The Tata group has been able to sustain itself in the post liberalization era by basing its business

dealing on the five core values: integrity, understanding, excellence, unity and responsibility. Group has been following a top down appro ach in practice and refinement of CSR activities. At Tata s it all starts from the promoter company. Tata Sons, the major holding company in all the Tata group co mpanies is run by trusts. These a public trusts. Thus showing that the Tata s self lessness. These trusts engage in a number of social activities. The trusts are: Ratan Tata Trust -Worked for women from lower income groups -Contribution to homeless, hospitals, outpatient dispensaries, village schools, blind schools The Lady Tata Memorial Trust (1932) -Huge contributions for research work on Leukemia -Helped women for higher education JRD Tata Trust (1944) -Advancement for learning & relief of human suffering Jamshethji Tata Trust (1974) -To assist innovative projects -Rehabilitation of the blind, helping aged The Homi Bhabha fellowship Council(1966) -Scholarships for promotion of excellence in any field of endeavor The board of Tata Sons consists of 9 directors. These are called the 9 wise man. They are selected from the employees of the Tata Group, who have worked with an d contributed to the growth of the group. The board follows the policy of provid ing strategic vision and mentor manager ship. The senior mangers are assigned a number of employees (potential future leaders) of the company. The mentor s have t he responsibility of inculcating the values and practices of the group in the em ployees. These include the core values and CSR. Employees The group has a belief that it s the employees who make Tata group what it is toda y. They are the ones who have given their blood and sweat towards the company an d it s the company s responsibility to look after their betterment and their family s as well. The group strives to create a sense of loyalty and belonging among its employees. The group has always encouraged apprenticeship. It is the first compa ny in world to introduce an 8 hrs work schedule, free medical aid, paid leave, p rovident funds and incentives for higher education. It is the first company to i ntroduce clause against sexual harassment in its standing order. The group has s tarted a number of educational institutes for public and employees. Notable amon g them are: Tata institution of fundamental research, Tata institute of social s ciences, Tata institute for cancer research & development, National centre for t he performing arts. Society

Right from the founding days the group has always tried to be a part of the soc iety. The group has always put the society first then itself. Mr. J R D Tata onc e said that he could have doubled the company revenues had he resorted to unfair means. When Tata steel was formed the group had a slogan where we came first. Ind icating the social aspects of the company. Jhamshedpur where the plant was set up became the centre point of CSR activities of the company. They started the de velopment program of the city by inviting Sydney and Beatrice for the township p lanning. They appointed Mr. A.V. Thakkar for the execution of the plan. The who le process also involved the elimination of the middleman and money lenders. The company adopted the concept of social service. It set up cooperative society at Bhalubasa. Another major project was undertaken by the group in the famine trac t of Maharashtra. The project was called Devapur Project. The project was to set up schools, provide medicines, clean drinking water and scanty rain. The projec t upon audit was found to be a major success apart from a few deficiencies. The group has always been instrumental in lending helping hand at times of national disasters. Right from the pre independence era Tata group has provided assistanc e for the relief and welfare of the people. Some note worthy incidents are: n 1934 earthquake at Monghyr for people displaced

n World war II contribution to lord mayors fund in London by war & to refugee organizations n 1967 n 1975 n 1979 n 1977 earthquake at Koyna flood in Patna Morvi flood cyclone in Andhra

n 2001 earthquake in Gujrat n 2004 Tsunami in costal India and Sirlanka Environment: Tata s as a group have also been the pioneers of the environmental responsibilitie s of a corporate in the country. They have got all their production units ISO 14 001 certified. There by making sure that they reduce the carbon emission as much as possible. They have made use of recyclable and biodegradable packing materia ls mandatory and treatment of waste water. The production units have been able t o reduce their raw material consumption by 20% using green technologies. The gro up has also initiated a program to save the white sharks and safe guarding the f lora and fauna of Munnar in Kerela. For the new millennium the group initiated a program called thousand trees for thousand days . The group has made it mandator y for all its companies to follow procedures laid down in Global Reporting Initi atives (GRI). International Standards : The company had been following its own style ofCSR. However, it has been an acti ve player in the international arena as well. It has been the first signatory of Global Pact of UN. It also has the distinction of being the first Indian compan y to publish corporate sustainability report as per GRI guide lines. Group has joined the global corporate group called Global Business Coalition to fight agai nst HIV/Aids. Genetic Code:

The group has always been lead towards its goals under the light of CSR. Its hea rt, mind and business processes have been designed to meet the CSR foundation of the company. The group in the post liberalization era has come up with four cod e of life at Tata group. They are: 1995 Tata Council for Community Initiatives provides the superstructure for CSR effo rts across the Group 1995 Tata Business Excellence Model makes sustainable growth a priority and has in cluded this in its Key Enterprises Process 1999 Tata Code of Conduct mandates good governance ethical behavior by organizatio ns as well as each and every employee 2003 Tata Index for Sustainable Development Group Tata s Abroad The group has been always following the policy of being fair and just while deal ing with its employees. But in its overseas acquisitions it has not done the sam e. Since taking over Corus and JLR, it has sacked about 7000 and 2200 employees from them respectively. Out these sacked workers on 600 white collar employees h ave been retrained so that they can be employed elsewhere. Rest has been removed from their jobs with one month pay. This whole episode leaves a big question ma rk on the CSR activity under taken by the Tata Group. Conclusion: The group has been lead by big ideals. It has been the analogy of CSR in India f or almost a century and half. The group has tried to contribute and give back to the society as much as possible. In the process it might have slowed its growth process but has made a sustainable growth, which has led the best to imitate th em when it comes to discharging corporate social responsibility. a CSR measure adopted across the Tata

================================================================================ ======================= TATA CSR presentation Presentation Transcript 1.1 2.Tata Steel established in 1907 as a Greenfield project in eastern India Founde d in the vision of Jamsetji Tata, a true nationalist Corporate Social Responsibi lity in Indian industry traces its roots from him. Tata Steel: A Pioneering Ente rprise 2 3.Jamsetji Tata: A Visionary Ahead of His Times Laid foundation of Indian indust rialisation Laid foundation for scientific development in India Set up J N Tata Endowment for Education In 1902 advised that modern civic amenities to be provid ed for workers when steel plant was still being constructed. Undertook affirmati ve action not mere charity In a free enterprise, the community is not just anoth er stakeholder in business, but is, in fact, the very purpose of its existence. J N Tata 3 4. Let industry established in the countryside adopt the villages in its neighbourh ood; ...it is also clearly in the interests of industry that surrounding areas s hould be healthy, prosperous and peaceful. J R D Tata, Chairman, Tata Group 19381993 I do believe that we, in the Tata Group, have held a view and sense of pur pose that our companies are not in existence just to run our business and to mak e profit but that we are responsible and good corporate citizens over and above our normal operations Ratan N Tata, Chairman , Tata Group A Vision Translates Int

o Tradition 4 5.CSR: Part Of Genetic Code Implementing these principles over 100 years are par t of organizational development 1912 - 8 hour workday 1916 - Social Welfare Sche me launched for employees 1920 - Leave with pay 1934 - Profit Sharing bonus 1934 - Tata Steel responded to earthquake in its Bihar province with relief supplies 1951 - Planned family norms promoted at community level 1970 Included Corporate Social Responsibility in its Articles of Association 1958 - 225 acre Jubilee pa rk created for the citizens of Jamshedpur 1979 - Launched concerted rural develo pment initiatives 5 6.Genetic Code: A Unique Identity It has shaped its heart, mindset and business processes 1995- Tata Business Excellence Model - makes sustainable growth a prio rity and has included this in its Key Enterprises Process 1999- Tata Code of Con duct - mandates good governance ethical behaviour by organizations as well as ea ch and every employee 1995- Tata Council for Community Initiatives provides the superstructure for CSR efforts across the Group 2003- Tata Index for Sustainable Development - a CSR measure adopted across the Tata Group 6 7.Committed to national and global CSR principles First signatory to UN Global C ompact Founder member of the Global Business Coalition on HIV/AIDS Member of the Global Reporting Initiative Board First Indian company to publish Corporate Sus tainability Report as per G R I guidelines Member of International Iron & Steel Institute Project Group on Sustainability Indicator for Steel Upholding Global C ommitments 7 8.Corporate Social Responsibility Policy Tata Steel believes that the primary pu rpose of a business is to improve the quality of life of people. Tata Steel will volunteer its resources, to the extent that it can reasonably afford, to sustai n and improve a healthy and prosperous environment and to improve the quality of life of the people of the areas in which it operates. 8 9.From Tradition To Process Areas of Impact Environment Employee Relations Stimu lating Economic Growth Civic Amenities & Community Service Population Management Sports and Adventure Health for All Relief During Natural Calamities Education / Arts and Culture 9 10.Environment Conserving Nature for Future Generations All production units cer tified to ISO 14001 Town Services certified to ISO 14001 Planted - thousand trees for thousand days - as a millennium gift for future generations. The eventual cou nt was 1.6 million 20% reduction in consumption of raw materials in the past fiv e years 100% treatment of waste water, discharged upstream from point of collect ion Greening of Supply Chain 10 11.Employee Relations Many landmarks in Labour Welfare 1915 Free Medical Aid to all employees and dependent family members 1917 Welfare Department set up 1956 J oint Consultation instituted with Union Management Agreement 1990 Incentive for Higher Technical Education 2001 Family Benefit Scheme 2003 R D Tata Technical Ed ucation Centre 2003 Initiated process for SA 8000 certification 2004 Completed 7 5 years of Industrial Harmony 2004 Inserted clause against Sexual Harassment in the Works Standing Order 11 12.Stimulating Economic Growth Continuously augmenting Town infrastructure to pr omote business growth Tata Steel and its subsidiaries provide business opportuni ties to ancillary units Institutions such as National Institute of Technology, R .D.Tata Technical Education Center, and Savak Nanavati Technical Institute provi des technical and job oriented training Promoting rural economy through natural resource management, micro financing and credit, and training for gainful employ ment Tate Steel caters to over 600 villages and several company towns, in the pr ovinces of Orissa and Jharkhand Creating a ripple effect across towns and villag es 12 13.Civic Amenities and Community Service Be sure to lay wide streets planted wit h shady trees, every other of a quick growing variety. Be sure that there is ple nty of space for lawns and gardens. Reserve large areas for football hockey and parks. Earmarks areas for Hindu temples, Mohammaden mosques and Christian church es. J N Tata,1902 Created Town Services, Community Development & Social Welfare D epartment, and Energy and Environment Cell Today, also responsible for environme nt management, family initiatives, medical services, emergency fire services, ai

rport, mobile medical services, sports facilities, libraries, education centers. .. Services have grown to cover 700,000 beneficiaries 13 14.Population Management Jamshedpur leads in demographic indices and maternal an d child health in the country Shares planned family norms with employees and non -employees through Family Initiatives Foundation Extension programs have empower ed the community to sustain initiatives Provides free Reproductive Health Servic es to over 2,000,00 women from urban & rural areas each year Ensures 98% immunis ation coverage in the city of Jamshedpur 14 15.Sports & Adventure Promotes Sports as a way of Life Sports Department Tata St eel Adventure Foundation Tata Football Academy Tata Archery Academy 30-acre J R D Tata Sports Complex Organizes sporting events for employees and community year round Promotes sports in schools Employees include 20 Olympians, over 100 inter national sports persons India s first woman to scale Mount Everest 15 16.Health for All Health care facilities open to employees and non-employees 850 -bed hospital, two super dispensaries and nine dispensaries in Jamshedpur Mobile medical units reach out to rural and semi urban areas Health Centers based in v illages and communities. Supports alternative remedies such as ayurveda, naturop athy, homeopathy, etc Supports Blood Bank, specialty hospitals for tuberculosis, eye care services, cancer, etc Taken Lifeline Express seven times to remote parts of rural India Partner for Child Survival, Smile Train, Polio and Water and San itation projects 16 17.Relief during natural calamities Immediate relief with materials and help dur ing natural calamities Relief followed by long-term rehabilitation programmes Em ployees have contributed their wages towards relief and participated in relief w ork Constructed schools and shelters after recent super cyclone in Orissa and ea rthquake in Gujarat 17 18.Education Jamshedpur is a centre for excellence in education Three primary sc hools, six high schools and one college run by the company 312 private schools a nd 171 balwadi schools assisted by Tata Steel Jamshedpur has among the highest lit eracy rates in the country Instituted Dr J J Irani Education Excellence Award 18 19.Arts and Culture Patron of Art and Culture Contributed to setting up of Natio nal Centre for Performing Arts, Mumbai Tribal Culture Centre set up for preserva tion and promotion of indigenous art and culture Supports cultural institutions in Jamshedpur and outlocations Promotes rural arts and crafts Art in Industry cam ps One of the oldest and finest collection of India s masters and contemporary Ind ian art 19 20.Vision 2007 Global Goals and Social Commitments Tata Steel plans to augment c apacity from 4 million to 10 million tones per annum Grow from a domestic player to a global enterprises All in line with ethos of creating value for the nation , without compromising on the ability of future generations to meet their needs. Sets aside 12-14% of PAT for welfare 20 21. We generate wealth for the people. What comes from the people must, to the ex tent possible, therefore get back to the people. - Bharat Ratna, J R D Tata 21