Maria Alvarez Cappleman

15622 Wildwood Run

Cypress, TX 77433
(281)213-4332
mc115c1a2@westpost.net
SUMMARY
CPG industry professional with focus in Consumer Product and Food Sales fo
r Top Fortune 500 Industry Leaders. Experienced roles in retail support, promoti
onal analysis, trade spend direction, key account management, business developme
nt, consultative-based selling, team leadership, and direct sales.
PROFESSIONAL EXPERIENCE
ARAMARK REFRESHMENTS - Houston, TX
January 2010 - Present
Sales Consultant
Responsible for generating sales leads via cold calling and market research in c
reating new business for Office Coffee
and Water Services.
* Specialize in generating new business in a protected territory through prospec
ting, cold calling, networking and relationship building.
* Develop a territory specific strategy to increase market share by outlining ta
ctics, activities and resources.
* Demonstrate through knowledge of ARAMARK Refreshment Services' products, servi
ces and equipment.
* Utilize needs satisfaction selling skills to develop unique client specific re
freshment solutions for each prospect that I encounter.
* Deliver presentations and perform demonstrations that highlight ARAMARK Refres
hment Services' features, benefits and current marketing promotions.
* Actively research and display knowledge of prospects I am targeting, as well a
s my competition.
* Determine profitability of potential business and set client pricing.
* Develop creative strategies to get past the gatekeepers and in front of the "h
ard-to-see" decision makers.

KELLOGG COMPANY - Houston, TX July 2005 - Oct 2009
Account Manager
Responsible for yearly GSV budget of $30MM of Kellogg products to Grocers Supply
Wholesaler supporting 31 independent grocer groups in Texas primarily through c
onsultative selling skills directed at developing strategies to increase market
share.
* Exceeded yearly budgets goals, 2005 at 103.1% to budget, 2006 at 100.3%, 2007
at 99.3% and 2008 at 101.1%.
* Product lines included: Ready To Eat Cereal, Pop Tarts, Fruit Snacks, Syrup an
d Ingredient Brands.
* Key accounts included: Fiesta, Food Town, Foodarama, Sellers Brothers, Market
Basket, Gerland's Food Fair.
* Called primarily on Grocery Owners, Buyers and Category Managers.
* Facilitated Group Buy appointments each quarter with Grocers Supply VP Sales a
nd Marketing and Director of Procurement for introduction and acceptance of new
items and National promotion plans in order to drive new market share. Secure
customer relations by building partnerships and strategic working relationships.
* Coordinated Retail Sales meetings twice a year in order to keep Retail Sales R
epresentatives and Team Leaders informed about current brand performance, advert
ising support, new product introductions and promotion plans for the upcoming ye
ar.
ACOSTA SALES AND MARKETING - Houston, TX May 2004 - July 2005
Client Training Manager/Sales Rep
Initially responsible for supervising and training 14 Category Sales Representat
ives responsible for sales of Eastman Kodak products to major retailers in five
states (as in tenure with Eastman Kodak) transitioning (after 12/04) to direct s
ales of various manufacturers' consumer products (Kodak, Bayer, Alcon, Del, Ross
Labs) to the Wal-Mart account
EASTMAN KODAK - Houston, TX Nov 1997 - May 2004
Sales Representative
Responsible for yearly budget sales averaging $200K - $300K of Kodak products to
76 retail chain accounts in Houston primarily through consultative selling skil
ls directed at developing strategies to increase market share.
* Ranked 4th (out of 322 sales representatives) nationwide in 2000, 2002 and con
sistently ranked in Top 10% each year
* Recipient of "Gold CI Excellence" award in 2000 and 2002 for ranking top 5% wi
thin the company.
* Recipient of "Silver CI Excellence" award in 2001 for ranking top 10% within t
he company.
* Exceeded yearly sales budgets consistently, 2000 at 193% of plan year-to-date
and at 231% in 2002.
* Product lines included: Kodak Picture Maker, G3 Digital Order Station, Noritzu
3011 equipment, Gretag MasterLab and MasterFlex equipment for One Hour Lab serv
ices, and Kodak One Time Use Cameras and Film products.
* Key accounts included: Wal-Mart, Target, Walgreen Drug, CVS Drug, Kmart, Kroge
r, Randall's, and Albertson Drug stores.
* Called primarily on Regional, District, & Store Managers, and presented produc
t knowledge for Sales Associates.
* Coordinated quarterly District Manager meetings in order to drive new market s
hare.
* Presented yearly Photo Workshop Seminars for the Walgreen's account to keep ph
oto supervisors and district managers informed about current brand performance,
advertising support, new product introductions and promotion plans for the upcom
ing year.
OTHER EXPERIENCE
* Recipient, full academic scholarship for university education, Member - Phi Th
eta Kappa, Outstanding Students of America, Dean's List while in College
* Completed Richardson Group Consultative Selling Training
* Proficient in Microsoft Office (Word, Excel, PowerPoint), Photoshop
EDUCATION
Southern Methodist University, Meadows School of Art - Dallas, TX - BFA - Creati
ve Advertising