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University of JordanFaculty of BusinessStrategic Management International Business Machines Strategic Ananlysist Prepared by Fathi Salem Mohammed Abdullah 2009

Table of Contents TOPICS Introduction and brief history of IBM Vision, Mission, Value Porters Five Forces Framework PESTEL Framework External Audit CPM-Competitive Profile Matrix External Factor Evaluation (EFE) Matrix Financial Ratio Analysis Internal Audit Internal Factor Evaluation (IFE) Matrix SWOT Matrix SPACE Matrix Grand Strategy Matrix The Boston Consulting Group (BCG) Matrix The Internal-External (IE) Matrix The Quantitative Strategic Planning Matrix (QSPM) Recommendations References

Introduction: Brief History of IBM: In 1886 Herman Hollerith, a statistician for the US Bureau of Census formed the TabulatingMachine Company and Thomas J. Watson became its leader in 1915 and made the companyslogan Think. It changed its name to International Business Machines (IBM) in 1924. It wastaken by the US government

at the beginning of World War II in the war effort and given a one percent profit, which it used to fund war victims and orphans. During the period between 1910 and 1960, it developed products from punch-card tabulatingmachines to room-sized calculators to mainframe computing systems for large enterprises andchanged the nature of accounting, calculation and basic back-office business processes. In the 1970s and 80s, IBM product lines expanded from its traditional mainframes tominicomputer and personal computers and applications moved from backend operations todepartmental operation. In 1981, the company introduced the IBM Personal Computer or PC,allowing the use of computers in schools, homes and businesses. Components for the computer were sourced from outside the company. The processor chip came from Intel and the operatingsystem, called DOS (Disk Operating System), came from Microsoft. IBM introduced the ThinkPad in 1992, the first in a series of notebook computers to bemanufactured by the company. In 1995, IBM acquired Lotus Development Corporation andTivoli Systems. In 1997, IBM demonstrated computings potential with Deep Blue, a 32-nodeIBM RS/6000 SP computer programmed to play chess on a world class level. During the nineties, with the Internet and open standards, IBM embraced the network computing model and coined ebusiness to describe how network computing can transformcore businesses and transactions. In October 2002, IBM acquired PwC Consulting, the global management consultingand technology services unit of PriceWaterhouseCoopers. IBM sold most of its harddisk drive operations to Hitachi in December 2002. The sale involved the creation of a joint venture called Hitachi Global Storage Technologies, which was 70%-owned byHitachi. In 2003, IBM Research launched On Demand Innovation services, which teamed customerswith a team of researchers who specialize in business transformation and technology consulting. Over one billion will be spent over the next three years and will be staffed with200 IBM research consultants. Today, IBM is by far the largest information technology in the world and the eighth largestcompany in the world. In 2003, it had revenues of US $89.1 billion, a net income of 4.32,more than 366,000 employees in 170 countries with approximately sixty percent of revenuesgenerated outside the United States. Vision Breakthrough microprocessor architecture that puts broadband communicationsright on the chip. Mission At IBM, we strive to operate in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics. Values We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide. Porters Five Forces Framework:The Threat of Entrants: The threat of entry is low because the costs of R&D, support products and services, manufacturing, and distribution are very high

Bargaining Power of Buyers: The power of buyers is high because the switching costs for buyers are low; thereare also many product choices for the buyers. Bargaining power of suppliers: There are two biggest processor suppliers in the world who have very strong power on the chip supplying.However, the power of supplier for other low required materials and parts islower than the main suppliers. Threat of Substitutes The web hosting business of other companies and some advanced devices andcomputers could cause threat of substitutes. Competitive Rivalry: The strength of competition in this industry is very high; the main rivals areHP, Microsoft, Dell, and Fujitsu Siemens Computers, they compete with international, national, regional, and local. PESTEL Framework: Political In general international operations are highly influenced by thegovernmental policies and their laws, but in this case there is little effect because most of countries are looking for developments and new technologies. Heavy taxes in some countries make IBM increase its products price. Economic National growth rates. Fuel Prices. Social Positive customers' perception toward new technology around the world. Increase in population and internet users. Technological Advanced technology development. Internet Increase numbers of companies that need ERP systems Environmental IBM made the some of the major technologies like to trace weather throughout the world. Legal Cyber protection and the chemical the use in making hardware; likecarbon, germanium, and silicon Currency exchange Legal registration for their business outsourcing facilities.

External Audit

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