Guidelines for using the hall kinion signature

worldwide hall kinion signature guidelines and standard s

To users of the hall kinion signature:

You may use the hall kinion signature to promote hall kinion in marketing literature, advertising, direct mail, trade shows, compact disc or video presentations, and on promotional gift items such as T-shirts or coffee mugs. This brochure includes a set of guidelines for using the hall kinion signature as well as a Web address from which you can download the signature for reproduction. If you have signature questions or if you need camera-ready files of the signature, please contact the Hall Kinion Corporate Office. Thank you for your cooperation. Hall Kinion, inc.

Guidelines for using the hall kinion signature:

To preserve the legal protection and strength of the trademarked signature (logo and logotype), you must use it correctly and consistently, according to the following guidelines. DOs
Use the primary signature whenever possible. Display the signature only in the forms specified in

DONTs
Do not use the secondary signature unless the

primary will not work in a specific situation.

Do not rotate, skew, redraw, reproportion,

this guide. Keep the logo and logotype together. Display the signature only in the colors specified. Always position the signature alone and apart from other text and graphics, especially other trademarks and service marks. Reproduce the signature only from the master art or electronic file provided by hall kinion. Do use the fonts: News Gothic or ITC Franklin Gothic.

reproduce three-dimensionally, or otherwise alter the signature or its element in any way. Do not combine the signature with any other elementsuch as logos, words, graphics, photos, slogans, or symbolsthat might seem to create a hybrid mark.

logotype logo signature logo logotype

signature

Signature Components
Primary Signature Preferred usage

Signature Components
Secondary Signature Use when primary signature is not workable.

1/4 x

1/4 x 1/6 x x 1/6 x

Minimum Clear Space

Never use less than the minimum clear space, as shown.

Spot Color Orange (or PANTONE Orange 021) Spot Color Purple (or PANTONE 2597) Spot Color Green (or PANTONE 382) Spot Color Green (or PANTONE 382) Spot Color Purple (or PANTONE 2597)

process color 70% magenta 100% yellow process color 29% cyan 100% yellow process color 80% cyan 100% magenta

black

black

Color Specifications
Four-color version The entire highlighted area inside the spheres reverses out to transparent, letting the background show through.

R=255 G=102 B=0 R=153 G=204 B=0 R=0 G=0 B=0 R=115 G=0 B=125

Color Specifications
Signature on black background. Use only the four-color version. Four-color version: The entire highlighted area inside the spheres reverses out to white. All type reverses out to white.

Color Specifications
RGB version Signature always appears as four-color version for RGB applications. The entire highlighted area inside the spheres reverses out to white.

halftone art

one color ar t

line art

line art

Color Specifications
One-color version Logo prints as halftone art. Logotype prints as line art. Signature can appear printed entirely in black or entirely in Spot Color Purple (or PANTONE 2597).

Color Specifications
One-color version Logo prints as solid art. Logotype prints as line art. Signature can appear printed entirely in black or entirely in white.

Newspaper Ad Applications
Choice of two versions. Additional type set in ITC Franklin Gothic Demi. Logo prints as halftone art. Logotype prints as line art. Signature prints entirely in black.

Minimum Size
Signature appears without tagline when signature reproduces smaller than 1.25 wide.

The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. For accurate standards, refer to the current edition of the PANTONE Color Formula Guide. PANTONE is a registered trademark of Pantone, Inc.

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