TITLE INDEX OF THE D.U.

JOURNAL OF MARKETING (1998 2008)

Prepared by

Nasrin Sultana Lecturer Department of Business Administration Dhaka City College Dhaka, Bangladesh

204

D.U. Journal of Marketing, Vol. No. 12, June 2009

D.U. Journal of Marketing Vol. No. 1, June - 1998 Editor: Prof. M.A. Quddus
Author Alam, Kazi Shariful Begum, Razia Islam, ABM Shahidul Title Growth and Development of Tea Industry in Bangladesh The Product Quality Control and the Consumer's Consciousness The Practice of Internal Marketing in Service Organization-The Case of an Advertising Agency Export Marketing Handicrafts Strategies for Page 1 13 21

Bhuiyan, Md. Zakir Hossain & Ahmad, Shamim Azad, Syed Abul Kalam; Choudhury, Md. Ashraful I. & Khan, Mominul H. Alam, Ahmed Fakhrul; Rahman, Mijanur & Azad, Abut Kalam Shah, A. K. Fazlul H.; Rahman, Mijanur; Haque, Serajul & Bose, Manik Lal Jasimuddin, Sajjad M.

39 49

Export Contract: Some Related Issues

Marketing of Television Sets in Bangladesh- A Case Study of Mehar Industries (BD) Limited Market Demand Projection : An Application on Steel Demand in Bangladesh Korean Trade and Investment Promotion Strategies : Lessons for Bangladesh Constraints of Bank Financing to Small Scale Enterprises : A Study of the Perceptions of the Entrepreneurs Impact of EPZ on the Export Development of Bangladesh-A Critical Review Problems in Marketing Newsprint in Bangladesh and its Export Potential Promotion Mix Practices by the Small and -Informal Business sector at the Victory Pair in Chittagong

61

73

83

Khan, Salauddin Ahmed; Imam, Mahmood Osman & Khatun, Khaleda Chowdhuiy, A.J.M. Nuruddin & Chowdhuiy, Meah Md. Y. Saleh, Md. Abu & Ali, M. M. Meher, Md. Shawquatul

95

111

125 135

Title Index of the Dhaka University Journal of Marketing (1998 2008)

205

D.U. Journal of Marketing Vol. No. 2, June - 1999 Editor: Prof. M.A. Quddus
Author Quddus, M. A. Hasan, Syed Rashidul Khan, A.N.M. Sayeedul Haque Bhuiyan, Md. Zakir Hossain & Rahman, Mijanur Khandaker, Mubina Hossain, Md. Afjal Title Export Processing Zones in the Private Sector: Issues and Prospects Cellular Telecommunication: System and Marketing in Bangladesh Science and Scientific Method in Marketing Increasing Non-Traditional Exports of Bangladesh: Suggestions and Policy Implications Should the Marketing Concept Permeate the Whole Organization? Costing and Pricing Practices of Readymade Garment Products for Export: An Empirical Study on Some Selected Firms in Bangladesh Theoretical Perspectives on Export Promotion Research: A Review of Issues Performance Measurement in Small Business Research: Some Issues of Concern "Economic Aspects of Japanese 'Financial Keiretsu (Industrial / Corporate Group): A Review". Green Products Versus Grey Products- A Comparative Analysis of Some Selected Issues Page 1 11 21 27

37 49

Ahsan, Ali & Jalil, Altaf Moyeen, AFM Abdul & Huq, Afreen Omar Al-Farooque, Md. Bhuyian, S M Salamat Ullah & Azad, Md Abdul Kalam

63 71 81 103

206

D.U. Journal of Marketing, Vol. No. 12, June 2009

D.U. Journal of Marketing Vol. No. 3, June - 2000 Editor: Prof. A.K. Fazlul H. Shah
Author Murshed, Dr. A.J.M. Humayun; Ahmed, Waquar & Mahtab, Nehal Imam, Dr. Mahmood Osman & Ali, Muhammad Mahmoob Isalm, ABM Shahidul Title Paradigm Shift of Asian Consumers: An Overview Database Management System for Retail Bank Marketing: A Conceptual Framework Communication Patterns in Advertising Agency-Client Relationships: An exploratory Study Export Promotion of Readymade Garment Products in Bangladesh: Review of Measures and Techniques Internet Features Marketing and its Page 1

23

37

Hossain, Dr. Md. Afjal & Sarder, Dr. Jahangir H. Hoque, Serajul & Ahmed, Shabbir Rahman, Md. Masudur & Khondkar, Dr. Mubina Abir, Tanvir Fittin & Nabi, Md. Noor Un

51

67

Marketing Orientation in the Insurance Companies of Bangladesh Customers Opinion Towards the services of Biman Bangladesh Airlines

79 89

Title Index of the Dhaka University Journal of Marketing (1998 2008)

207

D.U. Journal of Marketing Vol. No. 4, June - 2001 Editor: Prof. A.K. Fazlul H.Shah
Author Khasru, Syed Munir Title Market Trends in the Consumer Goods Industry of Bangladesh: The Case of Watch Market Export of Leather and Leather Goods: The Case of Bangladesh E-Commerce: An Overview Along with its Prospects in Bangladesh Rice Price Policy to Support Food Security in Bangladesh: A Critical Review Marketing Strategies of the Tourism Industry in Bangladesh: Implications for Bangladesh Parjatan Corporation E-commerce Bangladesh and its Status in Page 1

Raha, S. K. Ahmad, Md. Hellal Uddin & Choudhury, Musfiq Mannan Bose, Dr. Manik Lal; Hossain, Dr. Mahabub & Rahman, Dr. Md. Mizanur Hossain, Dr. Md. Afjal

22 36 57

79

Ahmad, Shabbir; Hossain, H. M. Mosarof & Kabir, Md. Jahangir Alam, Md. Jahangir Haque, Md. Aynul; Miah, M. A. Monayem; Hossain, Dr. Md. Ismail & Jahan, W. Aktar Islam, Prof. Dr. Md. Anwarul; Khan, Mr. Morshed Hasan & Habib, Md. Wahidul Abir, Tanvir Fittin & Rahman, Md. Mizanur Ahmed, Shamsad & Farukh, Abu Noor Md.

101

Marketing of Vegetables in Bangladesh : A Study of Six Villages Marketing of Bangladesh Major Fruits in

118 141

Solid Waste Management in Dhaka City

151

Strategic Alliances: Securing Competitive Advantage International Marketing

a in

163

An Excellent Return of Jute: A Case Study of Angel Fibers

183

208

D.U. Journal of Marketing, Vol. No. 12, June 2009

D.U. Journal of Marketing Vol. No. 5, June - 2002 Editor: Prof. Dr. Moinuddin Kamal Author Rahman, Dr. Md. Mizanur; Bhattacharjee, Dr. Haripada & Islam, Md. Rafiqul Uddin, Dr.Md. Kamal; Hossain,Dr. Md. Afjal & Islam, ABM Shahidul Rahman,Dr.Md. Anisur & Meherunnesa Moniruzzaman, Dr.M & Rahman, M. Masud Chowdhury, Md. Humayun Kabir Sheel, Mr. Samir Kumar & Rahman,Dr. Md. Mizanur Haque, Mr. Faizul & Khan, Md. Morshed Hasan Title The Behavior Foreign Direct Investment (FDI) Inflows in Bangladesh: An Econometric Analysis Relationship Between FDI and Economic Growth: An Application of Granger Causality Test Semi-Intensive Shrimp Culture in Bangladesh: Present and Prospects Productivity of Public Sector Textile Mills of Bangladesh: 1990-2000 An Investigation of Narrow and Broad Band in consumer Brand Extension Evaluations Marketing of Poultry Products in Bangladesh: An Analysis The Impact of Telemarketing and the Internet on Relationships in the Value Chain and Overall Business Competitiveness Testing Random Walk Behavior of the Real Exchange Rate of Bangladesh Page 1

15

27 35 43

61 79

Uddin, Muhammad Moshfique; Mahmud, Haseeb & Jahan, Kazi Mohammad Sarwar Habib, Md. Wahidul; Abudullah, A.K.M. & Zaman, Fazluz Hossan, H.M. Mosarof & Hossain, Md. Belayet Munshi, M. Nasiruddin Haque, A.S.M. Shahidul Jahan, Rounak

95

Impact of Asian Currency Crisis

111

Measurement and Evaluation of Capital Adequacy Rations of NCBs of Bangladesh Marketing Strategies of Libraries and Information Services Sun Tzus the Art of War and Its Implications in Marketing Development of Higher Level Decision Making Competence

137

155 163 171

Title Index of the Dhaka University Journal of Marketing (1998 2008)

209

D.U. Journal of Marketing Vol. No. 6, June - 2003 Editor: Dr. Md. Moinuddin Kamal Author Hossain, Md. Enayet Title Quality Perception of Consumers: A Study on Two Selective Brands of Color Television (CTV) in Bangladesh Marketing of Tiles in Bangladesh: Issues and Prospects Eco-Friendly Shrimp Culture in Bangladesh: Prospects and Possibilities Marketing of Credit Cards in Bangladesh: Augmenting the Customer Services Distribution of Tourism Services in Bangladesh. An Evaluation of the Role of Different Tourism Firms Role of Trade Fairs in BuyerSeller Linkage Creation: Findings on Bangladesh Market Potentiality Doors in Bangladesh of Plastic Page 1

Kamal, Dr. Md. Moinuddin & Tanha, Moutushi Rahman, Dr. Md. Anisur

21 37

Al-Emran, Md. & Bhuiyan, Dr. Zakir Hossain Hossain, Dr. Md. Afjal; Uddin, Dr. Kamal; Sheel, Samir Kumar & Islam, Md. Rafiqul Jalil, Dr. Altaf

45

57

73

Khan, Md. Morshed Hasan & Khan, Eijaz Ahmed Ahmad, Shabbir; Hoque, Dr. Serajul & Kabir, Md. Jahangir Azad, Dr. Abul Kalam

95 103

Various Aspects of Currency Swap and its Applications in International Finance Lending Strategy, Policy and Procedure in Financing the Unemployed People: A Study on Karmasangsthan Bank Workforce Technology Perspective in (IT): Information Australian

113

Islam, MM. Obaidul & Uddin, Dr. Muhammad Farid Mollah, A. Sabur & Mobarek, Asma

133

Efficient Market Hypothesis (EMH) and the Capital Asset Pricing Model (CAPM): Emerging Challenges

141

210

D.U. Journal of Marketing, Vol. No. 12, June 2009

Author Roni, Naheed Nawazesh

Title Environmental Issues of Entrepreneurship Development: Bangladesh Scenario An Analysis of the Profile of MBA Students Having Work Experience Strategic Alliances: Securing a Competitive Advantage in International Marketing Close-Relationship Management Between Banks and Small Businesses: Exploring the Interactions Between Policies Market Orientation in Bangladesh - Respondents' Perception International Marketing: A New Perspective for HYV Vegetables in Bangladesh

Page 159

Chowdhury, GM

179

Rahman, Md. Mizanur; Khan, Md. Morshed Hasan & Abir, Tanvir Fittin Uddin, Muhammad Farid & Islam, M M Obaidul

189

203

Zebal, Mostaque Ahmed Alam, Md. Jahangir

217 239

Title Index of the Dhaka University Journal of Marketing (1998 2008)

211

D.U. Journal of Marketing Vol. No. 7, June - 2004 Editor: Prof. Dr. Haripada Bhattacharjee
Author Bhattacharjce, Haripada & Bose, Manik L Bala, Swapan Kumar; Yusuf, Mohammed Abu & Chowdhury, Anup Hoque, Mahfuzul; Akter, Mahmuda & Hossain, Dewan Mahboob Islam, Md. Rafiqul & Sheel, Samir Kumar Khan, Zahid Hassan; Zaman, Fazluz & Ahmed, Mushtaque Abdullah, Abu Yousuf Md. & Hossain, Zakir Rahman, Md. Anisur; Rahman, Md. Mizanur; Ali, Md. Moktar & Akhtaruzzaman, Md. Hoque, Serajul & Ahmad, Shabbir Chowdhury, A. A. Mahboob Uddin Mollah, A. Sabur & Mobarek, Asma Mahmood, Mabroor Lincoln, Zakaria Title Regional Agricultural Performance: An Analysis of Rice Crop in Bangladesh Use of Credit Cards in Bangladesh: Enabling Smart Business in the Digital Age The Application of Quality Function Deployment (QFD) in Target Cost Allocation: A Health Care Scenario Intra-Regional Trade of Bangladesh with SAARC Countries: Trends and Directions Matchmaking Industry: A Bangladesh Perspective Effectiveness of Outdoor Advertisement in Dhaka City On-Line Banking Aspects in Bangladesh Page 1

25

43

61

73

97 113

A Look on the Definition of the Marketing Mix The Role of Institutions for Corporate Governance: The Cases of Japan and Bangladesh To Pay or Not To Pay Dividends: A Critical Analysis of the Theories of Dividend Pay Out Policy Dollar Stores in the USA and Prospects for Bangladesh Informal and Free Trade Arrangements in South Asia: A Qualitative Assessment

127 135

167

191 207

212

D.U. Journal of Marketing, Vol. No. 12, June 2009

D.U. Journal of Marketing Vol. No.8, June - 2005 Editor: Prof. Dr. Haripada Bhattacharjee Author Khondkar, Mubina Ahmad, Shabbir; Abdulluh, AKM & Hoque, Serajul Abdullah, Shahnaz Taranuum & Mullineux, Andy W. Title Coca-Cola: Transcending Satisfaction for Global Thirst the Page 1 21

Determinants of performance of' Private Commercial Banks in Bangladesh The Effect of Intrahousehold Decision Making on Women Empowerment: A Comparative Study of BRAC and Grameen Bank in Bangladesh Credit Card Business in Bangladesh: Present Status and Future Prospects Linking Knowledge Management with Balanced Scorecard Factor Affecting the Demand and Supply for Private Real Estate Companies in Dhaka City: A Survey on Some Selected Real Estate Companies The Potentiality of Mobile Marketing in the Promotion Mix: A Study over Bangladesh An Empirical Analysis of Success Factors of Line Extensions of FastMoving Consumer Goods Prospects of the Poultry Industry in Bangladesh Marketing of Halal Food: A Comparative Scenario Between Business (Bangladesh) and Religious Perspective

41

Rahman, Md. Anisur & Mazumder , Md. Mizanur Rahman Hoque, Mahfuzul; Akter, Mahmuda & Hossain, Dewan Mahboob Rahman, Nausheen

69

87

101

Ishtiaque, Abu Naser Ahmed; Akter, Md. Shahriar & Ghose, Suntu Kumar Khan, Morshed Hasan, Rahman, Arifur; Ali, Md. Moktar ; Azam, Md. Moshiul Sheel, Samir Kumar & Islam, Md. Rafiqul Kaniz, Layla; Khan, Zahid Hasan & Rahman, Md. Motiur

121

137

153 173

Title Index of the Dhaka University Journal of Marketing (1998 2008)

213

Author Ferdous, Minhaj & Salat, Amirus Mohiuddin, Muhammad & Begum, Selina Datta, Parimal Chandra

Title Auditing in a Computerized Information Systems (CIS) Environment in Bangladesh Bangladesh India Trade Relations: Reflections on the Market Constraints Historical Perspective of Industry in Bangladesh: Evaluation Jute An

Page 201

215

229

Haq, Mahmudul; Jahangir, Nadim & Ahsan, Ali

Synthesis of Managerial Fairness and its Effects on Perceived Leader Quality: The Case of Nationalised Commercial Banks of Bangladesh

243

214

D.U. Journal of Marketing, Vol. No. 12, June 2009

D.U. Journal of Marketing Vol. No.9, June - 2006 Editor: Prof. Ahmed Fakhrul Alam Author Uddin, Dr. Md. Karnal; Hossain, Dr. Md. Sharif & Rahman, Md. Masudur Alam, Md. Tahangir Title Factors Affecting International Capital Flows to Developing Economics: Panel Data Approach Agricultural Marketing Problems of Diversified Crops in Bangladesh: Opinions and Remedies from Grassroots Level Application of Geographic Information System in Marketing: Bangladesh Perspective Building an Image of Bangladesh as a Tourist Destination: Some Strategic Guidelines Music Industry in Bangladesh: A Study of Marketing Evolution Creation of Market Space through Human Resource Development Under Blue Ocean Strategy: A Conceptual Framework Determinants of Changes in Gross Domestic Product in US Economy Marketing Strategy for Partex Furniture Gallery (PFG) Problems and Prospects International Organization for Standardization (ISO) 9000 Quality Standardization in Higher Education Sales Skills Assessment in the Insurance Industry TQM as a Scrambling Tool for Market Share in a Competitive Global Arena: Some Highlights Page 1

15

Ali, Md. Moktar & Hossain, Muhammad Ismail Hossain, Md. Afjal & Nazmin, Sultana Khasru, Syed Munir Ali, Dr. Muhammad Mahboob & Sifat-EMohsin, Chowdhury Abdullah, AKM; Ahmad, Shabbir & Hoque, Dr. Serajul Islam, Dr. Md. Rafiqul & Sarker, Mohammad Amzad Hossain Rahman, Md. Masudur & Osman, Abur Rashed Khan, Md. Morshed Hasan; Haq, Md. Ridhwanul & Ghosh, Suntu Kumar Hasan, Md. Kamrul; Bhuiyan, Md. Nazim Uddin FCMA & Hoque, Dr. Serajul

35

55

71 83

101

109

123

137

143

Title Index of the Dhaka University Journal of Marketing (1998 2008)

215

Author Datta, Uttam Kumar & Biswas, Nimai Chand Nasreen, Taslima

Title Cotton Marketing in Bangladesh Audit Expectation Gap in Bangladesh: The Role of Auditing Education in Narrowing the Gap Shopping Pattern of Working Women in Dhaka City Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

Page 163 177

Yasmin, Imrana; Rahman, Wahidur & Mallika, Abida Sayeeda Islam, Dr. Md. Rafiqul; Sheel, Dr. Samir Kumar & Biswas, Pallab Kumar

193

207

216

D.U. Journal of Marketing, Vol. No. 12, June 2009

D.U. Journal of Marketing Vol. No. 10, June - 2007 Editor: Prof. Ahmed Fakhrul Alam Author Ali, Md. Moktar; Ahmed, Rafiuddin; Rahman, Arifur & Azam, Md. Moshiul Huque, Md. Entazul & Islam, Md. Anwarul Bhuiyan, Md. Hamid Ullah & Biswas, Pallab Kumar Khan, Zahid Hassan; Khan, Nahid Hassan & Zaman, Fazluz Malakar, Bipul; Khan, Md. Morshed Hasan; Ahmad, Shabbir & Chaudlwry, S.I. Nusrat A. Afza, Syeda Rownak & Chowdhury, Tamgid Ahmed Title Electronic Banking in Bangladesh: Status, Potential and Constraints Importance of Supply Chain Management to Reduce the Unit Cost of Production Disclosures of Corporate Mission Statements in Bangladesh - A Supply Side Analysis The Driving Forces of the new Economy Factors Affecting Clients' Buying Behavior Towards Mobile Phone Operators Perceptions of the Customers 'I'owards Insurance Companies in Bangladesh-A Study Based on the Servqual Model The Practice of the Strategies of Relationship Marketing Conventional Approach to Celebrity Endorsement Might not Create Success Stories for Business The influence Environment Satisfaction of on Food Store Customer Page 1

17

41

57

71

79

Islam, A.B.M. Shahidul; Uddin, Md. Kamal & Al-Mamun, Shamim Muzareba, Abureza Mohammad Huda, S.S.M. Sadrul; Faruq, Omar & Sharmin, Sabina Ferdous, Chowdhury Saima Ahmed, Jashim Uddin; Akhtar, Afsana & Dilshad, Segufta

99

125

149

Leave Policies in Bangladesh: Sources of Work-life Imbalance The Impact of Information Source on SIM Purchase Behavior

159 173

Title Index of the Dhaka University Journal of Marketing (1998 2008)

217

Author Abdullah , Shahnaz Taranuum; Uddin, Md. Kamal & Bhuiyan, Mohammad Moqbul Hossain Khan, Md. Morshed Hasan; Masud, Md. Zakaria & Alam, Md. Faridul Ghosh, Badal K. Khasru, Syed Munir Sheel, Samir Kumar; Islam, Md. Rafiqul & Shil, Niranjan

Title Factors Affecting the Decisions of Women Regarding Loan Use An Evaluation of the Credit Rating Practices in Bangladesh The Major Changes in Bangladesh Economy (1972-2005) The Evolution of FM Radio Stations in Bangladesh: The Case of Radio Today Structure of Poultry Industry in Bangladesh: Challenges and Opportunities

Page 183

201

215 233 247

218

D.U. Journal of Marketing, Vol. No. 12, June 2009

D.U. Journal of Marketing Vol. No. 11, June - 2008 Editor: Prof. A.K. Fazlul H. Shah Author Alam, Shamsul & Raihana, Begum Zahid, Jawadur Rahim Babu, Mujahid Mohiuddin Hossain, Muhammad Ismil; Yasmin, Ms Sabina & Akter, Ms Nasrin Alam, Mirza M. Didarul & Momotaz, Shamsun Nahar Title Temporal and Inter-Market Price Relationships of Leading Crops in Bangladesh International Diversification Through MNCs Word of Mouth (WoM): A Vital Marketing Communication Tool Line or Brand Extension in New Product Development: Case Studies on Unilever and Square Toiletries in Bangladesh Analysis of End-Users' Expectation and Perception of Service Quality of Software Service Providers: An Empirical Study on Diagnostic Centres Competitor Analysis in Mobile Phone Service Market in Bangladesh Page 1

21 33 49

75

Shah, A.K. Fazlul H; Uddin, Dr. Kamal; Ishtiaque, Abu Naser Ahmed & Himel, Md. Foyzul Bari Hossain, Dr. Md. Afjal; Khan, Md. Morshed Hasan & Akter, Sharmin Bhuiyan, Md. Nazim Uddin; Hai, Md. Abdul & Ratan, Sarker Rafij Ahmed Datta, Parimal Chandra

89

Tourism for Socio-Economic Upliftment of Destination Countries: Global Versus Bangladesh Perspectives Sustainable Strategies for Ready Made Garments Industry in Bangladesh: A Focus on Labor -Employer Conflict and Political Vulnerability Catscow Analysis: A Diagnostic Study of British American Tobacco Bangladesh Co. Changing Food Consumption Patterns in Bangladesh: A Rural-Urban Comparative Study

103

117

133

Ghosh, Badal Kumar

145

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219

Author Shermeen, Dr. Sadia; Bhuiya, M. Monzur Morshed & Hoque, Imranul Khan, Eijaz Ahmed; Hossain, Mohammad Anwar; Rashid, Mamnur & Hasan, Sk. Mahmudul Hossain, Dr. H. M. Mosarof Afroz, Sajeda

Title Adoption of CRM In Retail Apparel Company: A Case Study on Gap Inc Demographic Characteristics of Successful and Non-Successful Women Entrepreneurs: A Discriminates Analysis Service Offerings and Performance of Dhaka Stock Exchange The Relationship Between Foreign Tourists' Arrival and Foreign Exchange Earnings: The Case of Bangladesh

Page 163

177

187 203