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KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES PUNE

SUBJECT-RESEARCH METHODOLOGY

SUBMITTED TO: Prof. Vinay Bhusan

SUBMITTED BY:NIKESH BELANI ROLL NO:-1018

NUS Services Ltd (Education Sector)


Q1- Identification of Problem Statement Ans- NUS Services Ltd hired DJS Research Ltd to conduct a market survey on How satisfied are its Stakeholders with companys current Central Purchasing Service, and Central Billing Service. As well as satisfaction with the company overall. Objectives

To understand how satisfied member unions are with the company as a whole. To understand how satisfied member unions are with the core business services central purchasing and billing. To track performance over time and compare results against the 2009 benchmark.

Q2- What are the methods used for data collection? Ans- Method used for data collection was Primary Data- Depth Interview and Telephonic interview Secondary Data- Quantitative data of previous two years research.

Q3- How they did the survey? Ans- Steps involved:1. First an initial qualitative phase of research including carrying out a number of depth interviews was conducted. 2. After that a 100 telephone interviews were then conducted with NUSSL members using DJS Research's in-house CATI unit, split equally between purchasing members and non-purchasing members. 3. This research was then repeated in 2010, so that results could be monitored over time. Q4- What are the results? Ans- Results in 2010 were similar to the previous year, reinforcing the recommendations made in 2009. Source- http://www.djsresearch.co.uk/testimonials/testimonial/NUS-Services-Ltd

St Gobain Glass
Q1- Identification of Problem Statement Ans- St Gobain Glass commissioned DJS Research to conduct a project on its product, Planitherm. The main Purpose of the study was: To develop an understanding of the markets views on the product, where best to position the product and how best to package the proposition

Q2- What are the methods used for data collection? Ans- Two method used was for Primary Data collection: Concept Ads Depth Interview

Q3- How they did the survey? Ans- Steps involved in survey:1. Concept were developed and tested qualitatively with respondents in the North and South of England 2. Then 19 depth interviews were conducted, 10 in the South of the country and 9 in the North. Interview lasted for 20-25 mins. Respondents discussed three series of adverts and were prompted on:

The ads ability to grab attention and clarity of ads messages The differentiating qualities of the ads The relevance of the ads The motivating qualities of the ads

Q4- What are the results? Ans- Results in 2010 were similar to the previous year, reinforcing the same recommendations. Source-http://www.djsresearch.co.uk/testimonials/testimonial/St-Gobain

Yodel (Transport and Distribution)


Q1- Identification of Problem Statement Ans- Yodel (formerly DHL express) commissioned DJS Research to do Lost customer Research program in 2009 to find out:

Whether or not records need updating? Whether the customer is truly lost? Why customers who are lost have stopped trading with DHL, who did they change to and why? How likely are they to use DHL again? Whether DHL can contact them again using the information gained from the call to try to win them back?

Q2- What are the methods used for data collection? Ans- Telephonic Survey was the method used for data collection. Q3- How they did the research? Ans- Steps involved in research were:1. Calling valuable lost customers who require special care and handling. 2. DJS Research ensured that they did not contact any lost customer more than once during 12 month period. 3. Professional B2B interviewers with at least 5 years of interviewing experience were used. 4. Consistent team was used throughout the year. 5. This project was supervised by research directors. 6. Instant flagging of any issues was done. Q4- What is the outcome? Ans- DJS Research consistently achieved a high response rate with hard to reach individuals, providing Yodel with as much information as possible on reasons why their customers may have been termed as lost. Actionable results were fed up on monthly basis to win back their lost customer Source- http://www.djsresearch.co.uk/testimonials/testimonial/Yodel

St Helens College (Education Sector)


Q1- Identification of Problem Statement Ans- St Helens College currently offers different range of services to local businesses like Skill Northwest (Provide training solution), Skillworks (Funding towards R&D) and Conference facility, there is a proposal to pull together the different services offered, therefore a research was done with purpose of :

Ascertaining how the College is perceived by local small to medium sized businesses? Finding the extent to which SMEs associate the College with services to businesses and their awareness of the different services offered? Identifying what local businesses expect from a supplier of business to business solutions and specifically what they would expect from St Helens College how is good service defined? Finding how businesses view this training in general e.g. is it a priority to invest in training?

Q2- What are the methods used for data collection? Ans- Telephonic Interviews was used for data collection Q3- How they did the survey? Ans- Steps involved in survey:1. First, 150 telephone interviews was conducted with users and non-users of the college. 2. Users database was collected from the current list provided by college and non-users database were available for free. 3. The interview was with the person responsible for training within their organization and lasted around 10 minutes. 4. Data so collected was analyzed to draw conclusions. Q4- What is the outcome? Ans- Recommendations were given based on above research like More outward communications Promotion of teaching staff experience and of less traditional services like funding. Source- http://www.djsresearch.co.uk/testimonials/testimonial/St-Helens-College

Jeanette Crizzle Trust (charity sector)


Q1- Identification of Problem Statement Ans- Jeanette Crizzle Trust has successfully lobbied the government to agree that the program called Get & Let Live which aware people about organ transplant, bone marrow and blood donation schemes could be launched within secondary school. Therefore purpose of the study is to: Measure awareness and usage of Get & Let Live within secondary school. Q2- What are the methods used for data collection? Ans- Face to face interviews and Telephonic Interviews is used for data collection. Q3- How they did the survey? Ans- Steps involved in survey:1. Qualitative Research was done to provide insight to feed into the design of the quantitative stages of research. 2. Second, 1000 face-to-face interviews with adults (including parents) and 500 with young people were done to understand awareness of the donor scheme. 3. 2 waves of 500 telephone interviews with secondary teachers to test awareness and usage of the educational resource that has been launched to support the educational program.

SOURCE- http://www.djsresearch.co.uk/testimonials/testimonial/Jeanette-Crizzle-Trust

Anglia Cancer Network (Health care sector)


Q1- Identification of Problem Statement Ans- Department of Health has highlighted the importance of raising awareness regarding cancer in the general population. Therefore, a Cancer Awareness Measurement (CAM) was developed by different London universities. This tool is designed to facilitate accurate and surveillance of public awareness of cancer over time.CAM is used in National Cancer Awareness Survey, it now used to establish cancer awareness levels more locally. Anglia Cancer Network Commissioned DJS Research to carry out a survey using this tool. The main purpose: To measure levels of cancer awareness in the local populations. To provide baseline assessment of cancer awareness for the Anglia populations covered by NHS Bedfordshire, NHS Peterborough, NHS Suffolk, NHS Great Yarmouth & Waveney, NHS Norfolk and NHS Cambridge shire.

Q2- What are the methods used for data collection? Ans- Face-to-face interview using Questionnaire as tool. Q3- How they did the survey? Ans- Steps involved1. Face-to-face interviewing methodology was adopted to ensure high quality data collection and target was specific geographic locations and population segments. 2. The prescribed and validated CAM questionnaire was used to carry out the survey. The questionnaire takes around 10 minutes to complete, and comprises of a series of structured and validated questions to assess issues such as: Awareness of cancer symptoms and warning signs; Awareness of most prevalent types of cancer in males and females; Awareness of factors that may affect a persons risk of getting cancer; Likelihood of seeking medical help/advice if experiencing possible symptoms. Q4- What is the outcome? Ans- Based on these findings, it suggested that policy makers and commission an Anglia region certain measures like: Campaign to raise awareness against symptoms & warning signs; Campaign to raise awareness of cancer screening programs; Specific Campaign targeting males, young people, students & lower socio economic groups

Source- http://www.djsresearch.co.uk/testimonials/testimonial/Anglia-Cancer-Network