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This paper addresses the importance of sports marketing as a means of communication. Sports have evolved into a socio-cultural phenomenon, as well as a medium that influences a nation, its people, and the world. Since the end of the cold war, competition among countries has shifted away from wars.
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Originaltitel
Attraction of Sports Marketing as Means of Communication
This paper addresses the importance of sports marketing as a means of communication. Sports have evolved into a socio-cultural phenomenon, as well as a medium that influences a nation, its p…