ExpertCEO, Inc

Fall, 2011 Salary Survey

CEOs Expect Modest Compensation Growth in 2011

VC-Funded Execs Bullish re 2012 Salary, Bonus
CEOs expect their total cash compensation to rise about 6% in 2011, driven primarily by robust
bonus expectations, according to a recent poll by ExpertCEO. Looking ahead to 2012, CEOs
expect better growth in both base salary and performance bonuses, reflecting optimism about next
years overall economic conditions.
110 senior executives, primarily from small to mid-sized businesses, participated in ExpertCEOs
Fall 2011 CEO Compensation Survey. The average revenue for participating companies was
approximately $25 million. Poll highlights include the following observations:

For 2011, mean total cash compensation of $344,000 is expected to rise from $326,000 in
2010. Though 2011 base salaries are projected to increase less than 1%, participants
receiving performance bonuses anticipate payments 16% above actual 2010 levels. For 2012,
respondents believe total cash compensation will increase by an additional 9% to $376,000,
with bonus growth again exceeding raises in base salaries.

Venture-funded companies accounted for about 40% of participants. These executives

estimate 2012 total cash compensation increases of 16%, with roughly equivalent growth in
base salary and performance bonuses. Respondents are eyeing total cash compensation of
approximately $413,000, 70% of which they estimate will come from base salary.

About two-thirds of all respondents expect to receive a discretionary bonus in 2011, up from
55% in 2010. The mean bonus amount in 2010 was $103,000 (32% of total compensation)
and is expected to jump to $120,000 in 2011 (35% of total), with even greater optimism in
2012, where three-quarters of respondents expect to receive bonuses that will average
$138,000 or 37% of total compensation.

Among privately held organizations, venture-backed firms offer the highest total average
compensation: $356,000 in 2011 vs $309,000 for leaders of family-owned and other privately
owned businesses.

Technology and Media/Internet CEOs, 68% of the respondents, expect to earn total
compensation of $391,000 in 2011, significantly larger than the $254,000 for those in all
other industries. All other includes service-based sectors, consumer goods and retail
operations.

About ExpertCEO
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unique forum for instant interaction with senior executives as well as unique content and valuable
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technologies afford. Please visit www.expertceo.com to learn more.

ExpertCEO Fall 2011 CEO Compensation Survey

October 2011
2010

ALL
Average
Median
High
Receive No Bonus /
Expect No Bonus

n
**

Expecte
d Bonus

2012
Target
Salary
Bonus

2010
Total
Comp

2011
Total
Comp

2012
Total
Comp

123,520
100,000
690,000

120,058
90,000
750,000

238,086
242,500
690,000

325,588
285,000
**

343,659
315,000
5.55%

376,030
342,500
9.42%

31%

37%

Salary

Bonus

2011
Target
Salary
Bonus

222,306
210,000
690,000

103,282
75,000
400,000

223,601
225,000
690,000

44%

101

106

137,944
100,000
690,000

Equity
Owned
26.2%
12.0%
100%

24%

104

110

12% own no
equity

Avg
Equity
Owned
21.6%

Median
Equity
Owned
10.0%

Avg
Equity
Owned
39.5%

Median
Equity
Owned
24.0%

Avg
Equity
Owned
12.6%

Median
Equity
Owned
8.0%

Avg
Equity
Owned
40.6%

Median
Equity
Owned
40.0%

Avg
Equity
Owned
2.1%

Median
Equity
Owned
2.0%

Percent is percentage growth year to year for the "Average"

BY INDUSTRY
2010

Tech/Med/Int
Average
Median
High
Receive No Bonus /
Expect No Bonus

Salary
255,366
240,000
690,000

2011

Bonus
119,300
95,000
400,000

Salary
247,824
242,500
690,000

Expecte
d Bonus
143,302
100,000
750,000

31%

40%

72

2010

All Other
Average
Median
High
Receive No Bonus /
Expect No Bonus

Target
Bonus
148,765
100,000
690,000

42%

67

2012

Salary
157,159
162,500
270,000

Salary
262,452
250,000
690,000

2012

Total
Comp
374,666
335,000
**

Total
Comp
391,126
342,500
4.39%

Total
Comp
419,798
362,500
7.33%

2010

2011

2012

Total
Comp
227,559
192,500
**

Total
Comp
253,922
211,000
11.59%

Total
Comp
284,083
261,000
11.88%

2010

2011

2012

Total
Comp
333,762
**

Total
Comp
355,635
6.55%

Total
Comp
413,202
16.19%

2010

2011

2012

Total
Comp
284,278
**

Total
Comp
308,565
8.54%

Total
Comp
332,541
7.77%

2010

2011

2012

Total
Comp
507,732

Total
Comp
503,928

Total
Comp
578,125

2010
Total
Comp
170,000

2011
Total
Comp
175,075

2012
Total
Comp
176,200

24%

Salary
172,307
178,500
305,000

2012

Target
Bonus
70,925
40,000
270,000

Expecte
d Bonus
81,615
32,500
400,000

32%

26%

47%

34

2011

71

2011

Bonus
70,400
30,000
255,000

Target
Bonus
157,346
112,500
690,000

2010

34

Salary
185,661
186,000
320,000

Target
Bonus
98,422
75,000
600,000
24%

33

BY OWNERSHIP
2010

Private VC
Average
High
Receive No Bonus /
Expect No Bonus

Salary
239,783
432,000

2011

Bonus
93,979
255,000

Salary
248,061
460,000

Salary
194,136
690,000

Bonus
90,142
400,000

37%

Expecte
d Bonus
119,414
750,000

40%

38%

53

Salary
321,875
575,000

Bonus
185,857
400,000

(insufficient data to report high

salary for Non-Profit sector)

27%

Salary
332,500
575,000

2012

Target
Bonus
214,000
575,000

Expecte
d Bonus
171,428
400,000

0%

13%

Bonus

Salary
343,750
600,000

Target
Bonus
234,375
600,000
0%

8
2011
Target
Bonus

Salary
175,075

Target
Bonus
128,435
690,000

51

13%

Salary
204,106
690,000

2011

Salary
170,000

21%

2012

Target
Bonus
111,589
690,000

48%

50

Target
Bonus
126,441
432,000

43

Salary
189,151
690,000

2010
Non-Profit
Average

23%

Salary
286,761
460,000

2011

2010

Public
Average
High
Receive No Bonus /
Expect No Bonus

Expecte
d Bonus
107,574
432,000

43

2010
Private Family
Owned + Other
Average
High
Receive No Bonus /
Expect No Bonus

Target
Bonus
113,515
270,000

41%

41

2012

Expecte
d Bonus

2012
Target
Bonus

Salary
176,200

BY REVENUE
2010

<$1M
Average
Receive No Bonus /
Expect No Bonus

Salary
221,573

2011

Bonus
76,333

Salary
207,611

Salary
176,222

Bonus
84,820

Expecte
d Bonus
87,567

29%

33%

42

Salary
228,621

Bonus
83,682

Salary
239,438

Industry
Tech, Media, Internet
Business Services
Financial Services

68%
8%
5%

Other (Manufacturing,
CPG, etc)

19%

Size (Annual sales

in $M)
<1M
1-10M
10-50M
>50M

19%
40%
28%
13%

7%
39%
52%
2%

27%

Target
Bonus
110,381

Expecte
d Bonus
115,474

30%

37%

Salary
252,067

Salary
350,143

Target
Bonus
118,708
13%

Target
Bonus
249,871

2012
Expecte
d Bonus
218,846

Salary
370,385

7%

14

2012

Total
Comp
297,906

Total
Comp
298,944

Total
Comp
304,413

0.35%

1.83%

**

Avg
Equity
Owned
22.8%

Median
Equity
Owned
13.0%

2010

2011

2012

Total
Comp
261,042

Total
Comp
267,257

Total
Comp
304,338

Avg
Equity
Owned
37.2%

Median
Equity
Owned
22.0%

2.38%

13.87%

**

2010

2011

2012

Total
Comp
312,303

Total
Comp
354,912

Total
Comp
370,775

Avg
Equity
Owned
17.0%

Median
Equity
Owned
6.8%

13.64%

4.47%

**

Avg
Equity
Owned
13.4%

Median
Equity
Owned
3.1%

30
2011

7%

Target
Bonus
109,453

2012

30

Bonus
176,039

2011

41

61%

14

Salary
194,885

2011

28

Salary
355,214

53%

2012

Target
Bonus
83,524

52%

42

WHO RESPONDED
(n=110)

Funding
Public
Private - VC
Private - Other &
Family
Non-profit

68%

Target
Bonus
79,750

2010

19

Salary
179,690

2010

>$50M
Average
Receive No Bonus /
Expect No Bonus

63%

Salary
224,663

2011

2010

$10 - 50M
Average
Receive No Bonus /
Expect No Bonus

Expecte
d Bonus
91,333

19
2010

$1-10M
Average
Receive No Bonus /
Expect No Bonus

Target
Bonus
94,285

60%

15

2012

Target
Bonus
294,231
0%

13

2010

2011

2012

Total
Comp
531,253

Total
Comp
568,989

Total
Comp
664,616

7.10%

16.81%

**

ExpertCEO Fall 2011 CEO Compensation Survey

Supplemental Information

2010
Private Family
Owned + Other
Average
High
Receive No Bonus /
Expect No Bonus

Salary
194,136
690,000

Bonus
90,142
400,000

Salary
189,151
690,000

Salary
150,000
151,153
197,357
366,429

Bonus
96,056
60,325
117,083

Target
Bonus
128,435
690,000

2010

2011

2012

Total
Comp
284,278

Total
Comp
308,565

Total
Comp
332,541

2010

2011

2012

Total
Comp
150,000
247,209
257,682
483,512

Total
Comp
217,286
248,266
292,046
561,000

Total
Comp
215,476
288,892
294,718
650,000

2010

2011

2012

Total
Comp

Total
Comp

Total
Comp

Avg
Equity
Owned
47.3%

27%

2012

Salary
142,286
153,924
204,921
330,286

Target
Bonus
100,000
90,958
55,286
222,600

Expecte
d Bonus
75,000
94,342
87,125
230,714

Salary
162,143
168,392
219,500
360,000

Target
Bonus
53,333
120,500
75,218
290,000

2012
Expecte
d Bonus

Salary

Target
Bonus

Avg
Equity
Owned
37.00%
49.30%
31.20%
25.6%

Avg
Equity
Owned

Salary

Bonus

Salary

234,127

109,815

215,390

156,236

151,618

230,000

155,455

343,942

367,008

385,455

35.00%

123,455
168,950

68,120
63,714

133,591
174,483

59,244
56,167

87,500
90,875

147,700
188,533

131,667
59,156

191,575
232,664

221,091
265,358

279,367
247,689

63.40%
29.80%

2010

2011

2012

Total
Comp
333,762

Total
Comp
355,635

Total
Comp
413,202

2010

2011

2012

Total
Comp
289,344
300,524
361,136
461,000

Total
Comp
289,193
312,250
406,127
495,000

Total
Comp
315,860
344,242
440,143
518,333

2010

2011

2012

Total
Comp

Total
Comp

Total
Comp

340,311
327,583

364,565
340,833

394,151
382,500

Salary
239,783
432,000

2012

2011

Bonus
93,979
255,000

Salary
248,061
460,000

Target
Bonus
113,515
270,000

Expecte
d Bonus
107,574
432,000

23%

37%

41%

41

43

Salary
239,844
225,167
256,692
277,667

Bonus
49,500
75,357
104,444
183,333

Median
Equity
Owned
40.0%

51

Target
Bonus

2010
Industry Breakdown
w/in Private VC
Technology/Media &
Internet - 85%
All Other - 15%

38%

2011

2010
Segmented by
Revenue
<$1M n =10
$1-10M n =15
$10-50M n =14
>$50M n =3

40%

Salary
204,106
690,000

2011

2010

Private VC
Average
High
Receive No Bonus /
Expect No Bonus

Expecte
d Bonus
119,414
750,000

53

2010
Industry Breakdown
w/in Private Family &
Other
Technology/Media &
Internet - 56%
Business & Financial
Services - 22%
All Other - 22%

Target
Bonus
111,589
690,000

48%

50
2010

Segmented by
Revenue
<$1M n =9
$1-10M n =27
$10-50M n =14
>$50M n =7

2012

2011

Salary
286,761
460,000

Target
Bonus
126,441
432,000

Avg
Equity
Owned
12.6%

21%

43
2012

2011

Salary
235,860
229,500
270,036
320,000

Target
Bonus
62,500
78,750
144,692
198,333

Expecte
d Bonus
53,333
82,750
136,091
175,000

2012

2011

Salary

Bonus

Salary

Target
Bonus

248,179
211,333

92,132
116,250

251,017
250,833

113,692
119,167

Salary
251,360
245,833
282,357
323,333

Target
Bonus
64,500
98,409
157,786
195,000

Expecte
d Bonus

Salary

Target
Bonus

113,548
90,000

265,114
263,333

129,037
119,167

Avg
Equity
Owned
12.30%
49.30%
6.60%
4.5%

Avg
Equity
Owned
12.30%
8.80%

Median
Equity
Owned
8.0%