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Industry Background
Singapore - Heart of Asia, the Worlds Growth Engine Growing Consumer Market Asias Lifestyle Lab Deliver Brand New Experiences Growing Brand Value through Innovation Gaining Consumer Insight Accessing the Region Draw for Talent and Creativity Delivering an Experience Protecting Intellectual Capital
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Refers to all the individuals and households who purchase goods and services for personal use.
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http://www.edb.gov.sg/edb/sg/en_uk/index/industry_sectors/Co...
Delivering an Experience
Singapore has long been the key location for Asia Pacific headquarters of international hotel chains such as Intercontinental Hotels Group, Hilton, Starwood Hotels & Resorts Worldwide. As hotels prepare to capture the fast growing Asia-Pacific tourism market, Singapore is equipped to help them deal with their expansion by grooming talent for the region. Some of the best hospitality management institutes operate their Asian campuses or joint programmes in Singapore. These include INSEAD, University of Nevada, Las Vegas and the Cornell-Nanyang Institute of Hospitality. In addition, beyond just a hotel stay, guests are also looking for a holistic experience. Hospitality companies can leverage Singapore as a living lab to develop innovative technologies as well as new hospitality concepts and services that will meet the future needs of their guests. Indeed, the presence of many MNCs and enterprising start-ups in Singapore presents partnership opportunities for hospitality companies to develop creative solutions ranging from the latest in-room technology gadgets, intelligent lighting to health & wellness concepts.
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