The Rise of Scientist in Corporate World

Kementerian Riset dan Teknologi RI 19 Desember 2011

Dr. Andreas Raharso - Hay Group Global Research Centre for Strategy Execution

www.i-4.or.id [Refleksi Akhir Tahun 2011 @Kemenristek]

Commoditization Trap

Most companies, in most industries, chase the same opportunities that every other company is chasing, they miss the same opportunities that everyone else is missing
Source: Youngme Moon - 2010
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The Story of Gillette Guard

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Failure rate of M&A can be as high as 60%

Global M&A deals 58% 42% Europe M&A deals 53% North America M&A deals 62% 47% 38% 51% 49% Asia Pacific M&A deals

Negative Positive value value creation creation

Negative Positive value value creation creation

Negative Positive value value creation creation

Negative value creation

Positive value creation

Source: Thomson Financial and BCG

2011 Hay Group. All rights reserved

Drivers of intangible capital

Candor Management
Practice open communication that is honest, timely and accurate

Courageous Follow-through
Demonstrate perseverance and adopt common fighting stance towards obstacles

Calculated Risk
Share similar proclivities towards calculated risks and be ready to commit fully

Compatible Response
Respect the need for timely and prudent response and share similar time frame

Gillette and Procter & Gamble

Lenovo and IBM

Tata and Corus

Ben-Q and Siemens

Accounts for 33% of active intangible capital

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Accounts for 32% of active intangible capital

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How scientist create value?

Professor Genevive Berger is Unilever Chief R&D Officer

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Clean clothes, less rinse, and less water

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Scientist at Board of Director

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Scientist at Board of Director

Dr. John E. Kelly III is IBM senior vice president and director of Research
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Deep and Reactive Analytics

Impact of Research in IBM

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Scientist at Board of Director

Mark M. Little Ph.D is GE Senior Vice President and Director Global Research
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Power out of thin air: wind turbines

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Market Focused R&D

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Conclusion
Poor research performance is usually not caused by a lack of ideas or lack of funding. What some companies lack is the structure needed to effectively focus to research. Its the lack of will to develop a corporate strategy that can focus on tomorrows.

Thank you

I have not failed. I've just found 10,000 ways that won't work.
Thomas Alfa Edison

2011 Hay Group. All rights reserved

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