Research Methodology

December 21, 2009

Research Proposal
Comparison of B-Schools
In Partial Fulfilment of the Requirement for the Research Methodology course in the MBA Programme (FT):2009-11

Submitted To: Prof. Tripurasundari Joshi

Submitted by:Section A-Group 12 Amitesh Jain - 091105 Manish Thomas - 091124 Trilok Kumar - 091151 Tushar Jain - 091152

Content
EXECUTIVE SUMMARY INTRODUCTION RESEARCH METHODLOGY SAMPLING TARGET POPULATION POPULATION FRAMEWORK SAMPLING METHOD DATA COLLECTION TYPE OF RESEARCH RESEARCH METHOD DATA COLLECTION INSTRUMENT USED

QUESTIONAIRE FORMATION PILOT TESTING DATA ANALYSIS OTHER ANALYSIS RECOMMENDATIONS AND SOLUTIONS LIMITATIONS OF THE PROJECT

ACKNOWLEDGEMENTS

We would like to take the opportunity to thank Professor T.S. Joshi for giving us the valuable insights and feedbacks needed to complete this Research Project. This project helped us to learn practical aspects of Business Research, like how to prepare a questionnaire, interact with people in order to get the questionnaire filled up. Its objectives, and how do we do the analysis using various statistical tools. It has been an enriching experience for us while working on our project of Business Research. We are also thankful to everyone who participated in the survey and made it possible. Last but not the least we are thankful to the Library staff of Institute of Management, Nirma University for providing us with all the facilities required for the completion of the project.

EXECUTIVE SUMMARY
This Research Project was undertaken to understand the perception of students about Nirma Institute of Management. Our target respondents were especially MBA aspirants and students who are currently pursuing MBA. Nirma Institute of Management (NIM) is located in Ahmedabad, Gujarat. The institute was established in 1996. Within a short span of time, it has built a strong reputation for itself. NIM has changed its name and now, it is known as 'The Institute of Management' (IMNU). It is a constituent of the distinguished Nirma University of Science and Technology and is recognized by the University Grants Commission (UGC). In a short span of time the institute has emerged as an excellent business school, and has been ranked among the top 25 business schools in the country. But in spite of this, the exposure of IMNU has still been limited to mainly central India especially Gujarat. Our research is focussed on this particular issue. Why even after being such a good learning centre, it has got a limited recognition and exposure. The research attempted to find out the general level of satisfaction about the institute in the students community. Parameters like infrastructure, location, placements, faculty, and promotion were evaluated. The research work also attempts to find out the effectiveness and efficiency of the institute in meeting with the expectations of the students. To evaluate different parameters we have used exploratory research in which we have applied both qualitative and quantitative techniques. The survey conducted was through one on one interaction and online responses. We have tried to cover most of the aspects and make the research work as comprehensive as possible.

INTRODUCTION
The basic role of business schools in the management education market is of research institutions. The intellectual creativity and efforts of the school faculty and students help develop new knowledge which shapes the business curriculum and enhances business practices. But today, management education is going through a relentless change. Increasing competition and globalization of the business education market is pushing it towards instability. In this mad race, even the good management institutes are finding it difficult to maintain the dignity of business education and research. Enrolment in business schools is increasing at a fast pace and the institutes are adopting various ways to increase their intakes. This leaves very little space for genuine practices. These unhealthy practices have an adverse effect on the good institutes which thrives on their intellectual creativity and genuine efforts. Now the question arises, what are the reasons for an institute to get lesser recognition and exposure whereas others get far more recognition with almost same amount of efforts. We will try to get into details of this and explore various possibilities and root causes for this imbalance.

Research Methodology
Type of Research The type of research is exploratory. We have used both qualitative and quantitative techniques because we have tried to evaluate the different parameters considered while selecting a B-School and then we have analysed how Institute of Management is ranked on these parameters among its peers.

Research Method The research basically tries to determine the different parameters considered while opting for a B-School. Thus, the research tries to compare IMNU with its peers on the above factors. The research thus started with a pilot survey as an exploratory phase, and then we carried out the survey in form of structured questionnaire

Data collection Method We did a questionnaire survey with 100 respondents. A single set of questionnaire was used for this purpose and was made for all the respondents. The survey was conducted online across different cities of the Country. The respondents were MBA-aspirants, MBA pursuers and MBA pass outs.

Instruments Used To have an honest response from the respondents, that is, from the clients, they were asked to fill up the carefully designed questionnaire. We used Forced Ranking Scale to rank the colleges on that particular parameter and to analyse the standing of IMNU with respect to those colleges.

Sampling Plan
Target Population The objective of the Research is to study the standing of IMNU on the Bschool Selection parameters. The Target population for the study will thus be students and MBA pass outs The population will be demarcated as under MBA aspirants MBA Students who are currently pursuing Occupants (MBAs) Occupants (Non-MBAs)

Parameters of Interest Mean, Mode and Variance of sample statistics will be utilised to analyse, interpret and produce the results of the research study. Population Framework We will rely on our sampling and data collection techniques to ensure that a representative sample is used for the purpose of the study. We have tried to approach CAT aspirants from different region to represent the population. Sampling Method We propose to use Quota Sampling for the collection of data. Data from each sub group will be sampled in equal number to ensure each group is appropriately represented. Within these sub groups the elements will be selected using a system of convenience sampling.

Sample Size The proposed sample size is 25 units for each sub group. This brings the total sample size to 100. Further, there will be an equal number of representations from the West, East, South and North Indian Cities. Data Collection and Analysis The survey is proposed to be conducted through one to one and online surveys. The elements will be selected from aspiring MBA students, MBA students (currently pursuing) and MBA pass outs. The data collected will be analysed using statistical techniques like Frequency Distribution table and the results represented through line graphs, bar charts, pie charts, etc. The hypotheses will be tested using T test and ANOVA techniques.

The Questionnaire The questionnaire, to an extent, assumed that the respondent had knowledge of this project. The questions were framed in accordance with the research objective while taking care of the behavioural aspects of a questionnaire. These questions were to be addressed to the common man and hence had to be simple and easy to answer. The questionnaire comprised 10 questions, and the participants are supposed to rank the colleges (from 1 to 5) on each parameter. .

QUESTIONNAIRE FORMATION (Measurement Questions):

The questions had to be framed keeping in view the research objective and also the behavioral aspects of a questionnaire. We had also taken care of the hygiene factors in the questionnaire and the ease and level of simplicity is be maintained.

QUESTIONNAIRE
1) How Do you rank the below mentioned colleges on the basis of best Infrastructure. Institute of Management, NIRMA University (IMNU); K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai; International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune 2) How Do you rank the below mentioned colleges on the basis of Location. Institute of Management, NIRMA University (IMNU); K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai; International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune 3) How Do you rank the below mentioned colleges on the basis of good Placement. Institute of Management, NIRMA University (IMNU); K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai; International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune 4) How Do you rank the below mentioned colleges on the basis of Promotion/latest updates on websites like pagalguy.com Institute of Management, NIRMA University (IMNU); K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai;

 International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune 5) How Do you rank the below mentioned colleges on the basis of Promotion on Newspapers/Magazines Institute of Management, NIRMA University (IMNU); K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai; International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune 6) How Do you rank the below mentioned colleges on the basis of Ranking in magazines. Institute of Management, NIRMA University (IMNU); K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai; International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune 7) How Do you rank the below mentioned colleges on the Coaching Classes Institute of Management, NIRMA University (IMNU); K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai; International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune. 8) How Do you rank the below mentioned colleges on the basis of Faculty. Institute of Management, NIRMA University (IMNU); K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai; International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune basis of Outlook of

9) How Do you rank the below mentioned colleges on the Structure Institute of Management, NIRMA University (IMNU);

basis of

lowest Fee

K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai; International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune 10) How Do you rank the below mentioned colleges on the Website Institute of Management, NIRMA University (IMNU); K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai; International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune 11) How Do you rank the below mentioned colleges on the basis of stringent Rules & Regulations. Institute of Management, NIRMA University (IMNU); K. J. Somaiya Institute of Management Studies & Research (SIMSR), Mumbai; International Management Institute (IMI), New Delhi; T A Pai Management Institute (TAPMI), Manipal, Karnataka; Symbiosis Institute of International Business (SIIB), Pune basis of Informative

Pilot Testing
A pilot test was conducted to determine whether respondents are comfortable with the questions being posed and to collect sample responses to make sure we are getting appropriate responses. In the pilot testing the major thing which we come across was the split between the two questions. All the respondents want to respond differently to the questions of promotion based upon the Print media and through Internet. Since this was the response of the 80% of the respondents so we broke the question into two parts specifying the Promotion done by Print Media and on Websites like Pagalguy.com etc. Also we tried to change the scale from the forced ranking scale to the schematic differential scale but the respondents were confused to rank the 5 colleges on the scale of 7 and hence always return back with the same query. So we shifted back to the Forced Ranking scale to reduce the queries and misconception in the mind of respondent. This pilot test was conducted on 10 people and the results were satisfactory. The questionnaire was put forward without modifications to the entire sample.

Data Analysis
The major parameters we studied were Infrastructure Location Placements Promotions on world wide web Promotions in national newspaper Rankings in Magazines Outlook of coaching class Faculty Fee Structure Informative Websites.

1. Infrastructure. Descriptive Statistics Std. Deviatio N Mean 50th (Media 25th Infrastructure [NIRMA, Ahmedabad] Infrastructure [FORE,New Delhi] Infrastructure [IMI, New Delhi] Infrastructure [TAPMI, 92 2.52 1.104 1 5 2.00 2.00 3.00 92 3.30 .752 2 5 3.00 3.00 4.00 92 3.48 1.181 1 5 3.00 3.00 5.00 92 1.78 1.357 1 5 1.00 1.00 2.00 n) 75th 25th n Minimu m Maximu m 50th (Median ) 75th 25th 50th (Median) Percentiles

Manipal] Infrastructure [KJ Somaiya, Mumbai] 92 3.78 .981 2 5 3.00 4.00 5.00

One-Sample Kolmogorov-Smirnov Test Infrastruct ure [NIRMA, Ahmedaba d] N Normal Parameters(a,b) Std. Deviation Most Extreme Differences Positive Negative Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) a Test distribution is Normal. b Calculated from data. Absolute Mean 92 1.78 1.357 .414 .414 -.282 3.967 .000 Infrastruct ure [FORE,New Delhi] 92 3.48 1.181 .179 .179 -.162 1.717 .006 Infrastruct ure [IMI, New Delhi] 92 3.30 .752 .266 .266 -.214 2.550 .000 Infrastruc ture [TAPMI, Manipal] 92 2.52 1.104 .247 .247 -.144 2.368 .000 Infrastruct ure [KJ Somaiya, Mumbai] 92 3.78 .981 .222 .222 -.197 2.131 .000

We conducted One sample Kolmogorov_Smirnov Test on the sample .The Asymp.sig value is very small which signifies that the data is significant. The test shows that in Infrastructure IMNU is leading the way among its peers. Even the below pie chart

shows that more than 70% people believe that infrastructure is leading the way.

5 8.70% 4 8.70%

Infras tructure [NIRMA, Ahm edabad]

1 2 3 4

3 4.35%

2 8.70% 69.57%

2.

Location Descriptive Statistics Std. N Mean 92 92 92 92 92 3.26 2.43 2.35 3.87 1.91 Deviation 1.118 1.102 1.208 1.303 1.255 Minimu m 1 1 1 1 1 Maximu m 5 5 5 5 5

Location [NIRMA, Ahmedabad] Location [FORE,New Delhi] Location [IMI, New Delhi] Location [TAPMI, Manipal] Location [KJ Somaiya, Mumbai]

One-Sample Kolmogorov-Smirnov Test Location [NIRMA, Ahmedab ad] N Normal Parameters(a,b) Std. Deviation Most Extreme Differences Positive Negative Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) a Test distribution is Normal. b Calculated from data. Absolute Mean 92 3.26 1.118 .267 .167 -.267 2.566 .000 Location [FORE,N ew Delhi] 92 2.43 1.102 .218 .174 -.218 2.088 .000 Location [IMI, New Delhi] 92 2.35 1.208 .352 .352 -.169 3.380 .000 Location [TAPMI, Manipal ] 92 3.87 1.303 .285 .193 -.285 2.738 .000 Location [KJ Somaiya, Mumbai] 92 1.91 1.255 .332 .332 -.233 3.182 .000

5 8.70%

1 8.70%

Location [NIRMA, Ahm edabad]

1 2 2 3 4 5

17.39%

43.48% 4 21.74%

The Test case and the pie chart show that IMNU is affected by its Location. Although the Management cannot do much with it ,its a major factor considered by students.

3. Placements Descriptive Statistics Std. N Placement [NIRMA, Ahmedabad] Placement [FORE,New Delhi] Placement [IMI, New Delhi] Placement [TAPMI, Manipal] Placement [KJ Somaiya, Mumbai] Promotion/latest updates on websites like pagalguy.com [NIRMA, Ahmedabad] 92 3.87 1.233 1 5 92 92 92 92 92 Mean 2.96 3.57 2.04 3.13 3.00 Deviation 1.128 1.180 1.167 1.336 1.148 Minimum 1 1 1 1 1 Maximu m 5 5 4 5 5

One-Sample Kolmogorov-Smirnov Test Placeme nt [NIRMA, Ahmeda bad] N Normal Parameters(a,b) Std. Deviation Most Extreme Differences Positive Negative Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) a Test distribution is Normal. b Calculated from data. Absolute Mean 92 2.96 1.128 .193 .193 -.170 1.852 .002 Placemen t [FORE,Ne w Delhi] 92 3.57 1.180 .209 .125 -.209 2.005 .001 Placeme nt [IMI, New Delhi] 92 2.04 1.167 .293 .293 -.186 2.808 .000 Placeme nt [TAPMI, Manipal] 92 3.13 1.336 .149 .149 -.137 1.430 .033 Placement [KJ Somaiya, Mumbai] 92 3.00 1.148 .239 .239 -.148 2.294 .000

5 8.70%

1 8.70%

Place me nt [NIRMA, Ahm edabad]

1 2 3 4 5

4 26.09% 30.43% 2

26.09%

The Graph Shows that the sample population considers the placement of Nirma to be average as compared to its peers. This is a major problem to the management.

Placements are considered to be an effective parameter considered while opting for a BSchool. The Management has to work on this issue.

4. Promotions/ Advertisements Descriptive Statistics N Promotion/latest updates on websites like pagalguy.com [NIRMA, Ahmedabad] Promotion/latest updates on websites like pagalguy.com [FORE,New Delhi] Promotion/latest updates on websites like pagalguy.com [IMI, New Delhi] Promotion/latest updates on websites like pagalguy.com [TAPMI, Manipal] Promotion/latest updates on websites like pagalguy.com [KJ Somaiya, Mumbai] 92 3.35 1.171 1 5 92 2.57 1.385 1 5 92 2.26 .993 1 5 92 3.00 1.109 1 5 92 3.87 1.233 1 5 Mean Std. Deviation Minimum Maximum

One-Sample Kolmogorov-Smirnov Test Promotion /latest updates on websites like pagalguy.c om [NIRMA, Ahmedaba d] N Normal Parameters(a,b) Std. Deviation Most Extreme Differences Positive Negative Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) b Calculated from data. Absolute Mean 92 3.87 1.233 .255 .180 -.255 2.447 .000 Promotion /latest updates on websites like pagalguy.c om [FORE,New Delhi] 92 3.00 1.109 .164 .164 -.164 1.574 .014 Promotion /latest updates on websites like pagalguy.c om [IMI, New Delhi] 92 2.26 .993 .256 .256 -.179 2.453 .000 Promotion/ latest updates on websites like pagalguy.co m [TAPMI, Manipal] 92 2.57 1.385 .219 .219 -.154 2.097 .000 Promotion /latest updates on websites like pagalguy.c om [KJ Somaiya, Mumbai] 92 3.35 1.171 .276 .158 -.276 2.651 .000

a Test distribution is Normal.

1 8.70%

Prom otion on News pape rs /Magazines [NIRMA, Ahm edabad]

1 2 8.70% 2 3 4 5

52.17%

13.04%

17.39%

The Graph and the Test results show that IMNU is very poor in publicity and advertising. The Management needs to think on this issue as its the only way through which you can reach to the students residing outside Gujarat. 5. Faculty Descriptive Statistics N Fee Structure [NIRMA, Ahmedabad] Fee Structure [FORE,New Delhi] Fee Structure [IMI, New Delhi] Fee Structure [TAPMI, Manipal] Fee Structure [KJ Somaiya, Mumbai] 92 92 92 92 92 Mean 1.96 2.96 3.87 3.74 2.39 Std. Deviation 1.275 .811 1.081 1.036 1.249 Minimum 1 2 2 2 1 Maximum 5 4 5 5 5

One-Sample Kolmogorov-Smirnov Test

Fee Structure [NIRMA, Ahmedaba d] N Normal Parameters(a,b) Std. Deviation Most Extreme Differences Positive Negative Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) a Test distribution is Normal. b Calculated from data. Absolute Mean 92 1.96 1.275 .295 .295 -.226 2.832 .000 Fee Structure [FORE,Ne w Delhi] 92 2.96 .811 .229 .229 -.205 2.194 .000 Fee Structure [IMI, New Delhi] 92 3.87 1.081 .243 .181 -.243 2.334 .000 Fee Structure [TAPMI, Manipal] 92 3.74 1.036 .252 .140 -.252 2.413 .000

Fee Structure [KJ Somaiya, Mumbai] 92 2.39 1.249 .215 .215 -.165 2.064 .000

5 8.70% 4 4.35%

Fee Structure [NIRMA, Ahmedabad]

1 2 3 4 5

3 13.04% 52.17% 1

21.74%

The result shows that IMNU has a very low fee structure. Its an advantage for the college and the Management has to use this advantage to its optimum level.

6. Informative Websites Descriptive Statistics Std. N Informative Website [NIRMA, Ahmedabad] Informative Website [FORE,New Delhi] Informative Website [IMI, New Delhi] Informative Website [TAPMI, Manipal] Informative Website [KJ Somaiya, Mumbai] 92 3.43 1.252 1 5 92 2.30 .958 1 4 92 2.26 .993 1 4 92 2.91 .834 1 4 92 3.35 1.500 1 5 Mean Deviation Minimu m Maximu m

One-Sample Kolmogorov-Smirnov Test Informati Informativ e Website [NIRMA, d] N Normal Parameters(a,b) Most Extreme Differences Mean Std. Deviation Absolute Positive Negative Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) a Test distribution is Normal. b Calculated from data. 92 3.35 1.500 .212 .207 -.212 2.037 .000 Informati ve Website w Delhi] 92 2.91 .834 .237 .198 -.237 2.275 .000 Informati ve Website Delhi] 92 2.26 .993 .212 .212 -.163 2.036 .001 Informati ve Website [TAPMI, Manipal] 92 2.30 .958 .233 .233 -.158 2.238 .000 ve Website [KJ Somaiya, Mumbai] 92 3.43 1.252 .196 .178 -.196 1.879 .002

Ahmedaba [FORE,Ne [IMI, New

Informative Webs ite [NIRMA, Ahme dabad]

1 2 3 4 5

5 34.78%

13.04%

26.09%

17.39%

3 8.70%

The survey showed us that IMNU has a very poor website, which does not have any information up to date.

OTHER ANALYSIS
1. Relationship between Placements and Rankings Correlations Placement [NIRMA, Ahmedabad] Placement [NIRMA, Ahmedabad] Sig. (2-tailed) N Ranking in magazines [NIRMA, Ahmedabad] Sig. (2-tailed) N ** Correlation is significant at the 0.01 level (2-tailed). The correlation table shows that placements and rankings are positively correlated. Increase in Placements will automatically increase the rankings of the college. ANOVA Placement [NIRMA, Ahmedabad] Sum of Squares Between Groups Within Groups Total 38.969 76.857 115.826 df 4 87 91 Mean Square 9.742 .883 F 11.028 Sig. .000 .000 92 92 Pearson Correlation .500(**) 1 92 .000 92 Pearson Correlation 1 .500(**) Ranking in magazines [NIRMA, Ahmedabad]

Ho: There is no correlation between placements and rankings. Ha: There is correlation between placements and rankings.

Significance value is coming out to be less than confidence level Thus Null hypothesis is rejected which implies that there is a definite correlation between placements and rankings of the college 2. Relationship between location ,Infrastructure ,faculty and Rankings Correlations Infrastruct Location [NIRMA, Ahmedaba d] Location [NIRMA, Ahmedabad] Pearson Correlation Sig. (2-tailed) N Infrastructure [NIRMA, Ahmedabad] Faculty [NIRMA, Ahmedabad] Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Ranking in magazines [NIRMA, Ahmedabad] Pearson Correlation Sig. (2-tailed) N 92 .212(*) .043 92 .313(**) .002 92 .426(**) .000 92 92 .061 .565 92 .200 .055 92 92 .223(*) .032 92 92 1 ure [NIRMA, Ahmedaba d] .212(*) .043 92 1 Faculty [NIRMA, Ahmedaba d] .313(**) .002 92 .061 .565 92 1 Ranking in magazines [NIRMA, Ahmedaba d] .426(**) .000 92 .200 .055 92 .223(*) .032 92 1

* Correlation is significant at the 0.05 level (2-tailed). ** Correlation is significant at the 0.01 level (2-tailed).

The above correlation table shows that there is a positive relation between Location and Rankings, Infrastructure and Rankings, Faculty and Rankings. ANOVA Infrastructure [NIRMA, Ahmedabad] Sum of Squares Between Groups Within Groups Total 8.605 159.048 167.652 df 4 87 91 ANOVA Location [NIRMA, Ahmedabad] Sum of Squares Between Groups Within Groups Total 32.977 80.762 113.739 df 4 87 91 ANOVA Faculty [NIRMA, Ahmedabad] Sum of Squares Between Groups Within Groups Total 37.694 79.524 117.217 df 4 87 91 Mean Square 9.423 .914 F 10.309 Sig. .000 Mean Square 8.244 .928 F 8.881 Sig. .000 Mean Square 2.151 1.828 F 1.177 Sig. .327

The Anova results show that there is a definite correlation between infrastructure, Location faculty and Rankings.

Overall College Performance

KJ Som, Mumbai Tapmi Manipal IMI Delhi Overall College Performance

Fore Delhi
IMNU Ahmedabad 2.4 2.6 2.8 3 3.2

Weighted Average of the Colleges The overall ranking of the college can be shown as above in the bar chart where it is evident that IMI Delhi is leading and one of the major factors contributing to it is the location and the college ranking. As far as IMNU is concerned, it is ranked 4 amongst the colleges and the major factor contributing to the rank is the infra of the college and the fee structure. In the study we came across that Nirma is raking low on the promotions and placements figures. Also the respondents were not aware of the college and hence the needed the information on certain parameters.

Recommendations and Solutions

The research has provided various insights on the opinion of the people they consider while choosing a School. The primary purpose of the study was to identify the factors due to which IMNU was lagging behind. The survey subjects were asked to rate 5 BSchools (tier-2 colleges) on different parameters like Infrastructure, Location, Placements, Faculty, promotions etc. The survey and the data analysis above lead us to the following conclusions and Recommendations: Amongst the factors considered, Placements is considered to be average as compared to its other peer colleges. As we have seen that it has a positive correlation with Rankings, the Management has to improve the colleges Placement record. The college has a good student quality so it should not be a huge problem for the Management to place the students but the average salary has to go up. The institute has a location disadvantage as compared to colleges in Mumbai and Delhi. So it wont get the same industry exposure compared to its peers. But in this case the Management is helpless, as it cannot do much on the location. The only thing it can do is, invite as many Guest Lectures to the college so that it may fulfil the gap created. Strict rules and regulation in a PG course, perhaps the only one in the whole list, is a major weak point of the college. The Management should not restrict the movement of the Students at the PG level. The institute in terms of its publicity and promotion is very poor, as its evident from our analysis that it has been ranked last in this category by majority of the respondents. The institute has to promote its event and even advertise as its the only way to reach the students of other parts of the country.

Limitations of Project
1. The credibility of the data depends on the genie-unity of the responses that the respondents would provide. 2. This project is mainly carried out to assess the competition of IMNU with the colleges like KJ Somaya, IMI,Tapmi,and Fore. The effects of colleges are not considered in this study. 3. In some cases, there was missing data, so we had to insert the data manually. 4. The survey may not reflect the actual finding of the whole country ,it might be region specific . 5. Loyalty to any particular college is ignored in this study considering the general behaviour of the people