Canadas Code of Ethics & Guidelines

for

Sustainable Tourism

Sustainable Tourism must be Second Nature

Sustainable Tourism
Sustainability is more than a buzzword. For the tourism industry, globally and here in Canada, it is nothing short of an imperative.
Randy Williams, President & CEO, Tourism Industry Association of Canada

Sharing the Passion, Sharing the Leadership Parks Canada will only be successful in safeguarding
these national treasures for future generations if they are successful in fully engaging Canadians

and have more and more Canadians share the passion and commitment to protecting and presenting Canadas natural and cultural heritage.
Alan Latourelle CEO, Parks Canada Corporate Plan

Canada, the premier destination to

Connect with nature, and Experience diverse cultures & communities

Tourisms Vision

Tourisms Mission

Deliver world-class cultural and leisure experiences year round, While preserving and sharing Canadas clean, safe and natural environments. Guided by values of Respect, Integrity and Empathy

Sustainable Tourism
Fosters appreciation and stewardship of
natural, cultural and historic resources & places by residents, industry, governments and visitors.

Sustainable Tourism
Viable over the long term, as it Results in net benefit for social, economic, natural and cultural environments in which it takes place.

Ethics

Sustainable Tourism Industry is guided by the values of

Respect, Integrity and Empathy

In designing, developing and marketing high quality tourism products, facilities and services

Ends Statements

Promotes sensitive appreciation &

enjoyment

Balances economic objectives balance with

safeguarding and enhancing integrity

Fully Participates in and contributes to

sustainability

Benefits of Sustainable Tourism

Triple Bottom Line: Economic, Environmental & Social Performance

Travelers benefit from:

Positive experiences, respectful of sustainability, Responsive services to interests, skills, incomes Access to environments retaining their integrity

Benefits of Sustainable Tourism

Triple Bottom Line: economic, environmental & social performance

Tourism providers benefit from: Lower costs through efficiency and waste
reduction

Business Certainty from sound planning and

management

International Recognition as sustainable

tourism leader

Benefits of Sustainable Tourism

Triple Bottom Line: economic, environmental & social performance

Host communities benefit from:

Contributions to well-being, Respect for rights and values Full participation in tourism decisions

Commitment
Sustainable tourism is a guiding concept for sound management of Canadas tourism experiences We will Balance economic objectives with respect for natural, cultural and social environments

Guidelines
We will: Protect ..Natural & Cultural Heritage Resources Promote Appreciation and Enjoyment Respect .Involve Host Communities Influence ...Expectations and Use Minimize Impacts Raise ..Awareness Work ...Together Contribute..Globally

Protect Natural and Cultural Heritage Resources

Support Protection Encourage Establishment Condemn Destruction Enhance Public Awareness

Promote Awareness & Enjoyment Enrich travel experiences Support protection & sensitive use

Respect and Involve Host Communities

Respect rights and values Educate about tourism Meaningful roles Long-term benefits

Influence Expectations and Use

Through

Marketing and trip planning materials Leading-edge activities, services / facilities

Minimize Impacts
Limit negative impact of tourism on natural & cultural environments by

Responsible use of resources Limiting threats to resources Seeking innovative solutions

Raise Awareness

Conduct research Share knowledge Recognize excellence

Work Together
Common goals, Co-ordinated actions, Exchange information Develop shared plans

Contribute Globally
Show leadership Honour commitments Contribute to capability building Sharing best practices

A Shared Responsibility
Heritage Conservation Sensitive Appreciation and Enjoyment Quality Tourism Services and Business Socially Conscious Travelers

So we dont have to say

there used to be