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_______________________________________________________________________________________________ University of Bedfordshire MBA Page 2 of 17 Module Handbook: Entrepreneurship and Small Business Management
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Office: HM08, Vicarage Street Tel: 01582 489071 (Ext. 5571) email: muhammad.roomi@beds.ac.uk Monday Friday 02:00 p.m. 05:00 p.m. 10:00 a.m. 01:00 p.m.
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Contents
Welcome....................................................................................................................................................3 Learning resources at the University of Bedfordshire .........................................................................3 (By appointment only).............................................................................................................................4 Contents....................................................................................................................................................5 1 Introduction to the module...................................................................................................................6 2 Overall aims of the module...................................................................................................................6 3 Overview of module content.................................................................................................................6 4 Prerequisite knowledge or skills..........................................................................................................7 5 Learning outcomes of the module in more detail...............................................................................7 Weekly study schedule overview.............................................................................................................8 7 Study resources for this module......................................................................................................8 Essential textbook..................................................................................................................................8 Recommended additional resources......................................................................................................9 Recommended journals and other periodicals....................................................................................10 Recommended websites and online content.........................................................................................10 8 How to study this module...................................................................................................................12 9 Assessment...........................................................................................................................................13 Appendix 1:.............................................................................................................................................15
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concepts and issues related to Entrepreneurship as well as start-up of an entrepreneurial venture as a foundation for the Growth oriented second part which describes strategies and options for exponential growth of a successful business. In line with the nature of subject, the module facilitator put a strong emphasis upon teaching for and through as opposed to about. Teaching for means constant targeting the practice of learning upon the know how, the know who and the need to know, related to achieving a personal and/or organisational objective. This involves combining skills and knowledge and, contrary to what often seems to be a popular belief, does not eschew taking a conceptual approach. He does not discount the importance of theory though, therefore, his aim is to strike a balance between theory and practice. The module covers the following topics: Introduction Character traits of owner-managers and entrepreneurs Opportunity recognition and idea generation Creativity and innovation Start-up 1 Scenario analysis Start-up 2 Financing Start-up 3 Legal and ethical issues Growth 1 Evaluation and Preparation Growth 2 Strategies Entrepreneurial Leadership Corporate entrepreneurship Social entrepreneurship
A fuller description of the content of the module, on a week by week basis, is given in appendix 1.
Identify and develop the personal skills and behaviours that are required for optimizing personal and business opportunities
The study guide for this module is available as a downloadable PDF document and is available in the BREO site for this module. Each session in the study guide provides an introduction and overview of the topic, and provides some activities and exercises to help you engage with the subject matter. These activities and exercises do not form part of your final assessment for the module, but they will help you towards improving your grade, so you should not be tempted to skip them. If you have difficulty with them, you should discuss them straight away with your tutor. To help you achieve a good grade at masters level, you will have to read widely around the subject. There is an essential textbook plus numerous other resources which you should access and use.
Essential textbook
The essential textbook for this module, which you are strongly encouraged to buy, is: Burns, P (2006) Entrepreneurship and Small Business, Basingstoke: Palgrave. However, if you have access to a copy of the following you will find it helpful, Burns, P (2004) Corporate Entrepreneurship: Building an Entrepreneurial Organisation, Basingstoke: Palgrave. The books share some common materials but are different in a number of significant ways. Both texts contain numerous case-study examples. Entrepreneurship and Small Business is written for both undergraduates and postgraduates, including students with no prior business experience or skills. It therefore covers these key
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skills in some depth. It is primarily concerned with start-ups and early growth businesses although there is a chapter on family business. It looks at the contribution small firms make as well as the personality of the entrepreneur and how they must change as the business grows. It does not contain anything about entrepreneurship in larger firms. However, it does contain chapters on the business plan and obtaining finance, which are important elements of this module. The new recommended edition also contains an important chapter on Social Entrepreneurship as well. Corporate Entrepreneurship: Building an Entrepreneurial Organisation is written for postgraduates and post-experience students. It therefore assumes students have basic business skills and then uses some of the theories and techniques to address the challenge of maintaining or developing a larger entrepreneurial organisation. It covers the topics of creativity and innovation in greater detail. It does not show you how to draw up a business plan or how to raise finance but does contain a diagnostic exercise to see whether a firm is really entrepreneurial. It is primarily concerned with larger businesses that wish to grow or sustain their growth. It is one of only three texts on this topic in the world.
Kirby D. (2003), Entrepreneurship, Maidenhead:McGraw Hill. Kuratco D.F. and Hodgetts R.M. (2001), Entreprenbeurship: An International Perspective, Orlando: Harcourt College Publishers. Scarborough N.M. and Zimmerer T.W. (2005), Effecive Small Business Management, Pearson Prentice Hall. Stutely, R. (2005), The Definitive Business Plan, FT Prentice, London. Zimmerer T. W. and Scarborough N.M. (2005), Essentials of Entrepreneurship and Small Business Management, Pearson Prentice Hall.
. Business Link Companies House Cooperatives Franchises VAT & tax Health and Safety Fire certificate Environment Employee rights Premises Licences www.businesslink.gov.uk www.companieshouse.gov.uk www.icof.co.uk www.co-opunion.coop www.british-franchise.org www.hmrc.gov.uk www.hse.gov.uk www.fire.org.uk www.defra.gov.uk www.environment-agency.gov.uk www.dti.gov.uk www.startinbusiness.co.uk www.environment-agency.gov.uk www.vosa.gov.uk www.culture.gov.uk/alcohol_and_entertainment www.oft.gov.uk/Business/licence www.ico.gov.uk
Selected web-sites These are the links to the selected web sites, details of which are given on page 527 of Burns, P (2006) Entrepreneurship and Small Business, Basingstoke: Palgrave. The Small Business Research Portal Academic sites: Global Entrepreneurship Monitor Babson College Centre for Entrepreneurship Information Centre for Entrepreneurship Centre for Entrepreneurial Leadership Clearinghouse on Entrepreneurship Education Practical information, help and advice: UK Business Link UK Small Business Service The United States Small Business Association The British Library Business & IP Centre Business Help Enterweb Livewire Young Entrepreneurs Princes Trust Start-up Magazine Start-up Journal Business Plans: Teneric Bplans Businessplans Business-plans Finance Finding finance Fairinvestment British Venture Capital Association European Venture Capital Association UK venture capital funds Business Angels Business Angels Firsts Tuesday Creativity Creax www.smallbusinessportal.co.uk www.gemconsortium.org www3.babson.edu/eship/ www.bibl.hj.se/ice/ www.celcee.edu
www.businesslink.gov.uk www.sbs.go.uk www.sba.gov www.bl.uk/bipc www.bizhelp24.com www.enterweb.org www.shell-livewire.org www.princes-trust.org.uk www.startups.co.uk www.startupjournal.com www.teneric.co.uk www.bplans.com www.businessplans.org www.business-plans.co.uk www.money-off.co.uk www.fairinvestment.co.uk www.bvca.co.uk www.evca.com www.growthbusiness.co.uk www.bbaa.org www.venturesite.co.uk www.firsttuesday.com www.creax.com
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Family Business The Family Business Network International trade The International Monetary Fund The World Trade Organisation The World Bank The United Nations Conference on Trade and Development The International Chamber of Commerce The Institute of International Economics The International Forum on Globalisation Social entrepreneurship Ashoka Changemakers Centre for Social Innovation Demos DTI Social Enterprise Unit Joshua Venture Social Entrepreneurship Monitor (select Documents then UK) The Institute for Social Entrepreneurs The National Centre for Social Entrepreneurs (USA) The School for Social Entrepreneurs (UK) The Small Business Service Social Enterprise Unit (select Social Enterprise)
www.fbn-i.org www.imf.org www.wto.org www.worldbank.org www.unctad.org www.iccwbo.org www.iie.org www.ifg.org www.changemakers.net www.gsb.stanford.edu/csi/ www.demos.co.uk www.dti.gov.uk/socialenterprise www.jochuaventure.org/resources/socent-resources.html www.gemconsortium.org/default.asp www.socialent.org www.socialentrepreneurs.org/ www.sse.org.uk www.sbs.gov.uk
Students will work on their own to identify and assess market opportunities, and then refine these ideas into a larger entrepreneurial project. Numerous small-scale activities will develop opportunity identification skills, entrepreneurial mindsets, and practical familiarity with banking, legal issues, etc. The business plan project will combine all these other skills within the framework of planning a new venture around the entrepreneurial idea. This might be a plan for a start-up or for a new venture within an existing firm. Over the whole span of the term student will gather primary and secondary data to assess and implement the attractiveness of their idea, using the tools and frameworks taught in the class.
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9 Assessment
Participants will develop an organisational business plan and present it with a view to gaining the resources/finances required for its implementation. They will also produce a case study of an entrepreneurial leadership scenario. No 1 2 3 Assessment type A: Case Study C: Preparation of cases for class discussion A: Preparation of either: A business plan or: A growth audit on a small firm Weight 40% 10% 50% Learning outcomes See above See above See above Submission Week 9-10 Week 3-13 Week 15
Assessment 1 The aim of this assessment is to extend the intellectual skills and personal development within the academic expectations of students. It is a group activity (in pairs) within a secondary research framework requiring a academic diligence and critical analysis in putting together an original piece of written work on entrepreneurial characteristics of a successful entrepreneur of your own country. The start date is not specified but the Weekly Programme document signals as early as Week 2 that some sort of embryonic activity needs to be under way and by week 5 you should hand in a provisional statement / abstract of the case study you are planning to research in. The word target is 3,000 -4000 words (+ or 10%). The process has the following schedule: Period up to week 6 is the gestation period where an entrepreneur is studied and area of entrepreneurship excellence is reviewed (amongst many at the early stages) and gradually becomes more focused. Clearly you will be speaking to your tutor during this time and you are encouraged to network with colleagues who are in similar areas. This broadens the knowledge and data bases and stimulates discussion. Week 5 will be the first formal statement of what you are doing and with whom as a pair. You are required to draw the boundaries so it does not get too large; your reason for choosing this entrepreneur, which can include personal interest but must also have an academic slant; some suitably relevant and robust sources, i.e. that have academic credibility; and, finally, some plan of the next stages of your research. During weeks 6-9, you should have at least one meeting with your tutor. Week 10 is the final deadline for handing in the final document. Weighting: 40% Guideline length: 3000 4000 words Mode of activity: Group (in pairs) Due Date: Thursday, December 01, 2011 For guidelines, kindly read the case studies enclosed with your handbook or taught to you during the first few weeks. Please make sure that it is not just the life history of the
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entrepreneur but you also discuss some critical issues and problems faced by the entrepreneur. Some critical incidents, if any should also be described.
Students must explore the concepts cumulatively, learning to question them as much as to test them in action. Case study will involve group discussion and analysis of relatively specific concepts and ideas; exercises and looser discussion will explore ideas more generally. The list of cases to be prepared is given in the detailed weekly content given in the content part. Notes on Case Studies Preparation and Class Discussion: Most of the cases are short and easy to comprehend. Students are expected to have identified and analyzed the core issues in the case, to have drawn conclusions and to have a specific course of action ready to present and discuss. Please remember: there is no expectation of a specific right answer. Instead, the lecturer will seek to facilitate a well thought-out class discussion. There is usually a wide range of legitimate points of view on any given case. The quality and conviction of a students argument is what counts. (Of course, that doesnt mean the lecturer wont at times challenge a students position or play devils advocate.)
Assessment 3 You have two options: Write a business plan for either your own business or for one that you want to set up. Use as a model the specimen business plan in the Appendix C to Chapter 8 that is closest to your business (retail, service or manufacture); prepare a business plan for your own business idea, using the pro forma available in Paul Burns Entrepreneurship and Small Business, pp.395-401. Whilst you do not have to follow the precise format for a plan recommended in this text, you are expected to cover all the main elements of a plan, including financial forecasts for 3 years. Undertake a growth audit on a real small firm. Write up your findings in the form of a report, indicating any growth opportunities that the firm might have and evaluating how they might be financed. You are not expected to produce financial forecasts. Again, there is an exercise to help you do this at the end of both books. Weighting: 50% Guideline length: 5000 words Mode of activity: Individual Due Date: Thursday, January 19, 2012
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Appendix 1:
Week 1 Topic Lecture Pedagogy Essential Readings A. Readings Notes Week 2 Topic Lecture Pedagogy Essential Readings A. Readings Deadlines Notes October 3-7, 2011 Introduction Introduction to Entrepreneurship and Small Firms Class discussion and participation Burns (a)1*: Chapter 1, David and Goliath Prepare the case Steve Jobs The Silicon Valley Pioneer for next weeks class discussion. Check blackboard for additional material. October 10 14, 2011 Character traits of owner-managers and entrepreneurs Entrepreneurial Characteristics Case Study: Steve Jobs The Silicon Valley Pioneer Burns(a): Chapter 2, Heroes and Super-heroes Burns(b)2: Chapter 1, The entrepreneurial DNA The case examines in detail the leadership and entrepreneurial skills of Steve Jobs, CEO of Apple Computers and Pixar (a leading US animation studio). Jobs role in shaping the computer industry through Apples revolutionary products and a few unconventional business practices has been explored in detail. The case goes beyond this to discuss the aspects of Jobs personality that were appreciated by many businessmen and industry leaders. The ups and downs in Jobs career graph and the way in which he overcame the obstacles are discussed in detail. Jobs departure from Apple and his comeback are explored in depth. After doing this case, students should be able to: (1) understand the leadership style and entrepreneurial abilities of a pioneer who revolutionised the world through technology; (2) compare between the successful attributes of entrepreneurship, leadership and operational expertise in managing firms successfully; (3) explore how entrepreneurs can convert setbacks into stepping-stones to success. For the next week class discussion, prepare the case R&R. Check blackboard for additional material. October 17 21, 2011 Opportunity Recognition and Idea Generation Opportunity Recognition and Idea Generation Case Study: R&R + Group work Burns (a): Chapter 3, Opportunity, Innovation, and Entrepreneurship Barringer and Ireland: Chapter 2, Recognizing Opportunities and Generating Ideas For the next week class discussion, prepare the case The Hard Road: Steps on an Entrepreneurial Journey. Check blackboard for additional material.
Week 3 Topic Lecture Pedagogy Essential Readings Additional Readings Deadlines Notes
1 2
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October 24 - 28, 2011 Creativity and Innovation Creativity and Innovation Case study: The Hard Road: Steps on an Entrepreneurial Journey Burns (a): Chapter 4 (Developing Creativity) Burns (a): Chapter 14 (Developing a Business Plan) Zimmerer and Scarborough: Chapter 11 (Crafting a winning business plan) For the next week class discussion, prepare the case FrogPubs (A) discussion. Check blackboard for additional material. October 31 November 4, 2011 Start-up Start-up Skills (1): Scenario Analysis and Setting up Case study: FrogPubs (A) & Knocking Doors Burns (a): Chapter 5 (The Decision) & 6 (Making it Happen) For the next week class discussion, prepare the case NanoMagnetics discussion. Check blackboard for additional material. November 7 - 12, 2011 Start-up Start-up Skills (2): Raising finance / funding Case study: Nanomagnetics + Role Play / Drama Burns (a): Chapter 13 (Financing Small Business) Burns (a): Chapter 7 (Control and Decision Making) Beaver: Chapter 7 (Financial Considerations) For the next week class discussion, please visit the Patent Office website. http://www.patent.gov.uk And, we will watch a movie/video in the class. November 14 18, 2011 Start-up Start-up Skills (3): Legal, ethical, and intellectual property issues Video Barringer: Chapter 8 and 12 Scarborough and Zimmerer: Chapter 21 & 22 For the next week class discussion, prepare the case Growing Pains & Different strokes discussion. Check blackboard for additional material.
Week 5 Topic Lecture Pedagogy E. Readings A. Readings Notes Week 6 Topic Lecture Pedagogy Essential Readings A. Readings Notes
Week 8 Topic Lecture Pedagogy Essential Readings A. Readings Deadlines/ Notes Week 9
November 21 - 25, 2011 Growth Preparing for and evaluating the challenges of growth Case study: Growing Pains & Different strokes Burns (a): Chapter 10 (Life Cycles and Portfolios) Burns (b): Chapter 10 (Life cycle and portfolio strategies) For the next week class discussion, prepare the case Breaking grounds discussion. Check blackboard for additional material. November 28 December2, 2011
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Topic Lecture Pedagogy Essential Readings A. Readings Deadlines/ Notes Week 10 Topic Lecture Pedagogy Essential Readings Notes / Deadline Week 11 Topic Lecture Case Essential Readings A. Readings Notes / Deadline Week 12 Topic Lecture Case Essential Readings A. Readings Deadlines/ Notes
Growth Strategies for growth + Managing Growth Case study: Different Strokes Changing Fortunes Burns (a): Chapter 11 (Making Growth Happen) Burns (b): Chapter 11 (Developing strategies for growth) For the next week class discussion, prepare the case Steve Jobs. Check blackboard for additional material. Case Study Submission Due Monday, 5 December 2011 December 5-9, 2011 Leadership Entrepreneurial Leadership Case study: Richard Branson Burns (a): Chapter 8 (From Entrepreneur to Leader) For the next week class discussion, prepare the case 3M. December 12-16, 2011 Corporate Entrepreneurship Developing Entrepreneurship in Larger Firms 3M Burns (a): Chapter 18 For the next week class discussion, prepare the case The Big Issue. January 9-13, 2012 Social Entrepreneurship Social and Civic Entrepreneurship The Big Issue Burns (a): Chapter 17 Business Plan due Thursday, 19 January 2012
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