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Trading Area Data Avg HSD sales PM CY Apr-Oct Avg HSD sales PM LY Apr-Oct CY Market Share RO operation Timing

Lubricant sales PM in lits ( excluding 2T/4T) Avaerge Inventry of Lubs in lits

RO 1

RO 2

RO 3

RO 4

RO 5

To -------

(D) NH/SH No -----

(C) Near by Touch point Details Name of TP Location of TP No of vehicles in TP HSD potential of the TP TP1 TP 2 TP 3 TP 4 XYZ location

(B)

(A) XYZ city

1 Indicate the positioning of Touch Point in the trading area with volume Potential

Existence of Bulk Consumers No of Institutes like school/colleges/universities No of Industrial Units near by No of Mandis/Market/Malls near by No of large commercial establishments near by

RO Specific Data
In & Out stores or any other ARB stores ATM no no

Name of RO 1 kamal filling station 2 3 4 5

Driveway type- CC/Paver/Bitumen/BOE/WBM cc

Canopy yes

Automation yes

Auto billing yes

MPDs 2

PUC

V-Care

Hero Honda Centers

PFS certified yes

Fleet Card reader yes

Credit Card Reader no

QOC

Any other Air facilities facility yes

RO dimension 100x115 sqft

Manpower Position
No of employees trained on functional/b ehavioral aspects

Name of RO 1 kamal filling station 2 3 4 RO sales Data

No of shifts operate 2

No of DSM 6

No of Manager 2

No of Cashier

No of Fore Court supervisor 2

No of Air Boy

No of Sweeper/Janit Total no of ors employees 1 11

Average compensation per employee ( All inclusive)

Average qualification of Average years of employees experience 8 - 10 yr

No of staffs trained on Selling skills and marketing 10

Availability of two staffs with flair for marketing 2

Name of RO kamal filling station Cash/Credit Ratio under each segment Average number of Vehicles ( fuelling above 30 lits)per day under each segment % Sales thru Loyality Card from each segment No of Loyality card transactions per day Value of transactions (HSD) thru credit card No of Credit Card transactions ( HSD Commercial vehicle)per day

Total HSD sales PM 300kl

HSD Sale PM A/c Long Distance Vehicles 90kl

HSD Sales PM a/c local short haul vehicles HSD Sales PM a/c agriculture 90kl 5kl

HSD Sales PM a/c bulk supplies to industrial units 100kl

HSD sales PM a/c HSD Sales PM a/c HSD Sales PM local Genset telecom towers a/c institutions needs 1kl 1kl

HSD sales PM thru delivered vehicles _

HSD sales PM a/c large passenger Vehicles 3kl

HSD sales PM a/c SUVs & Taxis 10kl

25:75

1/9 50/50

cash

credit

credit

cash

cash

30/70

60

40

10 nil

nil

nil

nil

30%

80%

20%

6 average

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

Cash Customer Data of RO ( Top 50 )


Reasons for chosing the RO Contact 3 Number

Sl No

Name of Cash Customer

Qty of HSD fuelling PM

Type of Vehicles

No of Vehicles

Whether enrolled under smart Fleet /Petro Reasons for card chosing the RO 1

Reasons for chosing the RO 2

Vehicle Regn Number

Traffic Count Data Types of vehicles truck tata 407 bus mini bus tractor taxi loading tempo Average Daily No of Vehicles passing thru the Road 200 40 20 50 80 60 60 Shift 0700-1400 1400-2100 100 20 10 30 40 32 30

100 20 10 20 40 28 30

HSD Customer Acquisition Activities under taken in past 6 months

Month june July august sept oct nov dec

Activity Type SDCV programe free insurance (29 person).

Duration

No of cash customer acquired

No of Credit Customer acquired

Volume Gained from such customers PM

Name of RO from where migrated

SDCV programe: consultancy about RTO and Insurance problems

nil

yash enterprises shiv ganga pvt ltd.

60 kl 25kl

HSD Customer lost in past 6 months


Reason for customer migrating Name of RO to where migrated

Name of customer

Contact Number

cash customer

credit Customer

No of vehicles

Volume lost PM

Possible Tie up Partners available in the market for networking activity Name of RO Name of Partner kamal filling station Field of specialization Automobile Spares Auth service Stn associated Company Name Tyres Battery Private Repair Insurance Vehicle Financing Specialised Medical care Agri services