Omniture

Siteycatalyst User Training

Sitecatalyst User Training Course Introduction The Sitecatalyst User Manual: A Companion Document Course Objectives Section One
Chapter One 1. An Introduction To Web Analytics a. Overview b. Objectives 2. Defining Web Analytics 3. The Purpose Of Web Analytics 4. The Process Of Using Web Analytics a. Step 1: Identify And Measure Kpi b. Exercise 1.1: Goals And Kpi c. Step 2: Report d. Step 3: Analyze e. Step 4: Optimize f. Step 5: Innovate Chapter Two 1. Sitecatalyst Basics a. Overview b. Objectives 2. What Is Sitecatalyst? a. How Sitecatalyst Collects Data b. Term Definitions 3. Logging Into The Omniture Suite a. Exercise 2.1: Logging In To Sitecatalyst Chapter Three 1. Exploring The Sitecatalyst Interface a. Overview b. Objectives 2. The Sitecatalyst Home Page a. Report Suite Selector b. Running Default Reports c. Exercise 3.1: Run A Report In Sitecatalyst d. Exercise 3.2: Configure A Report In Sitecatalyst e. Running Custom Reports f. Spotlight Search g. Admin Search h. Admin Menu i. My Account Menu j. Help Menu 1. Introductions And Basics

k. Exercise 3.3:Search The Knowledgebase Section Two 1. Sitecatalyst Reports And Metrics Chapter Four 1. Visitor Acquisition a. Overview b. Objectives 2. Sitecatalyst Metrics a. Types Of Metrics b. Metric Availability c. Site Metrics d. Exercise 4.1: Run A Traffic Metrics Report e. Purchase And Shopping Cart Reports f. Custom Events g. Where Is The Value? h. Exercise 4.2: Run A Conversion Metrics Report 3. Introduction To Dashboards a. Adding A Report To A Dashboard b. Exercise 4.4: Run A Traffic Sources Report 4. Campaign Reports a. The Tracking Code b. Other Custom Reports Under Campaigns 5. Custom Traffic And Conversion Reports a. A Note About Traffic And Conversion b. Custom Example c. Exercise 4.5: Adding A Visitor Acquisition Report Chapter Five 1. Visitor Identification And Segmentation a. Overview b. Objectives 2. Most Common Visitor Profile Submenus a. Geo-Segmentation Reports b. Exercise 5.1: Run A Geo-Segmentation Report c. Technology Report d. Exercise 5.2: Run A Technology Report e. Additional Visitor Profile Reports f. Custom Traffic And Conversion Reports g. Exercise 5.3: Run A Custom Report h. Exercise 5.4: Adding A Visitor Identification And Segmentation Report To A Dashboard Chapter Six 1. Visitor Activity And Content Consumption a. Overview b. Objectives 2. The Clickmap a. Installing The Clickmap b. Using The Clickmap

c. Exercise 6.1: Run The Clickmap d. Conversion Events: A Reminder 3. Site Content Reports a. The Pages Report b. Exercise 6.2: Run A Pages Report c. The Site Sections And Server Reports 4. Video Reports a. Basic Video Numbers b. Exercise 6.3: Run A Video Report 5. Mobile Reports a. Why Mobile b. How Mobile Works c. Mobile Reports d. Viewing Reports On Your Mobile e. Tracking Mobile Devices In Regular Reports f. Exercise 6.4: Run A Mobile Report 6. Path Analysis And Reporting a. Identifying Paths Of Interest b. Defining The Conversion Path c. Look For Obvious Problem Areas d. Exercise 6.5: Run A Fallout Report e. The Next Page Flow Report f. Exercise 6.6: Run A Next Page Flow Report g. Other Next And Previous Reports h. State Your Hypothesis i. Test Your Hypothesis 7. Product Reports a. Other Products Reports b. Exercise 6.7: Run A Products Report 8. Custom Traffic And Conversion Reports a. Custom Example: Internal Search Terms b. Custom Example: Internal Promotions (Calls To Action) c. Exercise 6.8: Run An Internal Search Terms Report d. Exercise 6.9: Adding Visitor Activity And Content e. Consumption Reports To A Dashboard Chapter Seven 1. Visitor Retention And Growth a. Objectives 2. Return Frequency 3. Sales Cycle Reports a. Unique Customer Reports b. The Customer Loyalty Report 4. Custom Traffic And Conversion Reports a. Custom Example: New/Return Visitors Report b. Exercise 7.1: Adding Visitor Retention And Growth Reports Section Three 1. Customizing Your Reports

Chapter Eight 1. Understanding Sitecatalyst Graphs a. Overview b. Objectives 2. Graph Types In Sitecatalyst 3. Graph Options By Report Type a. Exports Trending One Item b. Exercise 8.1: Run A One-Item Trending Report And Add A Graph c. Reports Trending Multiple Items d. Stacked Graphs e. Exercise 8.2: Run A Multiple-Item Trended Report And Add A Graph f. Ranked Reports g. Stacked Bar Charts On Ranked Reports h. The Pie Chart i. The Scatter Plot Graph j. The Bubble Graph k. Exercise 8.3: Run A Ranked Report And Add A Graph Chapter Nine 1. Calculated Metrics a. Overview b. Objectives 2. Site-Wide And Report-Specific Metrics a. Prebuilt Calculated Metrics In The Conversion Funnel Reports b. Exercise 9.1: View Calculated Metrics In A Conversion Funnel Report 3. Creating A Calculated Metrics a. Start With The Appropriate Report b. Accessing The Metric Definition Interface 4. Using Calculated Metrics a. Using Calculated Metrics In Reports b. Understanding Calculated Metrics In Reports c. Exercise 9.2: Create A Report-Specific Calculated Metric d. Using Site-Wide Calculated Metrics e. Exercise 9.3: Create A Site-Wide Calculated Metric f. Report Suite-Level Calculated Metrics g. Calculated Metrics Examples Chapter Ten 1. Relating Reports To Each Other a. Overview b. Objectives c. Two Types Of Breakdowns d. Breaking Down Reports e. Exercise 10.1: Run A Correlation Breakdown Report f. Metrics In Breakdown Reports g. Exercise 10.2: Run A Sub-Relation Breakdown Report Chapter Eleven 1. Adding Context To Your Reports Using Targets,

a. Calendar Events And Alerts b. Overview c. Objectives 2. Sitecatalyst Targets a. Exercise 11.1: Create And Run A Target Report 3. Calendar Events a. Exercise 11.2: Create And View A Calendar Event 4. Sitecatalyst Alerts a. Setting Up An Alert b. Exercise 11.3: Create An Alert Section Four 1. Report Retrieval And Distribution Chapter Twelve 1. Saving Reports a. Overview b. Objectives 2. Downloading Reports a. Exercise 12.1: Download A Report 3. Bookmarking Reports a. Setting Up The Report For A Bookmark b. Saving The Bookmark c. Accessing A Saved Bookmark d. The Bookmark Manager e. Wheres The Automation? f. Exercise 12.2: Bookmark A Report Chapter Thirteen 1. Distributing Reports a. Overview b. Objectives c. Printing Reports d. Copy Graphs e. Emailing Reports And Automating Delivery f. Automating Report Delivery g. Exercise 13.1: Scheduling A Report For Delivery h. The Data Extract Tool i. Exercise 13.2: Define A Data Extract Chapter Fourteen 1. Sitecatalyst Dashboards a. Overview b. Objectives 2. Adding Custom Reportlets To Dashboard a. Types Of Custom Reportlets b. Editing Dashboards 3. Managing Dashboards a. Direct Access

b. Sharing Dashboards c. Deleting Dashboards d. Scheduling Dashboards For Automatic Delivery e. Dashboard 4. Course Summary Appendix 1. Success Kits