and command allocation system. 3. Define the term Trade Barrier. List the important differences between Tariff barrier and protective barrier . 4. Discuss the various entry options available to a business .Explain the basic strategic decisions that a firm will adopt for foreign expansion. 5. Define the process of international market segmentation. Discuss some widely used bases of segmentation. 6. Explain the significance of price factors in determining international market prices. Briefly describe the non price factors

MK0018 MBA Semester 4 MK0018 International Marketing ASSIGNMENT- Set 2

Note: Each Question carries 10 marks 1 Describe the process of communication. 2 Explain the differences between export pricing and export costing. Write a note on major issues related to exports

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3 Mention the significance of export Documentation. List the documents required for processing the shipping bill 4Discuss the importance of Special Economic Zones (SEZS). List the benefits they provide to international traders and marketers. 5 List the differences between futures and forwards Markets. Explain the problems in forecasting Foreign Exchange Rates. 6 Discuss the ethical issues involved in international marketing. Briefly explain the basic types of arbitration.

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