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BUSINESS PLAN

2009 PN. NORHASLINDA & PN. KRISHNA DAMAYANTHI

CALORIE READER

PARTNERS KANNADHASS LESCHAMANAN 012008050645 KALAIVANI SUPPARAMANIAM 012008051065 SITI AISYAH AZMAN 012008050940 SERI NADIA ABD. AZIZ 012008050102 VIKNESWARAN ARUMUGAM 012008051074

CONTENT

Introduction Administration Plan Marketing Plan Operation Plan Financial Plan Conclusion

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True Health Sdn.Bhd 2|Page

No 13, Jln 13/2, Seksyen 13, 46300 Petaling Jaya, Selangor Darul Ehsan

30th March 2009

Sekretariat Perbadanan Usahawan Nasional Berhad (Bahagian Perniagaan Runcit PROSPER) Tingkat 18 Wisma UOA II 21 Jalan Pinang 50450 Kuala Lumpur SIR/MADAM APPLICATION OF RM250,000 BUSINESS LOAN Refer to above matter For kind information, i am planning to run a business. The location been selected is situated in seksyen 13 , Petaling Jaya. The location is selected by taking this industrial spot into consideration. Therefore, I kindly apply loan at the amount of RM 250,000 As a capital for start my business. With this I enclose our business plan for your refference and action. Hopefully my desire to develop the business will be success with the co-operation given by the Perbadanan Usahawan Nasional Berhad. I also wish to get more knowledge from PUNB b besides giving business advice to support my business. I appreciate all the co-operation and consideration from sir/madam. Thank you. Sincerely,

----------------(KALAIVANI A/P SUPPRAMAIAN) FINANCIAL MANAGER

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Overview
Nowadays people are very concerned about their. A lot of people are suffering from many kinds of diseases such as obesity, diabetes, high blood pressure and many more just because they do not know their daily energy (calorie) requirement of their body. Besides this, people have trouble calculating the amount of calorie burnt during workout. So, we True Health Corp. have come out with a brilliant invention that is called Calorie Reader

Introduction
True Health Corporation produces Calorie Reader. Calorie Reader is a healthcare based device. The firms main office is situated at Section 13, Petaling Jaya. This product is unique in healthcare industry. This is because, nowadays healthcare markets tend to promote healthy products based on medication and this product is generally focuses on obesity victim. This product usually is expensive (worth from RM200 to RM2000) but True Health Corporation produces Calorie Reader that can be used by anyone (children, teenagers and adult) even if they are not obesities victims. Image of the product:-

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Business Plan Objectives


a) This business plan is prepared by True Health Corporation for the purpose of obtaining working capital loan from maybank for the amount of RM 250000. b) The purpose of the business plan is also to evaluate the project viability and growth potential. c) This business plan is prepared by True Health Corporation as a guideline for managing the proposed venture.

Business Background

True Health Corporation No 13, Jln 13/2, Seksyen 13,

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46300 Petaling Jaya,Selangor Darul Ehsan. 03-37708092 truehealth@yahoo.com Form of business: Partnership Main activity(s): Producing and selling calorie reader Date Registration: 14th March 2009 Number of Registration: 0525313075 Date of Commencement: 1 April 2009 Initial Capital: RM 1 000,000 Name of Bank: Maybank Berhad

Partnership Background

Project Manager
NAME IDENTITY CARD NUMB CORRESPONDENCE ADD : KANNADHASS LESCHAMANAN : 870408-56-5507 : TRUE HEALTH CORPORATION
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PERMENANT ADD

: H-1-15 PANGSAPURI CASMARIA TMN. SAMUDERA BT. CAVES 68100 SELANGOR

NO TEL D.O.B AGE ACADEMIC QUALIFICATION COURSES ATTENDED

: 0169036933 : 08 APRIL 1987 : 22 : BACHELOR OF ACCOUNTANCY :ENTREPRENUERSHIP -

SKILLS EXPERIENCES

: MANAGERIAL AND MARKETING SKILLS : 5 YEARS WORKING UNDER IBM CORPORATION

PRESENT OCCUPATION

: REAL ESTATE MANAGER

PREVIOUS BUSINESS EXPERIENCES: 2 YEAR RUN AUTOMOBILE BUSINESS

Financial Manager

NAME IDENTITY CARD NUMB CORRESPONDENCE ADD

: KALAIVANI A/P SUPPARAMANIAM :871224-08-5642 : TRUE HEALTH CORPORATION


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PERMENANT ADD

: NO.1017,JLN TBK 4-2/4 TAMAN BUKIT KEPAYANG

NO TEL D.O.B AGE ACADEMIC QUALIFICATION COURSES ATTENDED SKILLS EXPERIENCES

: 012-6040119 : 24 DECEMBER 1987 : 22 : BACHELOR OF ACCOUNTANCY : ENTREPRENUERSHIP : COMPUTER AND DATA ENTRY SKILLS : 3 YEARS WORKING EXPERIENCES WITH MAYBANK BERHAD

PRESENT OCCUPATION

: FINANCIAL CONSULTER : NIL

PREVIOUS BUSINESS EXPERIENCES

Marketing Manager

NAME IDENTITY CARD NUMB CORRESPONDENCE ADD PERMENANT ADD

: SITI AISYAH AZMAN : 890122-03-5584 : TRUE HEALTH CORPORATION : NO.20 JLN. KAYAK, SEKSYEN 13 SHAH
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ALAM SELANGOR NO TEL D.O.B AGE ACADEMIC QUALIFICATION COURSES ATTENDED SKILLS EXPERIENCES : 0132513917 : 22 JANUARY 1989 : 20 : BACHELOR IN pharmacy :- ENTREPRENUESRHIP : MARKETING SKILLS AND Dietist : 4 YEAR EXPERIENCES IN GRANNY HEALTH CARE PRESENT OCCUPATION : MARKETING MANAGER

PREVIOUS BUSINESS EXPERIENCES: 4 YEAR EXPERIENCES IN GRANNY HEALTH CARE

Sales Manager

NAME IDENTITY CARD NUMB CORRESPONDENCE ADD PERMENANT ADD

: SERI NADIA ABD AZIZ : 860901-30-5320 : TRUE HEALTH CORPORATION : NO 2-2-16 APARTMENT PERDANA, SEC13
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40100 SHAH ALAM,SELANGOR NO TEL D.O.B AGE ACADEMIC QUALIFICATION COURSES ATTENDED SKILLS EXPERIENCES PRESENT OCCUPATION : 0122456020 : 01 SEPTEMBER 1986 : 22 : BACHELOR OF ACCOUNTANCY :- ENTREPRENUERSHIP : DATA ENTRY AND COMPUTER SKILLS : 2 YEAR EXPERIENCES IN MAXIS : HUMAN RESOURCES MANAGER

PREVIOUS BUSINESS EXPERIENCES: 2 YEAR EXPERIENCES IN MAXIS

Operation Manager

NAME IDENTITY CARD NUMB CORRESPONDENCE ADD PERMENANT ADD

: VIKNESWARAN ARUMUGAM : 880311-10-5191 : TRUE HEALTH CORPORATION : NO 201, LOT 519, KG SG MANGGIS, 42700
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BANTING NO TEL D.O.B AGE ACADEMIC QUALIFICATION COURSES ATTENDED SKILLS EXPERIENCES PRESENT OCCUPATION : 013-2543929 : 11 MARCH 1988 : 21 : BACELOR OF ACCOUNTANCY :- SAFETY AND OPERATION : OPERATING AND MANAGERIAL SKILLS : 5 YEARS WORKING UNDER ASTRO : OPERATION MANAGER

PREVIOUS BUSINESS EXPERIENCES: 2 YEARS IN PUBLICATION INDUSTRY

Company Locations and Facilities True Health Corporation is located in No 13, Jln 13/2, Seksyen 13, 46300 Petaling Jaya, Selangor Darul Ehsan. Phone number is 03-37708092 Fax is 0337708092 This factory is leased month-to-month on a temporary basis.
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Location Map:-

Administration Plan
Objectives
a) True Health Corporations main objectives is to achieve accumulated target sales of 100,000 units of Calorie Reader by the year 2011 b) Our next objective is to increase the net profit significantly by 2011
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c) Widen our distribution to whole Malaysia is one of our companys objectives d) Create an international market in the future for our Calorie Reader

Mission

a)

True Health Corporation helps create confidence level by keeping teenager and adults in excellent health condition.

b)

We always provide the best possible value to our customers who care about quality in their health and we want every ringgit spent with us to be well spent.

c)

We also want to create and nurture a healthy, creative, respectful, and fun office and workshop environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce.

d)

We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.

Organization Chart:-

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PROJECT MANAGER KANNADHASS LESCHAMANAN

FINANCIAL MANAGER KALAIVANI A/P SUPPARAMANIAM

SALES AND MARKETING MANAGER SITI AISYAH AZMAN SERI NADIA ABD AZIZ

OPERATION MANAGER VIKNESWARAN ARUMUGAM

List of Administration Personnel:-

Schedule of Task and Responsibility:-

Schedule of Remuneration:14 | P a g e

Administration Budget:-

Marketing Plan
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Product Description
Below is the description of the many function available in our product:a) Reads calories in the food b) Can be used as pen drive (1GB Memory) c) Show burnt calorie level d) Pulse reader e) Shows time The below picture shows every part of the Calorie Reader

The table below shows the daily energy requirement of a person. This table will be included in the packaging of the product so that people will be aware of the daily energy requirement.
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Source from:- Biology Text Book, Form 5

Advantages of the product:a) High sensitivity b) Small, Compact, Easy to bring anywhere and Fits in your pockets c) Safe to use d) Available in various colours e) Certified by SIRIM f) Rechargeable (also can use NOKIA charger) g) New LCD technology h) Very durable

The below pie chart shows market segmentation of our product:-

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Competitors:DOMESTIC MARKET: From the industry analysis made by True Health Corp., there are no other companies which are selling any type of calorie reader. However, we do have competitors in domestic market when we compare our sub function which is pen drive. Among our competitors are like Kingston, and etc.

INTERNATIONAL MARKET: As we focus in our future undertaking which is marketing internationally, we found out that there is a company in China that produces a watch that calculates amount of calories burned company which is similar to our product which is a calorie burning reader. But, our product is much more special in a sense that our calorie reader has more sub functions.

Pricing strategy:-

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True Health Cooperation sets standard prices for the product which is RM 60. The prices of this product are not expected to experience any significant changes over the next three years: Calorie Reader RM 60.00 Discount for distributors

Sales more than 50 unit per month 50% offer (limited for 2 calorie reader per person). Discounts will be given to distributors who hit their sales target of 50 units per month. If they do so, they will be given 50% offer on one calorie reader and its limited to two units only. Why RM60 ? :-

Remarks Loan Repayment Tax Administration + Marketing + Operation Total RM 1302385.09/25000 equal RM 52.10 So, We our price at RM 60 Marketing strategy:-

RM RM 89912.83 RM 69432.26 RM 1143040

RM 1302385.09

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True health Cooperation plan to have an exhibition at few famous shopping malls such as Mid Valley, Sunway Pyramid and etc. This would be a perfect opportunity for us to promote and get exposure for our calorie reader since its new in the market and public is less aware about this product.

True Health Cooperation has its own website where by, customers can view more about the product and at the same time purchasing online is also provided. This would be an advantage for customer whereby, they dont have to come to any particular outlet in order to purchase it.

By having advertisements in television and radio, appearances in heath magazines, catalogs and sponsor any public events could be a stepping point for True Health to promote our product

Become the sole distributors around Malaysia Banners, brochures , outlets (Avon, Amway )

Web page:20 | P a g e

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Brochure:-

Sales strategy:22 | P a g e

Selling - we sell directly to the walk in customers Distributors - we give our product distribution to all distributors who are interested in our product Website, Brochure, Flyers, Booth, Advertisements, Banners - create a scenario whereby customers of public are aware of our product Promotion and Discount - there will be discounts for those who purchase certain limit of our product or hit certain sales target Place - we target strategic places like city centre because this places will always surrounded by huge numbers of people Sales programme: Sales programs include direct wholesale sales to domestic distributors. Sales materials, video training tapes, and support materials will be produced. Physician materials will be included. Direct sales will be by personal contact, direct mail, public relations, and media directed at key industry segments.

Marketing budget:23 | P a g e

Operation Plan
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Premise Plan:Ground floor

First floor

Operation Process:-

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In order to produce our product which is a Calorie Reader, we purchase raw material and we assemble it in our factory and store it. After assembling we distribute our product to distributors who are interested and chosen places such as pharmacies and etc.

Production Flow:-

Cost of Raw Material:-

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Operation Cost:-

Financial Plan
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Source of Financial Schedule:-

Loan Repayment Schedule:-

Total Budget Sales:-

Cost of production:28 | P a g e

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Profit and Loss pro-forma:-

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ADMINISTRATION

2009

2010

2011

Payroll Utilities Secretariat Assets Others Subtotal


MARKETING

75600 3000 2100 8000 3000 91700

75600 3000 1200 2000 1000 82800

75600 3000 1200 2000 1000 82800

Website Brochures, flyers Payroll Booth Transport Advertisement Others Subtotal


OPERATION

120 3000 79200 4500 3500 20000 2000 112320

120 1000 79200 4500 2500 20000 5000 112320

120 1000 79200 0 1000 20000 5000 106320

Factory (rent) Distributor Electronic items Casing Packaging Maintenance Utilities Workers Overtime Machinery Others Total Operating Expenses

96000 40000 100000 20000 55000 12000 80000 353520 0 180000 2500 939020

96000 40000 140000 28000 77000 20000 92500 353520 20160 0 2500 869680

96000 60000 16000 32000 88000 25000 11350 465360 20160 0 3000 816870

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Conclusion

Calorie reader that we are producing is a true winner because it incorporates innovative function that will sure attract many customers to buy it and try it. We believe that our product has the quality to penetrate local and international market. We are confident that we could achieve our vision and mission and target by 2011.

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