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Assignment No:
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Black tea (Chaska tea) Ice tea (Chaska JTH) Coffee (JTH Coffee) Target Market: Urban areas
Mega cities
Internal strategic factors 1 Strengths: S1: Matchless quality and taste S2: Highly intensive distribution system S3: Effective management S4: Continuous innovation S5: Pro-active R & D department Weaknesses: W1: Poor quality plants W2: Poor collaboration among Deptt W3: Poor vertical integration W4: Financial position W5: No quick response to opportunity Total score
Weight 2
Rating 3
Weighted Score 4
5 3 3.5 5 4
External strategic factors 1 Opportunities: O1: JTH can extent Product line O2: Extension of market O3: Grasp more and more customer O4: Increasing number of population O5: Export to another countries Threats: T1: Lipton and Tapal T2: Govt rules and regulation T3: Political instability of country T4: Image of Pakistan in other world T5: Change in customer taste Total score
Weight 2
Rating 3
Weighted Score 4
4.5 3 3.5 4 5
3 3 3.6 2 2.5
1 Strategic Factors S1: Matchless quality and taste S3: Pro-active R & D Deptt W1: Poor quality plant W3: Poor vertical integration O1: Extension of market O3: Export to other countries T2: Lipton and Tapal T3: Change in customer taste Total score Weight .14 .10 .11 .10 .13 .07 .15 .08 1.00
4 Short
Duration Intermediate
5 Long X X
X X X X X X
SO Strategies
: Quality and opportunity depicts that JTH can extent its market to third world for achieving economies of scale. : To make network with those areas where our products are not being sold is our first preference
WO Strategies
: To make our product cost effective while ensuring the others factors to grasp opportunities which seems in market now a days : Working on more and more effective vertical integration to make sure the presence of our product to our specific targeted areas
THREATS
1. Lipton and Tapal 2. Govt rules and regulation 3. Political instability in country 4. Image of Pakistan in other world 5. Change in customer taste
ST Strategies
: Continuously working on customer taste fulfillment and meeting the changing trends in the market : Making best our product as compare to our direct competitors in the market
WT Strategies
: Working on target markets in order to erode the possibilities of new entrance or eliminate the existence one in the market : Extension to those areas where no other direct competitors are working
Conclusion
It was a good experience as well a tremendous exposure of putting my volatile business into practical matrix. I learned so many things while doing this. Of course it was a difficult task but my continuous and consistent effort made it so possible that I did it. Here I work on almost five types of matrix and each has its unique types of application in business and it works differently from each other. After made this assignment I got to know the importance and practical application of these matrixes in the world of business. Some matrixes are there which tells us about the whole position of business, like what is the current position of business in that specific sector where it competes with other direct and indirect competitors, where as few are there which indicates the position of a product in the market and its market share and future sustainability. As first of all I put my own business into IFAS matrix. It is a type of TOWS matrix which tells us about the internal position of business, such as it tells us about the strength of our business, that what are the major strength our business contains and how we can utilize these for further development of our organization. It also tells about the internal weaknesses of business, that what the weaknesses there are in our business and how we can overcome it in order to make our products more fruitful. The second was EFAS which tells us about the external position of our business, like what are the major opportunities are there outside for our products and how we can avail it and it also tells about the external for our organization such as entrance of new competitors and so many other factors such as Govt intervention in business sectors and about the changing taste of our customers etc. The third one is called as SFAS. This matrix tells us about the duration of the internal and external position of the organization. It means that if an organization is facing any internal weaknesses then this matrix tells that for how much long it would be there, or if there is any opportunity which our organization is enjoying then it tells that for how much long the organization would be having it. The fourth one is TOWS matrix that tells us how to make strategy within an organization while keeping in view the contemporary position of the company or the specific products. Here it tells that if an organization is facing threats beside opportunities then how to handle that very kind of situation to make it benefited it for the organization. The fifth one which I studied here is BCG matrix; it stands for Boston Consultant Group, which tell us about the contemporary position of a specific product, such as where the product stand for and how much it is benefited to an organization etc.