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Jeffrey D.

Lawson
E-mail: jdlaw14@gmail.com

Mobile: 508-904-5500 Framingham, MA 01701

Global Marketing and Sales Leader Global marketing and sales leader who develops teams to launch and sell new products on time and on budget. From start-ups to Fortune 100 companies, skilled at sales management, product management, implementing process improvements, managing projects and building high performance teams. Successful in technology driven companies; Business-to-Business and Consumer markets. Core Competencies: Global marketing and sales leadership. Ability to conceive and implement strategic plans that result in sustainable margin growth. Inspiring cross functional teams to work together to develop and implement plans while building relationships with global major accounts to increase sales. Marketing and sales expertise in direct, multi-tiered, OEM and retail models. New product introductions on time and on budget. Ability to define winning products for global markets, implement repeatable go-to-market launch plans, and develop global markets and channels. Successfully introduced 35+ new products in four companies to grow revenues and margin. Created new global brand identities to increase brand awareness. Delivered global communications plans in print and on web from start up to Fortune 100 firms. Continuous process improvement. Overcome global operating challenges in matrix organizations to improve process, meet deliverables and reduce costs. Implement profitable lifecycle management initiatives. Experience: General Manager, Marlborough Country Club, Marlborough, MA
May 2010-Present Member owned country club with 400 members, 18 hole golf course and 30,000 square foot clubhouse.

Leading the entire management staff of 9 to unwind and reset optimized operating practices, setting new policies, enabling staff to gain insight and control over operating costs, and designing and implementing new revenue generation programs with efficient repeatable operating methods. Responsible for $4.0M P&L and 100 employees. Improved operating margin by 30% and increased function business by 33%. Director, Global Marketing, Bose Corporation, Framingham, MA
2005-2010 Leading supplier of consumer electronics, automotive systems, noise cancellation headsets and professional audio systems. Privately held.

Restructured department, hired new staff enabling improvements in product management and product marketing. New team successfully segmented, positioned and launched 10+ new products to drive worldwide business growth by 20%. Drove adoption and implementation of new product launch process for $100M business.

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Led process with global sales leaders to establish strategies, worked with internal global sales teams to establish operating priorities, marketing and launch plans, and establish relationships with the trade press. Researched, developed and implemented new web strategy, developed new global brand identity, fielded global market research, established global marketing plan discipline. Director, Product Marketing Systems, Brooks Automation, Chelmsford, MA
1998-2004 Top supplier of automation hardware and software to semiconductor industry. Sales $400M.

Realigned engineering deliverables for $50M custom build product line, mobilized company-wide resources, reengineered critical business processes resulting in improved use of engineering talent, reduced delivery lead times, quote response time, and increased product line margin on average by 5 points. Generated new OEM design wins within six months, resulting in market share growth and revenue projection of $30M over the next 24 months. Led integration of two acquisitions with distinct and highly engineered product lines, consolidated West Coast and East Coast factories, merged business systems into corporation within six months, achieved $50M revenue, delivery and margin goals. During start-up phase of Progressive Technology Inc. (PTI), as VP Sales & Marketing, repositioned product line to counter act competitive threats, expanded global market share in untapped geographies, and drove introduction of three new products, captured five new accounts in Korea, Taiwan, Germany and new revenue of $5M. At PTI, produced companys global strategy, identified markets, products, customers and channels of distribution, resulting in aligned company investment strategies for profitable growth, sales grew 300% over three years, maintained 65% gross margin. AT PTI, led, designed and staffed marketing and sales organization, upgraded sales reps, established business development expertise in Japan, created technical and application organization, resulting in expanded global market share. Drove marketing and sales elements of company sale and integration into Brooks Automation. Director, Sales & Marketing, Business Imaging, Polaroid Corp., Cambridge, MA
Worlds top maker of instant film, cameras and imaging systems. Sales $2B.

1979-1998

Over a 19 year career in the Business & Professional Products Division, created an innovative 10 person sales and marketing organization to drive accelerated sales growth in the largest national account. By introducing new products, utilizing private labeling, targeting promotions, establishing database marketing and penetrating new markets, sales increased 15%. Other positions held: Director, Strategic Marketing for the Americas, Technical Imaging and Director of Marketing Operations, US Technical Imaging Education: MBA, Marketing & Management BS, Business Administration Project Management Professional (PMP) Lean Six Sigma Green Belt (LSSGB) Industrial Marketing Management Program

Northeastern University Boston University Project Management Institute William George Associates Penn State University

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