Beruflich Dokumente
Kultur Dokumente
SCIENCE COLLEGE
Linking Road, Bandra (W)
Department of Commerce
Advertising Project 2011-12
Name in Full Heena Khan Santosh Solanki Bhagyashree Zaveri Sahal Sathar
Signature
/20
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Table of Content
No. 1. 2. 3. 4. 5. Contents Introduction of Brand Ambassadors What is a Brand Ambassadors Salman Khan as a Brand Ambassador Hrithik Roshan as a Brand Ambassador Salman Vs Hrithik For endorsements of Biscuits & Chocolates. Pg.no 4. 5. 6. 7. 8.
6.
11.
7.
14.
Salman Vs Hrithik For endorsements of Suitings Salman Vs. Hrithik for endorsement of inner-wear Salman Vs. Hrithik for endorsement of Apparels & foot-wears Salman Vs. Hrithik for endoresement of watch & pens Final comparison Biblio-graphy
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Promotional Model
A promotional model is a person hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers. A promotional model can be female or male, and typically is intended to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers. While the length of interaction may be short, the promotional model delivers a live experience that reflects on the product or service he or she is representing. This form of marketing touches fewer consumers for the cost than traditional advertising media(such as print, radio, and television); however the consumer's perception of a brand, product, service, or company, is often more profoundly affected by a live person-to-person experience. The influence of this type of marketing may be more enduring as well. Promotional models often interact with many people at once to maximize quantitative influence on consumer demand. The responsibilities of the promotional model depend on the particular marketing campaign being carrying out, and may include:
increasing product awareness providing product information creating an association in the consumer's mind between the product or brand and a particular idea (natural beauty, classic heritage, edgy sex appeal, reliability) handing items to consumers, such as a sample of the product itself, a small gift, or printed information
Marketing campaigns that make use of promotional models may take place in stores or shopping malls, at tradeshows, special promotional events, clubs, or even at outdoor public spaces. They are often planned at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present. Changing social and business standards have resulted in a decrease in the use of promotional models in both the construction industry and automobile trade shows.[1]
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Salman is a Khan and he is a star. He has not been over exposed, so there is always an intrigue element with him. And to boost all this, Salman has a very loyal fan following who always ensure that his films get a good opening. So with so many pluses, Salmans career as a model suddenly looks very bright." Advertisers are always on the lookout for a good role model and suddenly, Salman Khan is finding himself in the thicket of some good endorsements coming his way.
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Endorsement of Hrithik is also based on the company's research which found that the ad recall for Tamarind was as high as 70 per cent among the target audience-a no mean achievement.Coke, for instance, found the brand identification of Hrithik with its brand growing in strength. Says Shripad Nadkarni, vice-president at Coca-Cola India: "Amitabh was the icon of a rebellious generation. This generation has changed and Hrithik is its icon. His values are the same that are associated with Coke -- warmth, and genuine." But with reports that Hrithik has already increased his brand endorsement rates in the market and companies still scrambling to make him their brand ambassadors, the Roshans are undoubtedly laughing their way to the bank. Gets 20-30 million rupees per year for endorsing a brand for one year, including commercials
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The new TV commercial opens in an airplane, where Sohail Khan is playing mirror with brand ambassador Salman Khan (copying his every move), much to the latters discomfort. In order to get rid of him, Salman picks up a Chlormint offered by the airhostess, and asks the famously inane question, Hum Chlormint kyun khate hain bhaala? (Why do we have Chlormint?). Predictably, Sohail repeats the same. Cut to both the Khans being hurled out of the plane by the airhostess. Salman, who has a parachute in his bag, is safe, while Sohail, whose bag is stuffed with books, is soon headed to earth. The ad ends with Salman warning the consumer, Chlormint. Bina taiyaari ke, dobaara mat poochhna (Don't ask again, without preparation). It is also said that Sallu Mia is being paid a whooping Rs 4 crore yearly by the company
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On their association with Hrithik Roshan, Desai said, Consumers associate Hide & Seek with chocolate-based biscuits. Hence, the new product has been created under the Hide & Seek umbrella to give consumers biscuits with more quantity of rich chocolate cream in their Bourbon biscuits. We will continue to use Hrithik to endorse the brand since consumers have high recall value of him as Hide & Seeks ambassador. This makes Hide & Seek Bourbon a brand that teens would not only like to associate with, but also flaunt.
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"I love the high-action imagery of Mountain Dew and more importantly the fact that it's not mindless action but there is a message at its core DARR KE AAGE JEET HAI. I have spent time with the Mountain Dew team and I eagerly look forward to working with them, said,Salman Khan. Mountain Dew The soft drink exhilarates like no other because of its daring, high-energy, active, extreme citrus taste. Challenge, a can do attitude, adventure and exhilaration are deeply entrenched in its brand DNA and the brand has always celebrated the bold and adventurous spirit of the youth. The brand enjoys high salience in the Indian market via a deep and compelling consumer insight of Darr Ke Aage Jeet Hai. It encourages consumers to overcome their inner fears and try something new, explore new boundaries
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Based on the theme Jashan Mana Le, the campaign has been designed to showcase the magical power of aerated drink Coca-Cola.
The new commercial is set at a quaint street where a group of youngsters land up late one night to grab a bite, only to find all the shops shut. What follows is a tryst with Hrithik and a magical ride, which leaves them in awe.
Set in the context of friends enjoying their food, the cold drink brings life to the moment and transforms it into an impromptu celebration.
It feels great to be part of the Jashan Mana Le campaign. It reminds me of the time when I was in college, hanging out with friends, going out and having food together, said Hrithik in a press statement.
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This is not his first endorsement, as is well known. The superstar has been associated with many prestigious brands, from Thumbs Up to Red Tape Shoes to Chloromint. Most of these brands underlined his macho man image. Interestingly, his least favourite person at present, Shah Rukh Khan, took a similar route, when he decided to endorse a woman-oriented product, Lux. He, like the rest of us, must be dying to know just what Salman does in the ad.
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Hrithik Roshan with his boundless energy and passion to excel was our obvious and most appropriate choice for Brand Ambassador. He exudes Confidence and doesnt stop till he meets the high benchmarks he sets for himself. Cinthol Brand Ambassador, Hrithik Roshan added, Its an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about 24- Hour confidence, energy and a 'Dont Stop' attitude it was very natural for me to associate with this brand. Its in perfect sync with my lifestyle & attitude Page 16
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Mayur has had a range of Bollywood celebrities for promotions. King Khan was the first ever such star in the year 1995, for almost five years. Following suit were Chandrachud Singh and Sharad Kapoor. For a brief period, cricketer Virender Sehwag also endorsed the brand. And now, Salman Khan has been chosen as the brand ambassador so as to generate mass appeal and a better consumer-connect. Reportedly, the company narrowed down on Salman since he represents the toughness and quality of the fabric with his image. He has certain personality attributes that go very well with the brand and provide an aspirational connect with consumers across all segments in the country.
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J. Hampstead has already done a day long photo shoot with Hrithik in the second week of February 2011 for its premium range of suitings. For the photo shoot Hrithik sported many different looks to go with each of the suit made out of premium J. Hampstead fabric. Hrithik could not help but admire the superior quality of the J. Hampstead fabric that enhanced his style and personality. Ramesh Poddar, Vice Chairman & Managing Director, J Hampstead said J. Hampstead is an international, stylish & fashionable apparel brand for the young age achiever. . Hrithik Roshan is also stylish, fashionable & successful with an international appeal and strong presence. Therefore, he is a perfect fit for our brand J. Hampstead.
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In fact, hes been their brand ambassador for almost two years now and commends the brand for having attributes like his own in Bodyguard protector, powerful & stylish. Dixcy Scott as a brand is in perfect sync with his personality and with his character in the movie as well. His association with Dixcy is beyond him being just their brand ambassador; its more to do with his belief in the brand, which is further emphasized and extended with Bodyguard.
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Moving from its earlier Yeh Aaram Ka Mamla Hai idea, the MacroMan M series calls itself Excitingly Male. Yeh Aaram Ka Mamla Hai will continue to remain its positioning line for the basic Frontline range. The creative for this series has been prepared by a Mumbai based agency, Carving Dreams. A TVC has been launched last month. Rupa intends to do an area-wise launch. Hoardings and print media will support each area launch. Hrithik Roshan says about being named brand ambassador for MacroMan M, I identify with the brand as it is everything that I am. Roshan went on to say that the letter M signifies macho, mischievous and male. Sources within the organisation have confirmed that Roshan has signed a two-year contract with Rupa. The brand has a market share of about 14 per cent, though VIP remains the leader with a market share of 20 per cent. Rupa has been a part of the hosiery industry since 1987.
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Salman Khan Vs Hrithik Roshan for Brand endorsements of Apparels, Footwears & Accessories
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Salman Khan has signed up as the new brand ambassador for Red Tape shoes , the footwear brand of Mirza Tanners Limited. Salman's collection is broadly categorized in three ranges - high fashion formals, casual or leisure wear, semi-formals and sandals. For Red Tape Shoes, the flamboyant Salman reflects the tough and sturdy face of their brand.
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On his association with Liberty, Hrithik comments, It feels great to be a part of a home grown brand which has been constantly serving the world-wide audience since more than 50 years. Besides, the collection is superbly- stylish yet comfortable, just how we all like it. Liberty plans to introduce innovative, comfortable and stylish products across all brand portfolios. Apart from this, Liberty is aggressively planning to strengthen its Southern markets by opening up at least 50 stores in South with a total of 100 stores all over India.
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Salman Khan Vs Hrithik Roshan for Brand endorsements of Watches and Pens
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Gone are the days when the hunky-dory and good looking 'models' were a saleable hot property in the glitzy world of advertising and commercials. The current trend has seen these professional models being replaced by either cricketers or film stars.
According to Bollywood Hungama's reliable sources, superstar Salman Khan has been signed up as the brand ambassador of Rotomac Pens (which previously had Raveena Tandon as its brand ambassador).
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Hrithik Roshan, Brand Ambassador, Rado says, I am proud to represent Rado, a brand that is futuristic and has pioneered the art of exploring innovative designs, materials and technology. With Rado I am hoping to find out more about the true essence of time. Matthias Breschan, CEO, Rado says, We are delighted about our association with charismatic Indian actor Hrithik Roshan. He is someone who truly matches the Rado DNA, as he is determined to achieve perfection and fully embodies the Rado Unlimited Spirit.
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Final Comparision
y Salman khan and Hrithik Roshan are the most two super star for todays world their comparision is irrelevant. y Salman khan is favourite among some group of people whereas hrithik roshan is favourite among others. y But since hrithik has emerged now in the bollywood industry and has become a star icon his endorsements are more. y Hrithiks earning is more through brands endorsements as compared to salman khans earning per endorsements y Salman khan is involved in endorsing those brands which are of day-to-day use eg.Wheel Detergent powder, whereas Hrithik endorses most Branded products eg.Provogue,Acer,John Players y Finally, they are best in their own ways it is difficult to compare them.
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Biblio-Graphy.
WWW.GOOGLE.COM WWW.WIKI-PEDIA.COM WWW.ECONOMICTIMES.COM WWW.ENCYCLOPEDIA.COM WWW.BOLLYWOODHUNGAMA.COM
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