communicate for results
“Digiqom
Credo
Digiqom Solutions is a Brand 2. Ω Communications
Company that enables corporates, governments and non
governmental organisations to Communicate for Results!
Founded in 2006 with the strategic intent of bridging the
gap between brands and consumers through marketing
innovations and technology, we integrate cutting edge
creativity, disruptive technology, and deep domain
knowledge in Brand Development Advisory, Strategic
Communications and Digital Asset Management to enable
you to Architect your Brand 2.0 Experience!
Our Brand 2.0 Solutions architect the context, content and
messaging design to play a pre-eminent role in carving
and retaining a distinct identity for your Brand, in the
audience mindscape.
At DIGIQOM, we help you to connect with your audiences,
by understanding the context of your message in
your audience mindscape, and then making sure it is
consistently delivered through an optimum mix of media
and Web 2.0 and on-ground activation.
Our services span across Integrated Brand
Development, Digital Asset Management (iDQ) and
Strategic Communications (FULCRUM). DIGIQOM has
also set up a community focussed communication practice
called WhiteWater Consulting.
“Where
Solutions is creativity
a Brand 2.Ω
Communications Quick Facts meets
strategy”
Company”
• DIGIQOM - India’s First Brand 2.0 Company
offering strategic PR and Digital Marketing services
• DIGIQOM introduces FOCUS 2.Ω, Communication
Outsourcing Suite for its global clients
• DIGIQOM launches its Brand 2.0 Employee
Engagement & Internal Communication Suite.
• DIGIQOM partners with RIM to manage its
reputation and raise the profile of BlackBerry
Solutions and handsets in India since May 2006
• DIGIQOM partners Apollo Tyres, India’s largest tyre
maker, to get its PR act ready for its move into the
EU market
• DIGIQOM partners GHCL, India’s leading textile
exporter & retailer, in getting its online presence,
post acquisition of Roseby’s in UK and Danriver in
USA
• DIGIQOM provides Digital Marketing solutions to
brand- VLCC , India’s largest health & beauty retail
chain
• DIGIQOM partners Telsima and Tata
Communications for launching the World’s largest
WIMAX Network
• DIGIQOM provides Employee Engagement Solution
to one of India’s Largest CDMA network providers,
Tata Indicom.
 “DIGIQOM
Our 2.Ω “DIGIQOM helps

Approach
extends its you create

Milestones
operations in 360 degree
Europe, Middle surround sound
East & Africa” We provide Integrated Brand Management
Solutions and
brand impact!”
execution support via:
AUGUST 2008: DIGIQOM provides Online Perception
& Reputation Management Services to India’s leading
business consulting firm, Ernst & Young.
Corporate Communications
AUGUST 2008 : DIGIQOM extends its operations in
Middle East & West Africa with DIGIQOM MEA (Middle • PR Advisory
East & Africa) • Online Reputation
Management
JULY 2008 : DIGIQOM extends its operations in Europe • Media Relations & Tracking
with DIGIQOM EUROPA • Market & Media Research
• Investor Relations
MAY 2008 : DIGIQOM launches world’s first Brand 2.Ω • Crisis & Issue Management
experience suite for select customers • Social Media
• Employee Communications
MARCH 2008 : DIGIQOM pioneers the use of Brand 2.0 • Case Study & White Papers Communications Design &
techniques for audience connect • LeaderSpeak™ content Digital Asset Management
• Media Training
• Design & Creative
Logo / brand identity
Point of Sales
Collaterals
Websites / Microsites
Brochures & mailers
Interactive online Ads
• Corporate Branding
PromoLIFE • Blogs & ePR
Brand Promotions & • Online Media Buying
Audience Activations • Search Engine Marketing
• Online Asset Management
• Event Management
• Retail Activation
• Buzz Marketing
• Celebrity Endorsements
• Product Demos / Seeding
• Experiential Marketing
• B2B Marketing
• Relationship Marketing
• Data Mining
• Promotions
• Market Surveys & Research
 “DIGIQOM “DIGIQOM
helps you enables you
communication measure your
your brand to brand impact”
GEN 2.0”
2.Ω Impact
2.Ω Edge At DIGIQOM we enable our clients to

• Choose media that connects with relevant audiences

• Define the pitch that makes relevant news
• Track the perceptions as they change  
• Translate analysis into reputation management cues

We have online measurement tools using both quantitative

and qualitative criteria to analyse the news and provide
simple graphical views to cull out real-time, relevant
information like number of exposures, share of voice,
exposure,etc.

The New Communication Paradigm

Brand 2.Ω Conversations!
 “DIGIQOM “At DIGIQOM,
combines the we help you to
right mix Thought leadership & connect with
of Brand your audiences
Management, hands-on execution through an

Select Website
Development,
Our team of professionals brings a combination of
thought leadership and hands-on execution ability to
optimum mix
of media and

Audience
Online the 21st Century mobile and web-enabled workspace. Web 2.0 and
Reputation Some of us have worked with global brands such as on-ground
Nokia, Hughes, Cadbury Schweppes, while others have
Management significant exposure to the world of communications and activation.”
and media having worked with organizations such as JWT,
O&M, FCB, HSBC, The Times of India, India Today and
Traditional Cyber Media group. The composite talent pool at Digiqom
PR along is drawn from various verticals and specialisations that
with Event include Telecommunications, Information Technology,
Media, Healthcare, Corporate Finance, Education and
Management Retail.
support to
In short, Team Digiqom is creative, dynamic and process-
help connect oriented.
brands to
target Aham Bhramasmi (I Am The Universe) Founder and
CEO
audiences.” Aham, also known as I AM, has been the driving force
behind DIGIQOM. Right from pushing the management
team to startup to guiding and directing everyday
decisions, He is everywhere. A just-in-time specialist, with
an enviable track record in surmounting unimaginable
challenges, He has made His presence felt, in every
situation, right from the miniscule details to the universal.
A consummate creator, ideator and inventor, His ability
to bring life and dynamism in everything has won Him
a global following, with various organizations vying for
codifying His Way of Working.
An avid entrepreneur, Aham serves as chief spiritual
office and management coach at DIGIQOM, and is
responsible for developing human capital, among His other
management obligations.
 “Our team of The composite
professionals talent pool
bring a at Digiqom
Jay Vikram Bakshi, Co- founder and President Rajib Banerjee, Finance Controller is drawn
combination
of thought Rajib has been associated with media operations and from various
Jay has been associated with innovation, and excellence
in media, communications, and brand building for over leadership finance for over 8 years. An alumnus of IISWBM, Kolkata, verticals that
18 years. Jay has led corporate communications and
and hands-
Rajib brings extensive knowledge of export finance, include Tele
software and media operations from global organisations
marketing functions in global organizations such as Nokia, communications,
HSBC, Hughes Software, delivering accolades such as on execution such as Leo Burnett Group, WPP Group, Lowe Group,
Martin Burn, Hexaware Infosystems. Information
Most Admired Brand, Brand of the Year, and Employer of to the 21st
the Year. A tabla player and classical singer, Rajiv is responsible for Technology,
An entrepreneur in residence in most organizations he Century Finance and business propositions at Digiqom.
Media,
has worked for, Jay has been an integral member of most mobile and Nipun Kapur, Principal Consultant- Brand Healthcare,
startup teams ranging from cross-border M&A, emerging
market operations, new business lines, IPO’s and change
web-enabled Development Finance,
management. workspace” Education and
Jay serves on a number of advisory boards and Nipun brings global advertising and communications
committees for promoting social entrepreneurship, expertise with exposure in India, Europe and Africa. An Retail”
sustainable development and lifelong learning. alumnus of School of Convergence, New Delhi, Nipun
has worked for organisations such as FCB Worldwide,
An ideator and creative writer, Jay is responsible for new as well as designed and managed a number of brand
propositions and inorganic growth of Digiqom. communications campaigns.
A Salsa instructor and candle maker, Nipun is responsible
Mahavir Pati, Director, Business Development for brand planning, business research and new
propositions.
Mahavir brings Global business management and
international marketing experiences of over 18 years. Arjya Bir Majumdar, Corporate Counsel
An alumnus of the University Of Edinburgh School Of
Management, Mahavir combines knowledge of venture Arjya brings global IPR and trade law expertise with
capital investment and corporate finance with hands-on exposure in cross-border investments, M&A and digital
experience of managing and developing businesses in businesses. An alumnus of the Tulane Law School, USA,
emerging markets in South Asia, having worked in leading Arjya has extensive exposure in the world of trade laws
organizations such as Duncan Brothers, and American Life and business finance.
Insurance Company.
With interests in reading, public speaking, travel, music A rock guitarist, vocalist and roving correspondent for The
and snooker, Mahavir is responsible for global business Statesman newspaper, Arjya advises Digiqom for legal and
development at Digiqom. regulatory compliance.
 “Buzz &
Experiential
marketing
techniques
to launch

Case Study
BlackBerry
pearl in India
in 2006.”
2.Ω Communications
Introducing BlackBerry Devices to India
Buzz & Experiential Marketing

Situation: Research in Motion’s (RIM) BlackBerry is the

world’s leading push email solution with over 16 million
handheld email devices deployed across the world. RIM
needed a strategic partner to develop market awareness
and promote sales in India.

Solution: DIGIQOM deployed its FULCRUM PR suite

for strategic planning, Telecom Carrier and consumer
communications to achieve RIM’s focused targets.

We used “Experiential Marketing” techniques to launch the

BlackBerry 8100 Pearl in India in 2006 through a series
of one-on-one media interviews with key officials from RIM,
followed by a BUZZ inducing launch event.

We then extended the launch platform to support new

carriers as well as new offerings from RIM such as the
8800 and its variants.

The launch event and handling of BlackBerry’s cross-

over multimedia lifestyle and business handheld, the
BlackBerry 8300 Curve created strong consumer “buzz”
and RIM recorded quick wins both through the media
coverage that followed in India and market responses.
 “Employee
Engagement
and internal
communication
for TATA
INDICOM”

Case Study
2.Ω Interactive
Design

TATA Tele Services

Situation: One of India’s Leading CDMA mobile

technology providers needed to redesign their intranet to
re-vitalise the knowledge management portal and improve
internal communication within the company.

Solution: DIGIQOM”s iDQ suite of Digital Asset

Management services delivered a user interface and
navigation architecture that was nopt only interactive
but also light enough to be used on various application
interfaces.
 “Breaking brand
clutter with
non traditional

Case Study brand

communications
2.Ω Strategy ”

Taking Brand Apollo To The Next Level

Case Study
Situation: Apollo Tyres Llimited, India’s largest tyre
manufacturer, needed to raise its recall and reach to 2.Ω Reach
extend its footprint globally.

Solution: DIGIQOM deployed its FULCRUM PR suite to Open Clovis

higghlight the company's unique successes - Apollo Tennis
Mission 2018, its CSR focus, its R&D and management
innovation to shift focus away from its competitors and
position it as a global leader in corporate best practices,
thus enabling greater positive visibility in European
markets.
Situation: Open Clovis, a US-based VC-funded open
source telecom software company, needed to announce
their product to the potential telecom OEM market and to
excite technologists, developers and prospect employees.
Solution: DIGIQOM developed and delivered its web-
based global PR solution including key messaging, one-
on-one interview content and remote/assisted media
briefings in the US and India.
 “Global PR for “Social Media
Open Clovis ” Communications
to connect
with the
youth”

Case Study
2.Ω Design
Situation: Indira Gandhi National Centre for Arts (IGNCA)
wanted to “re- position” itself from being a government
repository of Art & Culture to a promoter of indian art &
culture.

IGNCA conceived ‘Aqeedat ke Rang’ to create awareness

on the various elements of the Hind – Islamic culture.

Locally well-known Indian regional artists showcased their

interpretation Islamic traditions like dance, music, art,
literature etc.

Solution: CONNECT WITH THE YOUTH!

People between the age of 18 -35 were chosen as the

target audience of the event.

To give the event a unique positioning and connect with

the target , worked communication strategies to connect
with the youth

This was implement via the media the youth is most savvy
with; the internet

Keeping in mind the target audience,

• Communities on Orkut, Facebook and social

networking sites
• Blogs were created
• Email campaigns
 “Online “Web trend
research analysis
and global to connect
advertising” with the

Case Study Case Study

right target
audience”

Global Advertising Web Advertising

Situation: One of India’s medical super specialty
companies approached DIGIQOM to design its global
recruitment campaign and online portal
Solution: DIGIQOM did a complete online study
of popular websites that attracts the right audience
(campaign relevant). Basis the detailed analysis, an
online creative plan was shared with the client, the
campaign was released in the British Medical Journal
and the American Journal of Medicine.
Situation: VLCC, one of India’s leading health and
fitness companies, approached DIGIQOM to run an
online marketing campaign to promote their focussed
“Care for Heart” program on appropriate online
channels and websites
Solution: DIGIQOM deployed its iDQ suite, with a
comparative study of popular websites that attracts the
right online audience. Basis the detailed analysis, an
online media plan was shared with the client along with
expected RoI, media plans and creatives. Analytics,
web trend reporting and database management was
also managed by iDQ.
 Headquarters
DIGIQOM Solutions Pvt. Ltd.
302, Savitri Complex,

Contact Us
Almond White Square, DLF Centre
G.K - II, New Delhi - 110048 (India)

M: +91 9811044801 (India)

E: info@digiqom.com
S: jvbakshi

DIGIQOM Europa
5, Gatcombe Way, Cockfosters,
Barnet Herts.
EN4 9TT UNITED KINGDOM

M: +44-(0)791-338-1540 (UK)
E: mahavir.p@digiqom
S: mahavir_494k

DIGIQOM MEA
M: + 234 80 530 91 257 (Lagos)
E: nipun.k@digiqom.com
S: nipun.kapur