AMY S.

RAINFORD
Boise Id. 83706 208-859-8446 amysueras@yahoo.com

Value Offered: -Seven years of experience in B2B and consumer outside sales -Familiar with Marketing Solutions and Brand Awareness -Proven track record of delivering increased sales and market share

MD News Magazine

July 2011-January 2012

Group Publisher Idaho/Seattle Editions

Publisher for a B-to-B branded content magazine that reaches the physicians and healthcare executives market. Daily focus of prospecting and selling advertising and custom content to hospitals, physician practices, and healthcare industry service providers to be featured in the pages of MD News is Seattle or Idaho. Prepared and negotiated new proposals. Networking and promoting the magazine through local trade shows and events. Coordinating local photo shoots and collecting strategic information to drive each magazine editions content strategy.

Cord Blood Registry

November 2007-March 2011

Regional Manager-Seattle WA
I was responsible for training and educating obstetricians, nurse practitioners, midwives, labor and delivery staff, medical assistants and child birth educators on the use and collection techniques of umbilical cord blood stem cells. I assisted medical office staff in developing educational systems to properly inform expectant parents on stem cell collection options. I achieved successful results through direct to physician dialogue, and direct to consumer presentations. It was my responsibility to stay constantly informed and have an acute understanding of new advancements in stem cell therapy. Being informed of new advancements allowed me to provide continuous product education to physicians, thus leading to increased sales over competition. Duties included delivering increased sales and market share growth, demonstrating personal leadership and constant improvement of individual sales effectiveness Presidents Club YTD 2008. Ranked #4 out of 40 Grew territory cord blood enrollment sales 20% in a difficult closed office market in 2008 over 2007. 120% to goal YTD 2008. 88% to goal YTD 2009

Independence Mortgage Services

Jan 2006- October 2007

Mortgage Consultant/Sales
Assist clients with wealth management and mortgage financing Developed Business to Business relationships with Builders and Realtors Developed personal marketing packages Work with team goals as well as individual goals

AMY S.RAINFORD
Boise Id. 83706 208-859-8446 amysueras@yahoo.com

Ferndale Laboratories (Ferndale MI)

March 2005-November 2005 Institutional Sales Consultant Reduction in Sales Force Sold medical products and a pharmaceutical product to hospitals in Washington and Oregon. Products included a medical adhesive, remover and topical anesthetic cream. Call Points were OR, Anesthesia, Pediatrics, Pharmacy, Materials Management, ICU, NICU Territory was new with no prior sales rep-Maintained accounts, brought on new business with new and organic growth, created business plans and marketing strategies for territory. 2 Primary prospects converted 1-2 month after company laid off sales team.

ADP (Bothell, WA) District Manager

October 2003 February 2005

Performed at 127% of annual quota selling payroll products to small businesses Number one Sales Rep in Region for Month of April in both units and dollars Managed and grew relationships with 25 CPA firms. Generated over 100% new CPA firm client growth from January 2004 Prospecting was achieved by cold calling, foot canvassing, referrals as well as a company provided database Used sales experience to transfer to medical sales

Additional Experience:

Paragon Restaurant (Seattle, WA)

Macys (Bellevue, WA) Education: University of Montana

Manager/Bookkeeper Department Manager

March 2001 October 2003 September 1999-February 2001

August 1994-June 1999

B.S Business Administration