CAROLYN M. HOLLOWELL Cell: 503-875-1111 * ch117d71c@westpost.

net * Portland, OR 97225 DIRECTOR OF MARKETING AND SALES New Business Development / Marketing Strategy Development & Execution / Sales Op erations Management Motivated, proactive executive with extensive experience in leadership and probl em-solving in marketing, business development, sales management, and operations encompassing business startups, consumer product launches, and reorganization ma nagement. Proven leadership in go-to-market strategy management, product design / development, vendor relations, and negotiations. History as a spokesperson and developer of strategic business plans increasing revenue generation and market penetration. Results-driven leader with ability to identify and recruit professi onals who consistently increase sales volume, grow customer base, and sustain la sting customer relationships and performance. Articulate communicator, with exce ptional interpersonal skills. Effectively establish successful cross-functional teams to achieve corporate sales objectives. Expertise includes: * Leadership & Mentoring * Sales & Marketing Operations Management * Recruiting & Coaching * Vendor & Third Party Relations * Startup Situations & New Product Launch * For ecasting & Budgeting * Customer Relationship Building * Marketing & Business Plan Development * Distr ibution Channel Management PROFESSIONAL EXPERIENCE: CONSUMER CELLULAR, Portland, OR 2010 - Present National MVNO provider of wireless services generating $135M in revenue focusing on the fastest growing consumer segment - the 50+ customer. MARKETING PROGRAMS MANAGER Direct Customer Retention Marketing program initiatives within e-commerce compan y with 500K customer base - 25% of sales fulfilled through the web storefront an d 75% via call centers. Lead successful ongoing customer communication via email campaigns, website, packaging, direct mail, newsletters, and all social media c hannels including Facebook, YouTube, Yelp, and Twitter. Conduct customer survey' s, analyze data, and recommend operational and product improvements. Lead new pr oduct development, product testing, consumer focus groups, go-to-market strategy , and lifecycle management for all products that enhance customer experience. Ma intain and nurture six vendor relationships. * Launched first integrated Mobile Captions Service for mobile phones allowing d eaf individuals to read mobile conversations in real time anywhere with cellular service. * Developed B2B marketing strategy to acquire business partners through social m edia, trade shows, professional video, brochures, custom presentations and a ta rgeted sales funnel * Negotiated company's first national sponsorship and developed first Customer L oyalty program. CRICKET COMMUNICATIONS, INC. / CRICKET WIRELESS 2006 - 2010 National wireless service offering consumers and local businesses a flat-rate un limited service over the latest technology, high-quality, all-digital wireless n etwork producing $2.1B in sales spanning 65 markets across the U.S. DISTRICT DIRECTOR OF INDIRECT SALES, Portland, OR (2009 - 2010) Developed wireless sales through indirect sales channels including dealers, reta ilers, distributors, and national chains. Conceptualized, negotiated, and delive red co-op marketing plans for dealers. Recruited, developed, and mentored Sales team. Created and delivered training programs and business plans. * Achieved 119% of sales objective and secured 58% year-over-year growth in wire less broadband sales, 54% in pay as you go, and 13% in voice. * Increased Sales team performance from 86% to 119% to budget by reorganizing te

am to generate higher productivity. * Gained 2% points of market share. Secured 12.5% broadband and 6% voice channel gain year-over-year. SENIOR MANAGER NATIONAL FIELD MARKETING, Denver, CO (2008 - 2009) Managed 11 team members developing and implementing field marketing strategies. Negotiated and executed national and regional sports sponsorships for events suc h as the Cricket Campus Rail Jam Tour and the Cricket Wireless AAA All-Star Game . Conceptualized strategy and managed team creating material, developing on-site event strategy, and directing media outreach. Created, negotiated, and executed national and regional music promotions includi ng concerts and promotional artist tours. Collaborated with Warner Music, Univer sal Artist, and labels managed directly. Communicated extensively with music art ists. * Led new product development and established go-to-market strategy for data ser vices - $4M in potential revenue. * Increased attendance 50% between 2008 and 2009 for Cricket Campus Rail Jam Tou r. * Generated 80% acceleration in on-site participation, 103% increase in minutes on air television coverage, and 103% improvement in PR value. Achieved 100% incr ease in news stories. * Developed first print ad for Cricket Wireless in three magazines. DIRECTOR OF MARKETING, Portland, OR (2006 - 2008) Led consumer launch, ongoing marketing, public relations, and event marketing st rategy managing a team of Consultants and seven agencies. Served as Brand Ambass ador developing annual marketing budget and execution strategies. Created and executed fully integrated advertising campaigns that included tradit ional and non-traditional strategies. Negotiated contracts for sponsorships, con ducted new product launches, and developed and executed go-to-market strategies. Developed PR campaigns in association with local and national non-profits. * Led consumer launch of new brand in Oregon and Southwest market. Achieved larg est first week sales results in company history. Secured 4.5% market share withi n first six months exceeding $50M in revenues. * Developed mobile advertising and rewards program called Cricket Perks ultimate ly accepted and launched nationally. LA WEIGHT LOSS, Lake Oswego, OR 2004 - 2006 Franchise offering weight loss services and products. FIELD MARKETING MANAGER Developed marketing strategy for 26 retail locations spanning three states inclu ding media planning, negotiations, and performance measurement of traditional me dia. Managed $7M annual budget. Negotiated and managed 58 annual contracts. Sour ced, negotiated, and managed 50 product endorsers. Wrote and produced radio and TV commercials. Participated as company spokesperson for live TV talk shows. * Increased sales 17% year-over-year. Secured highest sales increase in managed market in 2006. ALTREE ADVERTISING, Portland, OR 2001 - 2003 Boutique advertising firm penetrating large and small markets including Portland , Seattle, Detroit, Los Angeles, Denver, Eugene, Bend, Lansing, and Boca Raton. MEDIA PLANNER & BUYER Planned, purchased, and evaluated effectiveness of targeted media strategies in traditional media sources for clients. Focused on Patient recruitment and partic ipated within TV commercials as spokesperson. AT&T WIRELESS SERVICES, Portland, OR 1991-1998 Wireless telephone carrier in the U.S., formerly part of AT&T Corp. CORPORATE ACCOUNTS EXECUTIVE / DEALER MANAGER / KEY ACCOUNTS REPRESENTATIVE Ensured relationship management within strategic regional and national accounts. Managed daily needs maximizing sales growth and customer satisfaction / retenti on. Directed sales for wireless products through Indirect Distribution Channel P

artners managing $3M co-op budget. Developed and delivered multi-media training program. Cultivated and managed geographic sales territory. Achieved 258% year-o ver-year growth as Dealer Manager. EDUCATION: BACHELOR OF SCIENCE, SPEECH COMMUNICATIONS, OREGON STATE UNIVERSITY, Corvallis, OR AFFILIATIONS & ACTIVITIES: Vice Chairman, BEAVERTON EDUCATION FUND ~ Executive Volunteer, OREGON MENTORS