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Chartered Institute of Marketing (CIM) Programmes 2010

Wherever you want to go in marketing stand out

Accredited Study Centre 2009-11

Contents
4 6 8 10 13 14 17 18 21 22 24 26 28 30

Why study for a professional CIM qualification? Why study at BPP? Pass Assurance Scheme CIM taught programmes and assessment workshops CIM Professional Certificate in Marketing CIM Professional Diploma in Marketing CIM Diploma in Hospitality and Tourism Marketing CIM Chartered Postgraduate Diploma in Marketing MSc Marketing (CIM upgrade) Fees Study centre locations Your next step Contacting CIM Other programmes

This booklet is intended to convey the essential information about the Chartered Institute of Marketing (CIM) programmes. You will receive detailed information from the Institute itself when you register as a student.

Why study for a professional CIM qualification?


The Chartered Institute of Marketing (CIM) is one of the worlds leading professional marketing organisations, with almost 50,000 members in 130 countries across the globe.
By gaining a CIM qualification, you demonstrate that you have achieved the internationally recognised professional standard for marketers. The syllabus content for all qualifications has been developed in cooperation with employers who have highlighted the specific knowledge and skills they require from their marketing professionals. That means that by undertaking a CIM marketing qualification, you can develop best practice, boosting your confidence and helping to deliver greater return on investment for employers.

Become a Chartered Marketer


Studying a CIM qualification allows you to build towards achieving Chartered Marketer status. Depending on which CIM qualification you achieve and your level of experience you will be eligible to apply to upgrade your CIM Membership from Affiliate to Associate (ACIM) or Member (MCIM) level, thus taking the first steps toward Chartered status.

For students
Gain a CIM qualification and you will: > ensure you have the latest skills and knowledge, achieving an internationally recognised professional marketing qualification > add value to your organisation through effective marketing planning and communications > improve your organisations bottom line by better understanding and serving your customers needs

For employers
As an employer, you could benefit from a CIM professional qualification by helping your employees to: > better understand how to develop and use marketing models to suit your business requirements > create a greater consistency of work between marketing team members when they are studying for a CIM professional qualification together > improve staff satisfaction rates through a motivating and challenging programme of study To support you in achieving your CIM status BPP offers the following CIM programmes: > Professional Certificate in Marketing > Professional Diploma in Marketing > Diploma in Hospitality and Tourism Marketing > Chartered Postgraduate Diploma in Marketing (Stage 1 & 2)

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Why study for a professional CIM qualification?

My graduates are pushed hard by BPP to think outside of their comfort zone and then apply their learnings back in the workplace. The support I receive from BPP is fantastic
Marketing Capability Manager Tesco Stores LTD

Why study at BPP?


Our taught Chartered Institute of Marketing (CIM) programmes are delivered face-to-face by experienced practitioners in our purposedesigned study centres, with a wide range of study modes for complete flexibility. As one of the leading professional education providers in Europe, BPP equips you with the best possible tools for success whatever stage of your career you are at.
For over 30 years, the BPP group has been preparing people to enter and develop within a range of business professions including accounting, business and management, finance, human resources, law and marketing. We have built our reputation by helping people to develop the skills demanded by todays employers. BPP is now one of the leading providers of professional education in Europe, consistently achieving high pass rates for students taking professional body assessments. In fact, we are so confident we can help you to achieve CIM success that we offer a Pass Assurance Scheme* (see page 8 for information). Its a virtual guarantee of success.

Supporting your CIM studies


For each module you undertake, BPPs CIM taught programmes include: > a minimum of 24 hours tuition from an experienced CIM practitioner, home study support and an assessment workshop > extensive feedback on practice examinations and draft assignments > a comprehensive study text, a practice and revision kit > additional passcards for modules assessed via examination > a Pass Assurance Scheme (see page 8) > remote log-in access to our online Virtual Learning Environment (VLE) featuring a host of resources designed to help you with your studies > help with enrolling for CIM membership online and where to access useful resources > access to a range of on-site facilities including PCs, private study areas, refreshments and a wireless network

knowledge and skills as a professional marketer. Our CIM extra workshops cover a range of topics, but focus particularly on developments currently shaping the marketing industry. This means you have an immediate advantage developing additional marketing knowledge and skills outside your CIM studies. For further information, please visit: www.bppbusiness.com/programmes/marketing /cim.htm

Specialist business careers service


Whilst studying at BPP you have the opportunity to utilise our specialist business careers service. Our service offers one-to-one advice sessions, careers management workshops and a host of supporting careers information. It provides you with an excellent opportunity to pick up useful advice including learning how you can use a CIM qualification to help you achieve your personal career goals. For further information, please visit: www.bppbusiness.com/study_at_bpp/careers.htm

CIM extra your chance to develop specialist knowledge and skills


Unique to BPP Business School, we offer all students of our CIM taught programmes the opportunity to attend a series of free workshops aimed at extending your

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Why study at BPP?

I think BPP is excellent overall, and I would definitely recommend BPP to other colleagues who might want to take CIM
Marketing Manager UK National Cancer Charity

Pass Assurance Scheme

PASS assurance

The Pass Assurance Scheme is designed to offer you added assurance and confidence in BPP to help you achieve a CIM qualification. We believe our taught programmes are a winning formula for success, therefore we offer you a Pass Assurance Scheme, free of charge.
If you satisfy the conditions below but do not pass a particular examination or assignment, BPP will provide you with a re-take assessment workshop for the next assessment period free of charge. For assessments and examinations you must: > complete both the taught programme and assessment workshop > ensure 100% attendance, noting persistent latecomers will jeopardise their status on the scheme > attend at least one of the career development events arranged by BPP
Note: The cost of any additional study material is not covered by the Pass Assurance Scheme. In the unlikely event that you need additional material, this can be purchased separately.

How it works
For assignments you must: > meet assignment deadline dates set by tutor > book and attend two one-to-one appointments with your assigned tutor For examinations you must: > submit and make a reasonable attempt at two practice examinations per module (as part of your home study) and achieve a minimum mark of 40% in each > complete a mock examination under examination conditions at BPP Business School

Pass Assurance Scheme

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CIM taught programmes and assessment workshops


BPPs assessment focused tuition, home study guidance and thorough assessment workshops are a winning combination to help you achieve CIM success.
Each of BPPs CIM taught programmes contains the following three elements:

1.Taught programme

2. Home study guidance

3. Assessment workshops (available separately) Each assessment workshop gives you a final opportunity to re-visit key areas of the syllabus with your assigned tutor to ensure you feel confident heading into your exam or writing up your final assignment. In addition to reinforcing your assessment technique, each workshop in an excellent forum to ask questions and discuss any issues with your tutor and peers. Our assessment workshops include: > one full days face-to-face tuition per module > a review of key areas of the syllabus > intensive practice of examination questions and answers/assignment technique > a forum for questions and answers

The taught programme focuses on the most important, difficult and frequently examined areas of the syllabus. Your time in the classroom will focus on: > introducing or reinforcing your knowledge of the main theories > enhancing your understanding of business issues using practical examples > critically analysing case studies > building your exam or assignment technique BPPs proven tuition methods ensure we strike an effective balance between the above areas.

Our tutors provide you with tailored guidance on which areas of the syllabus to focus on and various techniques for tackling assessments. At home you will have opportunity to complete practice examinations or work on a draft of your assignment, putting into practice your learning. Practice exams are marked by your tutor and feedback is provided on both exams and/or development of assignments to ensure you understand what is expected of you in your final assessment. Our home study guidance includes: > prioritised and guided home study between classes > feedback sessions on practice examinations or assignment development worked on at home

Flexible learning
Built around the CIMs assessment timetable, BPP provide four* start dates a year on all taught programmes: > January > March > June > September To give the flexibility to balance your studies with work, family and other personal commitments, BPP offers you two part-time study options for each block study period: > Evening study one or two evenings per week (18.00pm- 21.00pm) for a block study period of between 9 and 11 weeks leading to assessment > Saturday study mornings (9.30am 12.30pm) and/or afternoons (13.00pm 16.00pm) for a block study period of between 9 and 11 weeks leading to assessment If your circumstances change after registration you can switch between modes or alter the number of modules you undertake (1 or 2) at the start of each block study period. More information on BPP Business Schools CIM timetables is available online at www.bppbusiness.com/programmes
*Applies to 2009 syllabus qualifications. Old syllabus CIM Professional Diploma and Professional Postgraduate Diploma have a final start date in March 2010. Programmes offered are location dependent.

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The number of evenings or whether you study Saturday mornings and/or afternoons are dependent on whether one or two modules are taken during each study period.

CIM taught programmes and assessment workshops

Choosing a place to study at was a relatively easy choice for me. BPP fitted all my criteria with its teaching centre in central London, a good reputation for delivering professional programmes and offered me the flexibility. I had the opportunity to visit BPP, talk to the staff and view the high quality facilities before I started the CIM programme. This really helped in making a decision as the staff were friendly and helpful something that I have continuously encountered since. All the teachers I have experienced are both professional and engaging. The tutors have been a great source of knowledge and are able to provide many relevant industrial examples. The course has helped me in many aspects of my job and I expect having the qualification will help in for future career opportunities. Fran Knight CIM Postgraduate Diploma in Marketing, 2008 IFA Promotion

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CIM Professional Certificate in Marketing


The CIM Professional Certificate in Marketing will give you the knowledge and practical skills to plan and execute marketing activity at a tactical level. It is suitable for entry-level marketers, those in marketing support roles or anyone working at a more senior level for which marketing is only a part of their job responsibilities.
The Professional Certificate in Marketing consists of four modules, which the CIM recommend are studied in the following order:
> Marketing > Assessing > Marketing

CIM Professional Certificate in Marketing

Examination dates or assignment submission deadlines are scheduled by the CIM at the end of each quarterly study period in March, June, September and December.

Essentials the Marketing Environment Information and Research Marketing

Admissions requirements
To enrol for the CIM Professional Certificate in Marketing you must meet one or more of the CIMs admissions criteria: > have a minimum of two 'A' Levels > hold any general Bachelors or Masters degree > hold a CIM Introductory Certificate in Marketing (Level 2 or 3) > have an NVQ or SVQ Level 3 (equivalent to NGF Level 3) > have an NVQ or SVQ Level 4 in any other subject (UK equivalent to NGF Level 4 and above) > hold an international baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4 If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV. For more information on this and other programmes, go to www.bppbusiness.com/programmes

> Stakeholder

More information on each module is available on our website at www.bppbusiness.com/programmes BPP will help you learn at the required level focusing on the theoretical understanding and implementation of different concepts, models and planning frameworks across all four modules. You will be expected to demonstrate your understanding of various marketing tools and a context to which they can be applied.

Assessment
Modules are assessed by either a three hour examination or assessment. Module Marketing Essentials Assessing the Marketing Environment Marketing Information and Research Stakeholder Marketing Assessment Examination Examination Assignment Assignment

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CIM Professional Diploma in Marketing


This qualification will help you develop as a marketing professional by focusing on the skills required to manage the marketing function itself. At this level, the emphasis is less on the theoretical understanding of marketing and more on the practical implementation of marketing operations. It is suited to marketers with operational responsibility looking to move towards management.
The Professional Diploma in Marketing consists of four modules, which the CIM recommend are studied in the following order:
> Marketing > Delivering > Managing > Project

Admissions requirements
To enrol for the CIM Professional Diploma in Marketing you must meet one or more of the CIMs admissions criteria:
>

Planning Process Customer Value through Marketing

Marketing
>

the CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus), or any business or marketing bachelors or masters Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (i.e. 120 credits in bachelors degrees or 60 credits in masters Degrees), or experience in a marketing management role that has provided potential students with the ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6

Management in Marketing

More information on each module is available on our website at www.bppbusiness.com/programmes BPP will help you learn at the required level focusing on the application of different concepts, models and planning frameworks across all four modules. You will be expected to demonstrate many of the skills needed to manage marketing within various functions such as channel management and product development.
>

Assessment
Modules are assessed by either a three hour examination or assessment. Module Marketing Planning Process Delivering Customer Value through Marketing Managing Marketing Project Management in Marketing Assessment Assignment Examination Assignment Assignment

If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV. For more information on this and other programmes, go to www.bppbusiness.com/programmes

Old CIM syllabus?


If you are currently part-way to completing a Professional Diploma under the previous CIM syllabus (2003-2008), BPP are providing a final opportunity to complete the qualification with a taught programme in January 2010. The syllabus is being phased out by the CIM from June 2010. Alternatively, you may be able to convert any modules you have already passed as credits towards the new qualification. Please contact Admissions for more information.

Examination dates or assignment submission deadlines are scheduled by the CIM at the end of each quarterly study period in March, June, September and December.

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CIM Professional Diploma in Marketing CIM Professional Diploma in Marketing

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CIM Diploma in Hospitality and Tourism Marketing


The Diploma in Hospitality and Tourism Marketing is suited to current or aspiring marketing professionals already working within, or wishing to gain entry to, the hospitality and tourism industries. This specialist qualification provides you with the essential knowledge and skills for an operational marketing role.
The Diploma in Hospitality and Tourism Marketing qualification consists of three modules, which the CIM recommend are studied in the following order:
> Marketing

Admissions requirements
To enrol for the CIM Diploma in Hospitality and Tourism Marketing you must meet one or more of the CIMs admissions criteria:
> Any

and Consumer Behaviour and Services Marketing

> Hospitality > Tourist

recognised UK degree or equivalent level 5 or 6 qualification relevant level 3 or above qualification in Tourism or Marketing (e.g. CIM Professional Certificate in Marketing) or marketing experience would be an advantage but isn't essential

Behaviour and Motivation

>A

More information on each module is available on our website at www.bppbusiness.com/programmes BPP will help you learn at the required level which focuses on the application of different concepts, models and planning frameworks across all three modules. You will be expected to demonstrate your understanding of various marketing tools in the context of the hospitality and tourism industries.

> Business

If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV. For more information on this and other programmes, go to www.bppbusiness.com/programmes

Assessment
Each programme module is assessed by an assignment.

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CIM Diploma in Tourism Marketing

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CIM Chartered Postgraduate Diploma in Marketing


The Chartered Postgraduate Diploma in Marketing is a high-level, two stage qualification that demonstrates specialist professional knowledge and skills across many subject areas. The qualification is suitable for marketers aspiring to, or currently working at, a strategic level and is a route to Chartered Marketer status.
The Chartered Postgraduate Diploma in Marketing consists of five modules across two stages, which the CIM recommend are studied in the following order: Examination dates or assignment submission deadlines are scheduled by the CIM at the end of each quarterly study period in March, June, September and December.

Stage 1
> Emerging Themes > Analysis and Decision > Marketing Leadership and Planning > Managing Corporate Reputation

Admissions requirements
To enrol for the CIM Chartered Postgraduate Diploma in Marketing you must meet one or more of the CIMs admissions criteria:

Stage 1
As a minimum, the following qualifications and experience are recommended as a prerequisite for entry onto the first stage of the Chartered Postgraduate Diploma in Marketing: > a CIM Professional Diploma in Marketing (either the 2003 syllabus or the 2009 syllabus) or the CIM Advanced Certificate in Marketing or; > a business or marketing bachelors or masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (i.e. 180 credits in bachelor degrees and 90 credits in masters degrees) and; > a range of experience working at Senior Marketing Management level that has provided potential students with the ability to meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and is sufficient to pass the entry test to this qualification

Stage 2
> Leading Marketing More information on each module is available on our website at www.bppbusiness.com/programmes BPP will help you learn at this level, which focuses on the demonstration of high-level specialist professional knowledge. You will be expected to show originality, insight and critical thinking as part of your decision making in often complex and unpredictable scenarios. This includes critically evaluating principal concepts, techniques and models (both financial and non-financial), and apply the analysis within a broader context in the development of strategic business plans.

Assessment
Modules are assessed by either a three hour examination or assessment. Module Emerging Themes Analysis and Decision Marketing Leadership and Planning Managing Corporate Reputation Leading Marketing Assessment Assignment Examination Assignment Assignment Project

Stage 2
> Successful completion of Stage 1 or a previous version of the CIM Postgraduate Diploma If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV. For more information on this and other programmes, go to www.bppbusiness.com/programmes

Old CIM syllabus?


If you are currently part-way to completing a Professional Postgraduate Diploma under the previous CIM syllabus (2003-2008), BPP are providing a final opportunity to complete the qualification with a taught programme in January 2010. The syllabus is being phased out by the CIM from June 2010. Alternatively, you may be able to convert any modules you have already passed as credits towards the new qualification. Please contact Admissions for more information.

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CIM Chartered Postgraduate Diploma in Marketing

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MSc Marketing (CIM upgrade)


BPPs MSc Marketing (CIM upgrade) is designed for those with a CIM Postgraduate Diploma in Marketing who wish to top-up their qualification to a full masters degree in marketing.
The MSc Marketing (CIM upgrade) gives you the opportunity to deepen your understanding of marketing. Upgrading your CIM Postgraduate Diploma in Marketing with the MSc Marketing not only means you have an internationally recognised masters degree in marketing, but you will gain more strategic knowledge beyond the CIM syllabus and develop specialist skills in a range on contemporary disciplines including direct and digital marketing. You can complete the programme in as little as 8 months or spread it out over up to five years, either full-time or part-time, so you can excel as a marketer at your own pace. To achieve BPPs MSc Marketing (CIM upgrade) you are required to successfully complete four modules totalling 90 credits across two stages: your MSc, including the Marketing Research Society (MRS) Advanced Certificate in Market and Social Research Practice > teaching provided by a mix of academics and experienced marketing practitioners, providing you with valuable industry insight and rigorous academic teaching > access to first-rate facilities and a specialist business Careers Service to support your studies and career

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MSc Marketing (CIM upgrade)

Flexible learning
To help you balance your studies with work, family and personal commitments, BPP offers you two study options: Mode of study Full-time Duration of programme 8 months Study at your own pace - Parttime or a combination of full and part-time between 12 months and 5 years.

Stage 1
> Advanced Marketing Strategy and Simulation (30 credits)

Flexi-mode

Electives (choice of 2 from 4)


> Direct and Digital Marketing (15 credits) > Services Marketing (15 credits) > Advertising Management (15 credits) > Creativity and Innovation (15 credits)

BPP offers three start dates each year in January, May and September

Assessment
The programme is assessed on a module-by-module basis using a combination of coursework, presentations, open or closed-book examinations and a supervised independent project.

Stage 2
> Market research and consultancy project (30 credits) More information on each module is available on our website at www.bppbusiness.com/programmes

Admissions requirements
To be eligible for entry onto the MSc Marketing (CIM upgrade) programme you must have: > an undergraduate degree (minimum of a lower second class honours degree from a UK institution, or the equivalent international qualification) in any subject > a Chartered Institute of Marketing (CIM) Postgraduate Diploma in Marketing If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV. For more information on this and other programmes, go to www.bppbusiness.com/programmes

Key features
> a strong emphasis on equipping you with practical skills to make an immediate impact in your work > choose from a range of electives, allowing you to develop specialist marketing knowledge and skills > teaching and learning materials which include case studies, real-life examples and business simulation exercises, enhancing your understanding of marketing in practice > the opportunity to further enhance your credentials by gaining additional qualifications whilst studying for

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Fees
BPP fees
Fees (valid for 2009/2010 academic year) Taught programme (Includes Assessment workshops) Assessment workshops CIM Professional Certificate in Marketing CIM Professional Diploma in Marketing CIM Diploma in Hospitality and Tourism Marketing CIM Chartered Postgraduate Diploma in Marketing (Stage 1) CIM Chartered Postgraduate Diploma in Marketing (Stage 2) MSc Marketing (CIM upgrade) Fees for individual programme modules are listed on our website at www.bppbusiness.com/funding_and_scholarship/fees.htm 1,750 2,150 2,150 2,350 1,500 1,600
(per 30 credit module)

1 module - 185 2 modules - 360 3 modules - 550 4 modules - 700

N/A

N/A

Group bookings
If you are considering studying for a CIM qualification with a work colleague(s) or you are a manager looking for CIM training for a group of employees, BPP is able to support employer study groups on our CIM programmes. Please contact Business Development Executive, Daniel Celino on +44(0)20 7430 5308 or email danielcelino@bpp.com for further information.

Package fees
BPP Business School is able to support your learning throughout all stages of the CIM programmes through to BPP's own masters degree qualification. To help you save, we have designed a number of combination packages if you wish to continue your study beyond achieving a singular qualification. CIM combined programme packages A CIM Professional Certificate in Marketing CIM Professional Diploma in Marketing or CIM Diploma in Hospitality and Tourism Marketing CIM Chartered Postgraduate Diploma in Marketing (Stage 1) CIM Chartered Postgraduate Diploma in Marketing (Stage 2) MSc Marketing (CIM upgrade) Fees Savings    B C    D E   F G

  
10,895 1,655

  
9,500 1,300

 

 

 

  

5,900 4,900 1,850 1,110

3,500 2,950 7,500 400 900 1,150

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CIM fees
To complete a CIM programme you must register as a CIM member and pay the membership fees. To register as a CIM member, please visit www.cim.co.uk/joinonline In addition to BPPs fees, you are also required to pay the following fees directly to the CIM: > membership (studying) fee > examination or assignment fee (per module) CIM fees (valid for 2009/2010 academic year) CIM studying membership fees UK and Western Europe applicants CIM Professional Certificate in Marketing CIM Professional Diploma in Marketing CIM Diploma in Hospitality and Tourism Marketing CIM Chartered Postgraduate Diploma in Marketing (Stage 1) (Stage 2) 120 160 160 200 International applicants 85 125 125 165 Assessment fees: Exam (E) Assignment (A) All applicants 55 (E) 70 (A) 75 (E) 75 (A) 70 (A) 90 (A) 90 (E) 360

Fees

The latest deadlines for entry into CIM assessments are available to view online at: www.cim.co.uk/tandq/qualifications/assessmententry.aspx

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Study centre locations

BBP Business School, Fitzwilliam House, 2 St Mary Axe London EC3

BPP Law School, St James's Building 79 Oxford Street, Manchester, M1 6FQ

BPPs taught CIM programmes are offered from two convenient city centre locations - our brand new Business School in the City of London and new for 2010, at our BPP Centre in Manchester. Our One Business School ethos means your overall experience of BPP will be of an equally high standard, regardless of the location, programme or mode of study you choose.
London (City) BPPs Business School in London is located in the heart of the square mile - right next door to Lord Fosters iconic, architecturally inspired Gherkin building and directly opposite Lloyds of London. It is five minutes walk from Bank, Monument and Fenchurch Street underground and overground stations, as well as on numerous bus routes. Opened in 2009, our purpose-designed premises are refurbished to the highest specification. The building is equipped with the latest technology including interactive, electronic whiteboards, and plasma screens displaying the latest international, business, and Business School news. As well as lecture theatres and classrooms, there are break-out areas where you can work with peers or self-study. There is also a plentiful supply of PCs, wireless internet and an on-site student caf. Manchester Situated in the heart of the city centre, within a five minute walk of the central train station and main shopping areas, BPPs centre in Manchester is a newly renovated historic building equipped to the highest standards. The building features a state-of-the-art lecture theatre, hi-tech teaching aids including interactive whiteboards, PCs, wireless internet, comfortable classrooms and a common room. For more information on our locations, please visit www.bppbusiness.com/locations

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Study centre locations

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Your next step


Were proud of the reputation for excellence weve established over the past few decades. Here are just a few of the reasons why students and businesses continue to put their faith in BPP:
> consistently high pass rates for our groups range of professional qualifications significantly above national averages > excellent facilities, including a careers service > a real world focus, with tutors who have been active business practitioners

Apply now
To download an application form, go to: www.bppbusiness.com/apply_now Alternatively, contact Admissions to have an application form sent by post: BBP Business School, Fitzwilliam House, 2 St Mary Axe London EC3 tel: 0845 077 5566 fax: 020 7404 1389 email: admissions@bpp.com www.bppbusiness.com There are limited places available, so early application is advised.

Our success can be your success


If you are ready to take your career in marketing to the next level, your next step is simple. Get in touch with us, or visit our website to start the application process, find out more or get a taste of what BPP can offer.

Experience it for yourself


Throughout the year BPP run CIM open evenings at the Business School locations. These sessions provide a lively, interactive way to: > find out more about your chosen CIM programme > hear about the experiences of past students > view the quality of BPP facilities For available dates and details of our events throughout the year, visit our website at www.bppbusiness.com/events

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Your next step

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CIM contact details


CIM Student Membership
In order to sit for a CIM qualification you must register as a member of the CIM (studying) for which a membership fee is payable. Apply online at www.cim.co.uk/joincim to register as an affiliate member. Your registration entitles you to benefit from a wide range of CIM services including a periodical marketing business magazine. Head office details The Chartered Institute of Marketing Moor Hall Cookham Maidenhead Berkshire SL6 9QH United Kingdom Switchboard: 01628 427500 Fax Number: 01628 427499 Studying Membership/Qualifications General Qualification Enquiries: qualifications@cim.co.uk Studying Membership Enquiries: 01628 427120 Examination Enquiries For information regarding a specific examination entry or to check on progress of an examination entry please contact Examination Enquiries at examentry@cim.co.uk CIM working hours The CIMs working hours are from 9.00am to 5.00pm. The Contact Centre is open between 8.30am to 5.30pm (GMT) Monday to Thursday and 8.30am to 5.00pm (GMT) on Fridays. Professional Membership Current Members: membership@cim.co.uk Membership Enquiries: membershipinfo@cim.co.uk Membership Enquiries: 01628 427120

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CIM contact details

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Other programmes
As one of the leading professional education providers in Europe the first publicly-owned private company in the UK to obtain degree-awarding powers BPP prepares you for the realities of business and legal practice, in the UK or overseas.
In addition to our CIM programmes, BPP Business School offers a comprehensive range of masters and other professional-body qualifications, including: Postgraduate programmes: > MSc Finance and Investment > MSc Management > MSc Marketing > MSc Human Resource Management (CIPD upgrade)* > Postgraduate Diploma in Human Resource Management or Development* Chartered Institute of Personnel and Development (CIPD) programmes: > CIPD Certificate in Training Practice > CIPD Certificate in Personnel Practice > CIPD Professional Development Scheme For full details of all our programmes, including downloadable prospectuses, please visit: www.bppbusiness.com
*Subject to validation

Here are just some of the organisations who have sponsored BPP Business School students:
Abbey Accenture Action for Children Addleshaw Goddard AECOM AEG Europe Aerosystems International Age Concern Air Products Airbus UK Ltd ALD Automotive Alexander Mann Solutions Allen & Overy Alliance & Leicester Alliance Boots American Express AMF Bowling Anchor Trust APM Global Logistics Argos ASDA Aspen Insurance UK Services Ltd Atrium Underwriters Ltd Audley Travel Aviva AXA UK BAE Systems Balfour Beatty Bank of Scotland International Barclays Barlow Lyde & Gilbert BBC Betfair Bird & Bird Bluefin Group BMW Boots the Chemist Bournemouth Symphony Orchestra Bouygues UK Bovis Lend Lease BP International Ltd Brit Insurance Britannia Building Society British Airways British Gas British Transport Police Britvic Soft Drinks Ltd BT Budweiser Bupa Burger King UK Ltd Business Control Solutions BVT Surface Fleet Bytes Technology Group c2c Cabinet Office Cabot Financial (Europe) Ltd Cadbury Cambridgeshire Police Authority Camden Primary Care Trust Camelot Group Canary Wharf Group Cancer Research UK Canon (UK) Ltd Capita Financial Group Capital One Caterpillar Charterhouse Energy Chaucer Syndicates Ltd Chevron Christian Aid Citizens Advice Cityspace Comet Continental Coopervision Manufacturing Ltd Corus CSC Royal Pavillion Dawson News Debenhams Deloitte & Touche LLP Department For Transport Department of Health Deutsche Bank Dewey & Leboeuf DHL DSG International Plc Duncan Lewis & Co Solicitors Dyson easyJet Edexcel EDF Energy Environment Agency Ernst & Young Essex Probation Eversheds LLP Excel Ltd Exmoor National Park Authority Experian QAS Faccenda Group Family and Parenting Institute Fat Face Field Fisher Waterhouse LLP Financial Services Authority FiveTen Group Foreign & Commonwealth Office Forensic Science Service Fortis Insurance Fortnum and Mason FreshMinds Friends Provident Gala Coral Group Ltd Games Workshop General and Medical GlaxoSmithKline Global Marine Systems Grant Thornton Great North Eastern Railway (GNER) Great Ormond Street Hospital Greene King Greenwich Leisure Ltd Group 4 Technology Ltd Guardian News & Media Ltd Habitat Hanson Building Products Harveys Furnishing Group Ltd Hays Resource Management HBOS Herbert Smith Hertz Hidd Power Company Hilton Hitachi Capital HKR Architects HM Treasury HMV Holiday Inn Home Office Homes & Communities Agency House of Fraser House of Lords HSBC IBM IKEA Indesit Company ING Wholesale Banking Inland Revenue Institute of Actuaries Integrated Financial Arrangements Plc Intermediate Capital Group Plc International Synergies JD Wetherspoon Jersey Telecom Jewson KCI Kensington Mortgages Kent Fire & Rescue Service Kenwood Kimberly-Clark Knauf KPMG International Kraft Foods Land Registry lastminute.com Leadership Centre Learning & Skills Council Legal & General Leicestershire Fire & Rescue Lifeline Lloyds TSB London Borough of Greenwich London Underground Loughborough University Marriott International Marstons Plc Match.com Mattel McCormick (UK) Ltd Mental Health Matters Mercedez-Benz Merrill Lynch Metropolitan Police MicroStrategy Ministry of Defence Ministry of Justice Mission Aviation Fellowship Mitsui Sumitomo Insurance Morgan Stanley Morley & Scott Morrisons Motorola movewithus MRC Shared Service Centre Murrin Associates Ltd Musgrave Group MW Kellogg Ltd National Express Nationwide Building Society Nestle Network Rail News International Newtrade Publishing Ltd Nexagent Ltd NHS Foundation Northgate HR Norton Rose LLP Nottingham Trent University Nottinghampshire Police Novus Leisure Ltd Now Training O2 UK Ltd Octopus Publishing Group Odgers Ray & Berndtson Office for National Statistics Ofsted Old Mutual Asset Managers OMX Securities Oxleas NHS Foundation Trust Pall Corporation Palm Paper Ltd Panasonic PanGenetics Paragon Finance Plc PartyGaming Pendragon Plc People, Pay and Pensions Agency Peverel Management Services Phones 4u Ltd PIFC Consulting Plc Poolia UK Ltd Powder Byrne International Ltd Pret A Manger PricewaterhouseCoopers Proximity London Punch Taverns Rail Gourmet UK Holdings Ltd Railpen Investments Ramsey Hall Recruit Retail Services Plc Redseven Reed Learning Plc Regus Plc Reliance Security Group Retail Eyes (UK) Ltd Right Management Rightmove Plc River Island Clothing Co Robert Bird & Partners Ltd Roche Products Ltd Rockwell Automation Rolls-Royce Plc Royal & SunAlliance Royal Automobile Club Royal Bank of Scotland Royal Mail Royal National Lifeboat Institution Rural Payments Agency SABMiller Plc Saga Group Ltd Santander Saudi Industrial Development Fund SCA Hygiene Products Schlumberger Oilfield UK Plc Schofield Publishing UK Schutz (UK) Ltd Serco Severnside Recycling Sharp Laboratories of Europe Shell International Trading & Shipping Company Ltd Siemens Sky Smiths Group Plc Sports Leaders UK St. John Ambulance Staffing Solutions Ltd Staffordshire Police Stagecoach South Western Trains Ltd Starr Underwriting Agents Ltd State Street Bank & Trust Company Sunrise Senior Living TalkTalk Taskforce Recruitment Ltd Teaching Personnel Ltd Ted Baker Teletext Tesco The Body Shop International Plc The Boston Consulting Group The British Library The British Museum The Carphone Warehouse The Cooperative Group The Home Office The Learning Trust The Maersk Company Ltd The National Trust The Natural History Museum The Open University The Restaurant Group Plc The Salvation Army The United Kingdom Passport Agency Thistle Hotels Thomson Reuters TK Maxx TMP Worldwide TNT Express Worldwide Ltd Total Gas & Power Tower Hamlets College Transport for London Travis Perkins Turner Facilities Management Ltd TWI Ltd. UCAS Unilever Unipart Automotive University of Kent Vale of Aylesbury Housing Trust Veolia Enviromental Services Verdant Group Plc Virgin Media Visa International Vision Express Vodafone Ltd Volkswagen Financial Services Volvo Construction Equipment Walsall Voluntary Action Warburtons WDSGlobal Weatherbys Westminster Abbey Westminster Kingsway College White Consultants Ltd Wilkinson Hardware Stores Ltd William Hill Wiltshire Police Withers & Rogers Group LLP Wolseley UK WorkDirections UK Working Links Worlds Apart Ltd Worldwide Flight Services WSP Environmental Ltd Zara UK Ltd Zurich Financial Services

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