A PROJECT REPORT ON MAKE MY TRIP

The Tourism Market in India

 According to the Travel & Tourism Competitiveness Report 2009 brought out by World Economic Forum, India is ranked 11th in the Asia- Pacific region and 62nd overall in a list of 133 assessed countries in 2008.  In terms of travel, India stands 9th in the index of relative cost of access (ticket taxes and airport charges) to international air transport services, having almost the lowest costs in the world.  The contribution of travel and tourism to gross domestic product (GDP) is expected to be at 6.0 per cent (US$ 67.3 billion) in 2009 rising to US$ 187.3 billion by 2019.  The ministry is planning to develop three niche products wellness tourism, caravan tourism and helipad tourism this year.  According to the Tourism Ministry of India, foreign tourist arrivals (FTAs) during June 2009 were 341,000 as compared to FTAs of 340,000 during the month of June 2008. There has been an improvement in the growth rate of FTAs in June 2009 (+0.2 per cent) as compared to May 2009 (-1.9 per cent), in fact, a positive growth has been witnessed for the first time in 2009.  A doubled pronged strategy of upgrading the tourism infrastructure and vigorous marketing under the banner of Incredible India  campaign was followed to position India as a global brand.

Introduction of make my trip

 Make MyTrip.com, Indias leading an online travel company was founded in the year 2000 by Mr. Deep Kalra offering airline tickets, hotel reservations, car rentals, travel packages and holidays in India. It caters to the Indian Market in the USA, UK and Australia. It has offices in Gurgoan, New York and Sydney.  Make my trip is 24X7 on line portal for travel needs.  Largest e-commerce company in its year of launch 2000  In Dec. 2007, MakeMyTrip won the best Online Travel Agency in India award from Galileo Express Travel World.  Initial focus on NRI customer in US and worldwide with market pot of 1.5 billion USD.  Customer base of one million customers and turnover of 280 million in financial year 2007-08 & US $ 500 million for in the financial yr ending march 2010

Make My Trips Products

 International and Domestic Air Tickets, Holiday Packages and Hotels  Domestic Bus and Rail Tickets

 Private Car and Taxi Rentals  MICE (Meetings, Incentives, Conferences & Exhibitions)  B2B and Affiliate Services

Policy of make my trip

Make My Trips Price  MMT offers competitive economical prices for tour packages and moreover price is linked with advance booking also.  It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support. Make My Trips place  MMT has created a network of offices in New Delhi, Mumbai, New York and Sydney.  Appointed franchise in all major cities of US, UK, Australia, UAE and India Make My Trips promotion  MMT offers travel insurance and Business Lounges in India and overseas for all travelers  MMT provides valuable shopping discount booklets  MMT provides pick up and drop services for all air travelers.  Promoting services with strategic alliances with brands like Coke, Sify.com, Maruti Udyog and Nokia etc. Make My Trips people  An essential ingredient to any service provision is the use of appropriate staff and people. Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organization wants to obtain a form of competitive advantage.  Consumers make judgments and deliver perceptions of the service based on the employees they interact with. MMT Staffs have the appropriate interpersonal skills, aptitude, and service knowledge to provide the service that consumers are paying for.  Most trusted name in the industry, MakeMyTrip's spectacular success is in no small part due to the unblinking vision of its senior management team and the dedication of its employees. MakeMyTrip employs over 700 Trippers from the travel, tourism, hospitality and technology industries.

Make My Trips process  The process mix constitutes the overall procedure involved in using the services offered by the MMT. A process should be such that the customer is easily able to understand and easy to follow.  The smaller and simpler the procedure, the better the process, and the customer will be more satisfied.  It Refers to the systems used to assist the organization in delivering the service. . MMTs

Business Model & Operations

Situation Analysis of Travel Market using 4C Framework Customer  NRI population in U.S and U.K is increasing  Consumer life is changing

 People need service in less time.  Indian people are  Corporate tie-up Competitors  Global giant companys in this field like Travelocity ,Orbit, Priceline and Expedia.  Most of Airlines encouraging direct online purchasing Company  Deep Kalra is the found the make my trip.com as a Private equity, with investment of 0.4millionUSD.  MMT operates as a Two separate entities Make my trip India and Make my trip inc. Context  USD 1.5 billion NRI market world wide Outbound traveling increased by 30 %  In India Inbound and Outbound travel market growing 20 % annually. MMTs Marketing Strategy  Customer focus with operational efficiency and customer intimacy. MMTs Target Market  More than 14 million NRI Population in U.S., Europe and Asia.  More than 9 million Indians customers travel abroad.  International and Domestic Holiday packages increasing MMTs Positioning  MMT position as a single portal for all travel and accommodation needs. Its appeal reliable travel booking with Excellency.  MMT aims to position itself total provider solution with convenience as key drive its strategy to attain the cost leadership which will help is to sustain growing competition in the future. price sensitive

 Being the entrant and cost leader the company will able to achieve sustainable advantage. Review and Control Strategy  All calls are recorded & periodically examine to improve the quality output of customer care executives.  Each web chatting and emails are saved in MMTs system for constant monitoring of the service quality give to the customer.  MMT from a dedicated set of executive to service sophisticated corporate and general sales business.

Growth of the company

 Make MyTrip has reported gross booking of $245 million for the quarter ending September 30th 2011, up 57 % year over year.  Air Ticket transactions grew 60.4% year on year, leading to a 54.2% growth in gross bookings, while Hotels & Packages transactions increased by 135.8%year on year, leading to a 79.8% growth in gross revenue from the segment.  For the quarter, MMYT reported a profit for the period of $1.526 million, compared with $.579 million for the same period last year,  on a Net Revenue (total revenue less service cost) growth of 65.8% to $21.333 million, up from $12.867 million year on year

Segment Details
 Air Ticketing: Revenue from air ticketing increased by85.1% to $19 million for the quarter, up from $10.3 million the same quarter last year.Net revenue margins increased to 7.8%, from 7.4% a year ago. Gross bookings were up 54.2%.  Hotels and Packages: Revenue from hotels and packages business increased by 83.2% to $23.8 million for the quarter, up from $13 million a year ago. Net revenue (revenue less service cost) increased by 83.7% to $3.8 million, from $2.1 million for the quarter ending September 2010. Gross bookings were up 79.8%, net revenue margin increased to 12.1% from 11.9% a year ago. Sequentially there was an increase from last quarters net revenue margins of 11.9%

Financial Highlights of 2012

 Gross bookings for Air ticketing and Hotels and packages combined increased by $89.5 million to $264.1 million, representing growth of 51.2% year over year (yoy).  Number of Transactions for Air ticketing and Hotels and packages combined increased 54.4% yoy

 Revenue rose 54.3% yoy to $52.0 million.  Revenue less service costs increased 52.3% yoy to $21.1 million.  Net revenue margin for Air ticketing and Hotels and packages combined increased marginally to 7.7% yoy.  Results from operating activities improved yoy to $1.8 million, an increase of $0.5 million from the prior year's fiscal first quarter. Adjusted operating profit(4) improved to $1.6 million, versus $1.4 million in the prior year's fiscal first quarter.  Profit for the period was $0.8 million versus $1.3 million in prior year's fiscal first quarter. Adjusted net income was $1.5 million versus $1.7 million in prior year's fiscal first quarter.