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KINETIC 9/17/07 8:51 AM Page 55

■ Is the project free from any asbestos, the region. By the following year, the in budget is our competitive edge.”
PCBs or lead-paint related work? industry became sluggish and Kinetics Upon receiving a contract, Kinetics
■ Have a project manager and labor experienced what Gonzalez describes as ensures the project is kicked off by con-
supervisor been identified who are capa- a “hangover” as business dropped off. ducting what Gonzalez refers to as an
ble of overseeing the project? As a result, it restructured the business estimate turnover meeting. “The purpose
If a project does not meet these mini- to survive rapidly changing market con- of the estimate turnover meeting is to
mum requirements, the project is not pur- ditions. “We’ve really pushed towards a communicate information gathered by
sued. Project qualification is the first step sustaining site model,” he says. “The labor the sales and estimating teams during
utilized to ensure the project will have a resource pool continues to shrink, which the pre-award phase to the project man-
successful outcome. drives us to be more efficient and inno- ager and lead supervisor, and to transfer
In addition, being part of a larger cor- vative in order to continue to deliver pro- ownership of the project from sales and
poration has its benefits. These include, jects safely, on time and within budget.” estimating to the project team,” he says.
“the ability to leverage resources outside Reducing operating costs for the com- After additional meetings to kick off
of the Southwest, share best practices and pany as a whole required it to take a clos- the project, team members are briefed on
develop our supervision management by er look at the number and location of its customer expectations, scope of work, cost
exposing them to different geographies, offices. “We’ve progressed from 14 loca- and schedule estimates and a clear defi-
industries and management styles,” tions in the United States and Latin Amer- nition of each person’s role.
Gonzalez says. ica in 2000 to eight in 2004 and now four For Phoenix-based Optima
in 2007,” Gonzalez says. “Consolidating Development, the division supplied and
Leaner Operations them has made us more cost-competitive.” installed the HVAC system for a 700-unit
Driven largely by semiconductor and condo and mixed-use development in
general industries, Kinetic’s has ex- Stepping Away from the Pack Scottsdale, Ariz. “It was an unusual,
perienced significant highs and lows. “When you look at the landscape as a architecturally challenging project with-
From 2000 to 2001, revenues shot from whole, construction is a very competitive out a lot of repetition on the floor plans
$120 million to $210 million. The spike market, and you have to constantly look that required a great deal of coordina-
in the business was driven by several at what sets you apart from the competi- tion, but they have been instrumental in
semiconductor, greenfield and retrofit tion,” Gonzalez says. completing it,” says T.J. Lenick, senior
projects occurring simultaneously within “Building safely, on schedule and with- vice president with Optima.

OCTOBER 2007 ■ CONSTRUCTION TODAY ■ 55

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