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What is E-Commerce?
Commonly known as Electronic Marketing. It consist of buying and selling goods and services over an electronic systems Such as the internet and other computer networks. E-commerce is the purchasing, selling and exchanging goods and services over computer networks (internet) through which transaction or terms of sale are performed Electronically.
Commercial (trading)
From a commercial perspective, e-commerce provides the capability of buying and selling products, services and information on the Internet and via other online services.
Business Process
From a business process perspective, e-commerce is doing business electronically by completing business processes over electronic networks.
Service
From a service perspective, e-commerce is a tool that addresses the desire of governments, firms, consumers, and management to cut service costs while improving the quality of customer service and increasing the speed of service delivery.
Learning
From a learning perspective, e-commerce is an enabler of online training and education in schools, universities, and other organizations.
Community
From a community perspective, e-commerce provides a gathering place for community members to learn transact and collaborate.
Late 1970s and early 1980s: Electronic Data Interchange (EDI) for e-commerce within companies Used by businesses to transmit data from one business to another
1990s: the World Wide Web on the Internet provides easy-to-use technology for information publishing and dissemination Cheaper to do business (economies of scale) Enable diverse business activities (economies of scope)
With a traditional business, the target market may be the local community or, with a higher advertising budget, it may extend to neighboring communities. The Web extends the reach of even the smallest businesses by allowing them to market products globally.
Online distribution
The Web enables businesses to distribute data and software online
Types Of E-Commerce
Business-to-business (B2B)
Business-to-business is a term commonly used to describe electronic commerce transactions between businesses.
Business-to-consumer (B2C):
Business-to-consumer describes activities of E-businesses serving end consumers with products and/or services
Business-to-Government (B2G)
Business to Government is a derivative of B2B marketing and referred to as a market definition of "Public Sector Marketing" which encompasses marketing products and services to the U.S. Government through Integrated Marketing Communications techniques
Business-to-Employee (B2E)
Business-to-employee (B2E) electronic commerce uses an intrabusiness network which allows companies to provide products and/or services to their employees. Typically, companies use B2E networks to automate employee-related corporate processes.
Consumer-to-consumer (C2C)
It involves the electronically-facilitated transactions between consumers through some third party. A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission. The sites are only intermediaries, just there to match consumers. They do not have to check quality of the products being offered.
CONCLUSION
The Internet has lead to the birth and evolution of electronic commerce or E-commerce. Ecommerce has now become a key component of many organizations in the daily running of their business. E-commerce challenges traditional organizational practices, and it opens up a vast array of issues that the organizations must address. By focusing on the varying levels of an organization, it soon becomes apparent what effect E-commerce can have. An understanding of the implication E-commerce has on such organizational divisions can help businesses gain understanding hence plan for its inevitable continuing evolution.