IJPSS Vol-1 Issue-3 Abstract

International Journal of Physical and Social Sciences (ISSN: 2249-5894)
CONTENTS
Sr. No.
1
TITLE & NAME OF THE AUTHOR (S)

Impact of Radially Non-Symmetric Multiple Stenoses on Blood Flow through an Artery. Sapna Ratan Shah Health Inequality in India. Mr. Shashidhar Channappa, Dr. Kodandarama and Ms. Amrita Mukerjee Growing Prospective of Services Industry in and Round India. Ms. G. E. Barkavi and Mr. M. Marudha Durai Impact of Selling Expenses on Net Sales in Pharmaceutical Companies of India. Dheeraj Nim and Silky Janglani Work-life Balance in BPO Sector. Mr. Rajnish Ratna, Mrs. Neha Gupta, Ms. Kamna Devnani and Ms. Saniya Chawla A study on Causes of Failure of Training Programs at Different Industries at Chhattisgarh: Deficiency in Understanding Training Need Analysis by the Training Managers. Dr. Anup Kumar Ghosh and Dr. Monika Sethi Forecasting Production of Automobiles in India using Trend Models. Dr. A. Vijayakumar India and Global Climate Change Regime: Issues; Agreements and Differences. Pankaj Dodh OPHIOLOGY OF INDIA: Snakes, Colonial Medicine and Orientalism. Mr. Rahul Bhaumik Global Financial Crisis: Media Perspectives. Dr. Chandra Shekhar Ghanta A Study of Growth of Entrepreneurship. N. Suthendren and DR. B. Revathy Innovative Management of Microgeneration Technology in UK Residences. S. Binil Sundar Implementation of Image Steganography Using Least Significant Bit Insertion Technique. Er. Prajaya Talwar
Page No.
6-7
8-9
10-11
12-13
14-15
16-17
18-19
20-21
22-23
10
24-25
11
26-27
12
28-29
13
30-31
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento
Patron
Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management, Tarbiat Modarres University, Tehran, Iran Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief Advisors
Dr. NAGENDRA. S.
Senior Asst. Professor, Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRA

Associate Professor, Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HAN

Lecturer and Chairperson (Centre for Business and Management), Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHA
Assistant Professor, Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAM

Assistant Professor, Dept. of Computer Science and Engineering, Sardar Raja College of Engineering, Alangulam Tirunelveli, TAMIL NADU, INDIA
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences http://www.ijmra.us 2
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH

Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY

Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA

Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU
Principal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR

Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR

ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED

Software Research Eng, Department of Bioinformatics, GERMANY
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Mr. SANJAY ASATI

Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board

Dr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN

Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLA

Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL

Associate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULE

Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI

Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Prof. Dr. BADAR ALAM IQBAL

Associate Professor, Department of Commerce, Aligarh Muslim University, UP
Dr. CH. JAYASANKARAPRASAD

Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT (INDIA)
MOID UDDIN AHMAD

Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA

Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR

Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA

Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGAR

Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department of ITM University, GURGAON
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
Impact of radially non-symmetric multiple stenoses on blood flow through an artery
Author(s)
Sapna Ratan Shah
Department of Mathematics, Harcourt Butler Technological Institute, Kanpur - 208002, India
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Abstract:
The impact of radially non-symmetric multiple stenosis on blood flow through an artery have been analyzed by assuming blood as Power-law fluid model. The equations governing the flow of the proposed model are solved and closed from expressions for the blood flow characteristics, namely, dimensionless resistance to flow and wall shear stress at maximum depression for different points of a single loop stenosis. It has been found that the resistance to flow and wall shear stress decreases as stenosis shape parameter increases while both increases as stenosis size and stenosis length increases. This model is able to predict the main characteristics of the physiological flows and may have some interest in biomedical application.
Keywords: Stenosis, Power-law fluid model, Resistance to flow, Wall shear stress, Radially non-symmetric.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
HEALTH INEQUALITY IN INDIA
Author(s)
Mr. Shashidhar Channappa

Assistant Professor, Department of Social work, Acharya Institute of Management and Sciences, Bangalore, Karnataka.
Dr. Kodandarama
Sr. Scale Lecturer, Department of Social work, Bangalore University, Bangalore.
Ms. Amrita Mukerjee

Final Year MSW Student, Department of Social work, Acharya Institute of Management and Sciences, Bangalore, Karnataka.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Abstract:
Health of a society is determined by the various Social and economic factors, this is especially so in case of India where the society is diverse, multicultural, overpopulated and undergoing rapid but unequal economic growth. This paper attempts to review the effects of growing inequality in healthcare system. It tries to identify the factors responsible for the difficulties in healthcare delivery in an unequal society and its effect on the health of a society.
Key words: Health care, society, inequality.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
GROWING PROSPECTIVE OF SERVICES INDUSTRY IN AND ROUND INDIA
Author(s)
Ms. G. E. BARKAVI
Lecturer in Management studies (M.B.A) Sri Ganesh School of Business Management, Attur Main Road, Mettupatti, Salem636111
Mr. M. MARUDHA DURAI

Assistant Professor in Management studies (M.B.A) Sri Ganesh School of Business Management, Attur Main Road, Mettupatti, Salem636111
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
ABSTRACT:
The service sector is evolving. Services sector has been particularly important for India. This paper focuses on the major growing prospective for Indias services sector. In the beginning, the paper dwells briefly on the importance of services for India in terms of GDP growth. The paper then directly examines the current scenario of services market. Domestic policy issues cover many areas like FDI. FDI related policy measures include putting the FDI policy on the website in a user friendly way and opening atleast some segments of insurance sector like health Market access issues include domestic regulations, subsidies and other barriers in Indias major markets which deny market access for Indias services exports. By evaluating the performance of services sector we can identify its importance and the major issues in services sector. In the Executive Summary and Conclusion the important reforms which need to be initiated and implemented in the short run are listed. The paper concludes that immediate and time-bound reforms in the services sector could not only help in attaining Indias targeted GDP growth rates, but also give a fillip to growth and exports of this services-led-economy.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
Impact of Selling Expenses on Net Sales in Pharmaceutical Companies of India
Author(s)
Dheeraj Nim
Lecturer, Indore Institute of Science & Technology, Indore
Silky Janglani
Lecturer, Indore Institute of Computer Application, Indore
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Abstract:
Selling costs, in a down economy, are a major drag on the bottom line. Selling costs are the budget items associated with sales personnel, their support staff, the departmental infrastructure, and the at times considerable expense accounts for the sellers. While bonuses, commissions and similar considerations are often variable and allow for scaling, many companies still find selling costs overwhelmingly disproportionate with performance promises. Instead of driving results, sales costs become a drag on results. Selling expenses do vary according to industry and industry. It also gets differentiates as per market capitalization rate. The paper studies the impact of selling expenses on the sales revenue. This relationship considers varied capitalization rate as large Capitalization, Medium Capitalization, and small capitalization in pharmaceuticals industry. It has been observed that in pharmaceuticals industry selling expenses do have a major impact on figures of sales revenue whereas if observed specifically then only firms with small capitalization value are able to get maximum benefit out of their selling expenses. Firms with large capitalization value do not require much too spend on selling expenses because they already have their brand equity in market and firms with medium capitalization value have more focus on appointment of more and more medical representatives.
Key Words: Market capitalization rate, selling expenses, net sales.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
WORK-LIFE BALANCE IN BPO SECTOR
Author(s)
Mr. Rajnish Ratna Assistant Professor (HR&OB) Amity Business School Amity University Uttar Pradesh
Mrs. Neha Gupta Lecturer (HR&OB) Amity Business School Amity University Uttar Pradesh
Ms. Kamna Devnani Student MBA (HR) Amity Business School Amity University Uttar Pradesh
Ms. Saniya Chawla Faculty Associate (HR) Lal Bahadur Shastri Institute of Management Sector-11, Dwarka110075 New Delhi
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Abstract:
Purpose: The role of work has changed throughout the world due to economic conditions and social demands. Throughout the years, the role of work has evolved and the composition of the workforce has changed. Today, work still is a necessity but it should be a source of personal satisfaction as well. One of the vehicles that assists in providing attainment of personal and professional goals is work- life benefits and programmes. The purpose of the paper is to give an indication of how an organizations work life balance policies assist its employees in balancing their work and life responsibilities and to explore the two-way interaction between personal relationships and paid work in order to provide information to employers. Design/Methodology/Approach: Exploratory Research is used during the study. The data was collected using two questionnaires by 180 employees from three leading BPO company in NCR (60 each ). The first questionnaire was about various policies available within an organization and to what extent are they assisting employees in maintaining the work-life balance. The second questionnaire was aimed at exploring as to how people feel their work and personal relationships affect each other, and what workplaces could be doing to reap the benefits of good personal relationships. Findings: This report summarizes the findings of surveys for employees conducted in A, B and C.It shows that some of our sample population, both men and women, place a higher priority on their relationships than their paid work with nearly 30% having turned down a job, promotion or transfer because it would impact badly on their relationship. Practical Implication: This project gives a historical perspective, data and possible solutions for organizations and employees alike to work-life balance. It offers the perspective that human resource professionals can assist their companies to capitalize on these factors by using work life initiatives to gain a competitive advantage in the market place. Key Words: Personal and Professional Goals, Personal Satisfaction, Work Life Balance, Work life balance policies and Work and life responsibilities.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
A STUDY ON CAUSES OF FAILURE OF TRAINING PROGRAMS AT DIFFERENT INDUSTRIES AT CHHATTISGARH: DEFICIENCY IN UNDERSTANDING TRAINING NEED ANALYSIS BY THE TRAINING MANAGERS
Author(s)
Dr. Anup Kumar Ghosh

Professor, School of Management, Disha Technical Campus, Raipur, India
Dr. Monika Sethi

Associate Professor & HOD (HR), School of Management, Disha Technical Campus, Raipur, India
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Abstract:
There is not a single organization in the world who is striving for higher levels of organizational performance. To maximize the efficiency and effectiveness of all the employees , continual training and development plays a vital role . The effects of training are of many folds like productivity increase, better generation of internal resources, better profits, better customer services and after all better quality of work life. Todays rapidly changing legal, technological, economic and sociological environment further demands that employees should possess higher level of knowledge and skills to cope up the requirement of new and more demanding assignments. Training Need Analysis (TNA) help the managers/ trainers to develop a training plan to identify where, when, how, who and what training need in a factory or organization. After an expense of huge amounts, most of the organization could not receive the success of the training program for different reasons. This study explores all those vital causes behind the failure of effective training programmes at different industries situated at Chattisgarh. In the conclusion, the study also identifies the level of understanding and skills of personnel attached with those organsiations to conduct training programmes, their shortfalls and some development suggestions so that ultimately success of the training programmes can be achieved by the organizations..
Key words:
Development of Human Capital , Effective Training Programme, Environmental impact on training , Industrial Training at Chattisgarh, Training Need Analysis.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
FORECASTING PRODUCTION OF AUTOMOBILES IN INDIA USING TREND MODELS
Author(s)
Dr. A.VIJAYAKUMAR
Associate Professor in Commerce, Erode Arts and Science College, Erode-638009.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
ABSTRACT:
In this study, an attempt has been made to examine the Linear Trend regression model, Holts model and Winters model and compare their forecast quality via the criteria of forecast as in Gilchrist using times series data of the production of Indian Automobiles during 1996-97 to 2007-08. Forecasts using these methods are presented and comparison statistics and statistics of errors for the methods are examined. It is found that Winters model forecasting produced better forecasts than the rest of the methods. In general, the winters model always gives outstanding forecasts than the other methods, as seen on the comparison statistics and statistics of error.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
India and Global Climate Change Regime: Issues; Agreements and Differences
Author(s)
Pankaj Dodh
PhD Student, School of International Studies, Jawaharlal Nehru University, New Delhi.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Abstract:
Present paper seeks to analyse a much debated issue of climate change in the context of Indias policy perception in both theoretical and practical standpoint. India, as a fastest growing economy on the earth, fiercely competing to fulfil the basic needs of its over one billion people, is at the epicentre of the success and futuristic direction of the global climate change agreements. The research is an attempt to analyse the climate change mitigation measures undertaken by India in both domestic and international milieu. The study also focuses on Indias global climate change policy perception in the wider context of agreement and disagreement therein. India is one of the worlds leading emitters of Greenhouse Gases (GHGs) contribution 1.61 billion tonnes GHGs and is likely to increase in future. It is thus, imperative to evolve a clear understanding of Indias climate change perception, greenhouse gases emission inventory, future projections and implications.
Keywords: climate change; global climate change regime; India; energy efficiency; greenhouse gases; afforestation and multilateral climate change agreements.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
OPHIOLOGY OF INDIA: SNAKES, COLONIAL MEDICINE AND ORIENTALISM
Author(s)
Mr. Rahul Bhaumik
Research Scholar Department of History, Jadavpur University, Kolkata, India
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
ABSTRACT:
This essay focuses on the emergence of a medical- zoological discipline in colonial India under the auspices of the Asiatic Society of Bengal. This historically unheeded institutional exercise, framed as Ophiology of India, fashioned a particular medical ideology and played a significant role in the conductive process of colonization. Ophiology of India not only gave enough credence in confronting an alarming disease, but also became an integral part of colonial Orientalist scholarship. Medicine and Orientalism both became important forms of colonial knowledge and was conveniently employed by imperial authority for the purpose of command. In course of discussion this paper both employed and questioned Saidian insight of Orientalism.
Keywords: Snake-poisoning, Ophiology of India, the Asiatic Society, tropical disease, indigenous medicine, snake-stone, colonial medicine, Scientific Orientalism.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
GLOBAL FINANCIAL CRISIS: MEDIA PERSPECTIVES
Author(s)
Dr. CHANDRA SHEKHAR GHANTA

Assistant Professor Department of Mass Communication Telangana University Dichpally-Nizamabad Pin No. 503 322 Andhra Pradesh, India
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Abstract:
The United States of America, which is considered as the super cop of the world could not withstand the impact of global financial crisis as its economy crashed and crumbled. The global financial crisis showed its devastating role not only on the developed countries but also on the developing as well as the third world countries. It is the worst financial crisis the world has ever experienced since the Great Depression of 1930. The reason for this recent crisis can be summarized in just one word, -greed. Greed is the factor behind all the misbehavior that eventually led to the crisis. Greed made people to forget common sense and prudence in all aspects of financial management. In a normal situation, sub prime mortgage should not be done at all. The banker needs to have enough collateral while lending a mortgage to protect themselves from any possible financial risks if the payment of the house owner defaulted. As people wanted to make more money, because the normal mortgage market did not have enough room for growth anymore, people intruded to the much riskier world of sub prime mortgage. The reasons for the financial crisis are at large, but the way it was projected by the media played a crucial role in disseminating the information regarding the global financial crisis to the layman around the globe, especially in India. The present paper studies on how the media played a role in creating awareness on the global financial crisis in India.
Keywords: awareness, developing countries, financial crisis, financial discipline, media
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
A STUDY OF GROWTH OF ENTREPRENEURSHIP
Author(s)
N. SUTHENDREN
Lecturer, Department of Commerce, Udaya College of Arts & Science, Vellamodi, Kanyakumari Dist.
DR. B. REVATHY
Associate Professor, Department of Commerce, Manonmaniam Sundaranar University Tirunelveli
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
ABSTRACT:
Entrepreneurs play a major role in the process of economic development of a country. They not only look opportunity but identity opportunity mainly for gain. In a developing country like India, the process of development highly depends upon human activities. A well planned human activities can bring about socio economic development at a faster rate. This sector has a large potential for providing employment by absorbing the unemployed people and contribute significantly to social and economic development. In view of this, the government of India and most of the state governments are encouraging the growth of entrepreneurship. This is a conceptual paper based on contribution of entrepreneurship in economic development.
Key words: Entrepreneur, Entrepreneurship, Growth, Performance, Influencing factors, Economics Development.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
Innovative Management of Microgeneration Technology in UK Residences
Author(s)
S. Binil Sundar
Asst Professor, Civil Engineering Department, B.S Abdur Rahuman University, Chennai, India.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
ABSTRACT:
In this research, an investigation of various microgeneration technologies is presented. Microgeneration in newly build homes accounts for almost half of UK CO2 emissions and energy demand savings and has been growing for several years. A survey has been conducted of builders in Manchester city in the UK, and the results are presented together with an analysis of implementation in new build houses. Based on the analysis, including an economic analysis of Payback times, for four different technologies namely Wind Turbine, Solar Photovoltaic, Solar Thermal System and Biomass System, this report helps the house building industry to realize the risks and issues associated with building microgeneration units. In addition a case study of a company specialised in the area of microgeneration has been done. The Case study looked at the views of the company on the practical issues of microgeneration in the UK. These views are also presented in the report. Solar thermal energy is found to be most attractive compared with the three other microgeneration technologies. Finally key conclusions are drawn and some suggestions are given for future work.
Key words: microgeneration, renewable energy, sustainable energy, sustainable buildings
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Title
IMPLEMENTATION OF IMAGE STEGANOGRAPHY USING LEAST SIGNIFICANT BIT INSERTION TECHNIQUE.
Author(s)
Er. Prajaya Talwar

Ambala College Of Engineering And Applied Research,
Mithapur.
Volume 1, Issue 3 2011 _________________________________________________________

November
IJPSS
ISSN: 2249-5894
Abstract:
Transferring information on internet or on any public network is very common now-a-days. However I is not a secure mean of transformation for transmitting any important information. Anyone can hack, peek or copy the information. Therefore one would not prefer to transmit important information without any protection in public network. Cryptography and steganography are two techniques to protect your message. Cryptography leads your text to be meaningless random codes. Steganography is new and exciting field; it involves embedding data into a medium in a way which is not easily detectable. This paper implements the steganography by converting the original data in to BCD code and then embedding the coded data in to digital grayscale images to get stego image. Image steganography in this paper is implemented using least significant bit insertion with BCD codes.
Keyword: Steganography, Least Significant bit, BCD codes, Encryption, grayscale images.

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International Journal of Physical and Social Sciences (ISSN: 2249-5894)

TITLE & NAME OF THE AUTHOR (S)

Volume 1, Issue 3 2011 _________________________________________________________

Dr. SUNIL KUMAR MISHRA

Mr. GARRY TAN WEI HAN

Dr. A. JUSTIN DIRAVIAM

International Journal of Physical and Social Sciences http://www.ijmra.us 2

Volume 1, Issue 3 2011 _________________________________________________________

Dr. RAMPRATAP SINGH

Dr. Y. LOKESWARA CHOUDARY

Prof. Dr. TEKI SURAYYA

Dr. A. ARUL LAWRENCE SELVAKUMAR

Mr. GURSEL ILIPINAR

Mr. ZEESHAN AHMED

International Journal of Physical and Social Sciences http://www.ijmra.us 3

Volume 1, Issue 3 2011 _________________________________________________________

Mr. SANJAY ASATI

Editorial Advisory Board

Dr. ROLI PRADHAN

Dr. RAJIV KHOSLA

Dr. (Mrs.) MANISHA N. PALIWAL

Dr. (Mrs.) ARCHANA ARJUN GHATULE

Dr. NEELAM RANI DHANDA

Dr. FARAH NAAZ GAURI

International Journal of Physical and Social Sciences http://www.ijmra.us 4

Volume 1, Issue 3 2011 _________________________________________________________

Prof. Dr. BADAR ALAM IQBAL

Dr. CH. JAYASANKARAPRASAD

MOID UDDIN AHMAD

Dr. SUNEEL ARORA

Mr. MANISH KUMAR

Mrs. BABITA VERMA

Ms. MONIKA BHATNAGAR

Ms. SUPRIYA RAHEJA

International Journal of Physical and Social Sciences http://www.ijmra.us 5

Volume 1, Issue 3 2011 _________________________________________________________

Impact of radially non-symmetric multiple stenoses on blood flow through an artery

International Journal of Physical and Social Sciences http://www.ijmra.us 6

Volume 1, Issue 3 2011 _________________________________________________________

International Journal of Physical and Social Sciences http://www.ijmra.us 7

Volume 1, Issue 3 2011 _________________________________________________________

Mr. Shashidhar Channappa

Ms. Amrita Mukerjee

International Journal of Physical and Social Sciences http://www.ijmra.us 8

Volume 1, Issue 3 2011 _________________________________________________________

Key words: Health care, society, inequality.

International Journal of Physical and Social Sciences http://www.ijmra.us 9

Volume 1, Issue 3 2011 _________________________________________________________

Mr. M. MARUDHA DURAI

International Journal of Physical and Social Sciences http://www.ijmra.us 10

Volume 1, Issue 3 2011 _________________________________________________________

International Journal of Physical and Social Sciences http://www.ijmra.us 11

Volume 1, Issue 3 2011 _________________________________________________________

Impact of Selling Expenses on Net Sales in Pharmaceutical Companies of India

International Journal of Physical and Social Sciences http://www.ijmra.us 12

Volume 1, Issue 3 2011 _________________________________________________________

Key Words: Market capitalization rate, selling expenses, net sales.

International Journal of Physical and Social Sciences http://www.ijmra.us 13

Volume 1, Issue 3 2011 _________________________________________________________

International Journal of Physical and Social Sciences http://www.ijmra.us 14

Volume 1, Issue 3 2011 _________________________________________________________

International Journal of Physical and Social Sciences http://www.ijmra.us 15

Volume 1, Issue 3 2011 _________________________________________________________

Dr. Anup Kumar Ghosh