http://www.educomp.com/DataImages/Downloads/Education%20Sector%20-%20Jan09.pdf http://www.india-reports.com/articles/Overview_of_eBooks_Market_in_India.aspx http://india-reports.com/summary/e-books.aspx http://articles.timesofindia.indiatimes.com/2011-02-04/computing/28365345_1_digital-books-physicalbooks-pustak-mahal http://www.futurebook.net/node/268 http://www.sramanamitra.com/2009/09/06/an-overview-of-the-education-market-in-india/ http://www.edupundit.in/index.php?option=com_content&view=article&id=78:china-and-india-todominate-education-e-books&catid=13:blogs http://www.pubarticles.com/article-online-education-market-in-india-available-throughbharatbook.com-1317367376.

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The Indian education market has witnessed a series of developments and changes in the last few years, which resulted in a significant increase in market size of the education industry compared to previous years. The present Indian education industry is in its development stage. With increasing per capita income, national economic growth and enhanced technology it has become necessary to develop the structure of the Indian education sector. Private players have taken several initiatives for development of education infrastructure and quality. The emergence of new segments like e-learning and V-SAT training is slowly shifting the education market towards new heights. Indian education market consists of two segments formal and non-formal education system. K-12 segment has shown tremendous increase in terms of market growth and revenue from past years and is expected to grow at same pace. Private professional institutes are expanding with a strong growth rate which has opened the doors for foreign universities. There is tremendous opportunity in the test preparation market in India. The growing IT industry in India is driving IT education and training market as well as enhanced teaching techniques. Increase in GDP and per capita Income has raised the enrollment ratio in education sector. Growth in service sector revenues and collaborations with foreign universities have also driven the sectors growth. Educomp Solutions, Everonn Systems and NIIT, are the largest players within the space. Educomps smart class segment constitutes the largest percentage share. In ICT segment, Everonn contributes major share in terms of revenue growth. NIIT has tied up with various companies for providing training and skill through elearning. The report analyzes the Indian education industry with focus on formal and non-formal education segments. The report also gives an insight into the scope of foreign collaborations in the sector apart from discussing the key trends, drivers and issues in the market. It profiles the major players with focus on key strategies adopted by them.

By combining SPSS Inc.s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

More India General Education Reports Entrepreneurship Education in India: Trend and Factors Assessment Survey, 2011 by Indagatio Research Entrepreneurship Education in India report analyses the growing market for Entrepreneurship education in the country and assess some of the key factors that are influencing ... Educating India - Making Money!!! Investment Opportunities in Education Sector in India by Frost & Sullivan Frost & Sullivan's Financial Benchmarking and Analysis (FBA) service presents various trends and outlook for the investment in the Indian Educational Services Market. It is ... Educational Building Construction in India Market Snapshot to 2014 by World Market Intelligence WMI's Educational Building Construction in India Market Snapshot to 2014 is the easiest way to find the headline figures for the educational building construction sector ... Coaching Classes Market in India 2010 by Netscribes (India) Pvt. Ltd. Coaching classes have emerged as the prominent mode of seeking informal education in India and is estimated to be worth INR 301 in 2008. The ... Vocational Training - India by Netscribes (India) Pvt. Ltd. The vocational training market in India is worth approximately USD 1.6 bn and is estimated to be growing at 25% per annum. Demand for skilled ...

Govt spent on Education (centre and States): $30bn; at 3.7% of GDP; >90% spend on K12 (kindergarten to 12th grade) Centres budgetary allocation up 6x in 11th Plan period. There are approx. 1 millon schools of which 75 k (7%) are privte.40% enrolled population attends private schools. 1800 are higher education institutes which are highest globally.

A $10bn market, 18% CAGR till 2012E Coaching Classes 63.3% Vocational Training 14.8% Books 17.3%

Multimedia in private schools 0.7% Preschool 3.0% ICT in govt schools 0.9% A highly fragmented and largely regional space; ~95% of market inherently difficult to scale.

Drivers of growth for k-12 education: largest population in world in k-12 group. Increasing preference for private schools. 20,000-25000 quality schools required by NCERT. Drivers for growth for higher education: highest importer for education. Govt indications for opening up medical institutions for profit entities.

Publishing industry market size: there are more than 8000 publishers. So private textbook market is highly fragmented. Revenues of 1750 million dollars in 2008 and 2500 million dollars till 2012. Drivers for growth: There is a spurt in the number of schools offering quality textbooks. Change in syllabus pushes the sales of textbooks and supplements in that particular year. Risks/challenges: large second hand books market. 70% of the target reuses books. Key players: TMH, Cengage, schand, wiley, bpp laxmi publications, oxford, macmillan, orient, longman. Supplementar books- navneet publications. Recommendation: 95% of the school textbook market is not available to a private publisher as NCERT or state publishes curriculum. We expect low growth due to high reusability of books.

FDI in Education in India Foreign investment in K-12 schools

Foreign direct investment (FDI) of up to 100 per cent is allowed under the automatic route in the Education Sector since 2002 vide Press Note 2 (2000 Series). However, investment into the education sector has not taken off due to prevailing regulations that require the entity setting up the school or college or a deemed university to be of a non-profit character i.e. a trust or a society or in some cases a Section 25 Company. However, the automatic route is not available for foreign investment into a trust or a society. Moreover, any surplus funds generated in the process of running formal schools have to be ploughed back into the same school and no dividends can be distributed. This adversely impacts commercialisation of the sector. Certain structures have emerged to overcome these difficulties. For instances, in certain cases, the company creates a trust (a not-for-profit body) that runs the educational institute and further creates a subsidiary that supplies educational services, infrastructure etc., to the trust in lieu of fees. The trust has teachers on the rolls and collect fees from students while the remaining services are outsourced. Foreign investments are then made into companies providing these educational services, infrastructure, etc., to the trusts, societies or Section 25 Companies running the school. The scope of services provided by such companies includes management services, teacher training, curriculum designing, etc. However, if the company providing infrastructure services (including construction related services) to the trusts / societies has foreign investment, the criteria (minimum capitalisation norms, minimum buildup area, lock-in period, etc.) set out in the consolidated FDI Policy effective from April 1, 2010, have to be complied with. Many entities are also setting up schools in joint ventures with real estate developers. This allows quality schools to be setup within residential complexes which makes the properties more attractive and the corporate entities running the schools do not have to commit huge funds for acquiring land. However, such structures may be challenged.

Foreign investment in universities

All colleges offering higher education need to be affiliated to a university (in turn under the purview of the central regulatory body called UGC University Grants Commission). At present, the entry and operation of foreign universities/institutions imparting technical education in India is regulated by the All India Council for Technical Education Regulations for Entry and Operations of Foreign Universities in India Imparting Technical Education, 2005 (Foreign Universities Regulations). These regulations apply to foreign universities/institutions providing technical education in India and even facilitate collaborations between Indian and foreign universities /institutions. However, a foreign university seeking to establish an educational institution in India has to do so by way of a registered trust or a society and franchises from foreign universities are not permitted.

Foreign Educational Institutions Regulation of Entry and Operations, (Maintenance of Quality and Prevention of Commercialization) Bill 2010
Central Government has on 15 March 2010 unanimously approved the Foreign Educational Institutions Regulation of Entry and Operations, (Maintenance of Quality and Prevention of Commercialization) Bill 2010 (the "Bill"). The Bill proposes to allow foreign education providers to set up campuses in India and offer degrees and diplomas to students. After much debate and discussions the bill was finally passed by the Union Cabinet. The Bill needs to be ratified by parliament before it is instituted as law and has been tabled in the Lok Sabha on May 3, 2010. The Bill was referred to the Standing Committee on Human Resource Development, which is scheduled to submit its report shortly. The proposed Bill has many clauses to check its potential misuse. It prescribes a time-bound format to grant approval to foreign educational institutions to set up campuses in India. They would be registered with the University Grants Commission (UGC) or any other regulatory body (which supercedes UGC), which will scrutinize proposals of aspiring institutions according to India's priorities. A foreign university aspiring to set up a campus will also have to deposit Rs 50 crore as corpus fund and cannot take back the surplus generated from education activities here. Moreover, a foreign education provider shall, out of the income received from the corpus fund, utilise not more than 75 per cent of it for the development of its institutions in India. The remaining income will be deposited in the corpus fund. The Bill states that a foreign institution "shall not impart education in India unless it is recognised and notified by the central government as a foreign education provider under the proposed legislation" and offers education in conformity with the standards laid down by the statutory authority, and of comparable quality.

Three more Bills tabled

The Education Minister Kapil Sibal has tabled four major Bills in the Lok Sabha on 3 May 2010. The Prohibition of Unfair Practices in Technical, Medical Educational Institutions and Universities Bill, the Education Tribunals Bill and the National Accreditation Regulatory Authority for Higher Educational Institutions Bill, besides the Foreign Educational Institutions (Regulation of Entry and Operations) Bill. The Prohibition of Unfair Practices in Technical, Medical Educational Institutions and Universities Bill relates to malpractices and recommends a penalty for charging capitation fees, demanding donations, incompetent teaching faculty, withholding students' certificates. The Educational Tribunals Bill will facilitate setting up of tribunals at the national, state and regional levels to settle disputes related to institutions at various levels. The Bill on regulatory authority proposes to set up regulatory bodies to monitor and conduct accreditation of higher education institutes in a transparent manner.

Current scenario of eBooks Market in India It is difficult to come out with an exact or a close approximate figure for turnover of the eBook market in India. The demand for eBooks in India at present is lower

than the other ePublications such as eJournals and certainly behind its print counterpart. The reasons are varied and can range from psychological factors to lack of availability or limited circulation of economically priced eBook readers. A report by Forrester indicates that the US will lead the demand for eBooks content with sales over US $500 million and for eText books through 2010 but acknowledges that the dynamics for higher growths vests with consumer markets like India and China. Advantage India lies in its high quality and low cost of output. Segment wise classification of availability of eBooks in India Research related Educational material Medical eBooks Travel related eBooks Information Technology Business eBooks Other fiction and non fiction

y y y y y y y

Demand for eBooks in India and Industry Dynamics The demand for eBooks enjoys a positive linear relationship with a few factors such as increase in computer, internet and mobile phone usage. Moreover, from a bottom up approach point of view, the acceptance of an eBook depends upon the degree of convenience that the reader enjoys with the electronic medium and the vernacular in which the book is available. Industry association such as CII is lobbying for orchestrated growth of the industry and the Government of Indias education sector reforms through its current 5 Year Plan can make the industry conducive for attaining quick growth. Growth Drivers of the eBooks Market in India Publishers recognizing the early bird advantage Younger population Big time acceptance amongst students for studying and amongst organizations conducting research
y y

y y y

Literacy rates consistently improving eBooks provide quick access to information and all downloadable forms provide the search functionality

y y y y

Consistent increase in mobile telephony, internet and computer usage Industry initiatives Intensive engagement with international publishers Public and sponsored libraries may usher in a radical change

Perceived Challenges of the eBooks Market in India There is a general feel of lack of transparency in the pricing of the eBook. Unlike printed books which are tangible, prices verifiable and often can be availed at a discount from the store, eBooks offered for sale on a website does not instil that confidence. Not the least, pirated copies can be bought at prices which the cost structure for publication of a genuine publisher can never justify. Other Marketing Challenges of the eBooks Market in India Among other challenges worth reckoning are: Still lower internet penetration and lower broadband speeds Low eCommerce and online purchasing activities Lack of confidence in using secured payment gateways, low internet banking and credit/debit card penetration
y y y y

y y y

Copyright infringements Lack of proper eBook reading devices E-book devices expensive too. Inadequate governmental support and handholding

eBook Consumers Demographic Profile in India Indian consumers are becoming accustomed to reading eNewsletters, eNewspapers, eCoursewares, eJournals issued by business entities and academic institutions etc but not eBooks to the same extent. It is probably the reading habits and the lack of the feeling of a book in hand which is hindering the growth of the medium. Still, eBooks of the non-text, reference reading variety are more readily accepted for digital reading. The availability, price, convenience, coverage and internet access charges of eBook reading devices are also standing in the way of growth. Although free eBook sites exists which provide zero cost download for the content, Indians have a withdrawal symptom when they are asked to pay for the content they download. This mental block will however cease to exist over a period of time when the newer generation especially the student community with its keenness for the electronic media and conscious upbringing by embracing eLearning methods takes more readily to pay as you use mode of transacting.

Post the IT boom, the traditional publishers in India have entered the e Publishing market with various products. Today Indian publishers produce a large amount of e Publications catering to two broad market segments: (a) Indians readers (b) Outsourcing industry, for which Indian firms offer e-Products and Services

The e- Publishing outsourcing industry is estimated to be worth US $1.46 billion by 2010, as per a Value Notes report of 2008. And is expected to grow by 35 percent despite the current economic scenario. India is set to emerge as a strong editorial and e Publishing base in the future. While the Indian e Publishers are producing content for Indian consumers, global publishers are outsourcing their e Publishing services to Indian firms which is likely to increase the trend of acquisitions of local firms. With emerging players acquiring market presence, new clients and capabilities, the trend is set to grow. Indian e Publishers predominantly cater to the academic, research, engineering, finance and Government sectors. The scope and the segments in e Publishing will probably expand in the future. At the same time, Indian users still prefer printed content and the infrastructure to access and use digital content is yet to be made conducive or robust in India. The role of 3D in e Publishing is emerging in specific market segments in India such as education and manufacturing. With Internet marketing yielding fast results and high revenue, many Indian companies are using e Publishing as an effective platform for direct marketing. The constant availability of their eProducts to a global audience and the reduction in the time-tomarket window coupled with low costs are key advantages offered by e Publishing. With media companies also establishing their presence in the Internet e Publishing space, it is easier for firms to publicize their products and services through their online portals. The e Publications market is in its nascent stage in India and is poised for rapid growth in the future.

The late 90s is when the eLearning Industry came into focus and attracted a lot of investments in the Western Countries. From 2000 - 2008, the eLearning Industry grew ten-fold globally. The Indian Market has been slow in adapting to E Learning and the expected annual growth rate on the the Indian E Learning Market is 20-25%. NIIT and TATA Interactive Systems were pioneers in the industry. But the steady growth in the E learning market has attracted IT companies, pure players, KPOs, BPOs, and publishing houses such as ElementK, McGraw-Hill, Lionbridge, Skillsoft, IBM, and Oracle. These global companies have set up E learning centers in India.

Delhi recently saw the launch of a new reading device which could well be the one which makes the switch of reading habits in India to electronic format. The Wink, developed by EC Media is the brainchild of Ravi DeeCee a well known publisher based out of Kerala, India (DC Books) and has many similarities to that of the Kindle. There are a couple of versions coming on to the market ranging in price from INR 6,999 to INR 13,499 the current model retails at INR 11,490 (160). Coming in Wi-Fi and 3G models, and with 2 screen sizes, 6 and 5, the display is eInk B&W (16 Grayscale). Special features include a text to speech facility which is currently in English but soon to be launched in Hindi and then other Indian languages. What makes this device so special to India and what EC media hope will be the changing force in Indian reading habits is the ability it has to support many different Indian languages 15 to be precise including English and Hindi. Content for The Wink is supplied the wink estore www.thewinkstore.com, which has currently 197,000 titles, which will grow to 300,000 in about 2 weeks and to half a

million by the end of the year. Costs for the ebooks vary but in general are about 70% of the paperback price, although there is also a catalogue of about 100 free ebooks. India has a burgeoning e-publishing industry, and the Wink is one of a number of new products and devices being introduced to this nascent market. The e-publishing industry is estimated to be worth around $1.46bn and growing. Whilst India has traditionally resisted e-books and ereaders, preferring print books, the digital hub cannot be ignored and the country is expected to adapt completely to digital formats by 2013. E-book sales may continue to be small in India for the time being, but the launch of products such as the Wink suggest that there is growing confidence in this market. Many believe that India is firmly set on course to have e-book sales outpacing print books in future. Publishers can work with EC Media and The Wink in a number of different ways; directly or via aggregators using the different business models that are currently available with other platforms. Format can be supplied in many ways including the most popular epub and pdf. The device is for sale via the Wink Store online or at most major Indian bookstores. The most exciting think about the device says Ravi DeeCee is that it will provide access to books in the rural parts of India where physical books still do not have an outlet.

Overview of indian education market Education has long been receiving the major wallet share of the Indian middle class. The education market is generally regarded as the only market towards which Indians are not pricesensitive because it has helped them reach their present standard of living and promises better earnings and prospects for their children. Indias education sector currently offers an estimated US$40 billion market, with a potential 16% five-year CAGR. This spans the kindergarten through grade 12 (K-12) segment (US$20 billion), private professional colleges (US$7 billion) and tutoring (US$5 billion), vocational training (US$1.4 billion), test preparation (US$1.7 billion), and preschools (US$1 billion). The most attractive and scalable sectors in this group are test preparation, K-12 and preschools. Parents increasingly prefer private institutions in all domains due to the low quality and poor infrastructure of government-owned and -aided institutions. While just 7% of the more than 1 million schools in India are privately owned, they account for 40% of the countrys 219 million students enrolled.

An increase in GPRS use and the introduction of 3G technology in India should also give a boost to concepts such as e-learning in the country. The e-learning market is currently estimated at US$21.5 million and is projected to grow to US$225 million by 2012. A few companies are also concentrating on management systems for schools and colleges which help maintain attendance records, conduct examinations, and manage timetables, administration, reports, and many other things. The publishing of textbooks and other books for children is a low-growth market because of the high (70%) reusability of these books. The Indian middle class is expected to expand significantly, from 300 million people today to 583 million people in 2025. By 2025, about three-quarters of Indias urbanites will be part of the middle class, compared with slightly more than one-tenth today. As Indians continue to climb the economic ladder, the composition of their spending will likely change significantly. Spending on education is expected to grow by 11% over the next 20 years, to 9% of the household income. With the growth of the Indian middle class and the increase in its members spending power, there is expected to be a major supply-demand gap, which opens up many entrepreneurial opportunities in this sector. I will be working with Sramana to publish Deal Radar posts that profile some companies in this sector. My work will also include a detailed analysis of the various opportunities in and challenges for the Indian educational market.

e-Books and higher education e-Books for the higher education audience evolved with Project Gutenberg which provides free e-books and is the oldest digital library, now with 33,000 e-books in its collection. The initial focus was reference books and out of print titles. STM (science, technical and medical) and reference publishers initiated and digitised their current titles and backlists, with reference libraries an assured market for such endeavours. Then online books available on a subscription basis, the '"cluster purchase'" of e-book collections and downloadable e-books entered the academic field, making access to e-books more convenient for researchers. Another game changer in open access e-books is the free online textbook offerings of Flat World Knowledge, used by more than 40,000 students on more than 400 US college campuses. These compete with leading textbook publishers, but new options such as print-on-demand softcovers, audio books, chapters and self-print options are innovative.

e-Books are preferred by students because of the price advantage over the print version. On average, e-books are 50% to 60% cheaper than the print version. As textbook usage by students is generally limited to the period of their course, online textbooks sold on a subscription basis have started to gain some acceptance in the US. Digital book rentals and chapter downloads are also being offered. In the United Kingdom Amil Tolia's start up Reference Tree is generating interest with its announcement that it will offer chapter-wise academic content online. Universities understand the utility of using e-books as textbooks. Initiatives by the US-based company CourseSmart featuring the textbooks of major publishers have helped digital textbooks gain access across North America. But a device that could transform the higher education space in the near future will be the Apple iPad. The launching of textbook apps could make the iPad a popular choice for students. Digitised textbook content needs to be more widespread so that students have a digital option for every print textbook.

Winning over students However, despite the publishing industry and aggregators' efforts to convert print buyers to digital, the average student still has an affinity for the printed book. Printed books outdo e-books in portability, ease of use, and as a gadget-free experience, while the price of e-readers is still considered high for the average student. Adoption of digital books will increase proportionally with the decrease in price of e-readers. Devices from China and India are already being released with attractive price tags. The Bambook from Shanda Literature China and Wink from EC Media India are two attractively priced products launched this year. However the uptake rate of e-textbooks in emerging nations is currently bleak. Korea has positioned itself as a leader in e-book usage and promotes their use, for example through the Korean Ministry of Education-sponsored Education & Research Information Service's (KERIS) eBook Consortium for Higher Education. KERIS has formed a consortium of over 70 universities to share access to more than 8,000 e-book titles. The Korean example can be emulated by many countries.

Content creation Authors, editors, instructional designers and multimedia specialists need to understand

students' requirements in creating digital content. These include students' need to annotate ebooks and provide interactive links. Simply putting PDF content on a digital device does not do justice to digital media. Enhanced Editions and Vooks, which combine video, internet links and text, are demonstrating new ways to produce digital content. eTextbooks can be well integrated into undergraduate courses. Engineering and the sciences need illustrations and detailed photographs. Digital editions can accommodate greater detail and clarity than print versions, while micro zooming options can benefit biology students. While e-textbooks can integrate features impossible to offer in print versions, the cost of development would make their cost significantly higher than for printed books. Meanwhile the multitude of file formats of e-books is still a challenge, although ePub is evolving as a more popular format, thanks to the efforts of the International Digital Publisher's Forum (IDPF) - the trade and standards organisation dedicated to the development and promotion of electronic publishing - which has adopted it. Off-shoring digital development to countries such as India, the Philippines and Sri Lanka can keep the development cost lower. As with the success of eTutoring in off-shore tutoring, epublishing for education too will have a larger presence in India as Indian education specialists can help develop good value e-textbooks. The technical expertise, adaptability of the work force to new technologies and cost savings give the country an advantage in off-shoring digital content development. The Chinese invented paper in 105 AD and pioneered printing too. China is now positioned to make the world read digitally. Similarly, India's ancient writings and epics in Sanskrit are a treasure house of knowledge. These emerging countries now have the potential to contribute to learning in the digital way.

E-learning:

E-learning or online education in India is getting good track because of number of internet users has increased. Almost half the population of India today is below 25 years of age and the number of Internet users are growing continuously. E-learning is also very much popular among young professionals. There is a huge student segment in India in the age range of 16 to 35, who are willing to study online. It is helpful from student and working professional point of view.http://www.bharatbook.com/detail.asp?id=210216&rt=Online-Education-Market-inIndia.html

The size of e-learning market in India is expected to grow from the current INR 105 Crore to INR 1,092 Crore by 2012. E-learning in India has been classified in three different tiers namely; tier 1, tire2, tire3 e-learning. Major players in this industry are TIS, NIIT, EDUCOMP, IBM INDIA, SKILL SOFT. These Companies provides education to the students and also provides product and solution to other sectors. Some of the well known institutions like IITs and IIMs are also providing e-learning facilities in India. Beside the said success challenges are still there in few parts of the country and they needs to be overcome, such challenges are like; Internet connectivity issue in many parts of the country, connectivity speed, language barrier, dependencies on class room based training, lack of skilled people. " market analysis reports " E learning in India has a good prospect and globally it has a vital role. Government is also contributing largely for betterment of this industry in India, and to initiate this, government has already taken few initiatives like; Advance Safety Diploma Course. Private players are also helping government in this matter. NIIT programs will enable students to acquire skills for the knowledge economy and will provide effective learning environment for children in subjects like Mathematics, Science, English and Social Studies with special tools to promote critical thinking and analytical skills. Future of e-learning in India is very bright. India has a major role to play in the international elearning services industry. India is already one of the leading IT service provider countries, and it is now aiming to achieve the same position in the IT enabled services. The presence of worldclass educational infrastructure and training professionals enables it to be one of the leading elearning services providers in the world.